Best TONIC BOOM Podcasts (2024)

1
144: [BEST OF] Building a culture of creativity with ex-Burger King CMO, Fernando Machado 39:48

30m ago39:48

39:48

It’s been 5 years since Call to Action® captured our first of what’s now over 140 heroes and allies from the industry front lines to have a chin-wag with. To celebrate, we’re rereleasing a choice cut of our favourite episodes as part of a ‘Best Of’ series. Back in 2021, we posed as a jester in the throne room of the Burger Kingdom to nab one of the…

1
145: Why craft is crucial with copywriter Andrew Jolliffe. 1:02:24

6d ago1:02:24

1:02:24

This week, we tracked a trail through deserts, glaciers, coral reefs, paddy fields, palaces, the DMZ between the two Koreas and an Italian hilltop to catch a copywriter with a lifetime of wild experience behind him. Ciao, Andrew Jolliffe. For 25 years he’s written ads, strategies, thought starters, content, manifestos and copy. Some of those have w…

1
143: [BEST OF] Why advertising MUST entertain with Paul Feldwick. 55:12

16d ago55:12

55:12

It’s been 5 years since Call to Action® captured our first of what’s now over 140 heroes and allies from the industry front lines to have a chin-wag with. To celebrate, we’re rereleasing a choice cut of our favourite episodes as part of a ‘Best Of’ series. In 2021, baited by a Bedouin birthing blanket, we caught big thinker and bestselling author, …

1
1: Ep.1: UST Clearing – Kickstarter 27:22

1M ago27:22

27:22

In this inaugural episode of Tonic Boom!, we kick things off with a conversation dedicated to US Treasury Clearing (USTC), a truly monster reg initiative that will transform the UST industry operating model over the coming years. The first in a series of episodes on the topic, Chris Watts (host and Tonic CEO) and Phil Cook (Head of Post-Trade at To…

1
142: Building the world’s first GEN-Z copywriting community, Word Tonic, with Carolyn McMurray and Em Goodier. 58:06

30d ago58:06

58:06

This week, we ate and left no some crumbs to lure and catch GEN-Z copywriters, Carolyn McMurray and Em Goodier. Co-founders of Word Tonic, the world’s first GEN-Z copywriting community, Carolyn and Em are hell-bent on helping and inspiring more young people to write for a living. Driven directly by young copywriters, it's a space to connect, share …

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141: Lessons in Creative Leadership with Coca-Cola’s Adam Ross. 56:43

1M ago56:43

56:43

This week we asked “Is Pepsi okay?” to bait and catch Coca-Cola Creative Lead, Adam Ross. Creative Lead for Coca-Cola across the ASEAN & South Pacific region, Adam is responsible for translating and elevating global core creative ideas regionally and locally, wrangling agencies around the world, and driving thought leadership across the business. S…

1
140: Unleashing your leadership potential with Scott ‘The Boom’ Morrison 1:07:44

2M ago1:07:44

1:07:44

This week, we caught Scott ‘The Boom’ to shake-shake-shake the room. Cutting his teeth at Saatchi and Saatchi, Scott Morrison has run the Nike business at Wieden and Kennedy, and been CMO and Commercial Director at Levi’s, Activision and Diesel. Now he brings the Boom! to brands and leaders to Unblock, Unlock and Unleash commercial, creative or cul…

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139: A front row seat at The Howard Gossage Show with ad land greats Steve Harrison and Dave Dye 1:04:23

3M ago1:04:23

1:04:23

This week we sent off a coupon to catch 1960s advertising copywriter, Howard Gossage, through the eyes and work of Steve Harrison and Dave Dye. As a copywriter, Steve tamed more Cannes Lions in his discipline than anyone else in the world. He’s been on the show twice before, once guesting, once hosting, and is a great friend of …Gasp!. Dave is the …

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138: [BEST OF] Professor Karen Nelson-Field schools us on all things attention. 44:20

3M ago44:20

44:20

It’s been 5 years since Call to Action® captured our first of what’s now over 130 heroes and allies from the industry front lines to have a chin-wag with. To celebrate, we’re rereleasing a choice cut of our favourite episodes as part of a ‘Best Of’ series. In February 2022, we stuck a fake shark fin on our back and lurked in the waters off Adelaide…

1
137: Meet Mr Gammon, the costume designer behind the award-winning Guinness ‘Sapeurs’ and ‘plug boy’ in the Sainsbury’s Christmas ad. 1:12:26

