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Be Smart About Art

Susan J Mumford

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This channel provides insight and inspiration to help you thrive in a changing art world. Headed up by our Founder Susan J Mumford - a serial entrepreneur supporting the art market, we're kicking-off with a weekly podcast, in which episodes are based on our popular blog series (est. 2012). Each edition givers insider insight into the art world, including real-life stories, best practices and more. “Participate - Connect - Grow: Developing art businesses for value-led individuals"
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A podcast for art world professionals // Art - Business - Career This episode addresses reducing risks and increasing opportunities with collaborations. Be forewarned, too: like any relationship, they take work. ----------- This podcast is a Be Smart About Art Production. We’re here to help you thrive in a changing art world. http://www.besmartabou…
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A podcast for art world professionals // Art - Business - Career This episode addresses key cultural differences in buying habits, in addition to the reality that sometimes, matching what you have on offer with interested buyers requires accessing audiences far away. ----------- This podcast is a Be Smart About Art Production. We’re here to help yo…
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A podcast for art world professionals // Art - Business - Career This episode addresses the temptation to advertise in seemingly important publications, and whether or not it’s worth the exercise. ----------- This podcast is a Be Smart About Art Production. We’re here to help you thrive in a changing art world. http://www.besmartaboutart.com…
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This episode addresses the reality that of chasing invoices for payment... including reframing your mindset about this often loathed reality of being a small business owner. ----------- This podcast is a Be Smart About Art Production. We’re here to help you thrive in a changing art world. http://www.besmartaboutart.com…
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This episode addresses the reality that many people face: developing your enterprise while holding down other work. Spoiler alert: this is a-okay to do! ----------- This podcast is a Be Smart About Art Production. We’re here to help you thrive in a changing art world. http://www.besmartaboutart.comBy Be Smart About Art
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This episode addresses a common challenge today: ineffectively sticking people on a mailing list - as you’re short of time and keen to grow your list. Find out how to not be guilty of email crimes and help individuals be joyous to receive your marketing messages in this publication. ----------- This podcast is a Be Smart About Art Production. We’re…
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This episode gets you out of your comfort zone when it comes to showing others a perfect veneer, for in imperfection and getting sneak peeks behind the scenes comes opportunities… ----------- This podcast is a Be Smart About Art Production. We’re here to help you thrive in a changing art world. http://www.besmartaboutart.com…
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This episode addresses an all-too-common scenario: placing barriers in the way of your own success. Listen to get insight into what you can do about this. ----------- This podcast is a Be Smart About Art Production. We’re here to help you thrive in a changing art world. http://www.besmartaboutart.com…
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This episode provides ideas for helping others who approach you for career input with value exchanges that are set to help everyone involved, including yourself. ----------- This podcast is a Be Smart About Art Production. We’re here to help you thrive in a changing art world. http://www.besmartaboutart.com…
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This episode is an important reminder to use the telephone, not only to make sales calls but so much more. ----------- This podcast is a Be Smart About Art Production. “Art is your life. Make it your living.” We’re here to help you thrive in a changing art world. http://www.besmartaboutart.comBy Be Smart About Art
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This episode brings to light the importance of being an action-taker in today's art world. ----------- This podcast is a Be Smart About Art Production. “Art is your life. Make it your living.” We’re here to help you thrive in a changing art world. http://www.besmartaboutart.comBy Be Smart About Art
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This episode brings to light the importance of being an action-taker in today's art world. ----------- This podcast is a Be Smart About Art Production. “Art is your life. Make it your living.” We’re here to help you thrive in a changing art world. http://www.besmartaboutart.comBy Be Smart About Art
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This episode brings up the common temptation to deflect compliments and avoid telling others of success. This is doing yourself a disservice, so it’s time to make a change. ----------- This podcast is a Be Smart About Art Production. “Art is your life. Make it your living.” We’re here to help you thrive in a changing art world. http://www.besmartab…
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This episode addresses the importance of prioritising taking a break - no matter how tempting it is to always work when you love what you do! ----------- This podcast is a Be Smart About Art Production. “Art is your life. Make it your living.” We’re here to help you thrive in a changing art world. http://www.besmartaboutart.com…
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This episode highlights a challenge of public-facing exhibitions: thinking that you recognise someone, when in fact it might be a TV personality or similar... ----------- This podcast is a Be Smart About Art Production. “Art is your life. Make it your living.” We’re here to help you thrive in a changing art world. http://www.besmartaboutart.com…
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This episode addresses one reality of being your own boss: ultimately being responsible, no matter what. ----------- This podcast is a Be Smart About Art Production. “Art is your life. Make it your living.” We’re here to help you thrive in a changing art world. http://www.besmartaboutart.comBy Be Smart About Art
