Do you know a secret that your competitors don’t know? Fact: riches await those who know what others don’t. The same is true in marketing. If you’re using the same dated growth strategies, if you’re not at the edge of the curve, your business doesn’t stand a chance. If you’re an ambitious entrepreneur, marketer, or even new founder looking to grow your business rapidly and have a knowledge advantage against the competition, then this podcast is for you. I’m known as the secret “Ace” high-pro ...
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Episode 63 – Eliminate Your Fears and Get Started with Aaron Marcus
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Take the First Step Towards Your Dreams In today’s episode, I welcome Aaron Marcus. He has been a full-time actor for 36+ years. Aaron has been cast in nearly 1,300 acting and modeling jobs. He was cast in the soon-to-be-released Netflix feature White Noise, HBO mini-series We Own This City, A Man Called Otto (Tom ... Read more…
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Episode 62 – Clean Your Trauma and Achieve Your Full Potential with Yemi Penn
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Don’t Let Your Past Rule Your Future In today’s episode, I welcome Yemi Penn, serial entrepreneur, author of Did You Get the Memo?, documentary producer, speaker, engineer, mindset coach, and all-around fearless thought leader. She is a British-born Nigerian living in Sydney, Australia. Yemi describes herself as an engineer by profession, an entrep…
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Episode 61 – The Secret to Success in Business and Life
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Develop Your Consistency & Discipline In today’s episode, I want to address a topic of maximum importance for any entrepreneur: how to develop consistency and discipline. Consistency means following habits, routines, and processes that get you closer to your goal every day. Performing these actions consistently will help you achieve any goal that y…
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Episode 60 – Align With Your Deepest Values With Dr. John Demartini
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How to Live a More Fulfilled Life as Your Best Self In today’s episode, I welcome Dr. John Demartini, a polymath and one of the world’s leading experts on human behavior. He is a professional speaker, author, and business consultant whose clients range from Wall Street financiers, financial planners, and corporate executives to healthcare professio…
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How to Get Unstuck In today’s episode, I will give some advice to those of you who feel like you don’t know what to do next. I have to start by saying that if you don’t know what to do, there’s no one else that can help you but yourself. I can’t decide what’s right ... Read moreBy Tudor Dumitrescu
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Episode 58 – These 4 Key Life Aspects Will Improve Your Health & Productivity
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Health = Wealth In today’s episode, I’m going to talk about the close relationship between health and performance in business. You probably all know the saying that “health is wealth”. Well, it’s true. Being physically and mentally healthy is the key to maximizing your performance and productivity. The fact that all highly successful people invest …
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Episode 57 – This Master Habit Will Help You Build All Other Habits
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Handle Pain by Focusing Your Mind In today’s episode, I’ll teach you how to manage the pain that comes with building good habits. This topic is important for many of us as we always try to improve our lives and develop better habits. However, this is definitely not an easy journey. It involves a lot ... Read more…
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Episode 56 – Wired for Success with Edmond Abramyan
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Achieve Success in Business by Shifting Your Mindset In today’s episode, I welcome Edmond Abramyan, founder of a 6 figure wholesale and distribution business and the author of the soon-to-be-released book Wired for Success. The book will be published on the 1st of June and it’s for anybody who feels stuck in their life. Throughout ... Read more…
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Episode 55 – How to Handle Stress Before It Affects Your Business
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Harmful vs. Positive Stress In today’s episode, I’m going to talk about something that a lot of people struggle with: stress. I will talk about how I personally deal with stress and how I make sure I don’t get overwhelmed by it. Managing your stress is very important to achieving the success you want in ... Read more…
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Episode 54 – Manage People Effectively Through Indirect Communication
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Actions Speak Louder Than Words In today’s episode, I am going to teach you how to manage people more effectively. I’ll talk about why managing skills are important and how to approach developing them successfully. Everyone has their own management style and I will help you find your own! 3 Big Ideas Being able to ... Read more…
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Episode 53 – Overcome Procrastination Using These 2 Easy Methods
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How to Stop Wasting Your Time In today’s episode, I’m going to share my 2 fail-safe techniques to overcome procrastination. I noticed that many people are frequently affected by procrastination and they struggle with it. In my opinion, it is one of the main reasons why you can’t reach your goals – because when you ... Read more…
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Episode 52 – Learning Is the Heart of Entrepreneurship with Opher Brayer
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Learn. Implement. Optimize. In today’s episode, I welcome Opher Brayer, co-founder of impro.AI, a company devoted to improving performance and developing talent for organizations and businesses at scale through AI. He’s also the co-founder of stages.global, an organization devoted to changing the educational systems worldwide. Opher is a polymath, …
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Episode 51 – How to Create an Effective Outbound Sales System
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Automation Is Your Salvation In today’s episode, I talk about how to develop an effective outbound sales strategy for your business. A lot of people have to do outbound to get their first clients. In the beginning, no one knows you so you have to go out there and make a name for yourself. You ... Read more…
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Episode 50 – This Marketing Strategy Eliminates the Need for Selling
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How to Generate Demand and Make People Come to You In today’s episode, I want to discuss inbound marketing. I will talk about what inbound marketing is, when you can use it and how you should actually approach it. I will touch on the main differences between outbound vs. inbound and why I recommend inbound ... Read more…