4M ago1:12:26

1:12:26

This week, we scoured wardrobes far and wide to catch a man who has dressed rock icons, Sapeurs of the Congo, a blue monster for Ed Sheeran, and even ‘plug boy’ from the Sainsbury’s Christmas ad; Mr Gammon. Costume designer, fashion stylist, and distinctive English gent, Mr Gammon is the go-to guy for creatively styled costumes. Whether it’s dressi…

1
136: [BEST OF] Legendary copywriter and Creative Director, George Tannenbaum, vents eloquent fire on the state of the industry. 1:22:43

5M ago1:22:43

1:22:43

It’s been 5 years since Call to Action® captured our first of what’s now over 130 heroes and allies from the industry front line to have a chin-wag with. The show is still very much like Pokémon Go, with the single but vital exception that it’s not a short-term bandwagon of shite. And to celebrate, we’re rereleasing a choice cut of our favourite ep…

1
135: [BEST OF] A masterclass in managing distinctive brand assets with Jenni Romaniuk of the Ehrenberg-Bass Institute. 1:03:24

5M ago1:03:24

1:03:24

This year marks 5 years since our maiden episode launched in 2019. And to celebrate Call to Action® turning 5, we’ve asked the …Gasp! team to rummage through all 130 episodes to re release some of their favourites. In June 2020, we cast a net off the coast of Adelaide and caught one of the globe’s greatest researchers, Jenni Romaniuk, for her first…

1
Teaser: This is TONIC BOOM 0:42

6M ago0:42

0:42

Find out what you can expect from this new podcast channel.By TONIC BOOM

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134: Dissecting ad land’s WORST Super Bowl in years with Andrew Tindall of System1 56:28

6M ago56:28

56:28

This week, we posed as a wide receiver to catch ad land’s premier Super Bowl pundit, Andrew Tindall, to tell us which of this year’s cohort of cost-the-earth commercials were MVPs…and which fumbled the ball. A man who hadn’t slept in days, we snared Andrew straight from System1’s Super Bowl “war room”. After spending the past week testing the ads o…

1
133: 10,634 brilliant marketers listened to our maiden episode with Richard Shotton. Now he’s back, almost exactly 5 years and 1 book better. 58:15

6M ago58:15

58:15

Go, Shotton, it’s our birthday, we gon’ podcast like it’s our birthday. This week, we claimed that 50 Cent is better than 49 Cent to coax out and catch a man who knows his onions on the ‘left hand digit effect’; Richard Shotton. In February 2019, Richard agreed to be our inaugural guest to launch the Call to Action® podcast. Almost exactly 5 years,…

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132: Feel better about marketing™ with Call to Action® [TRAILER] 1:24

6M ago1:24

1:24

Feel better about marketing™ The go-to podcast for anyone trying to make sense of the world of marketing, business and beyond. In an industry that is a minefield of utter bollocks, we aim to capture our heroes and allies from the front line to have a chin-wag with. It’s like Pokémon Go, with the single but vital exception that it’s not a short-term…

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131: [BEST OF] What Morph is really like - Gavin Strange, Director & Designer at Aardman Animations. 1:15:45

6M ago1:15:45

1:15:45

This year marks 5 years since our maiden episode with Richard Shotton in February 2019. To celebrate Call to Action® turning 5, we asked the …Gasp! team to rummage through all 130 episodes for us to re-release some of their favourites. Back in January 2020, we kicked off the year with fizzy, fuzzy energy. The fizz and fuzz faded come March 2020, bu…

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130: Taking aim at Amazon: Why physical retail will ALWAYS beat online with BOXPARK & Boxfresh founder Roger Wade. 51:37

7M ago51:37

51:37

This week, Call to Action® laid bait in a box trap to lure and snare our maiden catch of 2024, Roger Wade. First founding Boxfresh, a pioneering British streetwear brand, he went on to transform a patch of wasteland to create the world’s first pop-up dining and shopping destination, BOXPARK, in the heart of London’s Shoreditch. Today, Roger is putt…

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129: How NOT to use AI as a strategist with Julian Cole, Strategy Finishing School 58:24

8M ago58:24

58:24

This week, we used plenty of plaid to lure and poach the planning pro in patterned shirts, Julian Cole. Strategy consultant to leading brands like Uber, Apple, Facebook and ex-Head of Comms Planning at BBDO and BBH, Julian noticed the void of proper education for the role and started the Strategy Finishing School. Putting an end to impostor syndrom…

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128: How Taskmaster creator Alex Horne keeps coming up with sensationally silly tasks 49:18

8M ago49:18

49:18

This week, we gave ourselves 50 minutes and the task to catch master of mirth, Alex Horne. Comedian, frontman of six-piece band The Horne Section, and sensationally silly sod, Alex is best known for creating and co-hosting cult TV show, Taskmaster. Alongside Greg Davies, the only man in comedy big enough to call him ‘Little’ Alex Horne, he tests th…

