Best Susan Mershon The Techie Mentor Podcasts (2024)

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VATTA #230: The Business of WordPress: Why It's Lucrative 11:03

4h ago11:03

11:03

In this episode, let's dive into why WordPress can be a goldmine for VAs, freelancers, and consultants like us. I'll break down the reasons why building a WordPress-based business is not just lucrative but also flexible and scalable. From diverse revenue streams to attracting high-paying clients, you'll get the insights and tips you need to make Wo…

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VATTA #229: The Power of Vision Boards: Bringing Your Goals to Life 5:50

6d ago5:50

5:50

Join me as I dive into the world of vision boards. These powerful goal-setting and visualization tools can help you stay focused and motivated on your journey to success. We'll explore how vision boards boost creativity and provide daily motivation. You'll get some great ideas for building your vision boards, whether you prefer physical or digital …

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VATTA #228: Keeping Your "Why" Visible: The Key to Success 4:27

14d ago4:27

4:27

In this episode, I dive into why it's crucial to understand your "why" and keep it visible. I'll share how this core reason behind your work can inspire you during rough patches and help guide your business decisions. Plus, I'll give you some creative ideas for keeping your "why" front and center, from tech-based reminders to daily affirmations. Wh…

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VATTA #227: The Power of Upsells: Boosting Your Bottom Line 6:10

21d ago6:10

6:10

Are you struggling to upsell your clients into additional services or guide them toward their next steps? Stop overthinking it and embrace the concept of "upshares" instead. Join me in this episode as we dive into how shifting your perspective from traditional upselling to collaborative upsharing can transform your approach to sales. Discover how t…

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VATTA #226: Client Adjectives: Harnessing How Others Describe You for Marketing Success 7:15

29d ago7:15

7:15

Today, let's chat about a game-changer for your business: client adjectives. Ever wonder how the words your clients, co-workers, and colleagues use to describe you can supercharge your marketing? Join me as we explore how tapping into their language can attract your dream audience and fuel your growth. Ready to speak their language and build those …

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VATTA #225: Tech-Boosted: AI's Impact on Virtual Assistance & Freelancing 6:00

1M ago6:00

6:00

Today, I'm diving deep into the world of AI and its game-changing impact on virtual assistance and freelancing. We'll explore how it's not just about saving time and cutting down on errors but also about unlocking scalability and boosting creativity. Join me as I unpack how AI isn't replacing us—it's enhancing our skills and opening up new possibil…

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VATTA #224: Protecting Yourself: 2024 Scam Survival Guide 8:58

1M ago8:58

8:58

In today's episode, I explore the latest tactics scammers are using to target Freelancers and Virtual Assistants in 2024. From payment scams to phishing emails, I share firsthand insights and practical advice to help you protect yourself from online fraudsters. Tune in as I provide a comprehensive survival guide to keep your business safe. Grab you…

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VATTA #223: 3 Best Pieces of Advice I Received from My Clients When I Was First Starting 8:13

2M ago8:13

8:13

Join me as I take a trip down memory lane and share three game-changing pieces of advice that really made a difference when I was starting out as a VA. From learning the value of my skills to staying true to myself, these tips not only shaped my business but also taught me valuable lessons along the way. So whether you're a seasoned VA or just dipp…

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VATTA #222: Launching Strong: Marketing Strategies for Your VA/Freelance Business 8:05

2M ago8:05

8:05

In today's episode, I delve into the essential strategies for successfully marketing your new VA/Freelance business from day one. Discover what to prioritize and common pitfalls to avoid when seeking your first or next client. Uncover the transformative power of automation, the art of non-selling, and exclusive tips for an impactful launch. Grab yo…

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VATTA #221: Visibility Unleashed: 5 Tips to Conquer the Fear of Putting Yourself Out There 8:10

2M ago8:10

8:10

In this episode, we're delving into something many of us in the service industry can relate to – the fear of being visible. Whether you're a Virtual Assistant, Freelancer, or Consultant, it's a common hurdle. But here's the thing – your skills are in demand, and people out there need what you've got. Join me as we unpack five practical tips to tack…

