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How do some of the smartest, most creative people use social media? And how can you use social media in alignment with your own values? Learn how with host Tracy Samantha Schmidt, who also teaches social media marketing at the University of Chicago.
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Tracy spoke with Daliah Saper, an intellectual property lawyer who also teaches Internet Law at the University of Illinois.In a rapid-fire conversation, Daliah outlined the biggest legal risks that you face when personally using social media. Questions Daliah answered include:* When you post a piece of content to a social network, what rights do yo…
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As the VP of Digital Strategy at Epsilon, it's Ian Beacraft's job to tell advertisers what technology is coming next. On Socially Authentic, he tells us what's coming next for social media. Ian also shares his personal hacks for using Twitter to keep ahead of emerging technology trends. On the show you'll learn:Why "Connection, Immersion and Cognit…
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Having managed the fourth largest Twitter account in the world, Caleb Gardner understands the pressure social media can create. But he also knows the good that social media can create, which is what keeps him going even in stressful times. On this show, you'll learn:How Caleb's team at Organizing for Action managed President Barack Obama's personal…
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A preview of our first three episodes. You'll hear:--What Caleb Gardner learned from managing President Barack Obama's Twitter account--How Epislon's Ian Beacraft says we should prepare for AI's arrival on social media--The legal risks you face when using social media, as explained by Internet law expert Daliah Saper…
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