Marketing and Cocktails is a podcast for entrepreneurs, side-hustlers, and full-time business owners who want to market themselves ethically, have amazing launches and scale their business profitably. Business partners, Terrica Strozier and Vanessa Shepherd dig into the mindset, habits, branding, marketing tactics, and business strategies that help you build buzz and make money doing what you love. Each week over cocktails you’ll hear our advice on marketing and launching your next offer whi ...
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The Know Like & Trust Show with Britney Gardner: Authentic Automated Marketing
Britney Gardner: Marketing Strategist
Marketing strategist Britney Gardner explores the sweet spot between authenticity and marketing automation for online small business owners.
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Are you afraid to market your coaching or consulting business because you feel that everything that you’ve been taught was manipulative and unethical marketing coaching strategies? Have you been paid to be in a coaching program that promised to get you to 10k a month but it just didn’t work for you? Are you ready to choose HOW you show up for your audience despite everyone telling you to do it in a certain way that doesn’t feel in alignment with your business values? Coaches and consultants ...
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Build Your Know, Like & Trust Factor Through PR with Dina Behrman
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In this episode, PR strategist Dina Behrman shares how entrepreneurs can use PR to build the know, like, and trust factor and attract ideal clients. She discusses leveraging existing content for PR, sharing stories and expertise for connection, and provides tactical tips for utilizing PR as a powerful marketing tool. Dina Behrman’s professional jou…
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Short Form to Long Form: Maximizing Your Content Library for SEO Benefits
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The topic of turning a library of short-form content into long-form content is the focus in today’s episode. Drawing from her extensive experience in content strategy, Britney Gardner addresses the challenges and benefits of repurposing short form content, emphasizing the importance of organizing and categorizing your content to efficiently create …
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Maximize Your Content: AI Tools for Smart Repurposing Strategies
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In this episode of The Know, Like & Trust Show, host Britney Gardner shares her secrets for maximizing content efficiency through the clever use of AI tools and strategic planning. She discusses her recent foray into painting and how she has intentionally created space in her life to pursue her hobbies while still managing her business. With a focu…
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Authority Opinions: Building Authority & Impactful Content Creation
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We talk about building authority opinions, why they’re important, and how to use them in your content. In this episode, host Britney Gardner revisits the concept of authority opinions and explains why they need to be more than just regular opinions. By sharing personal experiences and practical examples, Britney highlights the significance of backi…
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On today’s episode host Britney Gardner delves into the concept of “random acts of content,” also known as “spray and pray posting.” She shares personal stories from her time as a photographer and discusses how this approach can actually be harmful to your business. Using insights from industry experts, Britney emphasizes the importance of intentio…
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Creating a Category of One Brand Experience with Terrica Strozier
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Host Britney Gardner sits down with seasoned brand strategist and designer Terrica Strozier to discuss the concept of being a “category of one” and how to effectively market oneself in a unique category. The conversation delves into the challenges of transitioning from corporate to individual marketing, the importance of showcasing one’s unique ski…
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The Downside of Repurposing: Understanding the Pitfalls and Benefits for Micro Businesses
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In this episode of The Know, Like & Trust Show, we’ll be exploring the downside of repurposing content. We delve into the topic, highlighting the importance of thoughtful and strategic repurposing. Britney emphasizes the need to ensure that the original content is effective before repurposing it, shedding light on the potential pitfalls of distribu…
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In this episode, Britney discusses the concept of the “Content Easy Button” and how it relates to marketing and repurposing content. She emphasizes the importance of strategic content planning, showing up authentically, and honing in on what works to create a consistent flow of clients. We cover soloists and content creation: Importance of content …
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Image Presentation in Content with Angela Foster
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In this episode of The Know, Like & Trust Show, host Britney Gardner interviews Angela Foster, a petite style coach, on the topic of image presentation in content. They discuss how to create a wardrobe that represents personal or business brands, choosing comfortable yet professional outfits for video content, and the importance of breaking down di…
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The Promotion Gap: Rethinking the Role of Content in Your Business
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It’s a noisy world–and you’ve got to cut through that noise to get noticed. What’s the point in creating content that nobody reads or watches? How long will you keep up your content creation journey if you don’t see results? Using curiosity and tension in your content is one of the best ways to ensure your viewer will keep viewing. If you want them…
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The Impact of Search Intent on Building Know, Like, and Trust in Online Relationships
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Understanding search intent and levels of awareness in content creation isn’t the first thing that comes to mind when most sit down to create content! Have you ever thought about the search intent of your audience when crafting your content? Here’s the deal. I’m a fan of long-form content. BUT, according to Ahrefs, 90% of ... Read more The post The…
