Best Tier Level Marketing Stories And Strategies Podcasts (2024)

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The 7 Bedrock Principles of Influence for Any Marketer with Dr. Robert Cialidini 46:21

2h ago46:21

46:21

Dr. Robert Cialdini, the renowned author of Influence and Pre-Suasion, shares his groundbreaking principles of ethical persuasion. Delving into the psychology behind why people say "yes," Cialdini explains how small changes in your approach can lead to significant improvements in marketing, sales, and overall influence. From understanding the power…

1
Episode 318: How to 4X Your Real Estate Business with Michael Valente 58:27

6h ago58:27

58:27

Michael Valente is the founder and CEO of Renovation Sells Franchising; general contracting experts that focus on cosmetic renovations of pre-market homes to maximize sales price! Michael shares how he left his corporate job and began working for his mentor to learn the ropes of general contracting and renovation! He talks about starting his own ge…

1
How to Hire a Bouncer For Your CRM & Make More Money (Not Get More Leads) 35:44

22m ago35:44

35:44

Ralph Burns and Lauren Petrullo are discussing a game-changing approach to lead generation. They talk about the pitfalls of chasing high volumes of leads and the importance of filtering out unqualified prospects right from the start. They are going to guide you on how to focus on attracting only those who truly matter to their business. If you’re w…

1
From “Gardener” to “Goat”: 5 Leadership Lessons to Take Your Business to The Next Level 47:26

9d ago47:26

47:26

Ralph and Lauren dive into the critical role of leadership in business success, sharing their experiences from the Elite Leadership Summit in Park City, Utah. From the adrenaline of mountain biking mishaps to the insightful strategies discussed at the conference, they explore the importance of empathy, team ownership, and continuous leadership deve…

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Episode 317: Kevin Dugan Does It From 2,000 Miles Away… What Excuse Do You Have? 58:03

2h ago58:03

58:03

Kevin Dugan is the Managing Principal of Altus Investment Group. He runs multiple businesses that successfully operate in Chicago while managing them remotely from Los Angeles! Kevin starts by talking about the skills he gained working on oil rigs and as a sales engineer and how that translated to real estate! He breaks down his first flip in South…

1
Episode 316: 3 Features That Increase Your Insurance Premium and 3 Features That May Decrease Your Insurance Premium 15:02

3d ago15:02

15:02

What Are 3 Features That Increase Your Insurance Premium and 3 Features That May Decrease Your Insurance Premium? Connect with Mark and Tom: StraightUpChicagoInvestor.com Email the Show: StraightUpChicagoInvestor@gmail.com Guests: Josh Steigelmann, State Farm Insurance Link: Investor Stories Featuring Sean Morrissey ----------------- Production Hou…

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The ‘Non-Stalker/Stalker Method’ to Connect With Any VIP, Referral or Client with Dr. Jeremy Weisz 1:03:49

15m ago1:03:49

1:03:49

Dr. Jeremy Weiss reveals his innovative non-stalking method for networking that has significantly grown his professional network without the usual transactional feel. Jeremy discusses how he systematically builds genuine relationships with VIPs and influencers to enhance business growth. Through anecdotes and practical advice, he illustrates how an…

1
Balancing Personality and Professionalism at Business Events 30:06

10d ago30:06

30:06

Send us a text Ever wondered how to balance authenticity with professionalism at work events? In this episode, Ashlie and Whitney dive into the complexities of being your true self while navigating the demands of corporate culture. They recount their recent team work trip, reflecting on the challenges of balancing personal safety, team dynamics, an…

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The POWER of Empathy-Driven Marketing to SOLVE Client Problems 26:34

18h ago26:34

26:34

Transform Your Sales by Understanding Your Customers Voice and Emotional Triggers Can understanding the voice of your customer really boost your sales conversions? Absolutely! Tune into this episode of More Clients, Less Hustle, where we reveal how knowing your audience's emotional triggers can transform your marketing strategy. Through an eye-open…

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The 3 Biggest LTV Mistakes Businesses Make (And How to Fix Them) 40:30