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Episode 49 – Why You Fail to Build Good Habits and How to Fix It
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The Right Habits Will Get You Closer to Your Goals Faster In today’s episode, I talk about positive habits. Positive habits are sets of actions or systems that help you get closer to your goals while keeping you healthy. I discuss why it’s so hard to build and maintain them. I also examine the difference ... Read more…
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Episode 48 – Selling with The Velocity Mindset with Ron Karr
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Achieve Bigger & Better Results – FASTER! In today’s episode, it’s my pleasure to engage in discussion with famous speaker and author Ron Karr. He is a sales success expert, award-winning speaker, and author of 5 books, including a best seller and the newly released Velocity Mindset. Through his presentations and advisory services, Ron has ... Read…
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Episode 47 – Why Meditation Will Not Help You Make More Money
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How to Actually Fix Procrastination In today’s episode, I want to talk about mindfulness and how it relates to productivity and success in business. Nowadays, there are many gurus, celebrities, and other important people that swear by meditation. However, I think that it’s just a temporary trend that offers no benefits in the long run ... Read more…
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Episode 46 – Why Branding Isn’t Just for Big Businesses
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Repeat, Repeat, Repeat In today’s episode, I want to discuss branding in the context of small businesses. Many people say that branding is not important and it’s even nonexistent among small businesses. They say that SMBs don’t have the necessary resources to make branding effective for them and that you’re just wasting your time and ... Read more…
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Episode 45 – Selling to These 2 Market Types Will Make You Rich
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Make Money From Your Passions In today’s episode, I want to share with you the best 2 markets to get into. The first type of market is the one where people are driven by passion to make a purchase. These markets are evergreen and sustainable. The second type relates to one of the 3 fundamental ... Read more…
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Episode 44 – Why Direct Response Design May Be The Missing Link to Maximum Profits with Lori Haller
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This 3-Step Copy Review Process Will Change How You Think About Direct Marketing & Design In today’s episode, I welcome Lori Haller, an in-demand creative business strategist, speaker, author, and coach whose agency has been creating award-winning, sales-generating direct mail, online promotions, space advertising, and design for more than 20 years…
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Episode 43 – Copywriting Is NOT Salesmanship in Print
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Sell in Person, Scale in Writing In today’s episode, I want to make you aware of the difference between selling in writing vs. selling in person. The biggest reason for this difference is that the real power of salesmanship comes from the personal connection with your audience. When you are able to interact with another ... Read more…
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Episode 42 – Start Conversations Effortlessly & Make Sales Easy
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Understanding the Sales Process Is the Key to Scaling In today’s episode, I’ll cover another sales-related topic: how to effectively start sales conversations. Not many people know how to do this. As a result, most conversations end before they even start. If you can’t pull in the right people, there won’t be any sales. It ... Read more…
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Episode 41 – Sales Is NOT About Making Friends
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Do You Want People to Like You or Do You Want to Make Money? In today’s episode, I’d like to talk about something very important relating to sales. One mistake that many entrepreneurs make is that they consider sales to be a process of making friends. For example, they start chatting with the customers on ... Read more…
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Episode 40 – How Purpose Is The Fastlane to Profits With Adal Bermann
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How Your Business Can Change by Asking WHY In today’s episode, I am joined by Adal Bermann, founder and CEO of coach.today, a software and marketing agency helping and teaching life coaches how to attract their ideal clients. In this episode, we’ll touch on topics such as personal growth, the right mindset, and how to ... Read more…
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Episode 39 – Why Marketing Is More Important Than Selling
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Selling Is a Transaction. Marketing Is Everything Before That. In today’s episode, we’ll consider the sales vs. marketing debate. Many entrepreneurs mix the two together when they should be kept apart. While sales will help you gain traction in the beginning, marketing is what will ultimately help you scale your business. And that’s because the ...…
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Episode 38 – This Short Exercise Will Make a HUGE Difference in Your Business This Year
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Use Failure as Fuel for Growth In today’s episode, I want to teach you this highly important exercise that I practice at the beginning of every year. This exercise consists of two phases: reviewing the previous year and planning the current one. This is something that not many people do but that will set you ... Read more…
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Episode 37 – How Gratitude Makes You More Productive
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Practice Gratitude and Shape Your Best Life In the last 2021 episode for the Underground Marketer, I want to talk about something that’s in theme with the season: gratitude. It’s not a subject that’s often talked about in business circles, but the idea that I want to put forward is that gratitude can make you ... Read more…
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Episode 36 – David Deutsch Shows How Direct Response Can Help Your Business Survive & Thrive
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Learn How to Write Great Copy From an A-List Copywriter In today’s episode, I will engage in discussion with David L. Deutsch, a world-renowned direct response copywriter, marketing strategist, author, and copywriting coach. In addition to creating winning promotions from scratch, he often works with clients and writers behind the scenes to turn un…
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Episode 35 – Is Sales Just a Numbers Game?