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This episode provides crucial insight into being strategic with how you phrase questions when making sales calls, not to mention pitching face to face. ----------- This podcast is a Be Smart About Art Production. “Art is your life. Make it your living.” We’re here to help you thrive in a changing art world. http://www.besmartaboutart.com…
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This episode highlights how to reframe awkward questions in your own head, as well as deal with them (however irritating they might be!). ----------- This podcast is a Be Smart About Art Production. “Art is your life. Make it your living.” We’re here to help you thrive in a changing art world. http://www.besmartaboutart.com…
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This episode highlights how to reframe awkward questions in your own head, as well as deal with them (however irritating they might be!). ----------- This podcast is a Be Smart About Art Production. “Art is your life. Make it your living.” We’re here to help you thrive in a changing art world. http://www.besmartaboutart.com…
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This episode illustrates how you can achieve a lot by setting little goals and accomplishing them one by one. ----------- This podcast is a Be Smart About Art Production. “Art is your life. Make it your living.” We’re here to help you thrive in a changing art world. http://www.besmartaboutart.comBy Be Smart About Art
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This episode helps you to think of business opportunities available at the time of public holidays. Several stories in this piece help to provide ideas for what you can do in your own projects or business. ----------- This podcast is a Be Smart About Art Production. “Art is your life. Make it your living.” We’re here to help you thrive in a changin…
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This episode provides insight into communicating with professional partners when it comes to the important decision of increasing prices. ----------- This podcast is a Be Smart About Art Production. “Art is your life. Make it your living.” We’re here to help you thrive in a changing art world. http://www.besmartaboutart.com…
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This episode gives two real-life stories, displaying what NOT to do, and what TO DO, when it comes to artists and galleries starting working relationships. ----------- This podcast is a Be Smart About Art Production. “Art is your life. Make it your living.” We’re here to help you thrive in a changing art world. http://www.besmartaboutart.com…
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This episode addresses the fear and reality of being copied, and how true creative beings are in a position of power. ----------- This podcast is a Be Smart About Art Production. “Art is your life. Make it your living.” We’re here to help you thrive in a changing art world. http://www.besmartaboutart.com…
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This episode is a reminder of how important it is to think about how you spend your time, and to do so wisely. ----------- This podcast is a Be Smart About Art Production. “Art is your life. Make it your living.” We’re here to help you thrive in a changing art world. http://www.besmartaboutart.comBy Be Smart About Art
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This episode addresses how the experience of other brands makes you feel, and how this provides important insight into developing your own. ----------- This podcast is a Be Smart About Art Production. “Art is your life. Make it your living.” We’re here to help you thrive in a changing art world. http://www.besmartaboutart.com…
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This episode outlines how NOT to treat prospective clients when it comes to being respective of their budget and circumstance - and handling them with sensitivity. While not every lead will pan out, not burning down the bridge could path the road for future opportunities. ----------- This podcast is a Be Smart About Art Production. “Art is your lif…
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This episode gives a real-life story of an art collector who needed to be educated about what to expect, financially speaking, when selling a piece through a dealer. The take-away points in education’s role in selling and buying art applies to professionals across the field, as well as art collectors. ----------- This podcast is a Be Smart About Ar…
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This episode addresses the sensitive nature of professional collaborations, including how to spot early warning signs and what to do when things go pear-shaped. Several real-life stories are cited that give insight in what can go wrong… and what you can do about it. ----------- This podcast is a Be Smart About Art Production. “Art is your life. Mak…
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This episode addresses the changing nature of artists’ relationships with collectors, and how to handle direct enquiries in ways that will honour working relationships with galleries and keep everyone in business for the benefit of all. ----------- This podcast is a Be Smart About Art Production. “Art is your life. Make it your living.” We’re here …
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This episode considers how to find trustworthy suppliers for your business that match your values, using real-life examples that demonstrate the importance of testing and introductions. ----------- This podcast is a Be Smart About Art Production. “Art is your life. Make it your living.” We’re here to help you thrive in a changing art world. http://…
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This episode addresses the activity of networking. While it’s an important activity, it can be tempting to avoid it. Your mind might be changed when you hear this real-life story of an art commission that only took place thanks to a business networking event. ----------- This podcast is a Be Smart About Art Production. “Art is your life. Make it yo…
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This episode provides insight into stopping yourself from working on something forever, as tempting as it might be to do so. ----------- This podcast is a Be Smart About Art Production. “Art is your life. Make it your living.” We’re here to help you thrive in a changing art world. http://www.besmartaboutart.com…
