Shop Talk makes real estate agents better at their job by featuring unique topics and interviews with industry experts.
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Are you a therapist looking for a one-stop shop for practice building and personal development? Then you're in the right place! Your host, Danielle Swimm, believes that therapists are meant to live full, abundant lives and create businesses along the way. We talk all things mindset, marketing and systems for today's entrepreneurial therapist. Danielle and her guests will share behind the scenes of mistakes they've made and lessons learned along the way. The episodes are raw and real, remindi ...
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EP 136: Real Talk: What I’ve Learned about Getting Sponsors & Working with Brands as a Therapist
23:07
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In today’s episode, I sit down and share what I’ve learned about working with sponsors and brands as a therapist. It’s a whole new world and it’s definitely not something we were taught how to do in graduate school. So I wanted to share what I’ve learned thus far and what I wish I would’ve known. In today’s episode, I cover: How I started out worki…
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EP 135: Favorites Books of 2024 & Current Routine
27:50
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In today’s episode, I sit down and record some of the best books I’ve read this year. It’s a mixed bag of financial books, personal development books, a spiritual book In today’s episode, I discuss: How I fit reading into my day-to-day life as a busy mom My current favorite financial book, a spiritual book I like, and some personal development book…
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EP 134: Top Revenue Streams for Therapists in 2024 & How Much You Can Make
22:41
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Today’s episode is for any entrepreneurial therapist who has the idea to create additional revenue streams for their practice and wants to know what to create and how much money they will make. In today’s episode, I cover: Additional revenue streams that are working really well in 2024 for therapists How much you can expect from each revenue stream…
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EP 133: Announcing Podcast Week + How I plan to hit 100k downloads
12:01
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In today’s episode, I announce Entrepreneurial Therapist Podcast Week! This is definitely an episode to listen to if you want a peek into why I’m doing this and how you can be a part of it, too. I discuss: My lofty goal of hitting 100,000 downloads by the end of the year Why I set that goal and hope to achieve it How to manage a podcast like it’s o…
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EP 132: How to go Viral: Biblical Therapist from 0 to 24K followers + Content Creation Hacks
31:25
31:25
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In today’s episode, I sit down with Scale Up Mastermind Alum, Britt Skinner. This is part two of our first episode that we recorded about a year ago to follow up on the success she’s experienced in her business since. Today we cover: How Britt grew her Instagram account from 0 to 24k followers and how this impacted her practice and additional reven…
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EP 131: 3 Non-Business Things I Did to Increase My Revenue
21:45
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In today’s episode, I give you an overview of what I did to increase my revenue: and it’s not what you typically hear. I talk about things that surprised me and how being deliberate about these 3 things continue to be important to my personal and business growth. In today’s episode: I discuss the growth mindset I need to be surrounded by when choos…
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EP 130: How Therapists Can Become a CE Provider for Additional Revenue with Andrea Brognano
20:18
20:18
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Today’s episode is a very tactical one, where I sit down with Andrea Brognano and discuss how therapists can become CE providers to provide an additional revenue stream into their practice. Andrea walks us through: The business side of becoming a CE provider: Is it profitable and worth it? Being detailed and thorough with the application Which boar…
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EP 129: Scale Up Therapists, This is Why You Haven’t Hit 7 Figures Yet (and what to do about it)
29:57
29:57
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In today’s episode, I sit down for a real talk episode about why you’re not making 7 figures yet and what to do about it. This is an honest conversation- with some hard truths- for you to start understand what is actually holding you back in building your business as an entrepreneurial therapist. Today’s episode is geared for therapists who want to…
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EP 128: Becca Post on How She Hires in Group Practice & Building her own Therapy Model
25:15
25:15
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In today’s episode, I talk with Becca Post about the unique way she looks at building her group practice. This is a great episode for anyone interested in becoming a group practice owner, or who already is and needs inspiration and motivation. Becca talks about: The process of hiring therapists in her group practice and being selective Adding coach…
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EP 127: (SOLO) Ask Me Anything: Marketing, Social Media, Childcare, Podcasting
31:27
31:27
