Where publishing, ecommerce, and marketing collide. Brought to you by Lulu.com.
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Welcome to The Content Aesthetic Show, the go-to podcast for med spa owners and aesthetic professionals looking to elevate their brand and visibility. Join us as we dive deep into the inspiring journeys of successful med spa owners who share their stories, challenges, and triumphs. Each episode offers valuable insights, practical tips, and expert advice on creating compelling content that resonates with your audience and drives business growth.
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The Blood Podcast summarizes content recently published in Blood, the most cited peer-reviewed publication in the field of hematology.
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Take a Leap of Faith and Grow Your Med Spa
38:56
38:56
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In this empowering episode, we're joined by Keke, the trailblazing owner of Opulence Med Spa, as we dive into the real talk of perseverance, authenticity, and the journey of building a successful business. Keke shares her inspiring story of ambition and self-motivation, breaking boundaries and redefining the aesthetics industry with her relentless …
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Outcomes of younger patients with mantle cell lymphoma; M-protein assessment during maintenance therapy in multiple myeloma; in vivo CAR T-cell generation using lentiviral vectors
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In this week's episode we’ll discuss the outcomes of younger patients with mantle cell lymphoma experiencing late relapse; learn more about mass spectrometry-based assessment of M-protein in peripheral blood during maintenance therapy in multiple myeloma and discuss in vivo CAR T-cell generation in non-human primates using lentiviral vectors. Featu…
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Introduced by Associate Editor Dr. Thomas Ortel, this bonus episode discusses the Review Series on Factor XI, published in volume 143 issue 15 of Blood Journal. Dr. Ortel is joined by contributing authors Owen McCarty, PhD, Gili Kenet, MD, and David Gailani, MD. Review Series Articles: Introduction to a review series on factor XI Biology of factor …
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Getting Your Bookstore Ready for the Holidays
51:36
51:36
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In this episode, Matt & Lauren tackle the upcoming holiday season. They’ll discuss best practices for getting your books ready, optimizing your site or bookstore, speaking to gift givers instead of your target audience, and reviewing your social media for book promo opportunities. Dive Deeper 💡 Check These Resources Make Books Make Bank PDF Downloa…
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Join us as Monica Swint as she shares her journey from a nail technician and hairstylist to a nurse and entrepreneur. Discover how she combined her passion for beauty and wellness with her nursing expertise to create Flow with Mo, an IV hydration and beauty business. Learn how Monica navigated career pivots, launched her consulting company, and now…
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Protective role of neonatal CMV infection in B-ALL; GVHD targets organoid-forming bile duct stem cells; seven-year outcomes for venetoclax-ibrutinib therapy in MCL
16:56
16:56
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In this week's episode we'll learn how cytomegalovirus infection early in life depletes preleukemic cells in a mouse model of B-cell acute lymphoblastic leukemia. After that we'll discuss new research, where GVHD targets organoid-forming bile duct stem cells in a TGF-beta-dependent manner. Conversely, a TGF-beta inhibitor protects these stem cells …
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Pain Point Solutions for Your Ecommerce Store
45:27
45:27
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45:27
In this episode, Lauren & Matt tackle some common pain points entrepreneurs and ecommerce store owners struggle with. We’ll talk through solutions and tips for collecting sales tax, setting up shipping and managing shipping issues, and providing proactive customer service for your shoppers. Dive Deeper 💡 Sales Tax Lulu Knowledge Base | How Do I Con…
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Zero to $300K: The Determination That Built a Med Spa From the Ground Up
48:19
48:19
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In this episode, we dive into the incredible journey of Linda, a mother of four who refused to let anything stand in her way. From moving from Kenya to America to building a thriving med spa, Linda's story is a testament to resilience and determination. In less than a year, she’s achieved what many only dream of—earning $300K and laying the foundat…
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Iron, HFE haemochromatosis, and infections; bispecific antibodies improve CAR T-cell response; determinants of outcome in NPM1-mutated AML
23:31
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In this week's episode we'll learn about iron, HFE hemochromatosis, and infections. In this large, population-based study, both high and low levels of plasma iron and transferrin saturation were associated with increased risks of infection. Then, we'll discuss how bispecific antibodies improve CAR T-cell response in B-cell malignancies. In-vitro an…
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From Manuscript to Market: 5+ Tools to Help You Draft, Publish, and Sell Your Book
44:42
44:42
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44:42
Self-publishing might be a DIY publishing model, but there are plenty of tools and resources to help you get your book from manuscript to market. In this episode, Matt & Lauren discuss a debatable number of tools to help you draft, edit, format, design, market, and ship your book. Dive Deeper 💡 Learn More About Fictionary Vellum Atticus Bublish Lul…
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Storms Don't Last forever, Just Open Your Spa
30:00
