Susan McVea public
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Mastering the sales game can be hard when you don’t know the rules. Selling more than $600 million, Susan McVea shares weekly proven sales strategies to help expert coaches & consultants grow & scale your sales. Want to sell with more ease without the sleaze, this is the show that will teach you how!
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Price isn't the main reason why you keep hearing “I can't afford it.”. In this episode, we dive deep into this topic and talk about how to handle pricing objections with ease. If you have been selling your services, your products, your programs as a high expertise coach, consultant, you may have come across this very, very popular objection, which …
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I wanted to share more about my story and how I want to be able to help serve you as you’re going to come along with me on this journey for the content that I have planned and the incredible guests who I am able to bring on this show for you as well. I never intended to have a career in sales. In fact, I always ran away from sales jobs for as long …
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Introverts can sell just as well, if not better than extroverts. After having worked with hundreds if not thousands and thousands of sales professionals back in corporate, what I know to be true is that regardless of your background, experience, age, ethnicity, gender, it really doesn't matter. Introverts have just as much capacity to be able to se…
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I created six-figures in six months, going from the zero list zero audience, zero connections, literally zero everything. In this episode, I'm going to dive into the details of the exact steps I took initially to start my online business, even though I had no Facebook profile before April 2016. I had no plan or intention to actually achieve this mi…
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After helping other sales professionals sell over 600 million through my sales career, I’ve learnt that it's very different selling products and services for somebody else on behalf of another person or another company, another brand versus having to sell yourself. If you are somebody who is struggling to sell in your business, perhaps it’s because…
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Have you ever been on a sales call, a sales conversation, in a sales meeting or presentation and you hear the dreaded, I can't afford it? Or even worse, they ask you up front for any discounts, price reductions, ways that they could get your services for cheaper. In this episode, we're going to be diving in deep around discounts and why I don't bel…
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Have you ever had a sales conversation and you're wondering why the heck aren’t they actually just going ahead and saying yes when you know that you can in fact help them. You're getting frustrated and struggling because you don't know what you're missing in your sales process to actually help them to go over that finish line, to cross the line to …
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If you are here today, it is because you are the top 1% or you see yourself as the top 1% regardless of what is going on for you currently. You are here because you want to hear the top secrets of what the best sellers do consistently. This episode is going to blow your mind and maybe even surprise you about what it actually takes in order to be re…
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What if I don't have a sales process? I have no idea what it is that I am doing when I'm selling. Even if I am making sales, I don't actually know where they're coming from. I have no idea how people find me. I really don't have a system. I don't have a process... If you’ve been wondering about these things, this episode is for you. We’ll talk abou…
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How does self-care even relate to our business? In this episode, I share the 5 key benefits when you focus on you in your business. We’re going to dive deep into this really short but really impactful conversation. Too often we're focused so much on strategy, which is important. Don't get me wrong because I'm all about strategic thinking and strate…
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How do you actually sell higher priced programs and offers and services? In this episode, we discuss about the different ways that you can sell between transactional selling versus consultative selling and why the consultative selling approach is the best and easiest way to sell. Too often, what I see is that most people use transactional selling. …
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The very first thing that most of my clients come to me with struggling with is pricing. If you're a freelancer or a consultant or a coach and you are working off of the trading time for money model, you need to stop, because it’s the fastest road to burn out. Too often, what I see is high level experts like you who want to help more people, but yo…
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If you have ever thought that closing the sale is the end all be all to your sales and your sales process, I'm going to debunk that myth on today's episode. People are focused on how do I close, how do I close, how do I close. Maybe you've even heard The ABC of sales - Always Be Closing. However, I very much believe that it really should be ABS - A…
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If you've been listening to other episodes, you know that I really do believe that selling and sales can actually be fun, easy and exciting. I never thought in a million years that I would ever feel this way, because when I first started to sell, I dreaded it. I hated it. I ran away from it. So if you're anything like me, you want to stay tuned bec…
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If you are struggling to sell, perhaps you're over complicating things. I know that it happens for a lot of my clients. You're making things harder than they need to be. In today's episode, I’m breaking down super simply, the two critical pieces that you actually need to have in place regardless of whether you're selling a product or service. Bigge…
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Lead generation is very much part of your sales process and if you missed Episode 10, go back and listen to it where I walk you through all seven steps in the sales process. In this episode, we’re talking about why lead generation is a huge part of your sales process and how important it is when you're trying to get more sales, help more customers …
