Making Tracks Podcast explores the life story behind a song, with the musician who wrote it. We discuss how and why the song was written, within the context of their musical journey. - Supported by Arts Council England & Youth Music as part of Making Tracks (Trinity, ACE & Basement Studios).
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A show hosted by me, David Ventura, a specialist in training, educating and consulting on practical strategies for harnessing the power of Key Account Management (KAM) in SME’s today. I am also the principal KAM consultant and Managing Director of www.kamguru.com. In a world of diminishing customer loyalty, what can business leaders do to retain their top customers, while still adding value. In this podcast I explore some hands-on tips and tactics you can implement today – to remarkably shif ...
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This week I speak to Stanlæy, an artist and musician who combines glitchy, experimental production with intricate compositions, belying a background in classical viola. They love sonic world-building - within songs, and in their physical sound Installations. Their track Fragility, (from their EP “p=arallel u=niverse”) uses digital, broken sounds wi…
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This week I speak to singer, songwriter and cellist Ayanna Witter-Johnson, whose music combines classical music with alternative R&B. We discuss her track “Rise Up”, which is both a dance track inspired by Missy Elliot, and a powerful anthem to enact change, which found it’s place in the 2020 Black Lives Matter protests. She describes her journey e…
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#028 Choose to be a coach, with Lisa Brice
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IN THIS EPISODE: How well do you empower your people to reach their own full potential, supported along the way with good, timely, and accessible coaching conversations? Now sure how to go about that? Then this episode is for you because I’m joined by a friend of the show, Lisa Brice, NLP Master Trainer and Coach and author of a new book called: “C…
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This week I speak to xyzelle., a soulful alt-RnB singer/songwriter who moved from the Philippines as a child, and we discuss our shared experiences of growing up as an Asian person in a predominately white area. She brings her track “Remedy”, which celebrates finding self-confidence as a teenage girl and a person of colour. We discuss how music can…
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#027 Account Management is Where Marketing Starts, with Bryony Thomas
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IN THIS EPISODE... Sales and Marketing is like stealing your neighbour’s cat…and in this episode, I talk to Bryony Thomas at Watertight Marketing to find out why. Bryony is the creator of the Watertight Marketing methodology, captured in her best-selling book of the same name which acts as the hub to a suite of thinking tools that have been designe…
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#026 Getting Closer to the Close, with David (Ledge) Ledgerwood
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IN THIS EPISODE How strong is your account management team when it comes to the skills of closing new business? I’m not talking about taking repeat orders from happy clients here. I’m talking about applying the art of winning new business, creating opportunities, and closing deals, with existing customers. In this episode, I am joined by Nashville-…
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#025 Selling Through Partnering, with Fred Copestake
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IN THIS EPISODE Do you tell your clients that you work in partnership? What evidence do you have to reassure them that the statement is, in fact, true? What are the qualities of a good partnership? Does your team possess the skills required to forge strong win:win relationships, built on trust, transparency, transparency, comfort with change and in…
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#024 Perfect Your Communication Style with Practice
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IN THIS EPISODE How ‘in tune’ are you with the qualities, traits and characteristics that make up your personality? How does your personality affect the results you have with your key account relationships? If you are in tune with who YOU are, let me ask: how well can you read other people? Do you use your knowledge and reflection to change the way…
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IN THIS EPISODE Do you have LOYAL customers? What does loyalty mean to you? Is it a destination where happy customers, who love what you do, gather to bathe in the success that your product or service has brought them? Or is it more than that…? Rather than a destination, is it an on-going journey of moments that inspire your loyal customers to comm…
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#022 A Conversation about Race in KAM, with Sharon Amesu
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IN THIS EPISODE... When was the last time you had a conversation about racism? Perhaps, like so many, these conversations are triggered within your circles, by high-profile cases of injustice in the media or by your own personal experiences on the receiving end of overt or covert prejudice. Or perhaps… like so many, you have NEVER had a conversatio…
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#021 CX – A serious opportunity to add value as a KAM Pro
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IN THIS EPISODE How much attention are you paying to the customer experience with your Key Accounts? Do you surprise and delight your clients on a regular basis or, have you fallen into the trap of leaving this up to marketing at the front end of the sales cycle? With customers experiencing thousands of ‘moments’ every day in all areas of their liv…
