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Welcome, fellow Mid-Marketers, to the podcast that throws a wrench in the B2B machine! We’re not your average industry insiders, whispering secrets from ivory towers. We’re in the trenches with you, navigating the unique challenges and opportunities of the mid-market. We get it, because we live it, and we LOVE IT! Forget the tired, one-size-fits-all B2B advice. Here, we disrupt the status quo, sharing relatable stories from the real world, where hustle meets heart, and expert analysis cuts t ...
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Episode 3: The Rise of AI in Channel Marketing
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33:46
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n this episode of Extu's The Mid-Marketers, we explore how Artificial Intelligence (AI) is transforming channel marketing. From automation to predictive analytics, AI tools like ChatGPT and Gemini are revolutionizing how brands engage their partners. We’ll also share how Extu is already leveraging AI to enhance our marketing strategies, offering in…
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Bonus Episode 2.5: Gamification With Keenan Meadows
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In this bonus episode of Extu's Mid-Marketers, Adam Dilbeck sits down with Keenan Meadows, a tactical program expert and director of client accounts, to dive deep into the world of gamification. Discover how gamification can transform your loyalty programs, boost engagement, and drive real results. Learn about best practices, case studies, and acti…
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In this episode of The Mid-Marketers Podcast, we dive deep into the world of gamification. We'll explore how to transform mundane tasks into engaging experiences that drive results. From understanding the basics to crafting effective strategies, we'll uncover the secrets to successful gamification programs. Join us as we discuss real-world examples…
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The Mid-Marketers roar to life! Extu's brand new podcast kicks off with Chief Marketing Officer Nichole Gunn and paid & social media specialist Adam Dilbeck. Join them as they unpack their B2B marketing journeys, tackle the challenges you face as a mid-sized business, and share their passion for helping you conquer the ever-changing marketing lands…
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