Becoming a parent is a beautiful experience, but for those of us who want or need to continue to build our careers, the juggle can be a real challenge. Here at The Kenza Collective, we are passionate about educating and empowering parents to make the leap from captive employee to full time Independent Professional (aka freelancer, consultant, etc). When you work for yourself, you are free to build a life and a living that supports your family's needs. And in turn, this enables us to raise be ...
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How to Clean Up your LinkedIn in 5 Easy Steps
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“We need to step away from trying to describe our experience in terms of what we did and instead talk about why it mattered. Why was it important? Who did it impact? What tangible improvements did you help to bring about? Then, most critically, we want to tie these things directly to the types of opportunities that you’re targeting." - Andrea Gerso…
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5 Financial Tasks You Need to do Before the End of the Year
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“With just three weeks left in 2021, it’s time to get serious and make sure that we’ve tended to our finances for the year. Don’t put this off and procrastinate until next year! You’ll regret it, you’ll pay more money, you’ll drain more energy, and it just won’t be worth it. Plus, you may miss an opportunity to make strategic decisions with your mo…
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So ya wanna be a...Digital Business Manager
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"Project and team management are a big part of being a DBM—laying out the plan, making sure it gets executed, making sure deadlines are being met, and learning how to shift and move things around to ensure things are getting done on time—are all a part of my job. Ultimately, what I aim to do as a DBM is take the daily operations off my client's pla…
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How to use COBRA to continue your employer-sponsored healthcare benefits after leaving a job
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"When I’m talking to someone who has just left their job and is wondering what they should do for coverage, the first thing I do is compare their current employer-sponsored healthcare plan with what they can buy on the open market. Nine out of ten times, the COBRA option is about the same cost or sometimes less expensive. It’s also important to kee…
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“Traveling with kids ain’t easy. Trying to work while traveling with kids is on a whole other level. That said, with the proper planning, expectations, and preparation, it can be really fun and fulfilling! In this episode, I’ll share with you everything I’ve learned so far through many domestic trips, plus three international trips with a toddler, …
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4 Steps to Transition From Hourly to Project-Based Pricing
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“We’ve all been there. Stuck in an hourly contract that we wish we weren’t in. Kicking ourselves for doing the exact opposite of what everyone warned about. I get it… I did the exact same thing when I went out on my own. I was so excited to land my first client, and they wanted to pay me hourly, so… I sold my time. I sold my hours. It worked for a …
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“I love being a podcast manager because you have control over how much time you want to invest in your business and how many clients you want to take on. It’s totally your choice.” This episode is for you if: You’re curious about what a podcast manager does, how much they make, how many hours per week you need to dedicate to it, and how to juggle t…
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5 Ways to Stand Out from the Crowd & Wow Your Clients
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“Remember how important your online presence is. This is typically the very first impression that a client has of you before they even get a chance to talk to you” This episode is for you if: You’re wondering how to build a stronger relationship with your clients in order to get more referrals and repeat business You want to learn practical strateg…
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So ya wanna be a...Business Process Consultant
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Our "So You Wanna Be a..." episodes are an ongoing series on The Kenza Pod where we interview like-minded parents to hear about their journey into entrepreneurship. They provide insight into what it's like to step out into the freelancing world as a busy parent and inspire you to use your skills and background to kickstart a new career path. To bro…
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All Things VA: Do you need one? Should you become one?
