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Follow the journey of seasoned marketing professionals James & Garry as they embark on a new business venture. Thirty Three Percent is all about making the most of your working life, helping start-ups and small businesses master their marketing & revealing the secrets of the big brands they've learned over the years.
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Over the course of 3 months in 2021 we interviewed high profile charity & not for profit leaders to learn more about their journeys, their organisations and the 'business' of running a charity. It can be tough and lonely at the top, but these inspirational people show there's support out there and through collaboration comes success for everyone. Each week there will be inspirational stories and valuable tips that you can put into action in your organisation to help you make a difference for ...
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Being a Leader of Leaders with Chris Sherwood, CEO of the RSPCA
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Episode 7 and the final show in our first season of The Charity Leaders Podcasts, we were delighted to welcome the leader of the largest charity so far, Chris Sherwood, CEO of the RSPCA. The RSPCA does not need any introduction but maybe some people are not aware of how historical significant it is. Chris has been in the charity sector for his whol…
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Making Yourself Redundant with Mike Ward, CEO of KM Charity Team
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Episode 6 of the Charity Leaders Podcast finds us talking to actor turned charity leader, Mike Ward. His passion has always been about helping young people, so the move into charity and not-for-profit work was an obvious one. Mike is the CEO of KM Charity Team, which delivers literacy, road safety and walk to school initiatives to support schools, …
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The Business of Charity with Anthony Impey, MBE CEO of Be The Business
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In episode 5 of our podcast series talking to inspiring charity leaders, we were lucky enough to chat to Anthony Impey MBE, a man that might have started in the commercial world, but has a passion for helping people and created his own social enterprise when he saw action was needed. He is now the CEO of Be The Business, where they help SMEs drive …
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The Power of Collaboration with Sarah Mortiboys, former MD of Dallaglio Rugby Works
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Week 4 of our charity leaders podcast sees us chatting to former MD of Dallaglio Rugby Works and new lead for sport for development at UK Coaching, Sarah Mortiboys. Sarah is a lifelong supporter of young people, dedicating her working life to helping them through her involvement in charities and even getting on the front line as a PE teacher. She t…
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Week 3 of our charity leaders podcast bring us to the CEO of Career Connect and someone that we’ve known for a couple of years at Thirty Three Percent, Barry Fletcher. Career Connect is a charity committed to ensuring both children and adults can achieve their potential through career, employment and training services. Barry comes from a background…
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The Role of a Leader with Debra Allcock Tyler, CEO of Directory of Social Change
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In episode two of the Charity Leaders Podcast, we’ve been lucky enough to interview Debra Allcock Tyler, the CEO of the Directory of Social Change, a charity that exists to ensure other charities in the UK can thrive, by providing training, funding sources and online resources to them. Debra is passionate about charity and the importance of it in m…
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Simon Blake, OBE, CEO of Mental Health First Aid England
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In the first of our exciting series of Podcasts interviewing some of the most interesting leaders in the charity sector, we talked to Simon Blake, currently the CEO of Mental Health First Aid (England), who have a vision to improve the mental health of the nation. In the last year alone they have enabled over 133,000 people to become trained in men…
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During 2021 we sat down for some amazing conversations with Charity Leaders from a variety of sectorys. We discussed the challenging environment, their stories, the business of running a charity, the role of a leader and so much more. Over the next few weeks, you'll be able to meet some truly remarkable people and learn more about what they do and …
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Ep.19 Who Owns Marketing in Your Business?