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“What an inspiring conversation!” Those are the last words of this week’s episode, and I’m sure you will be inspired too by Abi Flynn's extraordinary story and music. Abi is a soul, jazz and R&B singer, with an amazing story. Diagnosed with cancer, and given a terminal diagnosis, she healed, miraculously, after a profound spiritual experience. It’s…
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I chat to Jasmine Crowe, a pop artist, songwriter, producer and multi-instrumentalist from Los Angeles, who uses music to speak about mental health and addiction awareness, which she explores in her first album, “Symptoms”. She brings her track “Sky Is Falling”, a powerful tribute to the death of her father, an astrophysicist, philosopher and music…
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#020 The evolution of a key account manager, with Chris Ortolano
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IN THIS EPISODE This is such an expansive topic, I really wanted to add some context and perspective to the subject here. So, I’m going to really open this discussion up for you with some background to get you in the right mindset to listen to this episode. If you had to be truthful - what kind of salesperson would you say you are? What’s your natu…
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This week, I chat to Anusha, whose pop/R&B sound combines her classical training, and her poetry (strongly paralleling my own songwriting background). She brings her track “Someone I Never Wanted”, written about her experience of sexual harassment at university. She describes her struggle to break free of the limits imposed on her by her classical …
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This week, I share a fascinating conversation with Grove, a producer and vocalist who combines dancehall, punk, jungle & pop. Their track is “Black”, written about the toppling of the Edward Colston statue, which comes from their “Queer + Black” EP. We discuss what being queer means to them, and how it intersects with their discovery of black cultu…
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#019 Employee Engagement in a Hybrid Working World, with Robert Hicks & Lou Kwakye
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IN THIS EPISODE: Do you have a team whose hearts and minds are 100% invested in your business goals? What are the levels of motivation across your account managers and sales team? How ENGAGED are they? For many businesses, the working world has changed and for most - it’s still changing. The concept of remote and Hybrid working is no longer uncommo…
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RIZIK is an instrumentalist from LA, whose work spans electronic music and neo-classical piano. Today’s track, “Alone Together (Panorama)” is a solo piano piece. In this fascinating conversation, RIZIK describes feeling pressured into a conventional path by his Palestinian parents - before taking the leap of faith from music marketer to musician. W…
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#018 Mapping your way to success, with Ian Windle
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IN THIS EPISODE: How successful is your key account management team? What is the definition you have for what success is, for your business? How do you measure the performance of your key account managers? If you find that the answers are all to do with growth, you’re probably looking at it TOO LATE and you are running a massive risk with your most…
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In this episode we meet Andy Cato, one half of Groove Armada, and discuss his first experience of dance music, the formation of Groove Armada and his transition into regenerative farming.Groove Armada, has been at the heart of electronic music scene for over two decades - touring internationally, playing the Pyramid Stage at Glastonbury and foundin…
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#017 Five Reasons your KAM Programme is Failing
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IN THIS EPISODE: Key account management is a beautifully simple business basic…one that isn’t that easy! If it was, we’d all be doing it brilliantly wouldn’t we? Like most working practices in business, there are a handful of common, or typical reasons why a KAM culture struggles to get off the ground in an organisation. In this episode, I seek to …
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Alt-folk singer-songwriter and old friend Sam Brookes joins me to discuss his track '18 & Sleeping', taken from his latest album 'Black Feathers' (a "meditation on grief") written after the death of his father and a close friend.We discuss depression, healing through songwriting, the magic of live music, the future of the music industry and finding…
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#016 The ‘Next’ Normal, a KAM Industry reflection with Warwick Brown
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IN THIS EPISODE Are you 'ready' for getting back to normal? And…what is normal? For many of us, the effects of the pandemic have been going on for so long that we can’t quite remember what normal is anymore. So, as we start to 'unlock' society, here in the UK, and begin thinking about how we will reengage with our key accounts, many of whom we won’…
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#015 Mind the Intergenerational Gap with Henry Rose Lee
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In this episode… Have you ever found yourself struggling to understand, or get along, with people who are older or younger than you? Perhaps a clash in communications style, working preferences, belief systems, values or motivational needs? Many of the business leaders that we talk to in our work at KAMGuru tell us how difficult they find driving h…
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IN THIS EPISODE... How has the last 12 months been for you and your business? At the time of recording this episode, it’s been a year… to the day that I delivered my last ‘in person’ seminar for a group of Chief Executives in Leeds. By then, we had already stopped shaking hands with people and we were pouring copious amounts of antibacterial gel ov…
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#013 What does a strategic conversation look like?
