Sharp Strategies Sweet Success is a podcast for small law firm owners and their marketers. On the show, we interview legal marketing experts, attorneys growing their business, and law firm marketers. sharpcookiedev.substack.com
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Join the Scott Vicknair Law Firm on the Overruled Podcast for lessons in business, law and leadership. Your hosts, David Vicknair and Brad Scott, will interview clients, friends of the firm, and many other experts to uncover fascinating details about people who are making a dent in the world in small, but beneficial ways. Along the way, David and Brad will provide some unique insight into the world of law, provide exclusive details about their work, and facilitate connections with valuable r ...
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The LASPCA Story: 100+ Years of Animal Rescue and Community Care with Rebecca Nguyen
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24:34Send us a text The Louisiana SPCA has been serving pets and people for over a century, and their impact goes far beyond adoptions. In this episode, David talks with Rebecca Nguyen to share how LASPCA provides affordable veterinary care, community outreach, rescue operations, and vital education programs across the state. From spay and neuter initia…
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Navigating the Legal Landscape: A Chat with James Abrenio | Business, AI & Politics
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37:38In this episode of Sharp Strategies, Sweet Success, I sit down with James Abrenio, a passionate attorney and former public defender, to discuss the realities of running a small law firm in Northern Virginia. We explore the intricacies of balancing personal injury and criminal defense cases, the impact of AI and politics on the legal industry, and t…
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Behind the Scenes at Take Paws Rescue with Julie Frank & Vicki Johnson-Cain
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25:25Send us a text In this episode, David sits down with Julie Frank and Vicki Johnson-Cain of Take Paws Rescue to discuss the growing challenges- and inspiring successes- of animal rescue work in Louisiana. They share what it takes to save, foster, and rehome hundreds of dogs each year while managing the emotional and financial demands of running a no…
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Saving Lives, One Paw at a Time: Inside Metairie Humane
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33:28Send us a text David goes behind the scenes with Metairie Humane VP Jami Hirstius, who shares the struggles and triumphs of animal rescue. Discover how this all-volunteer organization tackles daily emergencies and community needs, and why support matters now more than ever. Hear inspiring stories, learn about upcoming events, and find out how you c…
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Inside Mass Media Marketing for PI Firms with Trudy Emlaw
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25:33In this episode of Sharp Strategy, Sweet Success, I sit down with Trudy Emlaw, a fellow Chief Marketing Officer, to talk about how traditional media, digital content, and brand strategy all come together to drive serious results. Trudy shares lessons from managing multi-million dollar budgets, collaborating with creative agencies, and leading marke…
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How Briggs Barrios Built New Orleans’ Coolest Ice Cream Brand
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26:57Send us a text He started with one mixer, one freezer, and a dream, and now he’s redefining ice cream in New Orleans. In this episode, David sits down with Briggs Barrios, founder of Super Witch Ice Cream, a delicious company that has grown from hand-packing 700 pints a week to launching a new soft-serve shop in Old Metairie. We talk about growth, …
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Neuromarketing for Law Firms with Olha Bodnar of Ethos Leads
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35:30In this episode of Sharp Strategy, Sweet Success, I’m joined by Olha Bodnar, founder of Ethos Leads, to break down how neuromarketing can help law firms ethically attract and convert more clients. We explore how the human brain really makes decisions, and why facts and credentials often come after emotion and gut instinct. Whether you’re a solo att…
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Laughs, Law, and Louisiana Trivia with Gene Gouaux
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51:39Send us a text For the first time ever on Overruled, we’re excited to welcome back a guest for the second time, and it’s none other than Gene Gouaux. With his quick wit and sharp sarcasm, Gene is always one of our favorite people to spend time with, and we’re going to cover a wide range of topics involving New Orleans and Louisiana. And of course, …
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Mastering Mindset & Business Alignment Insights with Kayleigh Kennedy
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30:49In this episode of Sharp Strategies, Sweet Success, I chat with Kayleigh Kennedy from Limitless Coaching. We delve into the importance of energy management, business alignment, and the power of mindset in achieving business success. Kayleigh shares her journey from a corporate PR background to becoming a business and mindset coach, helping entrepre…
