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SoTellUs Time

Trevor Howard: Business Marketing Expert

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SoTellUs Time is a podcast for business owners and entrepreneurs wanting to learn how to grow their business from the basics all the way to the advanced from the latest technics and technologies. Together the hosts of SoTellUs Time have over 40 years of marketing experience from start ups to $100,000,000 companies. They have started several successful 7 figure companies and advised thousands of companies in 19 countries generating hundreds of millions in revenue.
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Welcome to today’s video, where we’ll dive deep into one of the biggest obstacles that sabotage business owners—distractions! In this video, we’re focusing on a mindset shift that can change the way you approach growth, revenue, and time management in your business. Today’s topic is “Focus on the River, Not the Stream.” This concept can help you st…
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In today’s video, we are diving deep into a critical topic that can make or break your business: Knowing Your Value. If you’re a business owner who constantly feels like you’re going above and beyond for your customers without seeing a fair return, this video is for you. One of the biggest profit killers in any business is failing to set clear pric…
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Welcome back to our Local SEO training series! In today's episode, we're diving into Part 3, where we'll be focusing on how to create Local SEO-friendly content. If you want your website to rank higher on Google and attract more local customers, then this is the episode for you. We’ll cover why content is crucial for your local SEO strategy, the ty…
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Welcome to "Campaign Mania," where we dive deep into the world of campaigns and how they can transform your business communications into tangible sales. If you're like most business owners, you know that regular communication with your clients and potential clients is crucial, but it often falls by the wayside as you juggle the many demands of runn…
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Welcome to today's episode where we dive into one of the most fundamental truths of business: the best businesses are built on solving problems. Whether you're an entrepreneur starting out or a seasoned business owner looking to refine your strategy, understanding how to position your business as the solution your potential customers are seeking is…
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Welcome to Part 2 of our "Master Local SEO" series! 🚀 In today's video, we dive deep into optimizing your Google Business Listing, a crucial step in boosting your local search rankings and standing out on Google Maps. In this video, you'll learn: 1. Claim and Verify Your Listing: - Why it's essential to claim and secure your Google Business Listing…
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Welcome to our latest video in our SEO Tips series: "Master Local SEO: Top Tips for Ranking Higher." We've been receiving numerous requests from our listeners asking for guidance on SEO, so we've decided to launch a series of helpful tips specifically for local businesses. Over the next few months, we'll be sharing valuable insights to help you boo…
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Today, we tackle an age-old question with a modern business twist: Which came first, the chicken or the egg? 🐣🐔 In today's episode, we dive into the ultimate debate of whether to focus on building a team first or generating business first. Join us as we share essential tips on transitioning from an owner-operator to building your dream team. Transi…
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We are halfway through the summer, and you might notice that you or your employees are lacking motivation. Don't worry; you're not alone! In this video, we'll share several effective strategies to help you and your team regain motivation and stay productive through the rest of the summer. 🔹 Key Points Covered: Understanding mid-summer motivation sl…
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In this episode, we dive deep into a critical issue faced by many business owners: turning their procrastinated tasks into emergencies for everyone else. We explore the significant impact of this behavior on employees, marketing companies, and clients, and provide actionable solutions to prevent these last-minute crises. By focusing on effective ti…
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Welcome to today's episode where we dive into the essential elements of building a strong foundation for your business. We'll explore how a well-defined vision and mission can guide your decision-making, help prioritize your focus, and bring clarity to operations, ensuring everyone in your organization shares the same mindset. Building a Strong Fou…
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Welcome to today's discussion on how to make the most out of your business's slow periods. Slow times don't have to mean stagnation. Instead, they present a unique opportunity to refine and grow your business in ways that may be challenging during busier times. In this video, we'll explore five actionable strategies to help you take advantage of th…
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Welcome to our channel! Today, we dive into a crucial topic that affects every business, especially during the sunny, relaxing summer months. With over 25 years of experience in business, we've learned that summer can be the season of distractions for both employees and business owners. But fear not! We're here to share valuable insights and strate…
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Welcome back to our business podcast, "Gut Check!" It's crazy to think that we are already in June, and half the year will be over in just a few weeks. In today’s episode, we dive into the Mid-Year Gut Check. With six months nearly gone, it’s crucial to evaluate how you’re doing on your goals, financial numbers, and tax planning. Let’s ensure your …
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Welcome back to our channel! In today's episode, we're diving into an innovative concept that can revolutionize how you approach your business and marketing strategies: the Working Vacation. Introduction: Are you tired of returning from a family vacation only to find a mountain of work waiting for you? Today, we’re going to flip the script. Instead…
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Welcome to our channel! Today, we're diving into a topic that resonates with many business owners and employees alike—business burnout. Burnout is more than just feeling tired; it's a state of chronic stress that can significantly impact productivity, mental health, and overall job satisfaction. In this video, we will explore three common scenarios…