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In today’s episode I sit down and record an episode on ask me anything. You all submitted questions from Instagram about private practice and managing my day-to-day life, and I have answers! In today’s episode I cover: The best marketing advice I’ve ever received Structuring childcare + my mom’s death and being a therapist after Starting my practic…
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EP 126: How Therapists Can Add Intensives into their Private Practice with Amanda Buduris
23:44
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In today’s episode, I sit down with Amanda Buduris, who specializes in helping therapists scale beyond 1-1 and start therapy intensives. If you’ve ever had an interest in adding intensives into your therapy practice, this is the episode for you. In today’s episode we cover: What it takes to start offering intensives in your practice The financial s…
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EP 125: How Therapists Can Handle a Summer Slump in Private Practice
24:09
24:09
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In today’s episode, I sit down and give you a detailed playbook for handling a summer slump. This is a very tactical episode where I go over exactly what I would do when calls go down in the summer months. In today’s episode I cover The ideal scenario of taking a summer sabbatical How to plan financially for a summer slump Your marketing should not…
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EP 124: Balancing Motherhood and Private Practice with Elisabeth Emmerich
21:04
21:04
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Today’s episode is a super honest conversation between Elisabeth and I around balancing motherhood and private practice. Elisabeth discusses how she balances her own practice with motherhood and figuring out what each season of motherhood might look like. In today’s episode we cover: Creating your own family values so you know where to put your ene…
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EP 123: Building & Selling Her Millionaire Dollar Group Practice with Nicole McCance
23:25
23:25
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In today’s episode, I sit down with a group practice guru Nicole McCance to talk about how she built her large group practice and sold it while raising a young family. She gives tactical strategies for building a successful group practice while honoring your boundaries. In this episode, we cover: How Nicole started and built her group practice. Why…
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EP 122: Nervous System Fridays for Therapists
21:22
21:22
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In today’s episode, I talk about having one day a week in your practice that is very restful for your nervous system. I go over practices I’ve implemented to help regulate my own nervous system, along with tactical strategies you can implement. In today’s episode: I walk you through what a Nervous System Friday looks like for me Vicarious trauma an…
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EP 121: How Therapists Can Improve Their Retention with the Private Practice Startup
23:57
23:57
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In today’s episode, I sit down with Dr. Kate Campbell and Katie Lemieux from the Private Practice Startup to discuss client retention and why it’s so important in private practice. This episode is so important to listen to if you want to make the most of your marketing efforts in your practice. In today’s episode we discuss: How to know if you have…
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EP 120: How to Develop a CEO Mindset with Cameisha Brewer Dickerson
25:46
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In today’s episode, I sit down with powerhouse therapist, Cameisha Brewer Dickerson to discuss all things balancing life as CEO. She’s a speaker, therapist, author, and consultant who understands how important it is to manage your energy and mindset when wanting to live a full life. In today’s episode Cameisha talks about: Tactical ways to develop …
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EP 119: Life Update: Q1 Review of 2024 & Grief
25:24
25:24
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Trigger warning: Intense Grief In today’s episode, I sit down and give a life update that is a bit more somber and raw. I talk about how January, February and March played out this year and handling the death of my mom. In today’s episode I discussed: My January course launch and feeling good while launching February getaway to recharge & creating …
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EP 118: The Inner Work Brittnay McGeehan Did to Charge a Premium Fee in Private Practice
22:09
22:09
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In today’s episode, we talk to therapist and coach, Brittany McGeehan about the inner work she did to charge $400 per session. This is a really good episode if you have been thinking about raising your fees but feel blocked from doing so. In today’s episode we discuss: Taking on the role of ‘rescuer’ and how that’s impacting you financially. Bodywo…
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EP 117: Why a Therapist in Private Practice Needs a Long Term Coach
18:41
18:41
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Today I do a chit-chat episode giving you a little life update while talking about coaching and how it’s beneficial for you and your practice. Having a long term coach is not something I hear talked about too often but really can make a difference in your long-term success. In today’s episode, I cover: When having a coach is the most beneficial Wha…