1
127: The current state of creativity in advertising with Alex Jenkins, Contagious 54:14

9M ago54:14

54:14

This week, we went meep meep past Contagious HQ to catch an ACME wielding Alex Jenkins. As Managing Partner at Contagious, Alex’s industry knowledge encompasses a treasure trove of past campaigns, current narratives, and future predictions. Part editorial, part consultancy, part research, Contagious believes in the best version of our industry, one…

1
126: Why hope exists in the form of psychedelics with behavioural science leader & Nudgestock host, Tara Austin 1:08:45

9M ago1:08:45

1:08:45

This week, darling, we dangled a bit of Bolly to lure and ensnare the Absolutely Fabulous, Tara Austin. Behavioural science leader, Nudgestock host, and Rory Sutherland wrangler, Tara’s been on the frontline of the applied B.S. revolution for over a decade. More recently she’s turned ‘psychedelic evangelist’, lobbying to change the UK's approach to…

1
125: How Lucky Saint is using brand codes to become iconic with Emily Laws, Head of Brand 1:08:52

9M ago1:08:52

1:08:52

This week we led Lucky Saint’s Head of Brand, Emily Laws, not into temptation but into Call To Action's recording studio. With marketing chops spanning a decade in brand management, PR, and brand activation, Emily is currently breaking rules and honouring traditions at the helm of the UK’s Number 1 Dedicated Alcohol-Free Beer. We get in a round of …

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124: Mind Your Business: Startle [Episode 3 of 3] 32:20

10M ago32:20

32:20

This week, in a world where most businesses blend together like a briefcase filled with slightly smaller briefcases, we’re seeking out the business leaders who are standing out in their sector, and doing things very much their own way. Mind Your Business is the sponsored spin-off of Call to Action® that gives inspiring, unusual or simply very lik…

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124: Mind Your Business: Startle [Episode 2 of 3] 30:38

10M ago30:38

30:38

This week, in a world where most businesses blend together like a briefcase filled with slightly smaller briefcases, we’re seeking out the business leaders who are standing out in their sector, and doing things very much their own way. Mind Your Business is the sponsored spin-off of Call to Action® that gives inspiring, unusual or simply very lik…

1
124: Mind Your Business: Startle [Episode 1 of 3] 32:17

10M ago32:17

32:17

This week, in a world where most businesses blend together like a briefcase filled with slightly smaller briefcases, we’re seeking out the business leaders who are standing out in their sector, and doing things very much their own way. Mind Your Business is the sponsored spin-off of Call to Action® that gives inspiring, unusual or simply very lik…

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123: A masterclass in Proper Marketing with Tourism Australia CMO, Susan Coghill 56:46

10M ago56:46

56:46

This week we travelled home and away to catch Tourism Australia’s Chief Marketing Officer, Susan Coghill. Using the power of creativity to build brands, drive business, and shape culture, Susan is a proper marketer tasked with tempting tourists to the land of kangaroos and Kylie. And we were lucky, lucky, lucky enough to talk to her on a ton of top…

1
122: Why we're wrong to think of ourselves as individuals with the HERDmeister, Mark Earls 1:43:11

10M ago1:43:11

1:43:11

This week, we followed the HERDmeister to find and catch behavioural science buff, Mark Earls. Dubbed by DO Lectures as “Britain’s answer to Malcolm Gladwell…without the hair”, Mark is a prolific thinker, recovering account planner and best-selling writer. We shoot the breeze on the intimidatingly smart Paul Feldwick, being public enemy no. 1 in th…

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121: How Tracksuit is turning the world of brand tracking upside down with Matt Herbert & Conor Archbold 48:07

11M ago48:07

48:07

This week, we rattled the trunk of a large tree to dislodge and catch Matt Herbert and Connor Archbold. A pair of possum* players turning brand tracking upside down, Matt and Connor are co-founders of Ritson-backed startup, Tracksuit. The duo are dead set on making it easier and cheaper for marketers to track their brand health, demonstrate return …

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120: Why you can't afford NOT to be creative with Contagious co-founder, Paul Kemp-Robertson 1:02:18

11M ago1:02:18

1:02:18

This week, we caught something Contagious. Luckily for us, it’s their Co-Founder Paul Kemp-Robertson. A chap with serious smarts for global marketing communications, Paul is the brain behind Contagious. Part editorial, part consultancy, part research, they get their kicks helping brands and agencies be more creative, get smarter, and deliver better…

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119: Writing a how-to-guide for ad land with author of Junior, Thomas Kemeny 41:40

