Best Tier Level Marketing Stories And Strategies Podcasts (2024)

1
Signing Off: Kasim's Top Marketing Lessons and Hilarious Goodbyes 53:54

29m ago53:54

53:54

This episode is Kasim Aslam’s finale as Perpetual Traffic co-host. Ralph and Kasim share a heartfelt conversation about their journey together. They reflect on the lessons learned, the challenges faced, and the memorable moments that defined their partnership. With humor and sincerity, they discuss the power of podcasting, the importance of curiosi…

1
How to Harness the Power of AI for Wholesale Distribution: Revisiting Nelson Valderrama of Intuilize 44:53

5h ago44:53

44:53

Hollywood loves to cast artificial intelligence as the villain. In reality, AI is more likely to win best supporting character accolades from those in the c-suite, says Nelson Valderrama, founder of Intuilize, the AI-driven firm specializing in helping distributors use analytics to optimize pricing, purchasing, and inventory management. Jason chats…

1
The Best of Kasim Aslam on Perpetual Traffic 1:09:07

3d ago1:09:07

1:09:07

we have some of Kasim Aslam’s best moments as co-host on Perpetual Traffic. Through a nostalgic journey spanning several years, we revisit discussions that not only shaped the trajectory of our strategies but also left a mark on our community. From the evolution of Google ads to the ethical intricacies of AI to conspiracy theories, Kasim's insights…

1
Overcoming Imposter Syndrome 29:24

3d ago29:24

29:24

Starting from scratch from fumbles to triumphs. Ashlie and Whitney pull back the curtain on their journey becoming ambitious creators. They explore their candid reflections on overcoming imposter syndrome, stumbling through their initial attempts, and ultimately finding success by learning from a dedicated podcast producer. They discuss the importa…

1
Back to the Beginning: Kasim Aslam’s Smart Shopping Secrets 56:11

7d ago56:11

56:11

This episode is a fond farewell to Kasim Aslam, celebrating his impactful tenure on Perpetual Traffic. We are revisiting Kasim’s debut episode, the one that landed him the (unpaid) gig and doubled his business at Solutions 8. You can reflect on how the strategies discussed have cycled back to relevance with the advent of Google Performance Max. Kas…

1
AI as Your Competitive Edge in Distribution With Jonathan Bein and Ian Heller, Distribution Strategy Group 34:06

3h ago34:06

34:06

Distribution Talk fans already know that Jason’s a big proponent of artificial intelligence. If you’re still on the fence regarding the benefits of AI for distribution, it’s time to transition away from shock and awe and into fearless adoption. A great place to start is Applied AI For Distributors, the only annual conference with sessions for both …

1
Is Delegation Your Kryptonite? Conquer the 4 Levels and Free Up Your Time 1:07:53

10d ago1:07:53

1:07:53

Ralph and Kasim share a mix of goodbye tears and wise cracks. Kasim's stepping down to chase new adventures, but not before they dive deep into the secrets of making a business grow by letting go. They chat about the ups, downs, and sideways of their podcast journey, proving that sometimes, to really step up your game, you've got to know when to st…

1
(Part 2) How Gen Z Destroyed The Marketing Funnel With Lauren Petrullo 24:02

14d ago24:02

24:02

Ralph Burns and marketing maven Lauren Petrullo navigate the digital shopping aisles frequented by Gen Z and Millennials. With her Disney-honed savvy, Lauren discusses how these consumers trust algorithms more than ads and why brands must tune into digital trends to keep up. From the quirks of Gen Alpha to the power of TikTok in buying decisions, t…

1
How Gen Z Destroyed The Marketing Funnel With Lauren Petrullo 31:23

17d ago31:23

31:23

On part one of this two-parter, Ralph Burns hosts Lauren Petrullo for a captivating look into the magical world of Disney’s marketing mastery. Lauren spills the secrets of how Disney not only captures hearts across generations but plans their strategies with the precision of a fairy godmother preparing for a royal ball. From the sunny avenues of Di…

1
The Remote Working Reality for Business Moms 31:09

6d ago31:09

31:09

When work meets life in the most literal sense, it's not just about conference calls interrupted by cries for snacks—it's about redefining professionalism. In this episode, Ashlie and Whitney reflect on the challenges and triumphs of balancing professional responsibilities with the unpredictability of raising children in a remote work environment. …

1
(Part 2) From One-Man Show to Growth Engine: The COO Transformation with Ryan Hodges 25:32