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Quantity vs. Quality In today’s episode, I want to talk about sales. The reason why I chose this topic is that many people complain that they can’t get clients. While I agree that it’s hard to build customer loyalty, especially as a service-based business, the main mistake here is that these people worry too much ... Read more…
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Episode 34 – Niche Down to Win More Clients & Raise Your Prices
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3 Steps to Create Your Own Niche In today’s episode, I want to teach you how to create a niche that works for you. This will help you increase your profits and grow your business. I think that finding your niche plays the biggest role in the success of your business as long as you ... Read moreBy Tudor Dumitrescu
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Episode 33 – The Number One Reason Why Entrepreneurs Fail When Selling & How to Avoid It
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How to Build a Sales System from Scratch In today’s episode, I want to discuss sales for entrepreneurship. More specifically, I want you to be aware of the fact that the art of sales is done differently if you’re an entrepreneur. Many people think they can master it by working in sales or reading books ... Read more…
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Episode 32 – Rory Sutherland Shows How Being Eccentric Will Help Your Business Win Big
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Learn How to Stand Out in a World of Conformity In today’s episode, I welcome Rory Sutherland, vice-chairman of Ogilvy UK, TED Global Speaker, and author of Alchemy. Rory is here today to talk about his experience in advertising and to share his wisdom about life and business. The advice in this episode is for ... Read more…
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Episode 31 – Having This Differentiator Makes Your Business Unique – Guaranteed!
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Make Who You Are Your Selling Point Today we’ll talk about personal branding and how to approach it in an effective way. A personal brand means being known for providing value to a group of people. That’s what influencers do – who they are is essential for the brand. Building a personal brand is very ... Read more…
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Episode 30 – How to Create a Tagline That Makes Your Brand Stand Out in a Sea of Sameness
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Get it Right From the First Try! In today’s episode, I’ll teach you how to create an effective tagline for your brand, whether you already have one or starting from scratch. The tagline is important because it will appear on all of your marketing assets: website, product, packaging, signs, etc. But you only get one ... Read more…
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Episode 29 – Don’t Ask a Butterfly How to Crawl: Get Your Advice from the Right Mentors
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How to Figure Out Who Can Actually Help You In today’s episode, I’ll talk about the essential idea that what’s best for you is always going to be contextual. It depends on a lot of factors, like who you are and where you are at the moment. Many people make the same mistake and that ... Read moreBy Tudor Dumitrescu
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Episode 28 – Sam Palazzolo Reveals How Logic-based Selling Beats Emotion-based Selling
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Selling is The Key To Getting Investors, Customers & Employees In today’s episode, I have invited Sam Palazzolo, founder of Tip of the Spear Ventures, serial entrepreneur, venture capitalist, and leadership author. Sam built a technology start-up raising $8 million in the process, consulted with Fortune 500 companies as well as SMBs, and successful…
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Episode 27 – These 5 Keys Will Turn Your Website into a Money-Making Machine
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Use These Secrets to Turn Visitors Into Customers In today’s episode, we’ll be discussing the 5 keys to building a website that sells. Many people ask me about this because they’re looking to improve their websites and increase their sales. A great website will convince visitors and potential customers to become actual customers. The advice ... Rea…
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Episode 26 – How to Overcome Sales Anxiety Easily & Effortlessly
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Learn How to Manage Your Emotions More Efficiently In today’s episode, I want to talk about sales anxiety. A lot of people reach out to me to share their difficult experiences when it comes to sales. Typically, this occurs in the context of cold-calling or reaching out to new people without an introduction. The levels ... Read more…
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Episode 25 – How “Mistakes” Can Make Your Marketing More Believable
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Learn How to Tell the Best Story for Your Brand In today’s episode, I want to discuss the idea of authentic vs polished marketing and how to use each to your advantage. Many times, if you want to stand out in the market, you need to differentiate yourself from your competition. And the easiest way ... Read more…
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Episode 24 – Norahlyza Tung: Are YOU Ready for Personality-based Selling? (+ a gift!)