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EP 116: Making $100K on Insta + Getting Sponsors & Growth Strategies with Kelly McKenna
28:12
28:12
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In today’s episode, I sit down with Kelly McKenna and discuss instagram for therapists. If you've been wanting to grow your account and have a tactical strategy to use this year, this is the episode for you. In today’s episode we discuss: The mindset needed the first year you’re focusing on growth How Kelly made $100K in sponsors from her Instagram…
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EP 115: Write Better Notes with Documentation Wizard, Beth Rontal
25:19
25:19
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In today’s episode, I talk to the documentation wizard herself, Beth Rontal. I ask her all about what we need to include in our notes and various aspects of looking at progress notes in private practice. In today’s episode, Beth covers: What to include in your template for progress note documentation How long a session note should take you Administ…
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EP 114: 4 Surprising Reasons You’re Not Making More Money In Private Practice
19:31
19:31
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In today’s episode, I sit down and go over the top 4 reasons I see therapists not making enough money in their business. And some of these reasons will surprise you. Get ready to take notes and reflect on which reason is holding you back the most this year. In today’s episode I go over: How you spend your time off is drastically impacting your ener…
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EP 113: Is Private Practice Recession Proof? + Preparing for a Slower Season with Danielle Hayden
30:46
30:46
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In today’s episode, I talk with Danielle Hayden from Kickstart Accounting about how private practice owners can prepare for dips in their practice. We break down the financial side of things as well as talk about normalizing slower seasons in our industry. Danielle goes over: A framework to prepare for a slower season in private practice (think 4th…
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EP 112: Growing Her Group Therapy Practice to 32 Clinicians While Growing a Family with Dr. Kate Campbell
34:33
34:33
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Today’s episode is jam packed with so much information. If you need a boost of inspiration to feel like you ‘can do it all’ this is the episode for you. In today’s episode, I sit down with Dr. Kate Campbell of Private Practice Startup and Bayview Therapy. She walks us behind the scenes of how she manages both businesses and her young family. In tod…
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EP 111: How Sarah Made $240K in Solo Private Practice in Year 1
21:12
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In today’s episode I sat with a really inspirational story on how this therapist started their practice and in the first year hit almost $240K in revenue as a solo private practice without burning out. In today’s episode Sarah talks to us about: Where the revenue came from: a mix of individual clients and groups The marketing strategy she went all …
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EP 110: Therapist Burnout with Dr. Elisabeth Morray
28:24
28:24
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In today’s episode, I sit down with Dr. Elisabeth Morray, a mom of three with a private practice and the VP of Clinical at Alma. She talks about all things burnout and what she has noticed when supporting clinicians. This is such an important topic and one that mental health professionals need a lot more support around. In today’s episode we discus…
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EP 109: How to Manage Your Private Practice When You’re Depressed (What to Do When You’re in Your Winter)
22:00
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22:00
In today’s episode I talk about how to manage your practice and business when you’re struggling with depression, grief or trauma. This is an important topic that isn’t talk about much in the practice building field but it’s something we all experience. If you’re in your ‘winter’ right now, I got you. In today’s episode I talk about: Tactical things…
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EP 108: From Solo Practice to 20 Faculty Members: How Lisa Ferentz, LCSW Created Her Trauma Institute
31:51
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In today’s episode I talk to trauma expert herself, Lisa Ferentz on how she moved beyond the 1-1 model of her clinical practice to building her well renowned institute. Today’s episode is such an important one that will leave you feeling inspired, in awe and overwhelmed with motivation to go after your own dreams. In today’s episode, Lisa goes over…
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EP 107: Top 4 Marketing Strategies in 2024 for Private Practice Therapists
30:18
30:18
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In today’s episode, I sit down with marketing guru, Jenn Fredette to walk us through the top marketing trends she’s seeing for therapists in private practice for the year ahead. If you need to feel grounded and inspired around your marketing plan this year, this is the episode for you. In today’s episode, we discuss: The top marketing strategies yo…
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EP 106: Therapist Q&A: How many sessions do you do a week? How do you manage your time and energy?