21d ago25:32

25:32

In part two of Ralph Burn’s discussion with Ryan Hodges, the Chief Operating Officer of Tier 11 and founder of Simplaphi, they dissect the art of thriving amidst change. Ryan shares his personal experiences and professional wisdom on navigating life's inevitable shifts with a blend of humor and grit. In today’s episode you’ll learn how embracing ch…

1
Attract Next-Gen Talent With a Well-Crafted Tiered Progression Plan for Your Distribution Company 21:54

12d ago21:54

21:54

“Distribution has a PR problem.” Fans of Distribution Talk will recognize that quote as one of Jason Bader’s favorite industry laments. It’s more than a pithy soundbite, however. The phrase is shorthand for the talent acquisition and development issues facing most small-to-mid-sized wholesale distributors. One answer? A tiered progression plan. On …

1
From One-Man Show to Growth Engine: The COO Transformation with Ryan Hodges 39:24

24d ago39:24

39:24

Ralph Burns and Ryan Hodges discuss the power of effective leadership and how critical it is to understand business fundamentals. With Ryan making his debut on the show, they unpack the challenges and triumphs of navigating business growth through strategic insights and personal anecdotes from their journey at Tier 11. The duo discusses the major i…

1
(Part 2) What’s Working (And What’s Not) Now on Meta and Google Ads With Nick Miller 33:56

28d ago33:56

33:56

Join Ralph Burns and Kasim Aslam, along with the media buying wizard Nick Miller from Tier 11, as they dissect the latest shifts in media buying strategies, focusing particularly on the transition from Ad Set Optimization (ABO) to Campaign Budget Optimization (CBO). This trio unpacks the complex jargon of digital marketing and talks about practical…

1
The Journey From the Ground Floor to the C-Suite 27:36

22d ago27:36

27:36

Whitney and Ashley discuss their journey to becoming the CEO and CFO of their company, respectively. They reflect on their early roles in the company, the challenges they faced, and how they navigated through adversity. Both highlight the importance of understanding team strengths, providing a supportive environment, and being adaptable. They also …

1
Cheer and Change: Ashlie Marshall’s Journey of Growth 40:26

22d ago40:26

40:26

Ashlie opens up about her journey from childhood to adulthood. She grew up in a devout Catholic household, frequently moving around the country due to her father's work in military housing construction. There was a series of religious schools, then eventually the family settled into a Lutheran school in Tomball, Texas, where Ashlie became a competi…

1
Resilience Rewritten: Whitney Ramirez's Path Through Adversity 39:23

1M ago39:23

39:23

From overcoming adversity to carving her own path. Whitney Ramirez's journey is nothing short of extraordinary. In this episode, we dive into Whitney's past, a mosaic of challenges and triumphs that shaped her indomitable spirit. Growing up believing her great-grandparents were her grandparents and dealing with a serious health scare at an early ag…

1
What’s Working (And What’s Not) Now on Meta and Google Ads With Nick Miller 42:03

1M ago42:03

42:03

Ralph Burns and Kasim Aslam, alongside guest Nick Miller, are discussing what’s working now in the nuanced world of media buying, specifically focusing on the latest strategies and pitfalls in digital marketing. They’re exploring the effectiveness of Facebook's Advantage Plus and Google's Performance Max campaigns, offering you a blend of expert in…

1
The Ultimate Google Performance Max Masterclass with Tier 11's John Moran 45:06

1M ago45:06

45:06

Ralph Burns and John Moran are going over past episodes where John was a guest on the show. What was working then vs. what works now. Join them as they peel back the layers of the digital marketing onion, exploring the seismic shifts in strategy since those older episodes. This isn’t just another tech talk—it’s a spirited dive into the future of ma…

1
How Your Conventional Distribution Software Stacks Up to AI (Hint: It’s Not Good) With Michael Delgado of Canals AI 44:59

26d ago44:59

44:59

Do you know which activity is sabotaging your company’s potential? All of them. Busywork across every department––from order processing to inventory management––is a real drag on employee morale, customer relationships, and the bottom line. Conventional software won’t save you, but AI could. In this episode of Distribution Talk, Jason chats with Mi…

1
Win the Day, Win the Week, Win Your Life: Mastering Prioritization for Big Goals 47:13

1M ago47:13

47:13

Ralph and Kasim sidestep the usual business banter to explore the hidden corners of entrepreneurship, where insights come wrapped in personal stories and therapy sessions rather than spreadsheets. Ditch the conventional roadmap; our journey dives into how unexpected moments shape the essence of business and personal growth. Whether you're navigatin…

