Three guys from Norwich, England talking all things Star Wars Destiny.
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The official podcast for SoundStage!, featuring host Jorden Guth for seasons 2 and 3, plus hosts Brent Butterworth and Dennis Burger for season 1
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Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.
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1
All About Vinyl - Earliest Experience | Cartridges | Accuracy | Belt vs. Direct Drive | Psychology
1:08:36
1:08:36
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This week, host Jorden Guth is joined by the SoundStage! Network’s Joseph Taylor, Jason Thorpe, and Dennis Burger to discuss records and turntables, from the perspective of two old pros and one recent convert to the format. Sources: “A Vinyl-Apathist’s Quest for His Perfect First Turntable” by Dennis Burger: https://soundstageaccess.com/index.php/f…
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1
Are Digital Marketing Services Worth Selling?
21:17
21:17
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If digital marketing services are used by more than two-thirds of advertisers, why are so many media companies -- especially TV stations -- shunning them? Are they low-margin? Too messy to implement? The hosts dive into the stats and develop what they call the "chiclet theory." Stay in the loop with all things Borrell when you join our ResearchAler…
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1
Simaudio & the Art of Local Manufacturing - Origins | Nimbleness | Repairability
53:39
53:39
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This week, host Jorden Guth is joined once again by Simaudio product director Dominique Poupart and marketing director Étienne Gautier to discuss how making its products locally affects the quality of the components, their serviceable life, rolling changes to production, and adapting to tough times like global pandemics. Sources: North Collection: …
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1
This Iconoclast Doesn't Mince Words on Today's Mass Media
24:05
24:05
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With the summer of our discontent brewing, Corey & Gordon discuss the value of nonstop headlines to news media. Could local media rise like a phoenix? They ask a fan club member, retired media analyst and self-proclaimed iconoclast Terry Heaton, to weigh in. Brace yourself for Heaton's unvarnished take.Stay in the loop with all things Borrell when …
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1
Dr. Floyd Toole: An Oral History 2 - A/B Tests | Bass | Athena | Brains, Rooms, Hearing and Listening
1:19:12
1:19:12
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This week, host Jorden Guth continues his conversation with Dr. Floyd Toole, exploring the origins of the Athena project at Canada’s NRC, the reasons for and details of his move to Harman International, some of the most misunderstood aspects of his research, the origins of his legendary book Sound Reproduction: The Acoustics and Psychoacoustics of …
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1
Local Media's Near-Term Fate: Hobby Shop or Rising Phoenix
32:03
32:03
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Gordon & Corey double-down on their prediction that local media companies are in their "final phase," with many destined to become the equivalent of small hobby shops. But they also see some rising like a phoenix. What's the secret? Here's a hint: The podcast features an interview with the dean of one of the nation's most prominent schools of mass …
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1
Dr. Floyd Toole: An Oral History 1 - Two Ears and a Brain | Transistors | Rules and Data
56:55
56:55
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This week, host Jorden Guth is joined by the loudspeaker legend himself, Dr. Floyd Toole, whose research at Canada’s National Research Council (NRC), followed by his tenure at Harman International, resulted in arguably more improvements to the fidelity of audio we hear at home than anything attributable to any one person. In this first of our two-p…
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What's the preferred medium when it comes to business communications? What's the top choice of advertisers when purchasing ads? What do people readily give up as "currency" for accessing content, getting a discount coupoun, or entering a contest? Email! This episode focuses on why email is so pervasive and powerful, yet so overlooked by many in the…
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1
Sound Researcher Dr. Sean Olive - Tonmeister | NRC, Harman, and Floyd Toole | Target Curves
52:44
52:44
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This week, host Jorden Guth is joined by Dr. Sean Olive, senior fellow at Harman International, to discuss his time at NRC with Dr. Floyd Toole, his move from there to Harman, the development of the Harman target curves for headphones and earphones, and his thoughts on the future of immersive audio and more. Sources: Dr. Sean Olive on 35 Years of “…
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1
Radio's New Leader Brings An Attitude To the Job
32:31
32:31