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This powerful episode with Keara Jackson's is a must hear! as a mother of two she is making her mission to show her two a daughters a different life then what she had. She been through so much but made no excuses to open her spa, after losing it all she still kept her head up !By Dontell Antonio
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Immune fitness and response to taclistamab in R/R multiple myeloma; BCR::ABL1 M244V mutation causes resistance to asciminib; HSCT and myocardial fibrosis in young patients with SCD
16:59
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In this week's episode we’ll discuss how immune fitness impacts response to teclistamab in relapsed/refractory multiple myeloma; learn more about a new mechanism of resistance to asciminib conferred by the BCR::ABL1 M244V mutation, and discuss the impact of hematopoietic cell transplantation on myocardial fibrosis in young patients with sickle cell…
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How to Get Your Book Into Indie Bookstores
41:29
41:29
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In this episode, Lauren & Matt review strategies for getting your self-published book into indie bookstores, including participating in consignment programs, pitching yourself for author events, and making your book available through retail distribution. Dive Deeper 💡 Read These Blog Posts Selling Your Book on Consignment With Indie Bookstores 5 Vi…
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On today's episode of The Content Aesthetic Show, we have the phenomenal spa owner Rebecca Davis, who invested millions of dollars to build a black luxury spa offering a high-end experience. Rebecca shares her inspiring story, detailing the challenges she overcame to create a successful and prestigious spa. Tune in to hear her insights and learn fr…
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Decitabine in older patients with AML; EPCR and sickle chronic kidney disease; lymphocyte depletion versus post-transplant cyclophosphamide for mismatched donor transplant for inborn errors of immunity ...
22:53
22:53
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In this week's episode we’ll discuss the safety and efficacy of decitabine in older patients with AML; learn how heme-induced loss of renovascular endothelial protein C receptor promotes chronic kidney disease in sickle mice, and discuss the outcomes of treatment with HLA-mismatched HSCT with TCRab/CD19 lymphocyte depletion or post-HSCT cyclophosph…
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The Indie Author’s Guide to Self-Publishing vs. Traditional Publishing
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In this episode, Matt and Lauren take listeners on a journey through self-publishing and traditional publishing. We’ll look at where those paths overlap, where they diverge, and what to expect on your publishing adventure. Dive Deeper 💡 Jane Friedman’s The Key Book Publishing Paths 💡 Listen to These Episodes: Episode #2 → Is Self-Publishing the Bes…
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What They Won’t Tell You About Starting a Med Spa
29:58
29:58
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In today's episode of The Content Aesthetic Show, we have a compelling conversation with Stormie Anderson, the inspiring owner of House of Couture. Stormie shares her remarkable journey from working in a hospital for 14 years to becoming a successful med spa owner over the past two years. Despite the challenges, she has served countless clients and…
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Impact of MRD-negative on PFS in myeloma; IPSS-R down-staging before transplant in MDS; hereditary angioedema and venous thromboembolism
21:50
21:50
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In this week's episode we'll discuss minimal residual disease as an intermediate clinical endpoint for multiple myeloma. Then, we'll learn about IPSS-R downstaging before transplant in MDS. Finally we'll hear about the connection between hereditary angioedema and venous thromboembolism. Featured Articles: EVIDENCE meta-analysis: evaluating minimal …
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Designing the Right Go-to-Market Strategy for Your Book
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46:30
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In this episode, Lauren & Matt dive into what makes a successful go-to-market strategy for your book. Learn how to pick the right launch date and products, choose the best sales and distribution platforms, and craft effective pre-launch and post-launch sales strategies. Have a question about self-publishing, selling direct, Lulu, or any of the weir…
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Acalabrutinib, venetoclax and obinutuzumab in relapsed/refractory CLL; alternative donor transplantation for severe aplastic anemia; clonal relapse dynamics in AML following allogeneic HCT
23:32
23:32
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In this week's episode we’ll discuss the safety and efficacy of acalabrutinib, venetoclax and obinutuzumab in relapsed/refractory CLL; learn more about alternative donor transplantation for severe aplastic anemia and discuss clonal relapse dynamics in acute myeloid leukemia following allogeneic hematopoietic cell transplantation. Featured Articles:…
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Hooking New Readers With a Compelling Book Description
54:34
54:34
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In this episode, Lauren attempts to convince Matt (and the listeners) of the power of a well-written book description. Listen in to learn how to craft a compelling book description that will help you hook new readers. Have a question about self-publishing, selling direct, Lulu, or any of the weird tangents Matt & Lauren like to meander through? Ema…
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Clinical impact of CRh in AML; thrombosis features in a real-life PNH cohort; and restriction of SOX11 expression to EBV-negative Burkitt lymphomas
19:58
19:58