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IN THIS EPISODE: Do you wish your team members were having more strategic conversations with your key accounts? Do you have a clear understanding of what strategy is? Does your team have a clear understanding of what strategy is? It’s fair to say that the S word – strategy – gets bandied around a lot in business - we even talk about it as one of ou…
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#012 When you lose…don’t lose the learning, with Vince Tickel
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IN THIS EPISODE: How often do you put aside time to reflect honestly on the learning you have gained following the closure of a deal, whether you won or lost it? Do you pause for a moment to celebrate the victory or commiserate the loss? Or do you go deeper than that, in pursuit of feedback that can be fed forward into future pitches? Creating a le…
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#011 Great Answers to Tough Questions, with Michael Dodd
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IN THIS EPISODE: What is the toughest question you have faced from your most important customers?What is the toughest question you have faced from you team? How did you handle those questions? Did you answer with confidence and finesse? Or did you crumble under the pressure and end up blurting out more that you would care to share? As a business le…
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#010 The Five Types of Talk Triggers with Jay Baer
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IN THIS EPISODE: I continue my discussion with Jay Baer, Hall of Fame Keynote speaker and the author of SIX best-selling books which all point to the importance of the customer experience. One of those books is ‘Talk Triggers’ which delves into creating intentional mechanisms within the day to day carrying out of your business which spur your custo…
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#009 Crafting Talk Triggers with Jay Baer
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IN THIS EPISODE: How many of your Key Account contacts have a story to tell about their (customer) experience of you? I am not talking about a prompted testimonial packed with marketing quotes, engineered to pitch your products and services to a new audience. I am also not meaning a review of the features and benefits they enjoy from using your sol…
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#008 Survive the speed of change - become an irreplaceable advisor
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IN THIS EPISODE How well have your client relationships faired against the almighty test that was 2020? With research suggesting that 68% of customers citing ‘perceived indifference’ as their top reason for leaving a supplier - have you lost customers by not remaining close enough to them? Or, by not fully understanding what they really needed from…
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#007 Be a Value Creator, not a Cost Generator
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IN THIS EPISODE: In today’s world we could categorise organisations into two camps: those that add value, and those that add COST. Why type of organisation are you? What is your definition of value? How will you know when you are adding and creating value for your customers? Do your most important clients know the extra lengths you go to provide th…
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#006 How can our systems support KAM success?
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𝗜𝗡 𝗧𝗛𝗜𝗦 𝗘𝗣𝗜𝗦𝗢𝗗𝗘 Picture the scene… You have just asked one of your top account managers to meet you and walk you through their account plan for your most important customer. You want to know what we know, what we don’t know, what we are planning to do and how we are going to achieve it. Sounds like a simple ask right? And now you stand back and wat…
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IN THIS EPISODE: “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” – Abraham Lincoln, 16th President of the United States “By Failing to prepare, you are preparing to fail.” – Benjamin Franklin, one of the Founding Fathers of the United States “Good fortune is what happens when opportunity meets with planni…
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In this episode… In a world where the vast majority of internet traffic is video content, how can we leverage the creation, production and value of video to maximise sales return? In this episode I’ll talk to video marketer Ed Lawrence, the co-founder of , a video production and editing business based in Hertfordshire, UK. Having shot and produced …
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#003 The Marketing & Sales Divide – The Value in the GAP
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𝗜𝗡 𝗧𝗛𝗜𝗦 𝗘𝗣𝗜𝗦𝗢𝗗𝗘: In many organisations, the divide between the sales and marketing teams cause real problems. Silo working, a blame culture and all while the business is missing the opportunity to close the gap and add more value for customers and prospects, …ultimately increasing the chances of winning more business. I talk to Grant Leboff from St…
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#002 Creating Personal Relationships in an Impersonal Environment
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In this episode… Relationship building has always been a key ingredient to becoming the trusted partner to your most important customers. The age-old question is whether a salesperson needs to be naturally good at it or whether relationship and rapport building is a skill that can be taught. Today’s guest on KAMCast is Master NLP Trainer, Performan…
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#001 Importance of a KAM Culture in today's modern marketplace
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In this episode David Ventura, your host, explores the following BIG question: What is a KAM culture and why is it so important in today’s market? But first: what is KAM? We all know that businesses love a TLA (Three Letter Acronyms) and KAM is just another one of those. It stands for Key Account Management. Many businesses we meet are naturally fa…
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Singer/songwriter, poet, performer (and now podcast host!), this episode focuses on me, Thomas Kam. Beginning as a classical and jazz pianist, I first started songwriting when I began to set my poems to music. After school, I briefly studied at Oxford before leaving to become a musician. In 2017, I was diagnosed with leukaemia and spent 6 months in…
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Singer/Songwriter Eli Carvajal joins me to discuss “Mom Song”, which describes his mom's transition from dancer to being a lawyer, and her recent heart attack, which inspired Eli to write “Incubabies”, an extraordinary autobiographical exploration of his family history. We also discuss Chinese poetry, our first experiences of performing, and the ar…
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Singer/songwriter Kathryn Williams (Mercury Prize Nominee) explores "Heart Shaped Stone" which she wrote whilst on tour, taking her son with her for the first time. We talk about collaboration and teaching in songwriting, the nuances of silence, the nature of fame, and the value of failure.
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Poet, producer and rapper Dizraeli, straddles hip-hop, bassline, and folk. He brings his track “Everybody Here's Golden ”, about the moment of liberation from depression into a moment of clarity and love for everyone around him. It comes from “The Unmaster” (nominated for Worldwide Music Awards’ Album Of The Year 2020), a “sonic film… about how we …
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Making Tracks is about personal and musical journeys. My name is Thomas Kam Meadley, and I'll be interviewing music makers about the story behind one of their songs and the role music has played in their lives. I'm really excited to get started and I hope you'll be able to join me next week on 14th August 2020 for the first episode of Making Tracks…
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