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The New Future of SEO: Information Gain for Small Businesses
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Shifting SEO Perspective: Prioritizing Valuable Content for Small Service Providers Running a very small service business comes with its own unique challenges. Limited resources and intense competition mean that you need to make every move count. One strategy that can give you a competitive edge is maximizing information gain. In this article, we w…
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Storytelling: Connecting with Your Audience in a Noisy World with Jay Acunzo
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In today’s fast-paced digital world, creativity and storytelling have become essential tools for marketers, writers, and entrepreneurs to captivate their audience. From harnessing a potent premise for creativity and curiosity to embracing the power of storytelling in online marketing, these we explore the strategies that can elevate your content an…
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Overwhelmed by Content Creation? Tips for Regaining Control and Balance
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We’re diving into the turbulent waters of content creation, where the waves of overwhelm crash incessantly against the shores of creativity. It’s a wild ride, with social media platforms demanding a never-ending stream of content–much like my five-year-old’s incessant requests for snacks. That said, there’s no reason to own that overwhelm as we exp…
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The Internet Personalities Are Lying To Us (About How To Build Your List)
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Revolutionizing List Building: Breaking Myths and Embracing Reality Welcome, content rebels! If you’re tired of meaningless marketing rituals and eager to connect more effectively with your online audience, then you’ve come to the right place. In this blog post, we’ll be cracking the code of effective list building. But hold on, we’re not going to …
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Content Lessons from the Trenches: Insights from Enduring Bad Podcast Pitches
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Making Sense of Bad Podcast Pitches: Learning, Creating Better, and Marketing Ploys Have you ever received a bad podcast pitch? You’re not alone. In fact, it has become such a common occurrence that it has turned into an unwanted daily routine for many of us. But instead of just ranting about it on social media, ... Read more The post Content Lesso…
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Thoughtful Networking with Cara Steinmann
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The Power of Core Values in Building Strong Referrals and Business Relationships In our fast-paced world, shared core values often take a backseat when forming relationships, both personal and professional. However, these values play a vital role in establishing long-lasting and effective connections. Acting as a compass, core values guide our deci…
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A Step-by-Step Content Plan for Service Providers: From Buzz to Action
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Creating a Complete Content Plan for Service Providers In the world of service providers, staying ahead is no longer just about offering the best services–you have to market your services just as well as provide them. It’s also about adding value to the client’s journey through engaging, informative, and relevant content. The process of organizing …
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What is Uncommon Content? Uncommon Content is a way of approaching content marketing specifically for online service providers–that is, those who engage with (and ultimately land) clients online. How a solo-ish service business approaches creating content online doesn’t fall within the typical content marketing audiences–we’re not content creators …
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Ins & Outs of Content Optimization with Zoe Hawkins
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Are you tired of playing by the rules of SEO and social media algorithms? Do you want to build genuine relationships with your clients through your content? Then, welcome to a space dedicated to making the most out of your content and say hello to content optimization. In this blog post, we will be guided ... Read more The post Ins & Outs of Conten…
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From Rock Stars to Storytelling: the Relationship Between Social Media & Content Marketing Are you confused about the difference between content marketing and social media? You’re not alone! Although these terms are often used interchangeably, they actually have distinct characteristics and serve different purposes. In this blog post, we will first…
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Committing to Consistent Content: What It Takes to Show Up for Your Audience
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Are you tired of drowning your big, brand messages in the sea of automated content? Are you ready to establish an online presence and build worthwhile relationships with clients? If so, then this blog post is for you. We understand the frustration of being constantly told what to do in your business, but not receiving ... Read more The post Committ…
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The Ultimate Guide to Pinterest SEO for Small Businesses
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In today’s digital landscape, search engine optimization (SEO) has become synonymous with online visibility and customer reach. While many small business owners may feel intimidated by SEO, it is crucial for them to embrace this concept to thrive in the competitive online marketplace. While search engines like Google dominate our understanding of S…
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Thought Leadership: AI Strategies for Success
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Mastering Thought Leadership: AI Strategies for Success In this fast-paced age of artificial intelligence, thought leadership has become more important than ever. But what exactly is thought leadership? And how can you establish yourself as a leader in your field? In this blog, we’ll dive deep into the concept of thought leadership and explore the …
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Building an Audience of Thinkers: Why It Matters and How to Do It
