The Design You Podcast is for interior designers and creatives looking to slow down, get rid of “busy,” and live in health, wealth and wholehearted joy. Develop the confidence and the knowledge to make authentic choices that will improve your life, redesign your health, and grow your business like never before. You’ve been designing everyone else’s lives, homes and special moments, but now it’s time you design you! It’s time for you to redefine what success looks like in your life. If you wo ...
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Ep. #318: Taking a Summer Break - See you in the Fall!
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Hey friends, it's Tobi Fairley, your host here at the DesignYou podcast. Can you believe it's been 25 years since I started my interior design business and five years since we embarked on this podcasting journey together? It's been a whirlwind of coaching, interior design projects, and diving into the world of a retail store and e-commerce business…
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#Ep 317: Bring Your Best Audacious Brand to the Table
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In the dynamic world of interior design, Tobi Fairley offers a refreshing perspective on brand development. Today, she advocates for brand strength and audacity – a quality that sets businesses apart in a crowded market. Tobi emphasizes the importance of standing out amidst competitors, cultivating trust and loyalty among clientele, and staying tru…
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Ep# 316: DesignYou 2.0: The Evolving Creative Journey
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Today, we have something special lined up for you. We will explore the evolution of our DesignYou 2.0 training program. Three remarkable participants have joined me and experienced the transformation firsthand. Over the years, this program has grown and adapted like the individuals participating. Now, we offer classes quarterly, each with a unique …
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Ep# 315: Let’s Unpack the Influencer Journey
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Are you a designer passionate about sharing your thoughts, interests, and expertise with the world? Have you ever considered diving into the realm of influence and content creation? In today's episode, we delve into the exciting world of being an influencer or a content creator, exploring why this avenue might be worth exploring for you. We will un…
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Ep# 314: Influencer Marketing: Diversifying Your Income
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Have you ever noticed how some social media users capture your attention by recommending products or ideas you love? They're building a brand and attracting followers, just like you can! In this episode, we'll explore three powerful strategies to leverage your expertise and turn it into new income streams for your business. Even if you're unfamilia…
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Are you feeling burned out? You're not alone. But what if I told you it doesn't have to hold you back? In this special two-part episode, we'll tackle burnout head-on. First, we'll explore how technology, specifically AI and Machine Learning, can be your secret weapon to reclaim your time and boost your income. But that's not all! Have you ever thou…
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Ep# 312: It’s Your Choice: Slow Living or The Hustle
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Are you a grinder? Designers often are because we think grinding away is the only way to be successful. Is grinding sustainable? Of course, it isn’t. So, let’s talk about a different way of doing business—slow living. Join me as we discuss ways of changing our mindsets to give us space to slow down, create meaningful work, and find joy in the proce…
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Imagine a world where you ditch unrealistic timelines and an overwhelming schedule. What if, instead of feeling anxious and like a failure, you planned with honesty about how long tasks take? This, my friends, is the power of realistic time blocking so you can create from abundance and not scarcity. By ditching the "fallacy of time optimism" (that …
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I’m angry and on my soapbox today. Everywhere you turn, there is a business strategy around peddling the idea that a mere three steps can magically solve all your woes. While that notion is undoubtedly tempting, it's also entirely impractical. One size does not fit all. However, the opposite extreme – believing everything valuable must be hard – is…
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Have you ever felt like your hair was on fire? Do you believe you must accomplish something monumental or reach a specific milestone to validate your success? Does your "to-do list" seem like an insurmountable mountain, and dissatisfaction permeates your existence? It’s time for a change. Today, I will give you the blueprint for embracing and lovin…
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Ep #308: Creating Healthy, Joyful Relationships
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My perspective on relationships shifts when I view the world through my “joy lens.” We've all experienced disappointment in romantic relationships or friendships. However, it's not always the fault of the relationship itself. Sometimes, it's the unrealistic expectations we impose upon it. We find ourselves let down when reality fails to match the n…
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Ep #307: The Path to Freedom: Are You Your Worst Enemy?