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If you are selling a service or program that is higher priced, where there's high touch involved, a high level of expertise, perhaps even a one-on-one, workshop or mastermind where you need to have some kind of conversation with the people that are going to buy from you. This episode will be perfect as we’re going to dive in deep in to the three bi…
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If you’re trying to sell higher priced premium services, products and programs, and you have heard not to give stuff away for free. On the flip side you're wondering, gosh, I gave away so much stuff for free, why would somebody want to pay me?! This episode is going to blow your mind a little bit about why I believe that free is NOT the problem and…
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Now if you have ever heard I can't afford it, I need to think about it. I need to consult with my business partner, my spouse, my best friend, the Oracle, the stars, the heavens, you name it. I'm sure you've heard it, especially when it comes to selling your professional services, your expertise in your business. Who has not heard those dreaded obj…
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Today, we are talking about the top 3 sales trends, my predictions for 2020. I’m super excited to share this episode with you. If you've been around me for awhile, these might not be super surprising, but they still may be unexpected and also great reminders for all of us no matter where we are in our business. Stick around for this episode because…
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If you’ve been asking yourself, where do I find more of my wonderful, magical unicorn like clients? It’s the wrong question that you’ve been asking. You need to be asking two other more critical questions first before we can even get to that next question, which is still important, but you're asking in the wrong order. In this episode, we’re diving…
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Hey! Maybe you’re like me and you might be tempted to completely turn off this episode because you really don't like the idea of having to network at all. Especially if you're an introvert and your insides are already cringing a little bit. But I’m going to ask that you give this episode a chance no matter what your personality, what your experienc…
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Today we are talking all about the 7 ways you may actually be sabotaging your sales success. I know it sounds pretty ominous, but I promise you it's actually pretty painless. More importantly, these are simple things that you can fix right away in your sales process so that you can improve your sales success! In this episode, I also talk about why …
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If you've ever heard that in order to be able to make more sales, you have to have that know, like, and trust factor. And yet you've been struggling to figure out what the heck it is, how does it all fits and how it actually works. In this episode, I’m breaking it down into 5 simple ways to help you build your know, like and trust that brings in sa…
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Now if you have ever heard I can't afford it, I need to think about it. I need to consult with my business partner, my spouse, my best friend, the Oracle, the stars, the heavens, you name it. I'm sure you've heard it, especially when it comes to selling your professional services, your expertise in your business.. Who has not heard those dreaded ob…
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If you find that you're not converting on your free calls, whether you call them a discovery call, strategy session, clarity breakthrough call, etc. You’re getting on the phone with your ideal customers and they are not saying yes. You are beyond frustrated. In this episode, I talk about what’s getting in the way of you being able to create consist…
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Video is the number one tool that allowed me to get fully booked in my business and create a six figure income in such a short amount of time and has continued to allow me to build a successful business of my own design. All because I show up on video for the people who I'm here to serve. Video isn’t new. And if you are hoping that I would be telli…
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When I first started selling my own services in the online space, it left me with a giant question mark. I wondered, how do you pick your value? How do you pick a price? All of these thoughts suddenly came up. I never had experienced any of these before, even when I was successfully selling through my entire corporate career. If you are struggling …
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Too often what I hear, see and experience as a customer but also as a coach for my clients is this bad habit that we often fall into. Especially as experts when we start to tell instead of sell or thinking that telling is selling. Here's the thing, it is not the same. If you're caught in the trap of telling your potential clients about the features…
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What is know, like and trust? More specifically, how are we supposed to build know, like, and trust? What does it mean for your business and sales? In this episode, we are diving in deep in this conversation on what it takes to build know, like and trust. I know that is a phrase that often times we hear both on the marketing side as well on the sal…
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Today we're talking all about the deal breaker in all sales, all kinds, all types, especially as it relates to high ticket expert based sales. If you're selling workshops, retreats, program services done for you, types of work, consulting, all of these are what we call high ticket. It's a higher price point, a bigger price tag attached. This is not…
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In this episode, I want to share my top seven keys to recession proof your business (and also Corona proof your business) for these uncertain times, especially as we are navigating these uncharted waters. And I don't want to make light of the situation, but I also want to make sure that you have some tools, resources and support while you are navig…
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If you listened to an earlier episode where I discussed my sales trend predictions for 2020 and beyond, this is a great episode for you because it takes it to the next level to help you identify how do you keep growing those personal relationships, what does that look like, who should they be with and how do you ensure that you are focusing on the …