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In this episode, you’ll learn how to know when it’s time to hire a VA for your business and learn pro tips for finding the right fit. We also discuss what it’s like to be a VA, and how you might get started on this path if it’s something that interests you! We interviewed Ester Inman—military spouse, work-from-home mom, and the creator of 90 Day VA…
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There may come a time when you have an opportunity to hire and manage subcontractors in order to produce a project for a client. Whether you need help executing your own deliverables, or you need someone else’s expertise and skillset to bring more value to a client’s project, hiring subcontractors is an exciting next step in your business! That sai…
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The virtual assistant industry is booming due to the normalization of working from home, and the push for businesses to start outsourcing. But how do you get started in this growing industry and how do you know if it’s something you’re qualified for, or even interested in? We sat down with Rebekah Hebdon, a virtual assistant and mom to three kids (…
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Preparing for year-end: How to keep what you earn & avoid expensive mistakes, with CPA Shannon Weinstein
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Running a small business is hard enough without adding the complexity of understanding how to do your taxes every year. That’s why in today’s episode, we talk with CPA, Shannon Weinstein, about how to get prepared for the year-end so that you can keep more of what you’ve earned and avoid expensive mistakes. We discuss: Shannon’s story and the bet s…
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6 Ways That The Kenza Collective Can Help You Kickstart Your Freelance Career [Ep. 47]
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Welcome to season three of The Kenza Pod! Over the last year, we’ve connected with dozens of talented, hard-working, ambitious parents who are tired of working for The Man and ready to transition into freelance or consulting work, so that they can create a life, a schedule, and a career that actually works for their families. If that’s you, you’re …
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Creating Wealth Consciousness and a Money Mindset [Ep. 46]
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Wealth consciousness coach AJ Bishop focuses on helping women define and create their own wealth consciousness, eradicate their financial anxieties, and empower themselves to be in full control of their wealth and financial futures. AJ spoke with Beth about the ways COVID impacted her as an entrepreneur and stepmother to 4 teenagers, why she choose…
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Don’t Hustle, Thrive: Cultivating a Mindset for Success
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Lisa Cumes—six-figure freelancer, business owner, and mom of three—visits the Kenza Pod again to discuss how to cultivate a mindset of abundance, in order to achieve the success you desire and deserve both in your personal and in your business life. Lisa has created a thriving copywriting business, and also serves as a coach for freelancers through…
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How to Create an Abundant Business & Life by Listening to Your Body (Ep. 44)
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Kat Lee is a licensed acupuncturist, intimacy and relationship coach, and host of the Empowered Curiosity podcast. She joined us on this week’s episode of the Kenza Pod to talk to us about how listening to what our body is telling us can help you feel more rooted in yourself, so that you can create an abundant life and business. We discuss: The hea…
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How Successful Parent Entrepreneurs Optimize Their Mindsets, with CEO Coach Edita Atteck [Ep. 43]
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If you’ve ever asked yourself how you can attain more freedom in your life, better manage stress, be a more present parent, and continue to crush your professional goals, get ready to take notes! This episode with CEO Coach, Edita Atteck, will teach you how to be a better, healthier parent entrepreneur today. Edita works one on one with women who w…
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How to Navigate Healthcare as a Freelancer with a Family, with Freelancers Union Executive Director, Rafael Espinal [Ep. 42]
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Is healthcare the ball and chain holding you or your partner to that 9-5? Would you be more willing to take the leap into full-time freelancing if you knew you had affordable healthcare and a supportive community of like-minded independent workers? In this episode, we sat down with Freelancers Union Executive Director, Rafael Espinal, to answer the…
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So ya wanna be a… Human Resources Consultant [Ep. 41]
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If you have ever considered a freelancing career with a focus on helping people solve HR challenges across myriad industries, you won’t want to miss this episode with Candice Elliot. Candice Elliot is a human resources strategist with a focus on community-building and teaching. She’s a certified Senior Professional in Human Resources, specializes i…
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What to Do When the Wheels Fall Off [Ep. 40]
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2020 taught us all that the unthinkable can happen in the blink of an eye. When it comes to your business, you have a responsibility to your clients, your family, and your employees or contractors to be prepared for an emergency - whether it’s a death in the family, an illness, an evacuation, or anything else that suddenly takes you away from your …
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So Ya Wanna Be A… Landscape Designer with Liz Ryan [Ep. 39]
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In this edition of So Ya Wanna Be A... we sit down with Liz Ryan of Wildflower Landscape Design. Liz, Tiff, and Beth sat down to have a fun and candid convo about how Liz got her start as a business owner, what it takes to be a self-employed landscape designer (awesome news: the barrier to entry is low, and the work is rewarding), how she juggles b…
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How to Read Your P&L and Use it for Growth [Ep. 38]
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Your Profit and Loss Statement (P&L) can be intimidating, but you’ll be fully equipped to analyze and leverage data from this crucial report like a pro after this episode. Kenza CFO Beth Gummere walks us through how to read your P&L, how to understand and categorize different expenses, how to determine your gross and net profits, and how to use the…