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Gordon & Corey ruminate why radio people are so scrappy and seek answers from Mike Hulvey, the newly appointed CEO of the Radio Advertising Bureau. During the interview, Mike reveals a genetic secret that suggests he might be radio's natural-born superhero.Stay in the loop with all things Borrell when you join our ResearchAlert Lists.As always, tha…
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1
Munich High End 2024 Retrospective - About the Show | The Vibe | 2024 Favorites
51:12
51:12
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This week, host Jorden Guth is joined by SoundStage’s Doug Schneider, Jason Thorpe, and Matt Bonaccio to discuss the biggest audio show in the world, what’s new, what’s different, and what were their favorite sights and sounds this time around. Sources: Coverage of High End 2024 - Munich, Germany: https://soundstageglobal.com/index.php/shows-events…
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1
Beasley Skips the Committee Approach on GenAI, Brings in a Big Gun
29:37
29:37
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Most media companies seem to be using internal committees to explore Generative AI. Beasley Media Group, however, is thinking differently, engaging an outside expert with a degree in AI from MIT. This episode features an interview with that expert, as well as the Gordon's and Corey's musings on which approach might yield better results.Stay in the …
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1
The History of Bryston According to CEO James Tanner - Medical Origin | Expanding Products | To Present Day
57:36
57:36
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This week, host Jorden Guth is joined by James Tanner, CEO of Bryston Ltd., to discuss the company’s origins in the medical industry, the design of its original amplifiers, how the company has evolved over time, and how he eventually joined forces with Axiom Audio’s Ian Colquhoun. Sources: “Canadian Hi-Fi Trilogy: Axiom Audio, Bryston, and Magnum D…
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The mad rush to embrace Artificial Intelligence feels a lot like the mad rush to embrace the Internet two decades ago, with one exception: Nobody seems to be tackling AI by "hiring a guy." In this episode, Gordon & Corey talk to Ed Busby, head of strategy for one of the nation's largest TV companies, TEGNA, which has discovered AI genius within its…
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Sound Engineer/Educator Marcela Rada on Immersive Audio - Education | Experimentation | Mix Maxing
49:00
49:00
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This week, host Jorden Guth is joined by sound engineer, educator, and content developer Marcela Rada to discuss her obsession with sound, her personal history, how she became involved with the recording industry, and what’s different about mixing for immersive formats like Dolby Atmos. Sources: Marcela Rada: https://marcelarada.com/ “Audiophile At…
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1
How Young Adults Search Online for 'Local' Information Might Surprise You
22:52
22:52
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Google may be the dominant search engine, but not within the ranks of GenZ. What are these 20-somethings using to look up products, telephone numbers, store hours, and event information? With Corey absent, Gordon turns the episode into a family affair by consulting his kids, a social media expert, and the ultimate authority – his wife.Stay in the l…
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1
Axiom Audio’s Ian Colquhoun and NRC - Origin | Dr. Floyd Toole | Music Types | Twin Tweeters | Measurements
1:11:36
1:11:36
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This week, host Jorden Guth is joined by Ian Colquhoun, founder of Axiom Audio and now also the owner of Bryston and Magnum Dynalab, to discuss the origins of the company, its connection with the National Research Council, his own relationship with Dr. Floyd Toole, and how the company’s speakers evolved after the legendary NRC research wound down. …
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What will impresses advertisers these days? It's not your giant on-air or online audience. It's the size of your email list. In this episode, Corey & Gordon take a look at phenomenal progress some media companies have made in building up email relationships, and they suggest a lofty goal for those trying to prepare for the transition to 1st-party d…
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1
Dr. Peter Schuck: Room-Correction Pioneer (Part 2) - Anthem Room Correction | FIR and IIR Filters | In-Room Response
42:50
42:50
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This week, host Jorden Guth continues his conversation with Dr. Peter Schuck, technical director at Paradigm Electronics Inc. The two cover the birth of Anthem Room Correction, the pros and cons of IIR and FIR filters, side quests, diversions, why flat in-room response isn’t actually the goal, and how ARC has evolved in response to market pressures…
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1
First Step Chronicles, Part 1: How One Radio Group is Tackling GenAI
25:58
25:58