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VATTA #220: Techie Tools for Digital Nomads 7:42

2M ago7:42

7:42

In this episode, I dive into the must-haves for every digital nomad's toolkit. Discover the essential techie gear that keeps remote professionals connected and productive on the road, from laptops to secure VPNs and portable hotspots. Join me as we explore the key accessories and tools that make up the ultimate nomadic workstation, ensuring success…

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VATTA #219: Crafting a Productive Morning Routine 6:00

3M ago6:00

6:00

Ready to unlock the secrets of a killer morning routine? Join me in this episode as I chat about the power of kickstarting your day right and setting yourself up for success, especially if you're like me and thrive on a bit of structure! I'll be dishing out tips on creating a morning routine that's tailor-made for you. It's all about putting yourse…

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VATTA #218: Unveiling WP Packages: Creative Ideas for Packaging Your WordPress Expertise 8:54

3M ago8:54

8:54

Curious about turning your WordPress skills into ready-made packages? In this episode, I'll share diverse examples of WP packages I've used and taught others. These aren't just ways to make money but unique revenue streams crafted from your WP knowledge. Plus, I'll throw in some ideas on specialized WP services that can command higher rates. Tune i…

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VATTA #217: Marketing vs. Sales: The Unseen Tug-of-War in Service Businesses 6:42

3M ago6:42

6:42

Have you ever felt the marketing-sales confusion in the world of VAs, Consultants, and Freelancers? I get it! In this episode, I'm spilling the beans on why many dive headfirst into sales, forgetting the marketing magic. Picture it as a chat over coffee – I'll share real stories and tips on why relationships rule in service gigs. Grab your drink, k…

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VATTA #216: Mastering Digital Marketing Tech Skills: The What and Why 8:58

3M ago8:58

8:58

Ready to dive into a world of possibilities? In this episode, I'm unlocking the secrets to mastering digital marketing tech skills as a virtual assistant. Curious about what I mean by "DM tech skills"? I've got the "what" and "why." From enhancing your marketability to expanding your client base, these skills are more than just a trend – they're yo…

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VATTA #215: Time Talks: Navigating the Challenges of Selling Time 6:55

4M ago6:55

6:55

Today, we're tackling a topic that hits close to home for many of us freelancers, consultants, and virtual assistants – selling our time. Have you ever felt like explaining the value of your time is as tricky as teaching quantum physics to a cat? Yeah, been there. In this episode, we're unpacking the challenges of selling time-based services. From …

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VATTA #214: Tech Mastery Unleashed: Learn Digital Marketing by Doing 5:42

4M ago5:42

5:42

Get ready for a game-changing episode where we're breaking down the misconception that you need to be a marketing guru to dive into digital marketing services. I'm spilling the beans on how you can learn digital marketing by doing it – starting with the tech that makes it all happen. Picture this: you don't have to be a marketing expert to kick off…

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VATTA #213: VIP Days Demystified: Your Ticket to Intensive Success 5:27

4M ago5:27

5:27

Today's episode is about demystifying VIP Days – those game-changing, intensive sessions that can level up your biz. So, picture this: a single day that can transform your projects, elevate your client game, and seriously boost your success. Intrigued? You should be! Join me as we break down why VIP Days aren't just exclusive but essential. I'm spi…

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VATTA #212: Pricing Progress: Recognizing the Signals to Raise Your Rates 5:23

4M ago5:23

5:23

I'm diving into the subtle signs that shout, 'It's time to raise your rates!' Whether you're a virtual assistant, freelancer, or consultant, we've all been there, wondering when to make that move. Join me as we discuss the art and science of recognizing those signals that scream growth. From increased expertise to a waitlist stretching longer, we'r…

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VATTA #211: Unveiling the VA Freedom Journey Framework: A Sneak Peek into the Phases of Start, Specialize, and Scale 10:02

5M ago10:02

10:02

Embark on a journey of transformation as I unveil the VA Freedom Journey Framework in this special episode. Delve into the story behind this restructured roadmap designed for virtual assistants, freelancers, and consultants, and discover how it brings more freedom and flexibility to your business. Tune in to explore the Start, Specialize, and Scale…