1
Trailer 0:32

1M ago0:32

0:32

This is what we're all about. It's about business. It's about life. It's about being a C-Suite ChickBy Tier Level Marketing, Stories and Strategies

1
The #1 Mistake Businesses Make with Sales & Marketing (Don’t Be Like Them!) 41:07

1M ago41:07

41:07

Ralph Burns and Kasim Aslam are discussing the intricacies of integrating sales and marketing strategies within businesses. The duo focus on real-world applications and challenges, and unravel the often complicated relationship between these two critical departments. Today’s conversation goes beyond traditional tactics, touching on the essential ro…

1
Why nCAC Is ‘The New ROAS’ in Digital Marketing With Scott Desgrosseilliers 34:01

1M ago34:01

34:01

Tune into this episode where numbers do more than just add up; they tell tales, reveal truths, and sometimes, lead us on merry chases around the digital marketing maypole. Join Ralph Burns and Kasim Aslam, your guides through the numerical wilderness, along with Scott Desgrosseilliers, the mastermind wizard behind Wicked Reports. Together, they emb…

1
Why ‘The Law of Inverse Profitability’ Is The #1 Way to Scale Your Business 43:28

2M ago43:28

43:28

In this episode of Perpetual Traffic, Ralph and Kasim discuss the importance of customer acquisition and how to make more money with less profit. They delve into the concept of lifetime value customer (LTV) and cost per acquisition (CAC), which are crucial data points for determining profitability ratios. They also touch on the law of inverse profi…

1
From Votes to Views: The Election’s Effect on Ad Spend 42:47

2M ago42:47

42:47

Kasim and Lauren getting into the intricate world of marketing during an election year. Focusing on the unpredicted impact of political campaigns on advertising costs and inventory, they’re discussing the challenges and opportunities that come up for digital marketers. Kasim and Lauren explore the dynamics of audience temperament and receptivity to…

1
The Promptless NON-ChatGPT AI Tool To Build The Perfect VSL with Jon Benson 55:44

2M ago55:44

55:44

Ralph and Kasim explore the fascinating world of AI in copywriting with Jon Benson, a pioneer in the field known for his significant contributions, particularly in the creation of Video Sales Letters (VSLs). Jon introduces Benson AI, a groundbreaking tool designed to revolutionize copywriting by leveraging AI to generate high-quality, persuasive co…

1
From Daily Grind to Hero's Journey: An Equation to Empower Personal Growth with Dirk Beveridge, Force For Good 35:28

2M ago35:28

35:28

Leave it to Dirk Beveridge, keynote speaker, best-selling author, executive film producer, and founder of UnleashWD, to reference ancient Greek philosopher Epicurus, comparative mythology expert Joseph Campbell, and Tatooine farmboy Luke Skywalker in the same conversation. When you’re in the company of this self-professed advocate of distribution a…

1
(Part 2) Why ROAS Sucks: The New Attribution Metric Everyone Should Use...But Aren’t 36:42

2M ago36:42

36:42

Welcome to part two of Ralph Burns and John Moran’s discussion from the previous episode. John, who is Tier 11’s newest Chief Strategist, and Ralph are having a conversation about the often-misunderstood world of digital marketing metrics, particularly ROAS (Return on Ad Spend). With a wealth of experience and a fresh perspective, John challenges t…

1
(Part 1) Why ROAS Sucks: The New Attribution Metric Everyone Should Use...But Aren’t 43:47

2M ago43:47

43:47

Today Ralph and John Moran get into the transformative journey of Tier 11 and the pivotal role John plays in this evolution. As they dissect the outdated metrics plaguing the industry, they introduce a client-centric approach that's reshaping how success is measured in digital marketing. This conversation not only puts a spotlight on the strategic …

1
Calibrating a Change Management Strategy to the Pace of Your Organization With Jeff Braun, CEO of Primera Co-Op 37:31

2M ago37:31

37:31

Successful change management is about knowing your audience and anticipating what they can accept and when. Whether you run a family-run distribution company or a member-owned cooperative in the professional turf, ornamental and specialty landscape vertical, that formula remains the same. Jeff Braun, CEO of Primera Co-Op, thoroughly understands the…

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Tier Level Marketing Stories And Strategies Podcasts

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