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Learn How to Communicate More Effectively and Influence People Today, it’s my pleasure to welcome Norahlyza Tung, the author of the upcoming book 9 Doors of Perception: The ABCs of Influence in the Age of Alchemy. Norahlyza used to work as a computer technician for a law firm, but one day she realized that she ... Read more…
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Episode 23 – Why Good Habits Are Not Enough
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The Secret to Productivity and Success In today’s episode, I’ll talk about mindset. More precisely, something that greatly interests those who want to succeed: willpower vs habits. Basically, there are these 2 opposing camps that have completely different ideas about what it takes to make it. Some believe that you can achieve your goals through ...…
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Episode 22 – How to Effectively Hire People to Suit Your Business Needs
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Freelancer vs Full-Time vs Outsourcing In today’s episode, I want to talk about the process that I go through when hiring people. I will discuss some of the major issues that business owners face when hiring people and how to be prepared to overcome them. By the end of this episode, you will learn some ... Read more…
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Episode 21 – Rob O’Rourke Shows That Listening To Your Clients & Solving Problems Trumps Skills
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How to Start an Online Business and Scale It to the Top In today’s episode, I introduce Rob O’Rourke, the founder of Fox Web School. He is currently helping web designers and other entrepreneurs to start and grow their online web design businesses. Rob is a self-taught web designer who found success by helping people ... Read more…
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Episode 20 – Don’t Imitate… Steal What Works
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Analyse Buyers & Sellers for Gaps in The Market In today’s episode, I’ll discuss the very important topic of market research. Over the years, I’ve noticed that many new entrepreneurs don’t know how to do market research. Actually, they don’t even understand the importance of it. However, when you start a new business, want to ... Read more…
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Episode 19 – When Too Much Knowledge Is Bad For You
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Why Reading Books May Be an Addiction That’s Holding You Back In today’s episode, I’ll address a topic that often comes up among our listeners: reading. We are told that people don’t read books anymore, but what happens when they read too many? Since information is so widely available nowadays, some people are addicted to ... Read more…
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Episode 18 – How a Philosopher’s Discovery Can Revolutionise Your Marketing
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How Mimetic Desire Changes Everything In today’s episode, I’m going to teach you everything about mimetic desire. Learning how to use these techniques effectively will significantly increase the results of your marketing campaign. If you can master applying this theory to sales, it will make people go crazy for your product. 3 Big Ideas People ... …
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Episode 17 – Oliver Duffy-Lee Tells Us How Relationships Are the Key To Agency Growth
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Learn All You Need to Know About Launching a Creative Agency in a Crowded Yet Expanding Market In today’s episode, I interview Oliver Duffy-Lee, founder of LaunchPad Academy. Oliver is a business coach for creative agencies. He helps them build the business of their dreams by finding and winning the clients they really want to ... Read more…
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Episode 16 – 12 Secrets of Building Rapport: How to Make Anyone Listen to You
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How to Connect with People & Create Meaningful Engagements In today’s episode, I’ll cover the 12 secrets of building rapport. In business, being likable is the most important factor in being successful. The easiest way to be liked is by building rapport with your audience. They will feel that you are like them, that you ... Read more…
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Episode 15 – This Therapy System Can Change Your Life & Your Business
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Banish Your Fears And Start Living Your Best Life In today’s episode, I’ll talk about what conditioning is, how to remove it and why doing this is important. If you have fears or phobias that are holding you back, then this episode is for you. Many of us are familiar with the following situation. Even ... Read more…
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Episode 14 – The Hidden Secret in Think & Grow Rich that Makes All the Difference
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The Magic Pill vs. The Process In today’s episode, I’ll discuss the idea of the magic pill vs. the process when it comes to success in business. I run a marketing agency and, over the years, I’ve met several people who perpetually struggle. While they do put in the work, it’s never enough. Even though ... Read more…
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