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In this week's episode we'll learn about the clinical benefit of complete remission with partial hematological recovery, or CRh, in patients with Acute Myeloid Leukemia (AML) treated with molecularly targeted drugs. Then we'll hear about a large cohort of patients with PNH were studied to detail PNH-related thrombotic events, unravel determinants o…
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Books You Can Create Using Your Existing Content
44:20
44:20
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In this episode, Lauren & Matt share ideas for repurposing your existing content. Hint: it's by turning that content into a book. We share ideas for both nonfiction and fiction book projects, including options that require little to no new writing. Have a question about self-publishing, selling direct, Lulu, or any of the weird tangents Matt & Laur…
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Mutational and transcriptional landscape of pediatric BCP lymphoblastic lymphoma; the role of platelet-derived TGF-1 in immune thrombocytopenia; phase 3 trial of mavorixafor in WHIM syndrome
23:25
23:25
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In this week's episode we’ll discuss the mutational and transcriptional landscape of pediatric BCP lymphoblastic leukemia; learn more about the role of platelet-derived TGF-β1 in immune thrombocytopenia; and discuss the findings from a phase 3 trial of mavorixafor in WHIM syndrome. Featured Articles: Mutational and transcriptional landscape of pedi…
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5 Things to Know Before You Start Publishing
43:41
43:41
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In this episode, Matt & Lauren review five things you’ll need to know before you start on your publishing journey! We share insights about knowing your content, knowing your goals, knowing your limits, knowing your audience, and knowing your publisher. Also featuring a meandering detour into graphic novels and an ongoing discussion about crying (no…
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GM-CSF coordinates shelter in the cytokine storm; Interleukin-1 as a therapeutic target in TTP; CAR T-cell outcomes across race and ethnicity in LBCL
19:57
19:57
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In this week's episode we'll discuss new insights on the role of GM-CSF in establishing immune memory. The authors propose that the coordination of opposing immune memory programs, driven by GM-CSF, may be essential to efficient, yet controlled, innate immune responses. After that: Interleukin-1 inhibition in TTP. Researchers explore the potential …
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Review Series on Oncogenic Signaling and Immune Evasion in Hematologic Malignancies
15:41
15:41
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Introduced by Associate Editor Robert Zeiser, this Review Series focuses on the problem of immune escape by acute myeloid leukemia (AML). The series opens with a review of how AML escapes T-cell–driven elimination and then focuses on how p53 function impinges on AML recognition by immune cells. The series finishes with a summary of new approaches t…
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Your 7-Step Guide to Building an Online Bookstore
52:34
52:34
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In this episode Lauren & Matt talk through the 7 essential steps to building your own online bookstore. From choosing the right platform to launching your site, we’ll cover everything you need to know to sell your self-published books directly to your readers. Dive Deeper 💡 Step 1: Shopify Learn More About Selling Your Book With Shopify and Lulu Di…
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Reassessing the CLL prognostic index; ADAMTS13 conformation and risk of relapse in immune-mediated TTP; haploidentical bone marrow transplant in sickle cell disease
23:39
23:39
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In this week's episode we’ll discuss the prognostic value of the Chronic Lymphocytic Leukemia International Prognostic Index in the era of targeted therapies, learn how peak ADAMTS13 activity can be used to assess ADAMTS13 conformation and risk of relapse in immune-mediated thrombotic thrombocytopenic purpura, and discuss the findings from a phase …
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Finding Your Place in Author & Reader Communities
45:44
45:44
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In this episode, Matt & Lauren debate the distinctions between author and reader communities, discuss the value of participating in either, and share some suggestions for how to bridge the gap between them. Dive Deeper 💡 Check Out These Online Communities Enter the Luluniverse Meet the Nonfiction Authors Association Learn More About Novelists, Inc.…
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A biomarker for disease severity in Wiskott-Aldrich Syndrome; loss of Dnmt3a confers resistance to IFNα; unrelated donor selection in HSCT with PTCy
19:16
19:16
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In this week's episode we'll discuss assessing risk profile in Wiskott-Aldrich Syndrome, or WAS. Then, we'll learn about how the loss of DNMT3A confers resistance to interferon-alpha in hematopoietic stem cells carrying the JAK2-V617F mutation. Finally, we'll explore unrelated donor selection for AML patients undergoing hematopoietic stem cell tran…
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3 Steps to Prep for an Author Event (and What to Do When You’re There)
48:44
48:44
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In this episode, Lauren & Matt share their insights from attending dozens of author events to set you up for success. Hear tips for preparing sales strategies and inventory, promoting the event to your fans, and maximizing your presence at the event. Dive Deeper 💡 Learn More About These Events CEX Author Nation NINC 💡 Read These Blog Posts How to P…
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Nilotinib with or without cytarabine for Philadelphia-positive AML; thrombosis risk in Factor V Leiden and Prothrombin G20210A; ctDNA improves prognostic prediction in relapsed/refractory multiple myeloma ...