16d ago40:30

40:30

Ralph and Lauren go into a deep discussion about marketing metrics that truly matter. They cover the importance of customer lifetime value, sharing strategies to encourage repeat purchases and maximize long-term profitability. They also talk about often-overlooked post-purchase experience, including effective email sequences and personalized touche…

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Episode 315: Streeterville High-Rise Developments and Top Tier Leasing Tips with Domu Founder Noah Schatz 59:07

6d ago59:07

59:07

Noah Schatz is the founder of Domu and CEO of Schatz Development. He has vast experience in design-driven developments in downtown Chicago and leasing apartments for operators through his apartment searching platform Domu. Noah kicks things off by talking about his first development and land banking! He provides insights on the 600 N Fairbanks deve…

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Case Study: The Secret to Profitably Scaling Your Product Line Without Going Broke 1:04:17

38m ago1:04:17

1:04:17

In this episode, you’re invited behind the scenes of a real-world marketing case study, revealing the strategies and decisions that led to both success and setbacks. From the importance of Marketing Performance Indicators (MPIs) to the challenges of balancing product diversification with profitability, this discussion uncovers the critical factors …

1
How to Crush Your Competition with a Killer Sales Funnel 16:27

17h ago16:27

16:27

Unlock the secrets of effortlessly attracting and converting clients as we dissect the intricacies of lead generation and marketing funnels. Ever wondered why some businesses seem to magnetize customers while others struggle? Learn how to position yourself as an authority in your field, making your expertise irresistible to potential clients. Using…

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The Hidden Truth About Reputation Management with DJ Sprague 48:56

15d ago48:56

48:56

Ralph and Lauren dive deep into the world of online reputation management with experts DJ Sprague and Scott Brandley from Shopper Approved. They discuss the critical role that customer reviews play in building trust and driving conversions in the eCommerce space. The conversation touches on the impact of Amazon’s review system on consumer behavior,…

1
Episode 314: Due Diligence for Off-Market Properties Like You’ve Never Seen with Morgan Basham 43:05

5d ago43:05

43:05

Morgan Basham is a real estate broker and investor with vast experience in off-market prospecting, acquisitions, and stabilization of investment properties! Morgan shares her start in real estate and the ins and outs of investing in Braidwood, IL! She breaks down her first deal in Chicago; an impressive story of tremendous due diligence as part of …

1
nCAC, nMER & nAOV: What Are They & Why Are They So Important in Your Marketing 43:19

7d ago43:19

43:19

Ralph and Lauren discuss how important it is to understand and utilize key marketing performance indicators to drive business growth. They cover the significance of new customer acquisition costs (NCAC), the effective use of CRM and third-party tools, and the power of pop-ups for data collection. Ralph and Lauren also talk about the importance of t…

1
Episode 313: Why Are Insurance Rates So High Right Now and What Can Investors Do to Minimize Premiums? 9:53

15d ago9:53

9:53

Why are insurance rates so high right now? Connect with Mark and Tom: StraightUpChicagoInvestor.com Email the Show: StraightUpChicagoInvestor@gmail.com Guests: Josh Steigelmann, State Farm Insurance Link: Investor Stories Featuring Sean Morrissey ----------------- Production House: Flint Stone Media Copyright of Straight Up Chicago Investor 2024.…

1
Life with Chronic Illness: The Impact on Work, Parenting, and Self-care 25:35

24d ago25:35

25:35

Send us a text Struggling with a chronic illness while trying to balance work and life - can you relate? In this raw and honest episode, Ashlie and Whitney open up about their experiences living with Crohn's disease and Hashimoto's hypothyroidism. They discuss the challenges of managing symptoms, the impact on their mental health and work performan…

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Seven Essential Pillars for Building a Meaningful Business with Elona Lopari 31:46

8d ago31:46

31:46

Can you truly marry purpose and profitability in your business? Join Caroline Ballista as she sits down with Ilona Lopari to uncover the secrets of a fulfilling and financially successful entrepreneurial journey. Ilona shares her transition from an unfulfilling corporate career to a purposeful and prosperous business, proving that you don't have to…