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If you listened to an earlier episode where I discussed my sales trend predictions for 2020 and beyond, this is a great episode for you because it takes it to the next level to help you identify how do you keep growing those personal relationships, what does that look like, who should they be with and how do you ensure that you are focusing on the …
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In this episode, I speak to Ross Johnson, a 27 year old serial entrepreneur dedicated to teaching coaches and consultants how to grow their online businesses. His trajectory was anything but typical. He went from being a broke personal trainer to building $2 million businesses in just four years, one of which he was able to exit successfully. Now h…
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In this episode, I speak to my good friend and client, Ebony Williams, a personal trainer, certified holistic nutritionist and a thyroid disease coach. She’s on a mission to help individuals. Specifically women learn how to live healthy, happy lives through food, fitness and fun. She also works as a supervisor at John Hopkins Medicine in the Compan…
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This is a short and sweet, yet packs a punch, the episode you’re not gonna want to miss. If you’re struggling with your sales process, you're sending out proposals after proposals after proposals and nothing. They're not turning into close deals or paying customers. I get it, it’s super frustrating. And you feel like you're wasting a lot of time an…
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Someone submitted this question and asked, “How do you actually pivot and specifically attract a new audience?”. This was super timely with what's happening in the world right now. In this episode, you’ll discover what you need to consider first before you start to pivot, and how to attract a new audience without completely throwing everything out.…
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I am so excited to bring this episode to life for you because these are the critical business skills I believe that you need to have, especially during a bear market. We are in a bear market right now, meaning that the market is going down and we have been in a bull market and arising and increasing the market for almost the last 12 years since the…
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Even if you already have an established client base or you are just starting out, it is important that you have a process to inject fast cash into your business. Too often, the biggest problem aside from sales, is cash flow. Being able to know how to make money in your business, to pay for an unexpected expense or a shortfall that has happened or i…
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After having closed hundreds, thousands, and maybe tens of thousands of deals over my lifetime as a career salesperson and sales leader, then multiplying that by my team sales volumes, I know the main thing that's holding you back from closing sales are a few critical pieces. There are more layers to this for sure. But I want to keep this as simple…
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Here’s the million-dollar question: To sell or not to sell? You probably already know the answer and where my bias is leaning. You want selling to be fun. You want it to feel easy. And I know that sometimes it feels far from it. I had a very long-standing career in sales and I really struggled to sell at the very beginning, that this question used …
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My good friend and client, Ebony Williams, inspired this episode. She asked, “How the heck do we sell with integrity? Can you talk a little bit more about this? I want to know how we can navigate and understand exactly how to sell with integrity, how to lead with integrity, and how to make sure that we are doing right by our clients and our potenti…
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There are some businesses and industries that have just taken off like wildfire. They will continue to do so as we move into this new economy and start to adjust to what this means for all of us. Sometimes it's hard to understand, especially when you see so many random things that are being sold and purchased. In this episode, we are talking about …
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In this episode, I break down the five main industries that are going to continue to boom and grow no matter what is happening in the world economy, especially right now. If you are able to tap into them, they are going to help drive your business results, help more clients, and allow you to remain sustainable in the long term no matter what happen…
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Allyship. What does that actually mean for you and me? Especially as we navigate uncertain waters, uncharted territory, as things in the world look very different than they did just a short while ago. This is a year for changes. It's a decade for change. I know that there was a rallying cry at the end of 2019, that 2020 was going to be different. A…
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High or low ticket offers? If you have been debating this dilemma for your business, you're in for a treat because I'm going to break down the main benefits of both high and low ticket offers. When you might be thinking about having the high ticket offer or a low ticket offer and why do you actually need to have both? And we're going to flip the fu…
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If you're wondering where the heck are my clients. How do I get more clients? I need more leads? This episode is going to break down for you. I will discuss exactly why the number of leads is not the problem and what you need to focus on instead to create a never ending supply of those leads of dream clients. Because it's really not about the quant…
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We are celebrating episode 50! I asked my Facebook community what they wanted to hear about. I’m going to share about what I would do differently at the beginning of my business journey in order to get to where I am now, but faster. Where would I have put focus on more to still be here, to have the same result and success, but without having to go …
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Here are the biggest lessons I’ve learned since starting my business. I'm sure there are still many more to come. This is just the tip of the iceberg for all of the different things I’ve been able to learn in this crazy journey called entrepreneurship. In this episode, I’ll share the top 7 lessons I learned. Some lessons may be unexpected, some may…
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