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Send us a text After a lot of back and forth between the state and the New Orleans Saints, it appears that a new deal has been made to secure a long-term lease for the Caesars Superdome. If you aren’t completely up to date on these lease negotiations, we’re going to go through the history of this partnership and how these deals have evolved through…
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Building a Legal Marketing Strategy with Zarina Hernandez
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42:24In this episode of Sharp Strategies, Sweet Success, I chat with Zarina Hernandez, a criminal defense attorney in Orlando, Florida. Join us as Zarina takes us through her journey of establishing her law firm, starting from zero marketing efforts to actively engaging in social media and networking. We explore the importance of community presence, the…
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Navigating Spanish Legal Marketing in Personal Injury Law with Len Spada
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33:35In this episode of Sharp Strategy Sweet Success, I sit down with Len Spada of Spada Law Group to uncover his strategic approach to legal marketing in the Hispanic community. Len shares his journey of evolving his law firm into a 100% plaintiff's personal injury firm with a significant focus on Spanish-speaking clients. Discover how Spada Law Group …
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Entrepreneurship, AI and Rebranding with David Gravois
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40:38Send us a text On this episode, we welcome longtime friend and marketing expert David Gravois, founder of Gravois Graphics (soon to be rebranded as Make Waves Marketing). David shares his journey from working in-house corporate marketing to taking the leap into entrepreneurship in 2020, right at the start of the pandemic. That timing turned out to …
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Inside Legal Marketing with Matthew Konecky: Newsletters, SEO, and YouTube Strategies
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37:59In this episode of Sharp Strategies Sweet Success, I chat with Matthew Konecky, a personal injury, DUI, and criminal defense attorney in Florida. Join us as Matthew shares his insights on internal marketing strategies, including maintaining an extensive mailing list, leveraging both email and print newsletters, and turning personal stories into pow…
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Mastering Marketing Systems & Operations with Cassidy Lewis
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44:04In this episode of Sharp Strategies Sweet Success, I chat with Cassidy Lewis, Chief Marketing Officer at Cooper Hurley Injury Lawyers. Cassidy shares her extensive experience in legal marketing, discussing the critical need for marketing systems and operations to scale effectively. We delve into the importance of balancing creative work with operat…
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Mike Morse on Building a $310M Law Firm with Culture at the Core
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31:19Send us a text Today, we’re excited to welcome Mike Morse, founder of Michigan’s largest personal injury firm and author of Fireproof, to talk about the lessons he’s learned from three decades of practice and leadership. Mike has become a mentor and friend to us, and we’re looking forward to going inside his incredibly successful business. Growing …
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How to Master LinkedIn: Specificity, Hooks, and High-Quality Referrals with Tony Albrecht
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36:58In this episode of Sharp Strategies Sweet Success, I chat with Tony Albrecht of Contender, a lawyer turned LinkedIn expert. Tony shares his journey from practicing law in Missouri, Illinois, and Guam to mastering LinkedIn as a marketing tool. We dive deep into the art of crafting compelling hooks, the importance of specificity in posts, and the une…
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New Orleans Saints Season Outlook with Chris Rosvoglou
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43:19Send us a text The New Orleans Saints enter a season full of question marks, and few people cover the team as closely as Chris Rosvoglou, a Saints Sports Reporter for Boot Krewe Media. Chris joins David for a wide-ranging conversation on quarterback battles, coaching changes, roster depth, and what Saints fans can realistically expect this year. He…
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Scaling Up: A Law Firm's Guide to Growth and Capacity Building ft Brandon Osterbind
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30:30In this episode of Sharp Strategies Sweet Success, I sit down with Brandon Osterbind, co-founder of Osterbind Law in Lynchburg, Virginia. Brandon and I discuss how he and his wife Kelly manage their law practice while raising four kids. We dive into their unique referral-based marketing strategies, the journey of building capacity to handle more ca…
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Indicted in New Orleans: The LaToya Cantrell Case