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VATTA #210: The Power of One Word: Choosing Your Word of the Year 6:00

5M ago6:00

6:00

Welcome to an empowering episode where I explore the impact of selecting a single word to shape your year. Join me as I delve into the art of choosing your "word of the year" — a simple yet profound practice that can ignite change, focus, and purpose in your life. ✨ Why Choose a Word? Picking a word of the year is like setting a compass for your jo…

1
VATTA #209: Beyond Limits: Overcoming Self-Doubt and Thriving 8:51

5M ago8:51

8:51

Embrace the new year with a mindset shift! In this empowering episode, I dive deep into the empowering journey of overcoming self-doubt and breaking free from the chains of our own excuses. Join me as I explore the pivotal question: Are you offering what you love to do each day? If not, why persist in the status quo? It's time to get tired of our o…

1
VATTA #208: Job to Journey: The Playbook for Starting Your Business on the Side 11:51

5M ago11:51

11:51

In this week's episode, I dive into the dynamic world of building a business while employed. Join me as I uncover the top tips for navigating the challenges of entrepreneurship while juggling the demands of a full-time job. From effective time management to legal considerations, I cover it all. Plus, don't miss my exclusive Call to Action introduci…

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VATTA #207: Embracing Change and Growth: The Only Constants in Life and Business 7:30

5M ago7:30

7:30

In this episode, I take a candid look at my personal and professional growth journey, sharing insights on how I've embraced change and redefined my mission to empower Virtual Assistants. I reflect on my experience working with a business coach and its profound impact on my personal development. Join me for an authentic dialogue on change, growth, a…

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VATTA #206: Strategies for Niche Specialization: A Consultant’s Blueprint 8:43

6M ago8:43

8:43

In this episode, I unveil the art of niche specialization, offering practical strategies for Virtual Assistants (VAs) to become trusted niche consultants. I explore what niche specialization means and why it's vital. Discover actionable insights on pinpointing and cultivating your niche, combining task, industry, and software specializations to pro…

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VATTA #205: The Specialized VA: Expertise in Software and Tasks 5:39

6M ago5:39

5:39

In this episode, I continue our specialization journey, focusing on software specialization. I'll define the concept, shedding light on what it means to excel using specific software tools and applications. Delving deeper, I explore why software specialization matters, emphasizing the value of proficiency with particular software and how it disting…

1
VATTA #204: From Generalist to Specialist: The Power of Task Specialization 6:34

6M ago6:34

6:34

In this episode, I explore the world of task specialization. I'll break down the concept, emphasize its importance, and provide practical ways to start. I'll show you how to leverage your existing skills, experiences, and interests for specialization and offer tips on conducting a skills assessment. Join me for an episode filled with insights and i…

1
VATTA #203: Finding Your Niche: The Power of Industry Specialization 7:56

6M ago7:56

7:56

In this week's episode, I explore the art of industry specialization for Virtual Assistants and Freelancers. I delve into the 'why' and 'how' of selecting the right industry to focus on in your business. Learn how aligning your passions, skills, and interests with the right industry can elevate your work and strengthen your client relationships. Di…

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VATTA #202: Embracing Imperfection: VAs and Authenticity 8:45

7M ago8:45

8:45

In this episode, I dive into the power of authenticity. I explore why it's the bedrock of trust, highlighting the pivotal role it plays in nurturing genuine connections with prospects and clients. Discover the power of aligning your personal brand with authenticity and the significance of creating authentic content. I also discuss acknowledging mis…

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VATTA #201: VA Marketing Unleashed: 5 Strategies for Success 10:24

7M ago10:24

10:24

In this week's episode, I'm diving into the world of marketing and unleashing the strategies that can supercharge your success. Whether you're a seasoned VA looking to amplify your client base or just starting in the field, these five proven marketing tactics will set you on the path to triumph. Tune in now and discover how to unleash your full mar…

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VATTA #200: Unveiling Your VA Niche: A Step-by-Step Guide 10:32