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Welcome back to our series where we elevate your website from a static page to a dynamic engine driving your business 24/7. In today’s episode, "Website Superhero Part 2", we dive into how automation can turn your website into your best employee, tirelessly working around the clock. Join us as we explore powerful automation tools that can transform…
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Welcome to our latest episode where we explore the intricate balance between achievement and fulfillment in both business and personal spheres. Today, we delve into what it truly means to achieve and feel fulfilled, and how misunderstanding these concepts can lead to a life less satisfying. 🎯 Understanding Achievement and Fulfillment Achievements i…
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Welcome to "Business Breakthrough," your go-to series for uncovering the pivotal strategies that propel your business beyond its current limits. Are you feeling overwhelmed, running out of energy, or finding yourself stretched in too many directions? It's a common scenario for entrepreneurs who are facing the growing pains of business expansion. Of…
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Welcome to our latest podcast where we dive deep into the world of marketing to help you boost your business's profits through effective strategies and automation. Today, we're focusing on how to identify and scale profitable marketing tactics without necessarily increasing your initial budget. Understanding Your Marketing Spend First off, it’s ess…
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Welcome to today’s episode, where we delve into the often overlooked gold mine that is your existing customer base. Many businesses chase after new customers thinking that’s the primary path to business growth, but what if you could double or even triple your profits without adding a single new customer? Stick around as we unpack the marketing stra…
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In today's fast-paced business world, laying the correct foundation for your enterprise is not just a step toward success; it's a necessity for survival. In this comprehensive video, we delve into the critical importance of establishing a solid business foundation and integrating business automation to drive long-term prosperity. Our focus revolves…
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Welcome back to our channel, where we dive deep into the transformative power of technology in business. In our recent podcasts, we've been focusing on a topic that's reshaping industries: automation. Specifically, we've embarked on an exciting journey to rebuild our entire sales pipeline automation in our company. Today, we're thrilled to share ou…
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Welcome to "Through Their Eyes: Viewing Your Business from the Customer's Perspective," a deep dive into the heart of what makes businesses succeed or fail in today's market: the customer experience (CX). Often, there's a gap between what business owners believe their customer experience to be and the reality from the customer's viewpoint. This dis…
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In our fast-paced digital era, where immediacy often trumps thoughtfulness, it's increasingly common to find ourselves reacting impulsively to communications from clients or employees. This knee-jerk reaction, fueled by the instantaneity of emails, texts, and voicemails, can sometimes lead us astray, prompting responses we might later regret. The k…
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In the fast-paced world of business, it's easy to get caught up in the daily grind, focusing solely on the tasks at hand without pausing to consider the bigger picture. Yet, in doing so, we risk overlooking valuable opportunities that lie just beyond our routine activities. The story of a childcare center serves as a poignant reminder of the import…
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As business owners, we often find ourselves juggling multiple tasks, striving to make the most of our resources and time. In this quest for productivity, two terms frequently come into play: effective and efficient. While they may seem interchangeable at first glance, understanding the disparity between them is crucial for optimizing business opera…
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In today's fast-paced business landscape, staying ahead of the competition requires more than just innovative products or services—it demands efficient and streamlined operations. One avenue of innovation that businesses can invest in to achieve this is automation. Let's delve into why automation is crucial and how it can significantly benefit your…
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In the realm of marketing, setting the right expectations isn't just beneficial; it's essential. Understanding and realistically anticipating your returns is akin to navigating a ship with a reliable compass—you're much less likely to find yourself adrift, waiting for a windfall that will never arrive. This article delves into the critical importan…
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In the relentless pursuit of growth, businesses often leap into expansion without fully maximizing their existing operations. Today, we'll explore why it's crucial to optimize what you currently have before branching out. This approach not only solidifies your foundation but also ensures sustainable growth. Story 1: Expanding Territories Prematurel…
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In the bustling business world, we often find ourselves entrenched in routines and relationships that have long lost their purpose or value. It's easy to fall into the trap of doing things just because they've always been done that way, even when they no longer make sense. Today, we delve into the critical decision-making process of when to pull th…
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In the realm of business, prioritizing client needs and establishing trust are not just ethical practices but strategic imperatives for sustainable growth. Today's discussion revolves around the significance of putting clients and potential clients first, and how this approach can lead to increased revenue in the long run. Let's delve into the stor…
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In today's discussion, we delve into the critical topic of why it's imperative to cease comparing the present to the past. The year 2023 echoed with the voices of numerous business owners lamenting over how they compared the year with its predecessors. Common refrains included: "I'm only doing half the business I did in 2022." "I didn't spend a dim…