1
The 3 Most Important Marketing Performance Indicators™ & Why You Need Them 39:00

11d ago39:00

39:00

Ralph and Lauren dive into the importance of integrating various marketing channels to maximize business growth. They discuss how blending traffic sources like Google and Meta can lead to lower overall costs and higher returns. They talk about the significance of customer acquisition costs (CAC) and new customer acquisition costs (NCAC), and how bu…

1
Episode 312: Redeveloping Over 2100 Units in Underserved Communities with Bernel Hall 48:17

12d ago48:17

48:17

Bernel Hall is the president and CEO of New Jersey Community Capital and has executed over $5 billion in real estate investments and lending. Bernel starts off by explaining how playing Monopoly sparked his interest in real estate as a kid! He discusses how he got involved with public housing developments and gives his take on ways housing authorit…

1
Special NBOA Soiree Announcement 3:02

14d ago3:02

3:02

Tom welcomes President of the Neighborhood Building Owner's Alliance, Mike Glasser, for a special announcement about their upcoming 12th Annual NBOA Summer Soiree. You don't want to miss it! Connect with Mark and Tom: StraightUpChicagoInvestor.com Email the Show: StraightUpChicagoInvestor@gmail.com Guest: NBOA (Neighborhood Building Owner's Allianc…

1
The #1 Mistake Marketers Are Making Right Now (and How to Fix It) with John Moran 1:07:25

29d ago1:07:25

1:07:25

Ralph Burns and John Moran have a discussion about the fundamental principles of demand generation versus demand capture in digital marketing. They talk about how to effectively scale campaigns by understanding the nuances of audience engagement and conversion attribution. John and Ralph go over the importance of structuring marketing strategies th…

1
Unlock AI Secrets with Jonathan Green: Transform Your Business with a Simple Prompt 30:51

1M ago30:51

30:51

Unlock the secrets to making AI your indispensable business partner in our latest episode of "More Clients, Less Hustle." Join me, Caroline Balinska, and our special guest, AI expert Jonathan Green, as we simplify the complexities of AI tools, especially ChatGPT, with a transformative two-sentence prompt that can change the way you work. Learn how …

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What Are Marketing Performance Metrics™ & Why Are They Important? 46:05

18d ago46:05

46:05

Ralph and Lauren welcome TJ Kelly, VP of Sales at Tier 11. They discuss the importance of connecting marketing efforts directly to financial outcomes. They also challenge the conventional reliance on ROAS and other in-app metrics, advocating for a holistic approach that prioritizes profitable growth and sustainability. Tune in for insights about op…

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Episode 311: Managing and Operating 100+ Units at 25 Years Old with James Thompson 49:13

19d ago49:13

49:13

James Thompson is broker and property manager with vast experience acquiring, renovating, and managing apartment buildings all at the young age of 25 years old! James shares the early grind required to get off the ground in the commercial real estate game! He discusses the biggest lessons learned from renovating and managing 100+ apartments. James …

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14-Day Challenge: PPC Powering Up Strategies That Are ACTUALLY Working! with Nicolas Trueman (Day 14) 36:22

1M ago36:22

36:22

PPC Secrets to 10X Your Leads - Expert Reveals All! Discover the hidden goldmine of intent-driven Google ads, killer keyword research tools, and mind-blowing social media tactics that'll skyrocket your conversions (while slashing ad costs)! In this jaw-dropping interview, PPC wizard Nick pulls back the curtain on: Why Google ads beat social media a…

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14-Day Challenge: Effortless Email Marketing to Skyrocket Your Business (Day 13) 21:48

1M ago21:48

21:48

🚨 Calling all entrepreneurs! 🚨 Day 13 is all about effortless email marketing to skyrocket your biz. Join us as we reveal automated systems, networking hacks, and irresistible offers to build your list on autopilot! 💰🚀 Plus, learn how networking, collabs, and podcast guest spots can expand your list. We'll show you how to craft irresistible offers …