23:05
23:05
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In this week's episode we’ll discuss the safety and efficacy of nilotinib with or without cytarabine in Philadelphia-positive acute lymphoblastic leukemia; learn more about thrombosis risk in double heterozygous carriers of Factor V Leiden and prothrombin G20210A and discuss the utility of circulating cell-free tumor DNA in prognostic prediction in…
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In the Studio with Author Nation’s Joe Solari
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35:17
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In this episode, Lauren is joined by Joe Solari, Managing Director of Author Nation, for our first-ever Publish & Prosper interview! Get excited for the Author Nation event coming to Las Vegas this November, take an inside look at CEX 2024, and hear Joe’s thoughts on the future of indie publishing. Dive Deeper 💡 Learn more about Author Nation 💡 Lis…
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Hemophilia prophylaxis with fitusiran vs BPA/CFC; germline NBN variants in pediatric B-ALL; Histone demethylation and cell-intrinsic immune response in AML
18:59
18:59
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In this week's episode we'll learn about fitusiran prophylaxis in patients with hemophilia A or B, with or without inhibitors. Next we'll hear about new findings that heterozygous germline variants in the NBN gene that are linked to increased risk of B-cell acute lymphoblastic leukemia in children. Finally, we'll explore new insights on the histone…
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Determining the Right Retail Price for Your Book
40:55
40:55
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There’s a fine line to balance when you’re setting the retail price for your book! Too high, and you might discourage potential new readers. Too low, and readers might question the value of your content - or worse, you wind up losing money on every sale. In this episode Matt & Lauren discuss how to determine the optimal list price for your book and…
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Effects of voxelotor on cerebral blood flow in pediatric sickle cell disease; thrombosis in Vexas syndrome; response to tyrosine kinase inhibitors in ABL-class acute lymphoblastic leukemia
22:26
22:26
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In this week's episode we’ll discuss the effects of voxelotor on cerebral blood flow in pediatric sickle cell disease, learn more about venous and arterial thrombosis in patients with Vexas syndrome, and discuss differential sensitivity to tyrosine kinase inhibitors in ABL-class acute lymphoblastic leukemia. Featured Articles: The influence of voxe…
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Do Book Reviews Help You Sell More Books?
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As authors, writers, and creative types, it’s easy to get caught up in the perceived importance of customer reviews. But do those reviews actually help you sell more books? In this episode, Lauren & Matt debate the value of book reviews for increasing your sales, boosting your book’s discoverability, and providing social proof for new readers. Dive…
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Stamping out high-risk myeloma with D-KRd and tandem transplant; plasmin-cleaved VWF in microthrombosis; SCD plasma sensitizes iPSC-derived sensory neurons
19:40
19:40
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In this week's podcast we'll discuss another step forward in stamping out high-risk myeloma. Then we'll hear about the plasmin-cleaved von Willebrand factor, or VWF, in microthrombosis. Finally we'll hear about new insights into the origins of sickle cell pain. Featured Articles: Daratumumab, carfilzomib, lenalidomide, and dexamethasone with tandem…
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Author Branding 101: Building a Brand Beyond Your Books
47:02
47:02
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In this episode, Matt & Lauren explore author brands. Listen now to discover the power of your author identity, why it is so important, and how to create and maintain a brand for your long-term marketing and sales success. Dive Deeper 💡 Read These Blog Posts What Is an Author Brand and Why Does It Matter? Complete Book Marketing Plan for Creators a…
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Allogeneic transplant in first remission for post-induction molecular MRD; circulating HSPCs actively participate in human hematopoiesis; let-7 miRNAs repress HIC2 to regulate BCL11A transcription and ...