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Be The Rooster In Marketing The phrase “Be the rooster in marketing” is an analogy that highlights the importance of taking charge and leading in your marketing efforts. This concept is the precursor to the idea of building an audience of thinkers and creating sustainable, measurable content for solo-ish online businesses. Being the rooster came ..…
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LinkedIn: The Art of Building Connections from Tania Bhattacharya #248
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Small, solo-ish businesses have a unique challenge when it comes to LinkedIn. While not the corporate playground it once was, it works differently for micro businesses than it does for those working in a job. Building Connections on LinkedIn LinkedIn, the ultimate hub for professional connections, is your playground for networking and fostering pro…
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Moving from ‘Nice to Have’ to ‘Must Have’ #247
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2023 isn’t showing up with a “business as usual” vibe. A handful of years after the work remote world began, a season after quiet quitting, and the world of doing business online has exploded. With it, many changes in how people hire services and skills online abound. With more and more industries being served by ... Read more The post Moving from …
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Under Promise, Over Deliver: The Know, Like, and Trust Factor
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We’re going to delve into the timeless concept of under-promising and over-delivering, examining its significance through the lens of building Know, Like, and Trust. Join us as we uncover the power of setting expectations, the role of content as a filter, and the art of finding balance in exceeding client expectations sustainably. Setting Expectati…
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Finding Your Voice: The Process of Standing Out in a Sea of Sameness #245
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Are you struggling to make your content stand out among a sea of sameness? Do you yearn for your brand to shine like a badass with a personality that captivates your audience? Well, it’s high time you discover your voice and craft a brand voice guide to steer your content creation game like a boss. ... Read more The post Finding Your Voice: The Pro…
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The Difference Between Good and Great Content #244
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Every business out there needs content. Whether for your website, blog, or social media, content marketing is how you attract potential customers and keep existing ones engaged. The process is how you move strangers into true believers–those 1000 true fans every business strives for. The question is, what separates good content from great content? …
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Use Content Marketing To Create Boundaries With Your Clients #243
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As a content creator, you know that the internet is a vast and sprawling place. It can be tempting to cast a wide net and try to appeal to as many people as possible. However, it’s important to remember that not every person or business is a good fit for you. That’s where boundaries come ... Read more The post Use Content Marketing To Create Bounda…
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Conquer Your Fears & Boost Your Business with Joanna Lindenbaum #242
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If you are looking for ways to overcome these feelings of imposter syndrome or feeling hesitant about how to deal with your clients’ negative emotions and imposter syndrome, look no further. Joanna Lindenbaum is here to provide practical, tried-and-tested strategies for managing these challenging emotions. As the driving force behind the Applied De…
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Creating Impactful Content: How to Tackle Emotional Roadblocks #241
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Introduction to All the Content Feels series The All the Content Feels series aims to help entrepreneurs overcome the emotional blocks that prevent them from creating consistent, impactful, and results-driven content marketing. By tackling various issues affecting content consistency, the series will delve into different strategies and insights ent…
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Nailing Your Static 9-Grid Instagram Strategy: A Guide to Showcasing Your Brand #240
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If your Instagram game needs a boost AND you’re ready to say goodbye to the Instagram hustle, it’s time to consider a static 9-grid strategy. Not only is it visually stunning, but it can also increase engagement and drive traffic to your brand since you’re no longer posting regularly to the Instagram feed, but to ... Read more The post Nailing Your…
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The Power of Content Sprints for Elevated Online Businesses #239
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Are you tired of your content falling flat? Feeling like you’re always one step behind your competitors who have a widespread web presence? It’s time to shake things up with a content sprint! Say goodbye to playing catch-up and hello to turbocharged content creation. The big idea: These babies will have your back when it ... Read more The post The …
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Debunking Financial Myths for Business Growth with Carla Titus #238
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Debunking Financial Myths Time to cut through the noise, separate fact from fiction, and get savvy about business investments. No more falling for false notions, folks! It’s time to make informed decisions and set ourselves up for success. Don’t let these misconceptions lead you astray from your goals. Debunking these myths is key to smart ... Read…
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How To Avoid The Hamster Wheel Of Content Creation #237
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Introduction: What is the content creation hamster wheel? The content creation hamster wheel is exactly what it sounds like. It’s you, the hamster, thinking that if you create just one more piece of content you’ll get somewhere. And then you keep going and going, spinning around on a wheel and never making it anywhere, feeling ... Read more The pos…
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Harness AI for Content Creation: Musings and Reviews of Generative AI Content Tools #236