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I am thrilled to discuss a result of my joy practice: Freedom, or as I prefer to call it, “freeing myself.” We often become our worst critics, creating unnecessary hurdles that block our joy. Today, I will share my journey and the unexpected reward of freeing myself from self-imposed expectations. When our conversations and thoughts revolve around …
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I am undergoing an internal transformation, and the catalyst for this change is the conscious cultivation of joy in my life. In this journey, I share my experiences of practicing joy throughout the day, highlighting its profound impact on me compared to my previous exploration of gratitude. Today, I'll delve into the simple pleasures that bring me …
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Today, I am Introducing our new program, DesignYou High Performance (DYHP), which defies common expectations. Contrary to advocating longer hours, I aim to guide you in discovering joy in your life and work. I have learned that joy is a choice, a mindset shaping how you perceive your schedule. It involves unlearning habits and granting permission t…
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Ep #304: Truth Series - The Unintended Impact of Compliments
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I'm thrilled to share a brief yet impactful episode with you today. The topic we'll delve into is the experience of receiving a compliment. While receiving praise might seem incredible on the surface, there could be an interesting, unintended side effect of that compliment that can possibly hinder you from being your true self. I'm not referring to…
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Ep #303: Truth Series - How to Connect to Your True Self
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Today, I will explore how you can connect with your true self. Like any business, mine faces various challenges, including cash flow issues. In the past, my solution was to push myself to work longer and harder until exhaustion set in. However, I've realized that I perform at my best when I'm well-rested and replenished, which brings me joy. I choo…
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Ep #302: Introducing the “Truth Series” - The Truth Will Set You Free
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Get ready to embark on the "Truth Series" at DesignYou! I’m thrilled to kick off this journey with honesty. I genuinely believe that embracing and speaking our truth and presenting ourselves without a facade would bring more happiness and health in 2024. Today, I’ll explore why we often hesitate to be honest in various situations. We don't have to …
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Ep #301: Embracing Flexibility in 2024: A New Take on Work, Leisure, and Living Fully
19:36
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The year 2024 is here. Conventional wisdom dictates setting goals and rules, only to stress over them until mid-February, eventually becoming too fatigued to care. In this episode, I propose a fresh, deliberate approach to 2024, emphasizing the importance of incorporating leisure and creativity. What if we adopted the customs of the Renaissance Era…
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We are officially at the end of 2023 and this is always my favorite podcast of the year because I get to discuss what’s gone wrong this year, what’s gone right, where I’m headed, and the word I’m choosing as my word of the year for 2024! 2023 hasn’t been easy for the design industry, but there’s still a ton that I’m proud of and grateful for. Tune …
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Ep #299: Planning the Next Era of Your Business with Marina Case
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As we wrap up 2023, I’m bringing you a conversation with my friend and client, Marina Case. She’s in the thick of planning the future of her design business, so if you’re wondering what 2024 holds for you as a designer, you’re in the right place. Tune in this week for tips on how to start blueprinting what you want the future of your life and busin…
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Ep #298: Failing Your Way to Success: The Team Edition with Melanie Coddington
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It’s one thing to be willing to fail on your own in business, but it’s another thing to let your team fail. Melanie Coddington is the founder of Coddington Design and she's seen her fair share of failures in her 18 years in business. In this episode, Melanie is sharing what he’s learned from making mistakes, and how to build a team that can see you…
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Ep #297: There’s No Perfect Design Business with Sara Noble
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As a multi-passionate business owner, it can be difficult to know when to innovate in your business, and when to stay the course. This week, I’m speaking with another one of my Millionaire Mentorship clients, Sara Noble, about her quest for the perfect design business, and the learning curve she’s been on as she innovates. Sara is the founder of a …
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Ep #296: When Life Throws You Lemons with Nicole Fulton
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When life throws you lemons, what are you going to do? My guest this week is Nicole Fulton, an interior designer of 30 years who also happens to be a special-needs mom. She’s been faced with every challenge in the book in her life and business, and she’s here to talk about how she's been able to turn them into beautiful lemonade. Whether you’re dea…
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Thanksgiving has always been my favorite holiday, but this year I'm in a busy season, and I've been losing perspective on all the things that are going right as I get caught in the hamster wheel. Whether you’re working harder than you want to, or don’t feel like you have the choice to unwind, the practice of channeling gratitude is a practice that …
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Ep #294: How Niching Down Builds Business Resilience with Liz Toombs
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28:03
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As creatives, many of us are afraid of niching down. We worry it will limit our options or turn potential clients away. My guest this week believes the opposite is true. Liz Toombs has found an amazing design niche that has allowed her business to thrive even during tough economic times: sorority house design. If you’re afraid that niching down wil…