28:31
28:31
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In today’s episode I sit down and answer some listener questions about how I’m currently running my practice and consulting business. It’s a fun way to connect with listeners and give you some behind-the-scenes of how I’m doing things. In today’s episode: I answer the question: How do you protect your time and energy? I give my morning routine for …
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EP 105: What Got You to $10k Won’t Get You to $50K + Your Private Practice Playbook
24:47
24:47
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In today’s episode I leave you tactical, strategic ways to start and fill your practice this year. I go over the Accelerator Method, and how I used to fill my own practice. Going on Do Not Disturb for a sprint season could change your life, and I walk you through how. Today’s episode covers: Why we think ‘rinse and repeat’ works in private practice…
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EP 104: Being Full & Miserable in Private Practice with Allison Puryear
29:25
29:25
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29:25
In today’s episode, I sit down with Allison Puryear to discuss what to do if you find yourself full and miserable in your practice. We talk about how common this is in our field and what to do if it happens to you. Allison goes over: How therapists end up building a practice they don’t actually like working in What to do if you find yourself in thi…
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EP 103: The 5 Reasons You Were Unhappy in Private Practice Last Year (And How to Change It)
28:56
28:56
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In today’s episode, I discuss the top 5 reasons therapists are unhappy in private practice and how to change that in the year ahead. If you have felt ‘blah’ about your practice last year this episode will get you fired up and ready to make a change. In today’s episode I discuss: One clear question to help you stop the comparison that is leaving you…
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EP 102: [REPLAY] The Top 3 Traits of the Most Successful Practice Owners
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24:08
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In today’s episode, I replay one of the most downloaded episodes of the year. An episode where I go over the top 3 traits I notice in the most successful private practice owners. Along with what ‘success’ actually means in private practice. Today’s episode highlights: The common traits of the most successful private practice owners How to develop t…
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EP 101: [REPLAY] The #1 Thing I Did to Get Private Pay Clients
28:51
28:51
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In today’s episode, I replay one of the most downloaded episodes of the year- which is all around the one marketing strategy I used to get private pay clients. And this continues to be the biggest marketing strategy I push to get clients in the door. In today’s episode I cover: How it felt when I wasn’t getting any clients into my practice Tactical…
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EP 100: What I Learned in 100 Episodes: Getting Sponsors, My Advice On Podcasting for Therapists, and More
26:28
26:28
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In today’s episode we cover: When my podcast went from ‘cute’ to profitable The sponsorship industry and lessons I learned in navigating that What to delegate when starting out and where I see the podcast going Resources from the show: The Practice Accelerator is live for the last time in January 2024. Get on the interest list to be the first to kn…
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EP 99: Building a Millionaire Dollar Therapy Group Practice with Kasey Compton
32:21
32:21
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In today’s episode I sit down with author and entrepreneur, Kasey Compton to talk about juggling multiple facets of business. In today’s episode we talk about: What got you here, won’t get you there Tactical ways Kasey manages having a 70 employee group practice while writing books and doing coaching The #1 thing that helped Kasey build the busines…
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EP 98: BTS of Entrepreneurial Therapist: What I Invested In Personally and Professionally in 2023
31:45
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In today’s episode I sit down and go through everything I’ve invested my time and energy into this year. I cover both personal development and the business side of things in today’s episode. Highlights from Episode 98: Nervous system work I did to help manage my energy The #1 thing that has helped take some weight off my shoulders Where I invested …
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EP 97: How Therapists in Private Practice Can Create an Online Offer in 2024 with Laura Long
38:24
38:24
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In today’s episode, I talk to Laura Long, from your Badass Therapy Practice. She takes us behind the scenes of what it was like for her to create her online course and how she built a loyal community of therapists online. In today’s episode, we cover: Why having your free content be some of your best stuff is vital to building trust with your audie…