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27:33Send us a text Big news is shaking New Orleans politics: Mayor LaToya Cantrell has been indicted on 11 federal counts, including wire fraud, conspiracy, and obstruction of justice. In this episode, David and Brad break down the charges, the backstory, and what it could mean for the city’s future. The case raises tough questions about power, account…
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How to Use Google Business & Lead Docket for Law Firm Growth Ft. Lauren Hill
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35:53In this episode of Sharp Strategies Sweet Success, I chat with Lauren Hill, Marketing Director at Ben Glass Law. Join us as Lauren delves into her journey in legal marketing, starting from her PPC background to her current role. She shares invaluable insights on the nuances of marketing for personal injury versus ERISA disability, and the creative …
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Breaking Out of Life’s Boxes: The Power of Saying Yes with Paul Faust
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28:58Send us a text Paul Faust doesn’t do “ordinary.” He’s not here to fit into your neat little boxes, follow a straight-line career path, or play it safe—and that’s exactly why you need to hear from him. In this episode, David sits down with his long-time friend to talk about how you don’t have to fit into a single box to live fully. He shares how emb…
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Building a Personal Brand through Social Media in the Legal Industry with Hunter Garnett
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31:21In this episode, I'm joined by Hunter Garnett, a personal injury lawyer from Huntsville, Alabama. We discuss the power and strategy behind using social media platforms like Facebook, TikTok, and LinkedIn to build a personal brand and generate referrals. Hunter shares his insights on maintaining community engagement, nurturing referral relationships…
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From Meteorology to Content Creator: Meet Scot Pilié
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46:09Send us a text Scot Pilié wears a lot of hats—meteorologist, content creator, social media force, and New Orleans native with a passion for storytelling. You might have seen his work on a variety of platforms, and now it’s time to learn more about this talented Louisianan. Join David as he asks about everything from surviving Category 4 hurricanes …
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Before You Fire Your Marketing Person, Listen to This
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55:48Before you clean house in your marketing department, hit play. In this solo episode of Sharp Strategies, Sweet Success, fractional CMO Tifiny Swedensky breaks down why so many law firm marketing teams struggle to deliver results—and why the problem might not be the person you hired, but the role you’ve put them in.Whether you’ve got a solo marketin…
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Storm Stories: Memories from Hurricane Katrina, Ida & More
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18:48Send us a text Probate, Succession and Estate Legal Needs? Visit Scott Law Group – Estate Counsel: https://www.louisianasuccessionattorney.com/ As hurricane season approaches, the anxiety and anticipation build, especially for those living in hurricane-prone areas like the Gulf Coast. In this episode of Overruled, David Vicknair and Brad Scott swap…
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Grow Your Law Firm: LinkedIn & Local Ads with Rory Safir
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36:58In this episode of Sharp Strategies, Sweet Success, I have a fascinating conversation with Rory Safir, an accomplished DUI defense attorney in Florida. We dive deep into his unconventional yet effective approach to LinkedIn marketing, emphasizing authentic engagement over rigid strategies. Rory shares his successes with Google local service ads and…
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No Loans, Just Grit and a Killer Fried Chicken Sandwich
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35:10Send us a text Probate, Succession and Estate Legal Needs? Visit Scott Law Group – Estate Counsel: https://www.louisianasuccessionattorney.com/ What happens when you buy a busted van from a burnt-out taco vendor for $3,500 by the river? If you’re Anthony Cruz, it sparks a gritty, years-long grind that leads to Southerns, one of the most buzzed-abou…
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Strategic Growth: Leveraging YouTube, AI & VAs in Your Law Practice with Andrew Ayers
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36:07In this episode, I'm joined by Andrew Ayers, an esteemed attorney with a focus on estate planning and small business transactions, to discuss innovative legal marketing strategies. Andrew shares valuable insights on handling weird comments on social media, engaging clients through a YouTube channel, and the nuances of working with small business le…
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Lessons at 40 & 50: What We’d Tell Our Younger Selves