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Ep #293: Navigating the Hard with Lee Waters
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Navigating "the hard" as an entrepreneur and a designer can be an extremely isolating experience. Friends and family often can't support us the way we might need, so I'm bringing this conversation to the podcast today with my guest, Lee Waters. Lee is a wonderful interior designer and member of Design You, and I’ve decided to bring her on because s…
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Ep #292: The Power of Authenticity on Social Media with Kricia Palmer
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What is the secret to social media success? For interior designer and certified life coach Kricia Palmer, it's been authenticity. Kricia thought she had tried everything for years with little traction. That's when she decided to shake things up: work on her mindset, become more consistent, and show up imperfectly. Finally, Kricia is seeing real suc…
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Ep #291: Ditch Overwhelm with the Start, Stop, Continue Method
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Productivity culture can quickly spiral into overwhelm, telling us to go, go, go, finish what we started, and let our to-do lists run our lives. Implementing the "start, stop, continue" method can help you find the balance you need to run a sustainable business that will serve you in 2024. Now is the time to get clear on what you want so overwhelm …
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Ep #290: How to Pivot in Your Business with Amber Guyton
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As creatives, most of us are multi-passionate, interested in a million different things, and love to dabble, change, and pivot. We think we’re only allowed to stay in one lane in business, when in reality, there’s power in claiming these multifaceted parts of ourselves. That's exactly what my guest this week did. Amber Guyton is the founder of Bles…
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Ep #289: How to Stop Burning Time & Energy in Your Business with Desi Creswell
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If you’re an interior designer or any kind of creative entrepreneur and you feel like you’ve got way too much on your plate, this episode is for you. My guest today is Master Certified life and business coach Desi Creswell, and she has been where you are. However, she changed course and now runs a successful business from a beautifully clear headsp…
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Ep #288: Leveraging Social Media Publicity with Lynya Floyd
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42:44
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In light of my Show Up on Social Media Like a Pro workshop that’s happening right now, I thought it was the perfect time to bring back an episode with my go-to media expert, Lynya Floyd. Lynya is an award-winning journalist, ghostwriter, and media coach who has two decades of experience working for magazines like Glamor, Oprah, Money, and Cosmopoli…
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Ep #287: Social Media: The Future of Your Business
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Challenging economic times come with opportunities for businesses. I want to help open your eyes to these opportunities, starting with dissecting why social media is crucial for the future of your business. Tune in this week to discover why you can’t afford to sleep on social media, especially video content. I’m discussing why capitalizing on the r…
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I’m hearing and seeing many interesting things going on in the design industry right now. People are crying out for help with navigating the current economy and they’re worried about the future. It feels like we’re in a recession, but nobody wants to name it or admit it. Call it what you will, people are struggling right now. I’m discussing what we…
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If you’re navigating any kind of transition in your life or business, I have a few coping strategies to get you through the discomfort of change. Tune in this week to learn the practical strategies that allow you to have a more positive experience of navigating transitions. I’m sharing the thoughts that build a negative emotional experience of tran…
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Ep #284: How to Design Your First Course with Rebecca Tapia
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My guest this week is Rebecca Tapia, a physician-anthropologist-creative out to explore and reframe the mental drama many of us have about supporting our aging parents. She joined my Online Course Incubator and created an amazing course around her passion and it is truly inspiring. We’re discussing Rebecca’s course from conception to completion, ho…
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Ep #283: Online Courses: Packaging and Selling Your Genius
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As designers and creatives moving through a changing world, we’re always looking for what’s next in our business. This week, I’m joined by four of my students from my Online Course Incubator. They created courses in just six months, helping their clients in a whole new way, and creating a new stream of revenue in their businesses in the process. Ro…
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Ep #282: Create a Profitable Online Course: Encore with Linda Holt
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52:26
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The end of summer is a time for reinvention, so for today’s episode, we’re revisiting an important conversation about what it looks like to pivot in your business and start leveraging your customer base to offer a profitable new service: an online course. Tune in this week to discover how Linda Holt has merged her creative eye and her aesthetic app…
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Ep #281: How to Leverage Storytelling in Your Business with Jude Charles
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48:03
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Storytelling is one of the most powerful ways you can communicate your value in this world, and my guest this week is here to help you leverage the power of tenacious storytelling and vulnerability in your business. Jude Charles has been producing documentaries for entrepreneurs for the past 17 years, and it’s fair to say he’s learned everything th…
