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Federal Group and the University of Tasmania have embarked on a groundbreaking research project that looks set to make precedent for further cooperative partnerships between the university and the Tasmanian tourism industry at large. In this episode, Tom Wootton lines up Dr Daniel Hanna (Executive GM Corporate Affairs, Federal Group), Dr Kim Lehman…
 
Amanda Vallis is founder and director of Vallis & Co., a Tasmanian-based communications agency specialising in public relations. So, what IS PR, and how can Tassie tourism operators use it to their best advantage? In this episode of Talking Tourism, Tom Wootton gets the low-down from Amanda on how some savvy public relations moves can get your tour…
 
As Managing Director of Intrepid Group APAC, Sarah Clark knows all too well the impacts of a pandemic on the national and global tourism industry. Intrepid is the world's largest adventure travel company operating in 130 countries but, in March 2020, it went into crisis mode to get about 4,000 of its customers home from around the globe. The good n…
 
Chris Davis is the General Manager and co-founder of The Van Diemen Project, who provide small to medium businesses and entrepreneurs with advice, mentoring and support to help them build and develop sustainable businesses. Jessi Mostogl is the Director of Schools & Curriculum at Illuminate Education Australia, a sister company to the Van Diemen Pr…
 
Katy Cooper has over 20 years' experience in a broad range of industries, including Tasmanian tourism and hospitality. As Head of Product at Neu21, she delivers leadership and futures thinking programs, focusing on finding new opportunities for innovation and growth. In this episode, Katy chats to Rachel Williams about whole systems innovation, and…
 
"If I had known what it was going to be like before I started, I never would have done it." It's a sentiment that a lot of us probably feel keenly right now (perhaps always!) and, for Joseph Burton, it sums up both his foray into owning his own business and the many twists and turns of a COVID-19 world over the past 18 months. As the first certifie…
 
Madi Seeber-Peattie had been working in the events industry for more than 15 years when COVID-19 restrictions hit the industry hard. As owner/manager of Hobart's Farm Gate Market, Street Eats @ Franko and the Food and Beverage Collective, Madi lives and breathes mass gatherings. Her various ventures typically saw up to 10,000 people through the gat…
 
Robbie and Emma Gilligan were all set to launch their new whisky brand, Derwent Distillery, right around the time COVID-19 shut down all notions of mass gatherings and traditional cellar door promotions. So they got creative. Rather than launching face-to-face, they sent tasting packs around the world, and launched the brand to 1500 new digital fri…
 
Straight out of the 2021 Tasmanian Tourism Conference held this week in Launceston, two of Tasmanian tourism's sharpest marketing minds, Tom Wootton and David Inches, talk through what tourism businesses should be doing right now to take-stock of their marketing plan and investments. Evolve Tourism's David Inches has over 20 years experience workin…
 
You've been appointed to your first GM role of a brand new hotel being developed by a local investment group in a regional City. You're recruiting and appointing staff, and putting the finishing touches on the property getting ready to welcome your first guests..... .when a global pandemic hits, closing borders and bringing your entire customer mar…
 
The Tasmanian Government has announced $7.5 million for a further round of 'Make Yourself at Home' Travel Vouchers to encourage Tasmanians to travel the State and support tourism businesses and visitor destinations through the latest COVID border disruptions. TICT CEO Luke Martin sat down with Green Hat Tourism's Sam Denmead to workshop practical s…
 
It's been another disruptive week for everyone in tourism, with the borders shutting to Victoria and New South Wales, and our hopes again turning to the Tasmanian community to get around the State and support our operators and destinations through the latest challenges. In this context, TICT CEO Luke Martin sat down with Tourism Tasmania's CEO, Joh…
 
Winter and the quieter months are the perfect time for all tourism operators to spend some time reviewing and updating their digital assets. What are your customers saying about your product? How's your online reputation? Are you using Google Adwords effectively, is it time to refresh your website? Taihlaura Denman-Francis, from award winning Tasma…
 
The Tasmanian Government's Director of Visitor Economy Strategy Anne Greentree sat down with TICT CEO Luke Martin, to talk through how the industry against our T21 Visitor Economy Action Plan to rebuild the value of our tourism industry through COVID. Anne and Luke talk through airline recovery, the different hot spots of industry performance, how …
 
Fresh off the launch of Hobart's first international commercial flight in two-decades, Hobart Airport's new CEO, Norris Carter, sat down with Rachel Williams to talk things aviation. Norris outlines Tasmania's aviation out of COVID, the works at Hobart Airport to welcome back international flights, and his expectations for the ongoing recovery of a…
 
With one week remaining until Tasmanians go to the polls, Tourism Industry Council Tasmania CEO, Luke Martin, sits down with Rachel Williams to talk all things tourism in the election. Luke outlines TICTs priorities in the election, and the major tourism policies announced so far by both major parties. How are we tracking? What are the industry's p…
 
Throughout COVID the concept of Regenerative Tourism has gained strength as a guiding principle for the future of tourism in destinations like Tasmania. Regenerative tourism takes the concept of sustainability in tourism to another level; the idea that visiting a destination should always make a positive contribution to the economic, social and eco…
 
Two of Tasmania's leading tourism gurus, Jake Smith and Sam Denmead share their presentation to the 2020 Tasmanian tourism conference ; 10 Things every Tourism Operator Should Be Doing Right Now as we work our way through COVID. Sam and Jake's rapid fire 10 key practical tips and insights were down very well at the tourism conference, and really is…
 
2020 Tasmanian Australian of the Year, Dr Jess Melbourne-Thomas delivered the keynote address at the Hobart-leg of the 2020 Tasmanian tourism conference in November. One of Australia's leading marine scientists, Jess is a leading researcher shaping Australia's response to climate change and emission reduction. Jess speaks about Tasmania's climate f…
 
Tassie's own Truffle Superstars! - The Terry Family have helped pioneer the truffle industry in Tasmania Anna and Henry share their family's story in cultivating a niche industry in Tasmania. Their views on how tourism and agriculture can work better together in Tasmania, and their aspirations for Tasmania's emergence as a culinary destination.…
 
Tasmania is renowned for its clean, green image. But the image needs to be matched with the reality of the ground. Cutting our waste, cleaning up the State and reducing rubbish is about protecting Tasmania's brand and delivering on our promise to visitors of a pristine, clean environment. Robert Kelman is one of Tasmania's leading authorities on wa…
 
The founder of Bruny Island Cheese and Beer, Nick Haddow, is one of the pioneers of Tasmania's burgeoning reputation as a foodie destination. After working throughout Australia and the world and studying artisan cheese making, Nick settled on Bruny Island to bring some of the purest dairy produce anywhere in the world into outstanding and unique ch…
 
Wine Tasmania's Sharelee Davies' shares her insights into the growth of Tasmania's outstanding wine sector, and its own recovery from COVID. Sheralee also offer her insights into the future for Wine tourism in Tasmania and the opportunity for the State to be elevated as a wine destination. Wine Tasmania is the peak industry body for Tasmania's wine…
 
In our first episode of Talking Tourism after Tasmania's borders have re-opened to COVID-Safe States, Rachel Williams sits down with Tom Wootton & Chris Griffin, the Chief Executive's of Tasmania's Northern and North-West Regional Tourism Organisations. Tom and Chris share their thoughts on Tasmania's tourism recovery out of COVID, their priorities…
 
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