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20:41Send us a text David just turned 40, and Brad recently hit 50, so it’s the perfect time for a milestone birthday edition of the podcast. The duo looks back on the lessons they’ve learned and the advice they’d give their younger selves. From overcoming fear-based decision-making to dealing with societal expectations and lawyer stereotypes, they shar…
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Law Firm Marketing Unpacked: Ads, Reviews, SEO & Viral TikTok with Michele Feilmeier
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28:57In this episode, I'm joined by Michele Feilmeier, Marketing Director at Steffens Law Firm in Nebraska. Michele shares her recent success with a Facebook and Instagram campaign promoting a free ebook, revealing how they've acquired 20 leads in just two weeks. We discuss the intricacies of legal marketing, Michele's transition from healthcare to law,…
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How to Compete (and Win) with Digital Marketing with Will McCreight
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44:32Send us a text Ever wonder if there’s one simple thing you could do today to make your business more visible online? In this episode, David sits down with Will McCreight, Senior Account Executive at BluShark Digital, to unpack the world of SEO and digital marketing for law firms. Will shares his journey from intern to industry expert, offering prac…
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Boosting Your Law Firm: Client Reviews, Local SEO, and Community Engagement with Megan Grothman
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35:54In this episode, I'm pleased to be joined by Megan Grothman from Rankings.io. Megan shares her insights on how law firms can thrive in the competitive landscape of digital marketing, particularly with the aid of AI and SEO. We explore the importance of client reviews, local optimization, and community engagement. Megan explains how new technologies…
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Scaling with Purpose: Tim Semelroth on Growing a Law Firm and a Legacy
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24:17Send us a text In this episode, David sits down with Tim Semelroth, the founder and managing partner of RSH Legal, Iowa’s largest injury and disability law firm with 17 attorneys across three offices. Tim shares the key decisions, meaningful pivots, and guiding principles that shaped his journey, from discovering mock trial in junior high to buildi…
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Law Firm Marketing Secrets: Local SEO, AI & Google Ads with Seth Price
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31:06In this episode, I am pleased to be joined by Seth Price of Price Benowitz and BluShark Digital. Seth shares his insights on the evolving landscape of law firm marketing, the importance of local search, and the challenges of maintaining a competitive edge in SEO. We delve into the impact of AI on search traffic, the nuances of online reviews, and t…
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Why People Buy YOU (Not What You Do) - Marketing Secrets with Michael Delon
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33:01In this episode, I talk with Michael DeLong, owner of Paperback Experts. Michael shares his marketing philosophy that people buy who you are more than what you do, and explains how he helps attorneys and business owners bring their personal stories to life through unique books. Michael provides a three-and-a-half-minute bio covering his journey fro…
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Buried Treasures & Uncovered Stories with Nicholas Pupera
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26:47Send us a text What if your backyard held forgotten pieces of American history? Today’s guest is Nicholas Pupera, a lifelong bottle digger and archaeologist from Gonzales, Louisiana who has spent over two decades unearthing relics buried beneath Louisiana soil. What began as a childhood passion has evolved into a mission to preserve the past before…
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"Google Maps is Your #1 Tool": Law Firm SEO & AI Tips with Jay Berkowitz
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32:09In this episode of Sharp Strategy Sweet Success, I'm thrilled to be joined by Jay Berkowitz from 10 Golden Rules. Jay shares his journey from working with big brands like McDonald's and Coca-Cola to leading a pioneering SEO and digital marketing company. We dive into the evolution of SEO, the importance of Google Maps, and cutting-edge AI strategie…
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Send us a text What began as a marriage of harmony and bliss between President Donald Trump and Elon Musk has spectacularly unraveled on social media in recent weeks. But is this just a viral feud, or something more strategic? In this episode, David and Brad dive into the bizarre, headline-grabbing spat and explore whether behind the chaos and meme…
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Re-think Marketing Strategies for Law Firms with Nicole Rego
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39:20In this episode I'm pleased to be joined by Nicole Rego, Marketing Director of Monteforte Law in Boston. Nicole shares her innovative and creative marketing strategies, such as personalized referral projects and leveraging social media for engagement. Learn about Nicole's journey into legal marketing, the importance of creativity in estate planning…