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Introduction: Suit Up for the Web-venture! Welcome to "Website Superhero!" – the podcast series where we don our capes and turn your website from a digital damsel in distress to a caped crusader of clicks! Ready to leap tall competitors in a single bound? Let's fly into the action! Brochure or Lead Gen? The Eternal Web Dilemma! Is your website a sl…
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In today's insightful episode, we explore a strategic approach to boost your profits by transforming rejected opportunities into revenue-generating successes. Throughout the business year, encountering countless "No's" from potential clients is inevitable. The question is, what can you do with those who initially turned away? How can you convert th…
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In this episode of SoTellUs Time, we delve into the dynamic realm of Artificial Intelligence (AI) and its profound impact on the business landscape. AI, an acronym for Artificial Intelligence, has become synonymous with cutting-edge technologies like ChatGPT, revolutionizing how businesses operate and manage their workload. ChatGPT, a prime example…
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In the fast-paced world of business, the phrase "Just Get Started" holds profound significance. Procrastination often stands as the biggest hurdle on the path to success, and the simple act of initiating your endeavors today can have a transformative impact on your business in the future. The immediacy of action is driven by the dynamic nature of m…
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In today's episode, we're going to explore a story that sheds light on the sometimes misunderstood relationship between online marketing efforts and overall business success. In the age of the internet, where digital marketing reigns supreme, it's easy to assume that a substantial investment in online marketing will inevitably lead to immediate and…
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As we celebrate Halloween today, have you seized the opportunity to promote any enticing specials or unleash holiday-specific marketing campaigns? The holiday season offers an ideal pretext to connect with both your loyal customers and potential ones. With Thanksgiving, Black Friday, and Christmas just around the corner, there's a wealth of marketi…
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Welcome back to the SoTellUs Time podcast, your go-to source for valuable business insights. In today's episode, we delve into the often underestimated yet crucial topic of follow-up. Why is follow-up a cornerstone of success, and how can you effectively incorporate it into your business strategies? Let's explore this art and learn how to stand out…
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As we step into the fourth quarter of the year, it's time to gear up and finish strong. This period, though laden with holidays and distractions, presents a golden opportunity to make significant strides in your business. In this article, we'll provide you with three essential tips to help you navigate the challenges and emerge victorious in your y…
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Today, we're going to explore a fundamental aspect of running a successful business: investing in it. There are numerous ways to invest in your business, and each one plays a vital role in its growth and sustainability. Whether you're a budding entrepreneur or an established business owner, this roadmap will help you navigate the path to success. I…
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In the fast-paced world of entrepreneurship, where startups bloom and wither like flowers in a spring breeze, the dream is not just to succeed but to build something that stands the test of time. In today's episode, we are going to share seven invaluable tips to help you construct a business that not only survives but thrives for decades to come. 1…
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In the fast-paced and ever-evolving world of business, the key to success often lies in simplifying processes across various departments, be it marketing, sales, or operations. Today, we will delve into the significance of streamlining your company's processes and share a real-life client experience that highlights the transformative impact of simp…
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In today's fiercely competitive business landscape, customer acquisition is a top priority for companies across the globe. However, while gaining new customers is essential, it's equally vital to focus on retaining and nurturing your existing customer base. This is where the concept of Customer Lifetime Value (CLV) comes into play, as it highlights…
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In the fast-paced realm of business, the desire for perfection can often become a double-edged sword. While aiming for flawless marketing strategies is commendable, there's a fine line between meticulous planning and letting it impede progress. The truth is, sometimes it's more advantageous to take action rather than wait for perfection. This princ…
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In the dynamic world of entrepreneurship, the line between a thriving business and an expensive hobby can sometimes be thinner than one might imagine. It's a common scenario – a venture that appears successful on the surface, yet lacks a fundamental understanding of its financial health. This underlines the crucial necessity of knowing your numbers…
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In today's fast-paced and dynamic business landscape, the concept of building a business to sell has gained significant traction. While the idea might initially seem counterintuitive, there are compelling reasons to structure your enterprise with an eye towards potential sale, even if selling it isn't part of your immediate plan. This strategic app…
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In the dynamic landscape of modern commerce, businesses are often categorized based on their revenue generation models. Two prominent categories emerge: those without a recurring revenue program, and those with a recurring revenue stream derived from a single source. Each model has its own unique advantages and challenges, reflecting the diverse st…
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Troy and his team have witnessed a prevailing sentiment among thousands of businesses - July was nothing short of challenging. As they work with various companies across different industries, they have observed a recurring theme that plagued entrepreneurs and marketers alike: the July slump. This unexpected downturn has led many to react impulsivel…
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