21:44
21:44
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In this week's episode we’ll discuss the utility of MRD in identifying patients with NPM1 AML who benefit from allogeneic transplant in first remission, learn more about the contribution of circulating hematopoietic stem/progenitor cell subsets to human hematopoietic hemostasis, and discuss the role of Let-7 miRNAs in regulation of BCL11A transcrip…
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How to Turn Your Casual Fans into Super Fans
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44:26
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Super fans! We know them, we love them, we want them for our own. But how do you turn your casual fans into loyal, dedicated super fans? In this episode, Lauren & Matt discuss strategies like diversifying your products, demonstrating the value of your content, and creating a community for your fans. Dive Deeper 💡 Read These Blog Posts 5 Ways You Ca…
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ADAMTS13 recovery in caplacizumab-treated TTP; inhibition of venetoclax-resistant BCL2 variants with sonrotoclax; genomic insights from Castleman disease in twins
19:10
19:10
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In this week's epside we'll learn about ADAMTS recovery after caplacizumab therapy in patients with immune thrombotic thrombocytopenic purpura. Then, we'll hear about preclinical characterization of sonrotoclax, a potential second-generation BCL2 inhibitor. Finally we'll hear about new insights into the etiology of Castleman disease where researche…
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How to Survive (and Thrive) at Conferences and Events
41:54
41:54
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In this episode, Matt & Lauren share their favorite survival tips for attending author and creator conferences! From packing essential supplies to putting your health first, hear our team’s must-haves and must-dos for anyone trying to maximize their time at a conference. Dive Deeper 💡 Read more about Why Creator Events Are a Must for Creators & Ent…
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Durable response after tisa-cel in adults with relapsed/refractory follicular lymphoma; high microRNA-145 plasma levels indicate decreased risk of VTE; epigenetic/immunogenetic signature in the prediction ...
23:49
23:49
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In this week's episode, we’ll discuss the findings from a study assessing responses after treatment with tisagenlecleucel [LM1] in adults with relapsed/refractory follicular lymphoma, learn more about the association between high microRNA-145 plasma levels and decreased risk of future incident venous thromboembolism, and discuss how epigenetic and …
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Using Customer Data to Grow Your Business
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44:28
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In this episode, Matt & Lauren discuss the most valuable tool in any creator’s arsenal: customer data. Whether you’re tracking book sales and behavioral data, collecting customer information through direct sales, or reviewing your key social media and email marketing metrics, understanding your customer data is essential for long-term brand success…
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Gut microbiota exploitation by CPX-351 in AML; optimizing anti-myeloma immunity for ASCT; which pediatric ITP patients will develop lupus?
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In this week's episode, we'll discuss gut microbiota exploitation by CPX-351 in acute myeloid leukemia. Then we'll learn about optimizing anti-myeloma immunity. New research shows that regulatory T cells suppress myeloma-specific immunity during autologous stem cell mobilization and transplantation. Finally we'll discuss among pediatric patients wi…
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Cover to Cover: Getting Your Book Design Right
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49:49
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In this episode, Lauren & Matt take a look at best practices for book design. We’ll review key design elements that often get overlooked on book covers, what to include inside your book, and whether or not we think it’s worth the cost to pay for book cover and interior design. Dive Deeper 💡 Download Lulu’s Free Guides & Templates 💡 Check Out the Pr…
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Jak2V617F clonal hematopoiesis promotes arterial thrombosis; Staphylococcus aureus infection in Sézary syndrome; clinical features of RAC2-related immunodeficiency
26:18
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In this week's episode we’ll discuss the mechanism by which Jak2V617F clonal hematopoiesis promotes arterial thrombosis, discuss how Staphylococcus aureus induces drug resistance in cancer T cells in Sézary syndrome, and learn more about the clinical and functional features of RAC2-related immunodeficiency. Featured Articles: Jak2V617F clonal hemat…
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Do You Need to Hire Professional Editors for Your Book?
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In this episode Matt & Lauren take a look at the different types of editing your manuscript might need, debate which ones they think are most valuable, and share a few of their tips for making sure your book editing is done right. Dive Deeper 💡 Find Freelance Editors and Hybrid Publishers on Lulu’s Hire A Pro Page 💡 Browse Fiverr for Freelance Edit…
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