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The Louisiana Law Lady: Why Lauren Pilié Bet on Herself
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20:09Send us a text Leaving a stable job to go out on your own is never easy, especially in law. But for Lauren Pilié, the decision to launch her own personal injury practice was about more than business. It was about ownership, freedom, and the ability to connect with clients on her own terms. In this episode, Lauren shares her journey from insurance d…
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How One Marketer Manages the Personal Brand of 37 Attorneys
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29:00In this episode, I’m pleased to have Ashley Steinberger, marketing and business development manager at Cuddy & Feder LLP, on the podcast. Ashley shares her experience as a solo marketer handling personal branding strategies for a regional full-service real estate firm with 37 attorneys in White Plains, NY. We discuss rebranding of the firm, buildin…
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Prison Break in New Orleans: Here’s What Happened
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26:44Send us a text Let’s talk about one of the wildest stories to hit New Orleans in years. In this episode, David reunites with co-host Brad to dissect the recent escape of 10 inmates from the Orleans Parish prison, a situation that’s part true crime, part systemic failure, and part dark comedy. They dive into how the escape happened (spoiler: through…
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Hiring Your First Marketer: Essential Tips for Law Firms
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27:49In this Episode I delve into the critical stage of hiring a marketer for law firms, especially small firms on a growth trajectory. Discover why a dedicated marketer is essential for your firm's growth, what roles and responsibilities they should handle, and the key qualities to look for in an ideal candidate. Learn about the importance of finding s…
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The Disciplines That Transformed My Business with Attorney Chris Keller
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38:27Send us a text What if the biggest obstacle to growing your business is… you? Chris Keller, founder of Keller Swan Injury Attorneys, shares in-depth about the wake-up call that transformed his law firm, and as a result, his life. From feeling overwhelmed and overworked to scaling a multi-state law firm with over 80 employees, Chris shares what chan…
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The Future of Digital Marketing with Amy May
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43:35In this episode, I'm pleased to be joined by Amy May from May Media. Amy shares her expertise in digital marketing for law firms, focusing on the evolving complexities of SEO, video content, AI in marketing, and project management solutions. Learn about Amy's innovative strategies and tools to enhance your firm's digital presence. Follow Sharp Cook…
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Avah Fobb: Lessons From a 9-Year-Old Baker & Author
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20:24Send us a text It’s not every day you meet a 9-year-old author with a love for baking and Beyoncé, but Avah Fobb is anything but ordinary. In this episode, David sits down with Avah and her mom, Jessica, to talk about their brand-new children’s cookbook, Baking with Avah: While Using Your Senses!. This isn’t just a book of recipes, it’s a sensory-r…
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Streamline your Law Firm Operations with Jim Parrish
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30:44In this episode, I'm pleased to be joined by Jim Parrish from the Parrish Law Firm. Jim shares his journey in the legal industry and discusses how implementing Key Performance Indicators (KPIs) has helped streamline operations, improve case management, and grow his business. Learn about Jim's unique approach to balancing work and personal life, the…
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The Vision Behind Luxury Studio with Dr. Angelique Arcuri
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31:15Send us a text Dr. Angelique Arcuri is more than an entrepreneur. She’s a community builder, educator, and champion for women in both the beauty and golf industries. In this episode, David sits down with Dr. Arcuri to talk about her remarkable journey from opening a salon right out of high school to becoming a certified optical specialist, beauty e…
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Consistency into Growth: Legal Marketing Strategies with Ryan McKeen
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43:05In this episode of Sharp Strategy Sweet Success, I'm delighted to host Ryan McKeen from Best Era. Ryan, an experienced personal injury attorney, shares his insights on the importance of effective marketing for law firms. We dive into the significance of hiring operational and marketing personnel, leveraging data for targeted strategies, and the evo…
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