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This episode addresses a common conundrum of artists, galleries and small business owners: Do you replace or repair art pieces or goods that get damaged or even deteriorate over time? ----------- This podcast is a Be Smart About Art Production. “Art is your life. Make it your living.” We’re here to help you thrive in a changing art world. http://ww…
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This episode addresses a question that is being asked more and more frequently: should prices be listed on websites for works of art that are available to purchase? And for that matter, how about presenting prices at exhibitions, alongside pieces? ----------- This podcast is a Be Smart About Art Production. “Art is your life. Make it your living.” …
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This episode knocks the notion of selling art making you a sell-out on the head, with a story that painfully illustrates a common misconception of artists and creative professionals. ----------- This podcast is a Be Smart About Art Production. “Art is your life. Make it your living.” We’re here to help you thrive in a changing art world. http://www…
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This episode addresses the notion that, while it’s true that art buyers are known to ask for discounts, it’s important to not jump the gun, less you lose the sell in entirety - not to mention lose out on profit even if it goes ahead. ----------- This podcast is a Be Smart About Art Production. “Art is your life. Make it your living.” We’re here to …
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This episode addresses how you explain art or a gallery program to others, including those who aren’t schooled in the language of art. ----------- This podcast is a Be Smart About Art Production. “Art is your life. Make it your living.” We’re here to help you thrive in a changing art world. http://www.besmartaboutart.com…
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This episode considers how having a ‘yes’ attitude to selling results in long-term success. You have to start somewhere, after all. ----------- This podcast is a Be Smart About Art Production. “Art is your life. Make it your living.” We’re here to help you thrive in a changing art world. http://www.besmartaboutart.com…
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This episode considers the value of fairs, not only immediately, but in the long-term. ----------- This podcast is a Be Smart About Art Production. “Art is your life. Make it your living.” We’re here to help you thrive in a changing art world. http://www.besmartaboutart.comBy Be Smart About Art
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This episode gives insight into how you can make things happen even when you don’t have a network in a given industry. It also provides ideas on how to set professional parameters and stick to them, even if collaborators are minded to take advantage of you. ----------- This podcast is a Be Smart About Art Production. “Art is your life. Make it your…
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This episode provides a specific solution for any listeners who ever spend time getting rid of wine stains and grubby shoe marks, from walls, plinths and the like. The piece also goes to show that knowledge you take for granted can be brilliant insight for someone else. ----------- This podcast is a Be Smart About Art Production. “Art is your life.…
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This episode includes an example blog post for art consultants and other creative professionals, in addition to giving ample ideas and simple methods for devising subjects for future blog posts. Concepts are set to resonate with listeners while getting your own thinking going. ----------- This podcast is a Be Smart About Art Production. “Art is you…
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This episode addresses a common frustration of creative professionals that only becomes compounded and more intense when layering on life’s responsibilities. The stories of two artists give insight into how it’s possible to maintain creative productivity, even when it all seems like too much to handle. ----------- This podcast is a Be Smart About A…
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This episode is a reminder that when you work for yourself and need to take time off to recover from illness, it’s up to you, as your own boss, to let yourself stop. Keeping on top of your personal health has direct health on business health, too. ----------- This podcast is a Be Smart About Art Production. “Art is your life. Make it your living.” …
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This episode provides seven key points for owners of micro and small art world businesses to consider in mind of becoming compliant with updated personal data protection of EU citizens. ----------- This podcast is a Be Smart About Art Production. “Art is your life. Make it your living.” We’re here to help you thrive in a changing art world. http://…
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This episode addresses the fear of failure when it comes to art prizes and other opportunities that are not guaranteed and in which you must put yourself forward. ----------- This podcast is a Be Smart About Art Production. “Art is your life. Make it your living.” We’re here to help you thrive in a changing art world. http://www.besmartaboutart.com…
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This episode provides a real-life example of an ineffective marketing campaign, and prompts you to think about what to do, as well as not do in your own promotional efforts. ----------- This podcast is a Be Smart About Art Production. “Art is your life. Make it your living.” We’re here to help you thrive in a changing art world. http://www.besmarta…
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This episode tells two real-life stories that bring home the importance of having up-to-date backups - or else. ----------- This podcast is a Be Smart About Art Production. “Art is your life. Make it your living.” We’re here to help you thrive in a changing art world. http://www.besmartaboutart.comBy Be Smart About Art
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This episode addresses the importance of how easy - or difficult, it is to install a work of art. ----------- This podcast is a Be Smart About Art Production. “Art is your life. Make it your living.” We’re here to help you thrive in a changing art world. http://www.besmartaboutart.comBy Be Smart About Art
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