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Episode 310: Guidelines Investors Can Utilize To Estimate Rehab Costs 12:51

21d ago12:51

12:51

What Are Some High-Level Guidelines Chicago Investors Can Leverage to Estimate Rehab Costs? Connect with Mark and Tom: StraightUpChicagoInvestor.com Email the Show: StraightUpChicagoInvestor@gmail.com Guests: Jonathan Klemm, Quality Builders Link: Episode 76: Big Business Processes Make a Powerful Small Business with Jonathan Klemm ----------------…

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Money Matters: Overcoming Financial Challenges in Business 33:37

1M ago33:37

33:37

Send us a text Can a struggling business really bounce back to success? In this episode, Ashlie and Whitney discuss their experiences navigating financial hardship within their company. They talk about the challenges of sustaining and growing a business under financial strain, the importance of sales and marketing, and the necessity of making strat…

1
How to Use the Microsoft Outage to Sell More of Your Stuff 31:40

1M ago31:40

31:40

Ralph and Lauren tackle the biggest IT outage in history and how businesses can turn these situations into marketing opportunities. They share strategies for leveraging current events to boost brand visibility and engage customers in meaningful ways. From creative marketing ideas to the importance of memorable customer interactions, this episode wi…

1
14-Day Challenge: How I Turned My Website Into a Lead Magnet with Lorraine Ball (Day 12) 25:03

1M ago25:03

25:03

🚨 Hey small business owners! Is your website just sitting idle? Join website pro Lorraine Ball as we reveal how to turn it into a lead-generating machine! Click the link for this must-attend masterclass. 👇 Lorraine's covering crystal-clear navigation, super valuable content, and irresistible calls-to-action that'll have visitors whipping out their …

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14-Day Challenge: The Crazy Little Tweak That Turbocharged My Content with Alison Ver Halen (Day 11) 21:57

1M ago21:57

21:57

🚨 Calling all entrepreneurs who want to supercharge their content game! 🚨 Don't miss this episode where Alison Ver Halen revealq the "secret sauce" for creating content that attracts, engages, and converts like crazy. Prepare for your mind to be BLOWN! 🤯 Alison takes us on a wild journey, covering everything from understanding your ideal client's d…

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(Part 2) How to Craft a Legendary Brand and Create Raving Fans with Scott Wozniak 38:05

1M ago38:05

38:05

In this episode, Scott Wozniak shares the secrets behind creating a powerful customer experience engine that turns satisfied customers into raving fans. Scott discusses the importance of operational excellence, personalized service, crafting memorable moments, and the need for businesses to build trust and demonstrate genuine care for their custome…

1
14-Day Challenge: How to Improve Sales for Your Business & Attract More Clients with Denis Champagne (Day 10) 33:11

2M ago33:11

33:11

🔥 Ever wondered how mastering sales calls could transform your business? This episode is a MUST-LISTEN! Sales expert Denise Champagne drops 30+ years of wisdom on conquering call fear, building trust through voice, and shifting your mindset from pushy to personal. You'll discover: 💎 Tactics for genuine executive connections 💎 Crafting curiosity-dri…

1
Episode 309: How To Build a Community of Experts and Influencers with Tony Arce 56:55

26d ago56:55

56:55

Tony Arce and his Team at The Face of Community & Business provide a media platform for leaders in business to connect, teach, and grow together. Tony starts by sharing how he discovered his passion for media and creating human-to-human connections not only in his personal life but in business. He explains how this passion sparked the idea of creat…

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14-Day Challenge: Why Video is the #1 Way to Grow Your Business! with Expert Content Pros (Day 9) 32:18

2M ago32:18

32:18

🎥 Tired of lackluster sales outreach? Discover the secret to skyrocketing your success with the push of a button! In this can't-miss episode, industry pros Yann and Jeremy reveal the transformative power of video marketing, including: ✅ Compelling stats on how videos boost proposal close rates ✅ Personal stories of overcoming camera shyness ✅ The “…

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