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In the spirit of not wanting to drink from a firehose, Gordon & Corey kick off a series of podcasts looking at the first steps being taken to incorporate Generative AI into company operations. They talk with the president of a small group of radio stations in the Midwest who was surprised at his staff's reaction when he gathered them to discuss his…
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1
Dr. Peter Schuck: Room-Correction Pioneer (Part 1) - Education | NRC | DSP | Athena Project
53:42
53:42
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This week, host Jorden Guth is joined by Dr. Peter Schuck, technical director at Paradigm Electronics Inc., to discuss his history in hi-fi, how he ended up at the NRC, how his work with Dr. Floyd Toole evolved into the pioneering Athena project, and exactly what sorts of tests he and others constructed and conducted to determine listener preferenc…
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1
Cox is Scripting the Future of Local Television With Ambitious 'Neighborhood TV'
29:24
29:24
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Could hyperlocal TV programming be the future of local television? Cox Media is headed in that direction, enjoying early success with its plan to expand television news coverage to dozens of neighborhoods surrounding North Atlanta and Charlotte, N.C. In this episode, Gordon & Corey discuss how 2024 is shaping up to be a breakout year for OTT, and h…
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PSB's Paul Barton (Part 2) - Measurements | Diffraction | Waveguides | Diminishing Returns
43:58
43:58
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This week, host Jorden Guth continues his conversation with Paul Barton, founder of PSB Speakers. If you haven’t listened to season 3, episode 1 yet, do check that out first! In this second half of their conversation, the two discuss how the research at NRC contributed to the evolution of PSB speakers. Along the way, Paul gives the most cogent expl…
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PSB's Paul Barton (Part 1) - Music and Violins | Starting Making Speakers | Dr. Floyd Toole and NRC
32:02
32:02
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32:02
Welcome to season 3! This week, host Jorden Guth sits down with Paul Barton, founder of PSB Speakers, to discuss his personal history, his love of music, his passion for violin, and the origin story of PSB Speakers—all as a lead-in to a discussion about his time at the NRC doing research with Dr. Floyd Toole. Sources: PSB Speakers: https://www.psbs…
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1
Pearls of Wisdom from a Remarkable Woman Who Might Be the World's Oldest Living Sales Rep
23:22
23:22
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It's tough being in ad-sales these days. Even tougher remaining positive. With advertisers migrating to DIY platforms, "no" has been replaced by the sound of crickets. In this episode, Corey & Gordon turn to a woman they think might be "the world's oldest living sales rep." Mary Campbell gets up every day, hops in her Cadillac SUV, and drives to wo…
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1
Selling Emotions: Conradin Amft on T+A's History and Future - Then to Now | Hi-Fi Tomorrow
38:18
38:18
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For the final episode of season 2 of the SoundStage! Audiophile Podcast, host Jorden Guth is joined by T+A COO Condradin Amft to discuss the company’s history and heritage, its entry into the headphone market, and how hi-fi will evolve into the future. Sources: “44 Years of T+A—Germany's Hi-Fi Giant in Detail”: https://youtu.be/lzW18SuAJW0?si=SUjQk…
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1
Deloitte Exec: Generative AI Will Have 'Enormous' (Good) Impact on Local Media
21:01
21:01
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Gordon & Corey claim they've talked to "a lot of really smart people" about Generative AI, and now concur that the local media universe is on the precipice of big change. For verification, they turn to a bigwig, Deloitte Digital Managing Director Todd Brownrout, who offers his own take.Stay in the loop with all things Borrell when you join our Rese…
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1
Where Ad Industry Is With Generative AI, and How Frequence Is Cracking the Code
22:55
22:55
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Gordon & Corey offer a pulse check on how Generative AI has revved up the advertising and marketing industries and talk with entrepreneur Steve Han, founder and VP of Operations for Frequence.Stay in the loop with all things Borrell when you join our ResearchAlert Lists.As always, thank you for listening. If you like the episode, leave us areview! …
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1
Sonus Faber Suprema Speaker System Deep Dive - Technical Highlights | Trickle-Down Technologies
1:11:01
1:11:01
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When Sonus faber introduced its massive new flagship loudspeaker system, Suprema, at this year’s CES, most of the press responded by asking about the price and finishes and little else. In this episode of the podcast, host Jorden Guth and SoundStage! founder Doug Schneider ask the real (and really tough) questions about the design and technical spe…
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1
Could Radio Be Overthrowing Newspapers & TV as the King of 'Local'?
