In this episode of Leader Generation, Tessa Burg, and Matz Lukmani continue their conversation about Google Performance Max and its benefits for marketers. Matz assures listeners that Performance Max isn't just for businesses with short sales cycles; it's also adaptable for longer cycles. He emphasizes the need to map out the entire lead-to-convers…

Join us this week as we welcome back Matz Lukmani to discuss optimizing your ad campaigns with Google’s extensive media inventory for improved lead quality and conversion rates. Matz, a product lead for Google Performance Max, shares compelling success stories from companies who’ve seen notable enhancements in lead qualification and ROI after upgra…

Will Cady, Reddit’s Global Brand Ambassador, joins us to discuss the relationship between anxiety and creativity. He shares practical advice on transforming anxious feelings into creative fuel and highlights the importance of managing emotions to enhance creativity. We also explore how artificial intelligence is changing the creative workforce and …

Evan Shapiro shares how big tech companies are redrawing the boundaries of the media sector. This episode covers today's seismic shifts, from the rise and impact of tech giants to the strategic use of data in marketing. The episode explores how brands must adjust to changing consumer behaviors, highlighting the essential shift from reach to meaning…

Discover key strategies for navigating the post-cookie marketing landscape on this episode of the Leader Generation podcast. Host Tessa Burg and veteran strategist Shannon Sullivan discuss the implications of cookie deprecation. With over two decades of expertise, Shannon clarifies the shift towards first-party data and how marketers can turn these…

Get ready for some real talk about marketing in the age of automation. Mark Simon joins Tessa Burg on our latest episode of the Leader Generation podcast. They get into why strong leadership and a straightforward plan matter more than ever in digital transformation. They break down how clear communication and getting everyone on the same page are k…

Step into the future of branding with Steve Red and Tessa Burg. They unravel how your company can forge deeper connections with your audience through authentic storytelling. Discover the secrets to transforming data points into compelling stories that do more than sell—they create authentic brand experiences. Creativity and analytics come together …

In this episode, Len Gilbert and Tessa Burg discuss the human side of digital transformation. They highlight the importance of using technology to improve customer experience. Len opens up with a personal story about his father's recent health emergency and how it shed light on the positive impact of technology in healthcare. He introduces us to th…

Gareth Cunningham joins Tessa Burg on the Leader Generation podcast to challenge the notion that SEO is dead due to AI advancements. Gareth, a search expert, argues that the integration of AI into SEO is not entirely new. Google already uses AI and machine learning to optimize search results, detect spam and match content with search intent. He vie…

Grab your earbuds and settle in for a conversation with Sharon Toerek, an expert in intellectual property and marketing law. She talks about legal and compliance issues with emerging technologies, with a special focus on generative AI. Host Tessa Burg joins Sharon to discuss how AI is reshaping the services agencies can offer. Together, they explor…

Integrating generative AI into marketing workflows is a move only a select few forward-thinking leaders are making. We’re excited to collaborate with the Test. Learn. Grow. podcast to feature discussions with two such trailblazers—Tessa Burg, host of Leader Generation and CTO at Mod Op, and Patrick Patterson, CEO at Level. These leaders are at the …

In this episode, Tessa Burg and Derick Schaefer discuss the rapid evolution of AI in marketing. You’ll get an inside look at the challenges companies face when they blindly adopt AI—emphasizing the need for a solid AI strategy backed by clear business metrics. The conversation goes deeper, covering organizational culture shifts, the pivotal role of…

In our latest podcast episode, we celebrated a milestone: the first anniversary of Chat GPT's launch. Alon Yamin from Copyleaks joined Tessa Burg to discuss the impact of generative AI on marketing and technology. We tackled some big issues: the excitement and skepticism around AI, the need for governance, plus the challenges of data security and p…

Join Tessa Burg and Tom Madrilejos as they share their enthusiasm for AI on this episode of the Leader Generation podcast. Tune in for an interesting discussion about the potential of AI and machine learning and their impact on marketing and communications. Explore the landscape of AI adoption, ranging from novices to experts. Gain insights into th…

In this episode of the Leader Generation podcast, Tessa Burg talks with Lilith Bat-Leah about the pivotal role of data science in marketing and various industries. They discuss the growing significance of data science and machine learning, emphasizing the importance of data quality, domain expertise, and innovation in data-centric AI applications. …

Welcome to another exciting episode of Leader Generation. Chris Harihar joins us for a fascinating discussion about AI—especially ChatGPT—and how it's shaking things up in the field of public relations. Get ready to hear about the various AI applications in public relations, from press release writing to pitch support. Plus, stick around for some i…

Ever wondered how top companies maintain the edge in today's rapidly advancing technological landscape? Enter the AI Council. In this episode, Tessa Burg emphasizes how having a well-orchestrated AI Council is not just a strategic move, but a game-changer for businesses. By harnessing the power of diverse expertise and aligning it with the innovati…