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5 Must-Have Skills to Becoming Your Own CFO, with Kenza CFO Beth Gummere [Ep. 37]
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In this episode, you’ll learn the top 5 skills you need to master in order to become your own CFO: Why, how, and how often you should be looking at your Profit and Loss statement How to interpret your Balance Sheet & take meaningful action based on what you learn How to create a simple business budget How to manage your cash flow How and why to put…
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So ya wanna be a... Freelance Bookkeeper with Kenza CFO, Beth Gummere [EP 36]
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We put Kenza CFO and Veteran Bookkeeper, Beth Gummere, on the other side of the interview table to learn all about her path to becoming a successful (and high-earning) bookkeeper and business owner. She gives us practical advice on how to become a bookkeeper, the education you’ll need, and best practices for anyone in the field. If you have ever co…
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Understanding the Difference Between Profits & Sales [Ep. 35]
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On this episode of The Kenza Pod, we sat down with Annie Hillman of Atlas Bookkeeping to discuss why it’s vital to know your books, inside and out. You’ll get a good idea of what it’s like to work with a bookkeeper, why profits matter more than sales, how to get started learning the basics of bookkeeping on your own, and how to conquer your fears a…
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Client Communication Strategies with Professor Chase Andre [Ep. 33]
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Whether you’re presenting a proposal, showcasing your project progress, or leading a meeting, learning how to confidently present and effectively communicate your ideas is a must-have skill as a freelancer. Tiffany and Beth sat down with communications and public speaking guru, Professor Chase Andre, to teach you valuable pro-tips that you can put …
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How to End One Project and Pitch the Next [Ep 32]
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Project beginnings and endings have one major thing in common: they are the crucial bookends to your success on each project, and can make or break your experience with a client. In Part III of our Proposal to Paycheck series, Tiffany outlines how and when you should wrap up a project in a meaningful way for your client, and why this is an absolute…
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Emotionally Intelligent Client Management [Ep 31]
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In Part II of our Proposal to Paycheck series, Tiffany distills years of project and client management expertise into her “Like, Know, Trust” relationship management method, and tells us why you should be applying it to your client relationships today. These pro tips rely on using emotional intelligence to deepen your relationships in a way that no…
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Using the Discovery Call to Craft a Watertight Proposal [Ep 30]
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In this info-packed episode, Tiff guides you through a tried-and-true process that will not only help you lead your first call with a prospective client, but will also teach you how to use that Discovery Call to write a sharp, solid proposal. We’ve even created a FREE proposal writing template you can download here, so you can kick off your next ne…
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Identifying Your Skill Set: Micala Quinn on How Moms Can Become Freelancing Mavens [Ep 29]
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This episode of the Kenza Pod is near to our hearts, as the story of teacher-turned-freelancer Micala Quinn parallels that of Tiffany’s; they both had great jobs, but after having babies, realized that working for The Man just wouldn’t cut it for their families. The inflexibility of a traditional full time job wasn’t allowing them to be the kind of…
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Time-Saving Strategies for Parent Entrepreneurs, with Productivity Consultant Paul Minors [Ep 28]
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We set out to interview Paul Minors, Productivity Blogger and Virtual Consultant, to pick his brain about his best productivity tips for busy parent entrepreneurs. What we ended up getting was a whole lot more! This episode is full of all kinds of helpful stories, tips, and advice specifically for parents who are freelancers or consultants, or who …
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Get Prepared for 2020 Taxes, with Kirstin Smith, Enrolled Agent [Ep 27]
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It’s that time of year, folks: Time to start gathering and organizing your records for taxes! We sat down with Kirstin Smith, Enrolled Agent and our go-to resource for all things business taxes, to walk us through how to get yourself organized for a successful tax filing. This is a MUST listen if you are a freelancer in the U.S., especially because…
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Leverage Upwork to Create a Successful Freelance Business, with Leah Meyers [Ep 26]
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Upwork is a platform where freelancers can create a free profile to connect with potential clients looking for their skillset. They also provide benefits like using their platform to communicate with your clients, providing a clear and safe way to receive payment, ways for your clients to provide testimonials, and much more. In this episode, Upwork…
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So ya wanna be a... Freelance Project Manager, with Sarah Duran [Ep 25]
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Sarah Duran, Mama of a toddler, 2 dogs, and 4 chickens, and lover of all things Colorado, spills the beans on how and why she works for herself as a Project Manager. Throughout her career, she's been a third grade teacher, worked for K-12 nonprofits, and even got her real estate license! She then leveraged all of her experience to go out on her own…
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Preparing Your Business for a Successful First Quarter [Ep 24]
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We dive into how to set yourself up for success by first setting an Intention, then looking at your schedule and availability. From there, we help you determine where to spend your energy and money to support your intention! We talk about our new course: You Can Do This, where we teach busy parents how to successfully kick off a freelancing busines…
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So ya wanna be an... Online Business Manager, with Sarah Noked [Ep 23]