29:38
29:38
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Radio reversed a decade-long trend since the pandemic and has started growing total revenue again, mostly because of fast-growing digital sales. Some stations started up hyperlocal news sites, filling the gaps where newspapers pulled back. In this episode, Corey & Gordon explore a few key reasons for radio's resilience, and turn to outgoing Radio A…
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The Tao of the Reviewer - Hi-Fi Reviewers' Systems and Needs | Writing a Hi-Fi Review
55:11
55:11
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This week, host Jorden Guth is joined by SoundStage! Access editor and producer of the podcast Dennis Burger to discuss his recent article about how reviewers’ reference systems are often necessarily different from the systems they wish they could own. Dennis also gives Jorden some tips on writing a good review. Sources: “The Needs of the Many vers…
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1
Picking on Prognosticators: 2024 Predictions Worth Dissin'
22:58
22:58
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Corey and Gordon pour over predictions for 2024 and pick, well, hardly any that seem worthwhile. They do, however, find a few brilliant gems for the new year. The podcast features an interview with the inimitable Mike Blinder, who talks about how media companies are trying to hire outside their individual industries, and how he's developed a way to…
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2023 SoundStage! Awards - Products of the Year | Outstanding Achievements | Choosing
49:30
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This week, host Jorden Guth is joined by SoundStage! founder Doug Schneider and SoundStage! Australia editor Edgar Kramer to discuss their respective 2023 year-end awards. Sources: “The 2023 SoundStage! Network Awards for Outstanding Achievements and Products of the Year” by Doug Schneider: https://www.soundstagehifi.com/index.php/opinion/1843-the-…
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1
We Come Bearing Gifts: Another Windfall for Local Media on the Horizon
18:25
18:25
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Episode 110 hinted about a potential windfall for news organizations next year. That podcast broke a record for downloads. Gordon & Corey theorize that the reason is the message represented hope for a beleaguered industry. In this episode, Corey channels Debbie Downer while Gordon uncovers yet another ray of hope from a Deloitte consultant: a goldm…
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From Wilson Audio to T+A , then Back - InSight Videos | The Two-Day Rule | The Filming Approach
44:54
44:54
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This week, host Jorden Guth is joined by SoundStage! founder Doug Schneider to tell the origin story of SoundStage! Network’s InSight video series, how they’ve evolved, and the details of their most recent globetrotting trip to Wilson Audio and T+A. Sources: Muraudio's Domain Omni Series Speaker | SoundStage! InSight: https://youtu.be/VkHQC8pz2H8?s…
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1
News Industry Executive: Google Payments to U.S. Local Media 'Will be Transformative'
25:41
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Register for our December 12 webinar HERE. Thank you to this episode's sponsors: Rate Optics by Revenue Analutics and SEPBO Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellasso…
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1
Simaudio’s North Collection: The Future of Hi-Fi? - Development | BRM-1 | Reception and Reviews
58:19
58:19
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This week, host Jorden Guth is joined by Simaudio product director Dominique Poupart and marketing director Étienne Gautier to discuss the company’s new North Collection, how it was developed, what it means for the future of hi-fi, why the remote control is the best in the world, and how the lineup has been embraced by audiophile press and customer…
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1
What 2,000 Local Businesses Told Us About Their 2024 Ad Budgets
21:45
21:45
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Register for the webinar here: https://register.gotowebinar.com/register/2040197036826794329 Catch past episodes from Corey's Local Marketing Minute here: https://youtube.com/playlist?list=PLotYB2MglBOZXScqlPwxvHrmHI4x2r402&si=0YLBoWIPR0zSPraA Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for …
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1
How SVS Built a Hi-Fi Community - History | Products | Community Building
45:02
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This week, host Jorden Guth is joined by SVS president Gary Yacoubian and VP of marketing Nick Brown to discuss the company’s history, its unique approach to hi-fi and home theater, and how it actively engages with its customers. Sources: SVS: https://www.svsound.com/ “The Only True Currency in This Bankrupt World” by Audio Unleashed: https://audio…
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1
As Ad Buyers Warm up to SaaS Marketing Tools, Will They Ditch the Sales Rep?