7M ago10:32

10:32

In this week's episode, I dive deep into the journey of uncovering your niche as a Virtual Assistant. I get that entering the VA industry can be overwhelming, given the myriad of skills one possesses. However, discovering your unique niche is the key to not only finding fulfillment in your work but also excelling in your chosen field. Join me as I …

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VATTA #199: Mastering Tech Tools: The Essential Business Toolkit for Virtual Assistants 7:25

7M ago7:25

7:25

In this week's episode, I'm diving into the realm of essential tech tools for your VA business. Whether you're a seasoned tech-savvy VA or embarking on your journey, this episode provides valuable insights and recommendations to boost your productivity. Plus, as an update to a previous episode, I'm excited to include a free checklist of my recommen…

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VATTA #198: Mastering Specialization: The Four Pillars of VA Expertise 5:52

8M ago5:52

5:52

In this episode, I explore the secret to success: Specialization. Discover the four essential pillars of specialization — Industry, Task, Tool, and Niche — and learn how they can set you apart in the competitive VA industry. Whether you're a seasoned VA looking to fine-tune your services or just starting out, this episode is your roadmap to becomin…

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VATTA #197: Empowering Your VA Journey: Unveiling the VA Freedom + Flexibility Framework 7:54

8M ago7:54

7:54

In this episode, I introduce the groundbreaking VA Freedom + Flexibility Framework, your key to unlocking the freedom and flexibility you've been craving in your business. Join me as I unveil this powerful tool and explore how it can revolutionize your path to success. This episode is a must-listen if you've been searching for a way to reclaim cont…

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VATTA #196:The Future of Work: VAs vs. AI - Myths and Realities 3:29

8M ago3:29

3:29

In this episode, I explore the evolving relationship between Virtual Assistants (VAs) and Artificial Intelligence (AI). I delve into the unique strengths of VAs, highlighting their invaluable human touch, problem-solving abilities, and creative thinking. While AI automates routine tasks, I discuss how VAs thrive by adapting to tech-savvy and strate…

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VATTA #195: AI-Driven Success: Elevate Your Marketing and Get Clients 6:28

8M ago6:28

6:28

In this episode, I'm diving into the transformative world of AI and its profound impact on marketing and client acquisition for Virtual Assistants. Join me as I explore how embracing AI can revolutionize your marketing efforts, help you craft compelling messages, and attract clients like never before. From generating personalized content to identif…

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VATTA #194: LinkedIn Goldmine: Finding High-Value Clients and Dodging Feeding Frenzies 5:38

9M ago5:38

5:38

Join me in this episode as I jump into LinkedIn, a treasure trove for Virtual Assistants seeking high-value clients. Discover practical strategies to leverage this professional network, build meaningful connections, and avoid the pitfalls of trendy but ineffective feeding frenzies. Learn how to make the most of LinkedIn to grow your client base and…

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VATTA #193: Online Project Management Essentials: Skills in Managing, Not Tech 5:55

9M ago5:55

5:55

In this episode, I dive into the core principles of effective online project management, spotlighting the vital skills that drive success. Discover a project manager's pivotal role in managing tasks + teams, mastering communication, and achieving project objectives. I'll debunk the myth that being a tech guru is essential and explore how honing you…

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VATTA #192: The Perils of Bad Coaching and Training: Protect Yourself + Make Informed Choices 10:01

9M ago10:01

10:01

In this compelling episode, I delve into the perils of bad coaching and training, exploring the potential damage it can cause to you and our industry. Learn tips on safeguarding yourself from falling victim to false marketing claims and ineffective services. Discover tips on vetting coaches and trainers, ensuring legitimacy, and making informed cho…

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VATTA #191: The Reality Behind Making 10k in a Month: Shattering Illusions + Unveiling Truths 9:42

9M ago9:42

9:42

In this candid and eye-opening episode, I delve into the deceptive allure of making 10k in a month with no experience; a promise often splashed all over social media. Join me as I separate fact from fiction and empower you with practical tips to truly understand what it takes to make that kind of money and what they're not telling you. I invite you…