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Unlock The Power Of AI Content Generation: Review of 6 Popular AI Tools AI-based content creation tools are slowly making their way into marketing world, and marketers are using them to produce blog posts, social media posts, email copy, and more with a touch of a button. Or, at least, that’s the promise of these ... Read more The post Harness AI f…
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The Power of Omnichannel SEO: Mastering Your Marketing #235
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The Power of Omnichannel SEO: Mastering Your Marketing Are you looking for ways to master your marketing game? If yes, then you need to understand the power of omnichannel SEO. In today’s digital world, businesses that are not adapting fast enough are becoming marginalized. The rise of omnichannel marketing is the ultimate way to put ... Read more …
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A Complete Guide to Crafting Engaging Evergreen Content #234
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Struggling to keep up with the grueling content creation process, a savvy online business owner turns to Evergreen Content Marketing in an effort to build trust and authority with their audience, while freeing up time to actually live their life. “Evergreen content marketing is often confused with content marketing. So we’re going to talk about ...…
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Building Trust with Your Audience: How Content Creates Connections with Jeremy Enns #233
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Quotables: Unlock the Secret to Boosting Your Audience’s Trust Do you ever feel like no matter how hard you work, you just can’t seem to build trust with your audience online? It’s a common frustration that many course creators and content marketers share. But thankfully, there is a way to authentically automate your marketing and ... Read more The…
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Strategic Content Planning For Multi-Six Figure Online Businesses #232
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Crafting the Perfect Content Strategy: A Step-by-Step Guide Content strategy is often misunderstood as a plan for writing content. Yes, content creation is one of its many jobs. Its primary job, however, is designing how content will be created and why it exists in the first place. As the great Sun Tzu famously said, “Tactics ... Read more The post…
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Moving Beyond Virality To Long-Term Content Marketing Success #231
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Moving Beyond Virality + Short-Term Success: You Have To Show Up Viral content seems to be the holy grail if you follow the Instagram or TikTok crowd. It gives you a whole lotta good feels, right! People like you! But this type of content rarely leads to business success–some of my most-viral content not only ... Read more The post Moving Beyond Vi…
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Discovering Your Specialized Niche with Natalie Eckdahl #230
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Be the expert in your specialized niche and become a thought leader with Natalie’s tried-and-true business models. “When you specialize your niche and narrow down, we need to be repelling a whole lot of people. When you start attracting your ideal client, everything becomes easier, and it makes you extremely referable because you are the ... Read m…
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Time-Saving Social Media Tactics as a Busy Entrepreneur #229
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When an overwhelmed online business owner attempts to balance content creation and marketing with living their life, they find an unlikely solution in utilizing social media scheduling tools, batching tasks, and repurposing content to build a personality-driven marketing machine. Here’s what I cover: Listen to this episode on: Apple Podcasts | Spot…
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End Social Media Busywork for Good: Create a Sustainable Content Strategy
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An ambitious online entrepreneur sets out to end their social media busy work for good but quickly discovers that the only way to do so is to master a strategic approach to content creation, balancing their own lifestyle with their desired ROI. “With the right approach, social media does not have to feel like busy ... Read more The post End Social …
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How to Use Open Loops In Your Content #227
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It’s a noisy world–and you’ve got to cut through that noise to get noticed. What’s the point in creating content that nobody reads or watches? How long will you keep up your content creation journey if you don’t see results? Using curiosity and tension in your content is one of the best ways to ensure ... Read more The post How to Use Open Loops In…
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Short-Form Content Shorting Your Business? Julia McCoy Shares Data
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After clients asked about tangible results from short-form content marketing, Julia McCoy set out on a year-long study, only to discover the ironic truth of the short-format and long-format content debate. Her goal: to find the most effective and sustainable way to authentically automate her marketing. She’s sharing the results with a year of data …
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The Reality of Social Media Marketing: Training Your Audience to Think with Depth #225
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In this podcast episode, an experienced course creator shares their journey and wisdom of bridging the trust gap with a robust, prolific, and targeted content plan to authentically automate their marketing and by using content to train their audience. You will learn: Listen to this episode on: Apple Podcasts | Spotify | Stitcher | Google Play ... R…
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Ghosting Your Audience: Why Consistency is a Choice
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This week on the podcast, we are continuing our coverage of common mistakes established businesses make in and around content planning–and this week we’re talking about consistent content and the huge downfall of not committing to a nurture content plan. Real talk: consistency is a choice. Most will agree the average entrepreneur knows they “should…
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