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If you are transitioning out of the traditional workforce and feeling unsure of how to leverage your corporate skills and experience to start your own consulting business, this is a must-listen episode. An Online Business Manager helps companies make sure that the right things get done by the right people at the right time. They do it all from the …
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Preparing Your Business for Baby [Ep 22]
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If you are a small business owner who is considering having a baby, this is a must-listen episode! Mariah Stockman, Founder and Creative Director at Ms. Creative, a marketing agency for women, shares with us the four areas she’s evaluating and tightening up in her business as she looks ahead to starting a family with her husband. Plus, Tiffany shar…
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So you wanna be a... Freelance Copywriter, with Lisa Cumes [Ep 21]
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In this episode of So ya wanna be a…, we sat down with Lisa Cumes: a freelance copywriter, StoryBrand Guide, and Mom of three, who has built a 6 figure online copywriting business over the past 3 years. Recently, Lisa also launched a second business called Full Thrive where she coaches other freelancers on how to reach their full potential. You are…
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How and Why You Should Set Up a Cash Reserve [Ep 20]
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In this episode, Beth explains to us why it's important for business owners to create and maintain a cash reserve. Beth has seen it all during her 20+ year career, and there are two tasks always starts with when she comes in to do a turnaround on a business: Getting a cash flow projection established, and starting a cash reserve. Tiffany and Beth d…
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How to Get Paid to Write Your Proposals [Ep 19]
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Ah, the proposal writing process. Love it or hate it, we all gotta do it. But what if we told you there's a way to not only write more accurate and better proposals that don't go over time and budget, but that you can also get paid to do it?! Check out this quick episode to learn how! If you need to improve at your proposal writing process, we're h…
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3 Subtle & Powerful Ways to Run Your Business More Like an Agency [Ep 18]
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Tiffany taps into her experience as a Producer at various creative agencies to share with you 3 small behavior and mindset changes you can make right away to start to run your freelancing or consulting business more like an agency. Full Show Notes: https://www.kenzacollective.com/blog/3-subtle-powerful-ways-to-run-your-business-more-like-an-agency …
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What does it take to start a nonprofit? [Ep 17]
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Ever thought of starting a nonprofit, but not really sure what that actually takes or looks like? Perhaps you're considering a career change or pivot, and starting a nonprofit is something that you're curious about. Wonder no more! Beth has decades of experience working for and with nonprofits, and in this episode, she offers a ton of practical…
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So ya wanna be a... Marketing and Communications Consultant, with Teresa Ruiz Decker [Ep 16]
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If you need a hit of encouragement, inspiration, and real talk from a parent who is juggling running a business, homeschooling her two young children, and supporting a partner who is working full time from home, this is the episode for you! Teresa Ruiz Decker, owner of Dream Catch Consulting, takes us on a journey—from making the decision to star…
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The Top 10 Small Business Finance Fails (and how to avoid them!) [Ep 15]
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Our CFO, Beth Gummere, has 20+ years of experience cleaning up small business finances. To say that she’s seen a lot over the years would be an understatement. If you’ve been around for a while, you know that one of our main goals is to help you avoid painful, stressful, costly mistakes that can be prevented with education and discipline. So for th…
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Understanding AB5 with Brandon Smith, Attorney at Law [Ep 14]
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Attention California Independent Contractors or anyone who hires them - this episode is a must-listen! Beth Gummere, Kenza's CFO, and Brandon Smith, Attorney at Law, share with us the ins and outs of the new(ish) AB5 Law in CA. Even if you work outside of California, this information is still great to know, as other states either have similar laws…
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So ya wanna be a... Real Estate Agent, with Kevin Burgoon [Ep 13]
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Ever since Kevin was in 8th grade, he has dreamed about becoming a Real Estate Agent. When his first child was born, he knew it was time to take the plunge into working for himself so that he could create the flexible lifestyle & schedule that his family needed. In this episode, we dispel the myth that you have to go “all in” on working for yoursel…
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When & Why to Consider Incorporating [Ep 12]
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In this week’s Finance Friday, we sit down with Kirstin Smith, Enrolled Agent and small business tax expert, as well as Beth Gummere, Kenza’s CFO, about the when and why of incorporating. We answer questions like: What does it even mean to incorporate and why should I consider it? Should I consider incorporating before even getting started? Who do …
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Parenting and Freelancing During a Pandemic: A roundtable discussion [Ep 11]
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In this episode of the Kenza Pod, Tiffany sits down with 3 women entrepreneurs who are balancing a mixture of consulting, freelancing, and reinvention while also juggling childcare with young children at home. We talk about life and dreams before the pandemic, and they open up about how much that has changed over the last few months. They each shar…
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A full written summary with links is available on our website! Check it out. In this episode of Finance Friday, we sit down with tax expert and Enrolled Agent, Kirstin Smith. She has been doing taxes for over 20 years, and specializes in small business and solopreneur tax preparation and advice. Before becoming an Enrolled Agent, she taught herself…
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