In this episode of Leader Generation, Tessa Burg interviews Jonathan Murray, Mod Op's Chief Strategy Officer. Jonathan shares insights from his extensive background on the role of CEOs in the age of artificial intelligence and digital transformation. Their conversation covers several topics, such as: CEO's role in technology adoption and business t…

In this episode, we dive into the evolving landscape of technology. The discussion centers on the value of expertise and the important role marketers continue to play in an age dominated by artificial intelligence and machine learning. You'll gain insights into the unique qualities that humans bring to the table, setting them apart from the algorit…

As artificial intelligence shapes a swiftly changing landscape, marketers are grappling with uncertainties about their future roles. However, amidst this evolution, today's marketers offer unique value that AI—like ChatGPT—can't replicate. Join Tessa Burg for this episode as she highlights the exclusive data that businesses have that sets them apar…

In this episode, Tessa Burg from Mod Op explores the future impact of generative AI on SEO and how it could potentially decrease unbranded website traffic. With Google's development of Search Generated Experience (SGE), businesses need to prepare strategies to offset traffic loss from non-branded keywords. Tessa discusses the importance of building…

In this episode, we dive deeper into Google Performance Max with returning guest Matz Lukmani. If you're a marketer who isn't seeing the expected results from Performance Max, we’ll cover some tips to help you turn the tide. We’ll discuss how to continue optimizing and improving performance once your campaign is up and running. Plus, Matz will shar…

Are you ready to take your ad performance to the next level? In this episode of the Leader Generation podcast, we explore Google Performance Max and how it can supercharge your advertising efforts using the power of artificial intelligence. Google expert Matz Lukmani will give an overview of this cutting-edge solution that can help you optimize you…

Get ready to talk more about the world of AI and machine learning in marketing. We discuss the role marketing leadership plays in championing this technology and driving its adoption. We'll also explore how marketers can embrace AI tools to amplify their skills, unleash their creativity tackle complex problems and align efforts with the overarching…

In this episode, we delve into the fascinating realm of Web3 marketing. We explore the immense potential that Web3 holds for marketers while addressing the skepticism surrounding it. Web3 goes beyond technology; it’s become a cultural representation and a powerful tool for connecting with Gen Z. We examine how Gen Z actively embraces and utilizes W…

Artificial Intelligence (AI) is revolutionizing the way we approach marketing. In this episode, Tessa Burg explores the impact of this technology on marketers and provides insights on how to adapt to this new landscape. As businesses increasingly turn to AI to optimize their operations, marketers must learn to leverage this technology to stay ahead…

Join us as we explore Gen Z marketing with Elizabeth Carter, the President and Chief Operations Officer of the healthy, high-protein snack brand Chomps. We dive into many interesting topics related to Gen Z marketing, including: Getting to know Gen Z consumers Understanding what’s important to them Connecting with Gen Z consumers Building a Gen Z a…

On this episode of the Leader Generation podcast, we explore the metaverse and its potential as a marketing platform. Our guest, Limore Shur, shares valuable insights on creating customer-centric brand experiences and highlights examples of successful brands in this space. We discuss the latest trends and opportunities for brands in the metaverse, …

On this episode of Leader Generation, host Tessa Burg and co-host Mat Segal are joined by Lauren Rothwell, the Co-Founder, and CEO of Blaze—a web3 customer engagement platform. The three of them discuss how Discord, a popular communication platform originally designed for gamers, can be leveraged by B2C and B2B marketers to build brand communities …

Welcome to this bonus episode of the Leader Generation podcast. We’re bringing you an unfiltered conversation about one of the most high-trending topics in marketing today—AI and machine learning. Sometimes, the most interesting conversations happen before or after a planned podcast interview. This is one of them. We had the pleasure of talking wit…

In this episode, we explore how a strong online presence for CPG brands is more important than ever. Lucie Repshire and Jenn Day join us from Colgate-Palmolive, Europe for an in-depth discussion on topics, including: Shifts in the CPG buying process and the impact on digital and e-commerce The evolution of online search How to distinguish between s…

In this episode, Justin Vogel and Tessa Burg provide a comprehensive overview of Web3 technology and its impact on the marketing industry. They start by defining Web3 and explaining the difference between Web2 and Web3. They then delve into how marketers can use Web3 to connect with more customers and create new experiences for them. You’ll also he…

In this episode, we explore the ways in which artificial intelligence is revolutionizing the creative side of marketing. From AI-generated content to automated creative optimization, we delve into the latest technologies and strategies for harnessing AI's power to enhance your creative campaigns' effectiveness. Join us as we speak with industry exp…