27:16
27:16
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More media companies are selling SaaS marketing tools, which begs the question, are machines replacing sales reps? For answers, our hosts turn to longtime SMB marketing expert Gordon Henry, the Chief Strategy Officer for thryv. Henry discusses recent growth in thryv's SaaS client base, and, oh yeah, the company's other business -- publish 1,000 yel…
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Audio Video Show 2023 Highlights - Warsaw Vibe | Good and Bad Shows | Bringing Matt | Best and Worst Products
53:15
53:15
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This week, host Jorden Guth is joined by SoundStage! founder Doug Schneider and SoundStage! Ultra senior editor Jason Thorpe to discuss Warsaw 2023, why it’s such a special show, what it’s like to be there, and what it was like to see it through the eyes of a young audiophile. Sources: SoundStage! coverage of Audio Video Show 2023 - Warsaw, Poland:…
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1
Wondering About the Profitability of Digital Sales
17:56
17:56
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Traditional media companies that also sell digital advertising have seen gross profit margins slip over the past decade. Could digital sales be a drag? Gordon & Corey offer preview of the intriguing questions being asked of CFOs in an attempt to gauge just how profitable digital sales might be. They also turn to an expert on digital expenses, Todd …
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Dan Laufman on the Value of Emotiva - Origin | Hi-Fi Manufacturing | Profits | Ethics
59:41
59:41
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This week, host Jorden Guth is joined by Emotiva’s Dan Laufman to discuss the origins of his passion for hi-fi, the history of electronics manufacturing in the neoliberal era, how to make an profit in the audio business ethically, the long hard road to revitalizing North American manufacturing capabilities, and the virtues of being inclusive instea…
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1
Still Reeling from Meta's Punch, News Sites Brace for 'Devastating' Wallop from Google
37:45
37:45
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Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.By Borrell Associates
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1
Martijn Mensink On the Magic of Dutch & Dutch - Active Speakers | Cardioid Dispersion | Acoustics
55:21
55:21
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This week, host Jorden Guth is joined by Martijn Mensink of Dutch & Dutch to discuss how an old clock radio incubated a love of music that developed into a passion for good sound that evolved into a career in speaker design. During the course of the conversation, they explore Martijn’s history of speaker development, the business ventures that prec…
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1
Why 2024 is Likely to Be a Windfall Year for OTT Sales
26:18
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Corey & Gordon hear a rumbling in the pipeline for OTT sales and turn to the "Superwoman of OTT," Pooja Midha, for her perspective. Midha, the EVP and GM at Comcast's advertising division, Effectv, unveils new research that leads her to be "extremely bullish" on OTT.Stay in the loop with all things Borrell when you join our ResearchAlert Lists.As a…
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1
House of Sound NYC - McIntosh | Sonus Faber | The Other Brands | New York | Luxury
47:38
47:38
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This week, host Jorden Guth is joined by David Mascioni, Global Director of Brand Marketing for McIntosh, to discuss the origins of the original World of McIntosh Townhouse in New York City, how it developed, why it closed, and how the concept evolved into the new House of Sound at a new location, with much more representation for the entire McInto…
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1
Is Traditional Media Really Poised for a 'Comeback' in 2024?
26:26
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Corey returns from a monthlong hiatus for the big reveal: his local advertising outlook. All signs look good headed into the holidays. As for 2024, there's a surprise (the good kind) for traditional media. Corey discusses his forecasts, and Gordon gets a gut check from an executive of one of the largest local ad agencies in the nation, Rob Mudd fro…
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1
Legendary Laurence Dickie - Bowers & Wilkins | The Iconic Nautilus | Vivid Audio | Loudspeaker Engineering
1:09:33
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This week, host Jorden Guth is joined by legendary speaker designer Laurence Dickie to discuss his history with Bowers & Wilkins, the design of the iconic Nautilus, how his thinking on speaker design has evolved over to years, whether or not he draws inspiration from nature, and why his speakers are an exercise in engineering, not industrial design…
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Local businesses have grown smarter about marketing over the past five years -- a lot smarter. Instead of relying on ad-sales reps to guide them, many have hired their own marketing managers and have become familiar with industry mechanics. In short, the deer have the guns. In this episode, Gordon is joined by guest co-host Taryn Tatarinowicz, who …
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