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EP 96: Private Practice Therapist Q&A: Running a Business and Being a Mom; When to Move From Private Practice to Group Practice
27:55
27:55
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If you’re a mental health therapist, a mom and running a business: this is the episode for you. I dive into a little bit of a life update, some heart-to-heart conversation, and answer two listener questions around practice building. In today’s episode, I discuss: What a typical week looks like for me right now balancing motherhood and multiple busi…
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EP 95: Systems 101 in Private Practice for Mental Health Therapists with Halle Thomas
27:09
27:09
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27:09
In today’s episode, I bring in a systems ninja, Halle Thomas. She’s the community manager of the Practice Accelerator and knows how to keep her practice organized so it runs smoothly. Halle is an all-virtual private practice therapist who started her practice 3 months after graduating and filled up within the first 9 months. In today’s episode, we …
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EP 94: SEO For Therapists in Private Practice Update | No Shortcuts with Kristie Plantiga
32:13
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In today’s episode, I bring on my go-to SEO guest expert for mental health workers, Kristie from Therapie SEO. She talks to us about everything we need to know when it comes to strategizing our SEO plan for 2024. This is an episode you won’t want to miss if you plan on either starting SEO or continuing your SEO maintenance. In today’s episode, we c…
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EP 93: It's Burnout Season for Mental Health Therapists
20:35
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Today’s episode is an important one. Over marketing, over finances, over systems, burnout is the most important thing for you to manage as an entrepreneurial therapist. If you are not managing burnout proactively or drowning in it, nothing else matters. We want you to feel good, while building a successful business. Highlights from today’s show: Wh…
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EP 92: Retention. The Secret Sauce to Increasing Your Income in Private Practice
19:40
19:40
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19:40
In today’s episode I sit down and explain the secret ingredient I often find is missing in a private practice that is struggling either financially or clinically. It’s something we aren’t taught in graduate school or in any of our trainings but makes or a break a practice for the long haul Some highlights from today’s episode: What retention is and…
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EP 91: How to Therapist Can Pay Themselves $100,000 in Private Practice
18:56
18:56
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In today’s episode I give you a quick overview of an exercise you can do to make sure you’re setting your practice up correctly to pay yourself $100,000. Highlights of today’s show: The mindset behind setting the number of what you want to pay yourself The exercise to figure out how to get yourself to $100K Why the finances of your practice should …
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EP 90: [Rant] The Content Creation Strategy Mental Health Therapists Actually Need
23:28
23:28
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In today’s episode I give you a different perspective on creating content and how to make sure you’re actually having fun while doing it. This is the pep talk you didn’t know you needed to really get your mind right and finish the year feeling light and creative with your content creation. In today’s episode I sit down with you and discuss: Being o…
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EP 89: How Deciding to Niche Made All the Difference with Justin Martin + Insta Growth
26:36
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In today’s episode I get to sit down with the IFS guru himself, Justin Martin to discuss what it’s been like these 3 past years to start and grow this practice and Instagram account. If you are afraid of showing up on social media, or starting something new- this episode is for you. In today’s episode we discuss: The struggle with deciding a niche,…
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EP 88: Listen to This When Your Reel Goes Viral
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In today’s episode, I walk you behind the scenes of what I’ve noticed when reels go viral and what the experience is actually like when it happens to your account. If your reel starts to go viral, this is the episode to listen to. In today’s episode I cover: Patterns I’ve noticed to viral reels, and how to help your reel go viral My own experience …
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EP 87: How to Implement Profit First for Therapists with Julie Herris
30:24
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In today’s episode I get to sit down with the author of the book, Profit First for Therapists where we talk about tactical strategies therapists can use to better manage their finances in private practice. In today’s episode Julie and I discuss: What Profit First Is and how to implementing it in your group or solo practice How much time it actually…
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