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VATTA #190: Embracing WordPress Services Without Design or Tech Skills 5:12

10M ago5:12

5:12

In this episode, I challenge the common misconception that you need to be a designer or tech expert to offer WordPress services. Get ready to unlock your potential and embark on a journey of success in WordPress without the need for traditional design, tech skills, or any WordPress experience! I invite you to listen and share your thoughts! Your fe…

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VATTA #189: From Zero to Two: My Journey to Landing My First Two VA Clients 7:30

10M ago7:30

7:30

In this episode, I reveal the secrets behind landing my first two VA clients. Tune in to learn valuable tips and insights, actionable strategies, and practical advice to empower you to advance your VA career and help you find clients. I invite you to listen and share your thoughts! Your feedback is highly valued and appreciated. Here is the link to…

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VATTA #188: Navigating the Storm: Handling Angry Clients with Professionalism and Empathy 5:07

10M ago5:07

5:07

In this episode, I delve into the crucial topic of handling an angry client with professionalism and empathy. Dealing with unhappy clients can be challenging, so I'm providing valuable tips and strategies to navigate these situations gracefully. Learn to maintain your composure, actively listen, and respond with empathy while defusing tension and w…

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VATTA #187: Unlocking Success: The Power of CEO Focus Weeks 8:02

11M ago8:02

8:02

In this episode, I delve into the practice of dedicating a week once a quarter to work on your business as CEO. Discover the benefits of this focused approach, from refining services and setting strategic goals to improving client relationships and enhancing your systems. Join me as I provide actionable insights and practical tips to help you eleva…

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VATTA #186: Discovering Your Hidden Strengths: Fine-Tuning Your Offers for Success 5:54

11M ago5:54

5:54

In this episode, I dive into the transformative power of discovering your innate strengths and aligning them with your offers. Join me as I explore the importance of self-awareness and how it can lead to remarkable shifts in your business. Understanding your core strengths is crucial for creating offers that resonate with your nature. I invite you …

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VATTA #185: Tech Audits: Maximizing Revenue from Your Expertise 8:06

11M ago8:06

8:06

Join me in this episode as I explore the undeniable benefits of offering tech audits to your clients. They're a great way to increase your revenue and your position as an expert. Plus, I share tips on structuring them to help you hit the ground running! I invite you to listen and share your thoughts! Your feedback is highly valued and appreciated. …

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VATTA #184: Tech Hiccups & Plan B: Navigating the Unexpected 6:22

11M ago6:22

6:22

In this episode, I delve into the importance of having a contingency plan, especially when dealing with tech issues like a sudden lack of internet connectivity (which was me for the past two days). I spotlight the potential challenges and risks of using free or borrowed Wi-Fi connections. I invite you to listen and share your thoughts! Your feedbac…

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VATTA #183: Key Tips for Dodging Burnout + Setting Boundaries 11:46

12M ago11:46

11:46

In this episode, I'm sharing my top tips on steering clear of burnout and establishing boundaries, allowing you to embrace the life you're building. Don't let burnout hinder your journey to success and happiness. I invite you to listen and share your thoughts! Your feedback is highly valued and appreciated. Here's a link to find out more about my T…

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VATTA #182: Evolution in Progress: Tune In for the Latest Chapter of My Business Journey 4:10

12M ago4:10

4:10

In this episode, I'm sharing the exciting evolution in my business as I pivot towards focusing on Techie VAs. Listen as I unveil the latest chapter of my journey and discuss my focus on empowering aspiring Techie VAs with advanced skills and expertise. I invite you to listen and share your thoughts! Your feedback is highly valued and appreciated. I…

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VATTA #181: Waitlisting Clients: How Virtual Assistants Can Build Demand and Streamline Workflow 6:48

12M ago6:48

6:48

Are you struggling to manage the high demand for your Virtual Assistant services? In this episode, I share the benefits of creating a waitlist for your services. A waitlist can help you better handle demand, build demand for your services, and potentially even raise your prices. I cover best practices for setting up and managing a waitlist and how …

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Susan Mershon The Techie Mentor Podcasts

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