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Marketing is a job that sometimes gets passed from pillar to post. From the business owner to junior apprentice, to agency and freelancer, who really owns marketing in your business? This week we're digging into the pros and cons of each scenario, debating which will work best for you. Read more about it here: https://www.thirtythreepercent.co.uk/p…
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Ep.18 - Your Marketing Needs to go Back to Basics
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It's Back to Basics week and James & Garry are going through the questions they ask each and every new client before they start work. Have you got your basics right? Listen to this episode if you'd like some help refining your message, clarifying your ideal customer, what makes you special and how to make them buy from you. It's the backbone of any…
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Ep.17 - Why having too many great ideas is a bad thing
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Business owners are amazing at coming up with brilliant ideas. Not so great at seeing them through to completion... This week James & Garry are discussing why having too many ideas could be a bad thing and how not focussing on what you want to achieve is the fist mistake people make when they get distracted by a shiny new idea. You can find out mor…
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Ep.16 - How Charities Can Avoid Wasting Money on Marketing
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Working with Charities is one of the core values of Thirty Three Percent and since starting up, we've been working with some amazing Charities and Not For Profits - and one of the things we're constantly asked is how to get more from marketing. This week, we're discussing the many and varied ways in which money can be wasted and the simple ways the…
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Ep.15 - Make a Working Day That Works for You
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The past year has changed a lot about the way we work. Not just where, but when, how and what time of day. The 9 to 5 working pattern is truly a thing of the past, and this week on the Ruthlessly Efficient Marketing Podcast, we discuss why that's a great thing. James and Garry discuss how you can make a working pattern that delivers for your custom…
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Ep.14 - Consistency is the Key to Great Marketing
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Consistency might not sound that exciting when it comes to marketing, but having a consistent message and delivering it on a consistent basis is absolutely key to great marketing. On this week's podcast, James and Garry discuss how consistency can create great content, how not to give up when things looks like they aren't progressing and how to spo…
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Ep.13 - Nobody Cares You're a Not-For-Profit
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What is it that really makes you special? Finding a 'USP' is almost impossible and so many businesses think they know exactly what it is that their clients love - but in truth, many are focussing on entirely the wrong thing. They're focussing on what they think makes them special, not what your ideal customer really cares about. This week we're tal…
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Ep.12 - Why should anyone give you their data?
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There are lots of ways to engage with customers, but it's a lot easier if they give you permission to talk to them via social or email. So how can you get their details? Why should they hand over this valuable piece of information? This week on the Ruthlessly Efficient Marketing Podcast, we're talking about how you can get more data from customers,…
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Ep.11 - How retail & restaurants can maintain the post-lockdown demand spike
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We're just under one week away from the non-essential retail and restaurants with outdoor space being reopened. There's massive pent up demand and people can't wait to get out there. Most restaurants are booked for the first few weeks and stores are expecting massive spikes - but what happens a month from now? Will they still be busy or will things…
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Ep.10 Why You Can't Build a Business on Referrals Alone
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So many amazing businesses are built on referrals. You provide a great service, experience of product, people love it and they tell their friends and your business grows. Simple. Until the referrals stop. Then it's time to start a new business or marketing campaign, except by then it's already a bit too late. Tables are empty, tills aren't ringing …
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Ep.9 Why Client & Agency Relationships Fail
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This week James & Garry are talking about client and agency relationships. We've had so many conversations that start, "I got let down by an agency", "They didn't deliver", "Lots of promises, but no action" - so we wanted to talk about why that happens so often. It's not cut and dried and there are simple ways everyone can improve the process. It's…
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Ep 8: Your inefficiency makes you a nightmare to work with!
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This week, on the newly titled Ruthlessly Efficient Marketing Podcast, we're talking about organisation and efficiency in other areas of our lives and how they can make us great or horrible to work with. For the next eight weeks, we'll be laying out a process that will help transform you from disorganised ball of chaos to a well ordered oasis of ca…
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So you've pictured yourself a year from now and everything looks amazing. You know what you're aiming for and hopefully it's driving you forward. But how do you get there. Well, you need specific goals to guide you along the way. In the second part of our 2021 Goals Podcast, we talk about how to set SMART goals, how to ensure they are in service of…
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Episode Six: How to set goals for 2021 (and achieve them)
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Happy New Year! In the first of a two part podcast, we talk about how to set goals for the year that you can actually achieve. How do you grasp onto something to aim for when absolute chaos is breaking out all around you. You have an enormous amount to do, so much you could achieve and actually, so many opportunities you could reach out for - so ho…
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When we started Thirty Three Percent one of our first goals was to create an online course that could be used by as many people as possible. In this week's episode, we sit down and discuss the process of recording it, what went in, what didn't, what we enjoyed and what we struggled with.By thirtythreepercent
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Episode Four: Small Business Marketing Strategy
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his week we're talking Marketing Strategy for Small Business. Waste of time or essential document? We run through why you should (or shouldn't) have one, what should be included and what shouldn't with a few essential tips on how to make a marketing plan that actually delivers results.By thirtythreepercent
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In our third episode we talk about what it's like to work for yourself and the process of starting a business the second time around.For more information on Thirty Three Percent visit www.thirtythreepercent.co.ukBy thirtythreepercent
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In episode two we talk about some of the mistakes we've made along the way and a couple of the thing that we consider to be our biggest successes. Which shouldn't come as a huge surprise, given the title of the episode.By thirtythreepercent
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In episode one we meet James & Garry and get a bit of background on how they got into marketing, how they set up businesses and what they've learned along the way.By thirtythreepercent
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