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Ep #280: How to Launch a Successful Course with Alisa Berry
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I’m joined by a member of my Online Course Incubator program, Alisa Berry. Alisa has been an interior designer for over two decades. However, she began her career as a Christmas tree decorator and designer. She has always had a deep passion for Christmas, and now she’s turned this passion of hers into an incredible course. Alisa's course is selling…
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Ep #279: How to Sustainably Expand Your Design Business with Tanya Smith-Shiflett
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Discover how getting to know your clients on a deeper level helps you provide unparalleled design services. Unique Kitchens & Baths owner Tanya Smith-Shiflett is a brilliant saleswoman, an expert in thinking differently while sustainably expanding a business, and she has an approach for getting to know her clients that you need to hear. Tanya is sh…
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Ep #278: E-commerce, Retail, and Fairley Fancy: Is This Really the End of Interior Design This Time? (Part 4)
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If you’ve been wanting to hear about my new venture with my daughter, you’re in luck because I'm diving into Fairley Fancy and e-commerce in general. This is a vital part of the conversation about the future of the interior design industry and I can’t wait to share it with you. I’m discussing all things e-commerce, how we incorporated a brick-and-m…
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Ep #277: Create New Revenue Streams: Is This Really the End of Interior Design This Time? (Part 3)
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When I ask designers what they think they need in their businesses, they generally say better clients with more money, a marketing strategy, systems, and new or better revenue streams. I agree, we want all of these, but the one that seems to confuse people most is the revenue streams piece. Tune in for a discussion about how to launch new revenue s…
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Ep #276: E-commerce and Branding with Abbey McGrew
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Discover everything you need to know about e-commerce and branding. Abbey McGrew is the founder and creative director of Wayfarer Design Studio, and she’s known for her heart-led approach to branding design. As you’ll hear today, Abbey believes that great branding is more than skin-deep and it’s always about finding a way to weave deeper meaning in…
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Ep #275: Is This Really the End of Interior Design This Time? (Part 2)
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The pandemic changed interior design forever, and AI is altering the landscape even further. The industry is shifting, but you can still be a successful interior designer. Discover what it really takes to be a successful designer in 2023 and beyond. I’m sharing what you need to keep in mind as you look at other people in the industry who you percei…
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Ep #274: Is This Really the End of Interior Design This Time? (Part 1)
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Is this really the end of the design industry? Tune in this week to discover how the design industry is changing, why the only thing that’s been certain lately is uncertainty, the impact of the democratization of design, and everything you need to know about the softening economy that is affecting interior designers’ bottom line. Get full show note…
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Ep #273: Reaching New Audiences Through Design Content with Hadley Keller
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52:51
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If you’re a designer or any other type of creative with an interest in being published or creating content, you’re going to love this episode. I’m joined by a real inside source when it comes to design writing, and she’s here to give us her insights and answers about connection and storytelling in the design industry. Hadley Keller is a long-time d…
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Ep #272: Is Perfectionism Paralyzing You?
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Discover what to do if perfectionism is paralyzing you. I’m sharing the lessons we’ve been taught that have pointed us toward perfectionism, why overcoming perfectionism isn’t about doing a half-hearted job, and I’m showing you what you can do instead to show up and make progress while leaving perfectionism behind. Get full show notes and more info…
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Ep #271: How to Create Holistic Wealth with Keisha Blair
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I’m joined by Keisha Blair, the award-winning, international bestselling author of the newly expanded and updated Holistic Wealth: 36 Life Lessons to Help You Recover from Disruption, Find Your Life Purpose, and Achieve Financial Freedom. Keisha is discussing how a sabbatical after a tragedy in her life was the most productive and impactful thing s…
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Ep #270: Vacation Rental Design with Tiffany Cassidy
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Tiffany Cassidy has been designing luxury vacation homes and commercial spaces in the US Virgin Islands since 2002, helping her clients create personal luxury residences and remodel vacation homes to maximize their return on investment. She does amazing work and I love her attitude when it comes to business. Tiffany is sharing why you can’t get a g…
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Ep #269: Why You Need a Trademark with Kelli Jones
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27:44
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Entrepreneurs often think that because they have an LLC, their brand is protected. However, continuing to build a brand on a name you don’t actually own could cost you a fortune, or even force you into an expensive rebrand. To help you avoid this, I’m speaking to trademark lawyer Kelli Jones. Kelli is a virtual lawyer for entrepreneurs and business…
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