12M ago41:40

41:40

This week, we pushed a creative fledgling out of the agency nest to lure and catch author of ad land’s how-to guide, Junior, to teach them to fly. Long overdue, it’s Thomas Kemeny. Junior is a book that should be instantly useful for people starting out. Unlike most marketing books, Thomas packs it with proper, practical advice on navigating hallwa…

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118: Why the 'London bubble' is a myth with research duo, Andrew Tenzer & Ian Murray 1:01:13

1y ago1:01:13

1:01:13

This week, we cast a spell of double double toil and trouble and caught the pair from Burst Your Bubble; it’s Andrew Tenzer and Ian Murray. The duo behind a treasure trove of award-winning research on the culture of marketing, Andrew and Ian have recently launched a radical new consultancy powered by the art and science of perspective-taking. There…

1
117: How copywriter and messabouter Dave Harland wins work by confusing LinkedIn scammers 55:16

1y ago55:16

55:16

This week, we opened spoof copywriting dojo Cobra K-AI to sweep the leg of the scammer-scammer, Dave Harland. Copywriter and messabouter with massive fingers. Dave helps businesses and brands speak to people with more personality, via the medium of the alphabet. His favourite part of it all is “getting paid to be silly”. Tune in for an exclusive on…

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116: How you can create more effective work with Rosie & Faris Yakob 1:14:12

1y ago1:14:12

1:14:12

Following eyewitness reports of stolen genius, we hurtled down the highway to catch ad land’s own Bonnie and Clyde; it’s Rosie and Faris Yakob. Together they form Genius Steals, a nomadic creative consultancy helping brands, agencies, and rebels find the awesome at the intersection of new communication ideas, new product concepts, and new ways of t…

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115: Why you SHOULD be a pain in the aris (with compassion) with Charity and Business Leader, Chris Paouros 1:05:04

1y ago1:05:04

1:05:04

We had to drag Giles away from Chick King to catch Spurs royalty and exceptionally talented business brain Chris Paouros this week. Broadcasting from the bench to the boardroom, Chris spends her time solving hugely complex, often highly emotive problems that are rooted in everything from corporations to communities. She talks to us on her first job…

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114: "Why aren't ad agencies advertising themselves?" with Copywriter & Creative Director, David Moore 56:37

1y ago56:37

56:37

This week we’re leading the frontline charge against agencies not advertising themselves by catching and conscribing long-serving ad man, David Moore. A creative director and copywriter living in the land of beef and corn, he’s written ads for dog wormers, mainframe computer channel extenders, and $1000 dollar steaks. He even named the tallest, fas…

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113: "Should you chuck buyer personas in the bin?" with Copywriter, Diane Wiredu 57:36

1y ago57:36

57:36

Wi-re-du doo doo push pineapple shake the tree as we catch the messaging expert helping brands sing with a hula melody. This week, it’s Diane Wiredu (doo doo*). Founder of Lion Words, Diane is laser focused on customer research and brand strategy. She’s a top writer getting SaaS and B2B companies to simplify their message, attract more perfect-fit …

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112: The man behind the Ad Agency of the Year with Greg Hahn, Mischief 48:19

1y ago48:19

48:19

This week, we said pspspsps to tempt and catch the c̶a̶t̶ man behind US Ad Agency of the Year, Mischief, Greg Hahn. Dubbed a “legend who deserved to be a legend” by George Tannenbaum, Greg has produced creative work that works for decades, winning pretty much every award in the ad land arsenal in the process. But, more importantly than that, he’s o…

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111: "Is advertising changing for better or worse?" with Orlando Wood, System 1 1:00:15

1+ y ago1:00:15

1:00:15

When life gives you Lemon, make lemonade. So, this week, we catch and squeeze a glass full of tasty topics from creative super brain, Orlando Wood. Chief Innovation Officer at System 1 group and author of Lemon and Look Out, Orlando is dead set on delving deep into the links between advertising, psychology, and the creative arts. He talks to us on …

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110: How to beat uncertainty and unpredictability with Matt Watkinson, CX consultant & author of Mastering Uncertainty 1:10:42

1+ y ago1:10:42

1:10:42

This week, we tracked a trail from Tilehurst to Tinseltown to catch one of Reading’s finest exports, Matt Watkinson, where he was, and remains, in LA. An internationally renowned author, speaker to a whole host of brands, and consultant on all things CX, product and business, Matt’s latest tome, Mastering Uncertainty, explores and advises how to tu…

1
109: A masterclass in brand health tracking with Jenni Romaniuk, Ehrenberg-Bass Institute & Author of Better Brand Health 1:02:04