Discord offers an excellent opportunity for companies to build a strong community of followers. How can brands engage with their customers on this social platform? Digital Producer Mat Segal and Product Strategist Tom Madrilejos from Mod Op share some tips on how brands can maximize the potential of Discord. Listen to this episode to hear about the…

Customer retention is a critical component of any business. If you lose too many customers, you won’t be able to survive. This can be caused by various factors, including poor service, flawed product design, and unyielding customer demands. If you want to ensure customer retention in the future, it’s important to have a customer retention strategy …

All the ups and downs have made the last few years a wild ride for marketers. What impact do these challenges have on brands? And what’s next for 2023? Lisa Colantuono joins Tessa Burg on the Leader Generation podcast. During their conversation, they hit on a wide spectrum of topics, including: What’s keeping CMOs up at night Agency/client relation…

Employer branding is essential in today’s competitive job market. It not only creates a positive impression of your organization but also helps attract top talent. On this episode of Leader Generation, experienced brand marketing professional Whitney Cornuke answers questions such as: How important is employer branding in recruiting? What are the b…

Matz Lukmani, Product Lead at Google, joins us once again on the Leader Generation podcast. In Part 2, Matz focuses on Performance Max a new goal-based campaign type that allows marketers to access all of their Google Ads inventory from a single campaign. Powered by machine learning, Performance Max helps marketers drive performance based on specif…

Measure Better With Google Analytics 4 & Perform Better With Google Performance Max On July 1, 2023, Google Universal Analytics (UA) will stop processing new website data. That’s due to the introduction of Google Analytics 4 (GA4), a next-generation analytics tool powered by machine learning. What do marketers need to know about GA4? How does it tr…

In July of 2023, GA4 will replace Universal Analytics. The shift to has left marketers with more questions than answers. Plus, plenty of misconceptions. In under six minutes, Tessa Burg quickly hits on five common myths about GA4. She then delivers the truths as well as some tips on how to make the most of the new GA4 platform. About Tessa Burg: Te…

Most of today’s marketing performance is measured by MQLs. A marketing-qualified lead is a prospect that the marketing team determines is worthy of being passed along to the sales team. The challenge? Salespeople in the B2B space typically look for best-fit accounts versus individual prospects. Therefore, marketing and sales aren’t on the same page…

Data drives B2B marketing. But many marketers question how upcoming changes will shape the future of digital marketing. What’s happening with cookies? How will the migration to Google Analytics 4 (GA4) impact marketing? Is there new legislation around customer data? Tim Hayden, CEO of Brain+Trust, talks about data unification. He also discusses tre…

As B2B marketers, it’s important to understand what businesses in service and trade industries need from us. What marketing support could help operators, contractors, dealers, brokers and owners better sell our products? Mark Wilson—Marketing Manager at Fire & Ice Heating and Air Conditioning—shares his insights. He talks about the importance of pr…

In-person sales and marketing events are a great way to connect with potential customers and build relationships. They also provide a unique opportunity to meet new contacts, network with other professionals and create community. But what does it take to build a tight-knit community? And how do you drive traffic to in-person events post-pandemic? T…

US inflation skyrocketed to a 40-year high. Today’s consumers face price hikes on everything from clothing to groceries—and all the categories in between. Can well-known brands maintain customer loyalty? Can they prevent buyers from trading down and purchasing products based on price? Kevin Krekeler and Tessa Burg discuss the importance of brand lo…

Account-based marketing is one of the most effective ways for B2B companies to reach decision-makers of right-fit accounts. In our live ABM Panel Discussion, marketing and sales leaders explained why account-based marketing is so beneficial for B2B. On this episode, we continue the conversation and dive into ABM execution. Katie St. Peter answers q…

Marketing and sales are both important parts of any business. However, if they don't work together, then there is no way to succeed. How do you show the value of marketing to sales, especially in B2B industries like manufacturing? Long-time manufacturing marketer, Monica Gasbarre, talks about how to align marketing to organizational sales goals. Pl…

When it comes to B2B sales and marketing, account-based marketing (ABM) is a hot topic. That’s because a buying group is typically made up of 6-10 people who must collaborate to make final enterprise decisions. How can you use ABM to target the decision-makers on specific accounts? Can you leverage digital marketing tools for ABM? Does AMB increase…

The restaurant industry has been hit the hardest during the pandemic. According to the National Restaurant Association, 110,000+ food and beverage establishments in the U.S. temporarily or permanently closed for business. How did local restaurants stay afloat? What creative pivots did they embrace? Were the changes temporary or here to stay? If you…

Independent restaurant owners face many challenges that are unique to those of large chains. If you work in sales or marketing for the food service industry, you must understand these differences to successfully communicate with Independents. The best way to learn? Hear the struggles and needs of restaurant owners first-hand. Listen to industry vet…