1+ y ago1:02:04

1:02:04

This week, we opened wide and said 'aaaah-nd welcome back' as we once again caught Better Brand Health author, Jenni Romaniuk. Research Professor and Associate Director at that conveyer belt of marketing minds, the Ehrenberg-Bass Institute, Jenni has advised many of the world’s biggest brands and authored what’s now a trilogy of true industry bible…

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108: Meet the woman called in when one of the big consultancies fails with Lisl Macdonald, Marketer & Problem Solver 1:04:00

1+ y ago1:04:00

1:04:00

This week, we thought Phuket and sailed the Thai seas to catch marketer and problem solver, Lisl MacDonald. With over 30 years of experience in the business, Lisl cut her teeth in London with BT, Virgin, and Ogilvy, before her sense of adventure and curiosity took her to Asia to set up her own consultancy. Obsessed with interrogating ideas, she is …

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107: Game of Thrones actor, Tim Plester, on why the Red Wedding stunk & getting his role in After Life 1:33:18

1+ y ago1:33:18

1:33:18

The Lannisters send their regards this week as we catch Game of Thrones and After Life actor, Tim Plester, for a right royal chinwag. All-round stellar chap (off-screen anyway), Tim is best known for selling drugs to Ricky Gervais in Netflix’s After Life and slitting Cat Stark’s throat in Game of Thrones. But alongside his film and TV exploits, Tim…

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106: How Joe Glover built the loveliest community in marketing, The Marketing Meetup 57:15

1+ y ago57:15

57:15

This week Glover’s in the air(waves), everywhere I look around, as we catch Joe from The Marketing Meetup for a positively lovely chinwag. The kind of guy who gives marketing a good name, Joe Glover is the smile behind a growing community of marketers that’s currently 25,000 strong. At weekly events, his community hears from Oscar nominees, disable…

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105: "When will agencies understand the value of account management?!" with Faizan Ali, VMLY&R 46:45

1+ y ago46:45

46:45

This week, we took one giant leap to catch aspiring astronaut turned account manager, Faizan Ali. Currently Account Director at VMLY&R, Faizan is a loud and proud advocate for account managers worldwide. Having cut his teeth at Saatchi, JWT, and Hogarth Worldwide, he shares stellar advice on LinkedIn on how to calm storms, massage egos and help sel…

1
104: How to raise your prices with current clients (and not p**s them off in the process) with Blair Enns, Win Without Pitching 55:31

1+ y ago55:31

55:31

This week, we used a puff of smoke to catch pricing magician Blair Enns performing his favourite trick; making RFPs disappear. Founder of Win Without Pitching and Author of The Win Without Pitching Manifesto and Pricing Creativity, Blair is dead set on getting creative businesses to price their work properly, single-handedly saving those who sell i…

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103: Meet the man to thank for skippable ads on YouTube; Walter Geer III, VMLY&R HEALTH 44:23

1+ y ago44:23

44:23

This week, we put pedal to the metal and found a new top gear, a Walter Geer III. Sport-bike racer, track and field All-American, and seriously impressive fella, Walter is Chief Experience Design Officer at VMLY&R HEALTH, bridging tech, storytelling, design, and user experience to create innovative design solutions to health. Walter hits top speed …

1
102: “Culture is only as strong as the worst behaviour it tolerates” with Sara Tate, former CEO of TBWA London 59:45

1+ y ago59:45

59:45

This week, we twiddled our Poirot-Esque moustache and put our egg-shaped heads together to track down and catch ad industry titan, Sara Tate, for a chinwag. Sara is former CEO of TBWA London and, alongside Anna Vogt, penned The Rebuilders, a guide to building resilience and turning obstacles into opportunities. She talks to us on TV detectives, wor…

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101: How to practice being lucky with Andy Nairn, Lucky Generals & Author of Go Luck Yourself 56:40

1+ y ago56:40

56:40

This week, we’re up all night to get Lucky General, Andy Nairn. One of the world’s most respected brand strategists, Andy is a founder of one of the UK’s most successful agencies, Lucky Generals, and author of Go Luck Yourself. Boasting a client roster including Amazon, Virgin Atlantic and Yorkshire Tea, they’ve been shortlisted for Campaign’s Agen…

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100: Mark Ritson unleashes his devilish take on the marketing industry for our 100th episode 1:10:32

1+ y ago1:10:32

1:10:32

We laid traps of tactics before strategy to lure Mark Ritson (and Ritdad) as he was reintroduced to mainland UK to unleash his Tasmanian devilish take on the industry, for Call to Action’s 100th episode. He’s spent 25 years working as a marketing professor, has been a columnist at Marketing Week for over a decade, is a world-class speaker and has b…

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