The Business of Story helps sales and marketing leaders excel through the stories they tell. Hosted by Park Howell, known as The World's Most Industrious Storyteller, this popular weekly show is ranked among the top 10% of downloaded podcasts internationally and is the #1 Business Storytelling Podcast according to Feedspot. #StoryOn!
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Welcome to 'Who Cares About My Story?'. A podcast by Reme Mancera on the impact of sharing your Personal Brand Story on your business. Conversations about the benefits and also the behind-the scenes challenges you face in deciding which parts to highlight, without oversharing or pretending to be someone else. Reme Mancera is a strategist specializing in Personal Brand Story who guides course creators, coaches and service providers who are navigating a transition in their business. It's time ...
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#482: How to Tell Your Purpose-Driven Brand Story
54:22
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Dave Keil, Founder of Franchise for Good, shares how to create your purpose-driven brand story and why it's important for the growth of you company and the balance in your life. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business com…
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#481: Five Stories of Major “Aha!” Moments in Vet. Med. That Heal and Inspire
38:09
38:09
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Caring small animal veterinaries and practitioners share their stories on the highs and lows of vet med and how every difficult situation can lead to rewarding outcomes for the pet and their loving owner. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that a…
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013 | Hannah Dixon: Opening up about mistakes to build a stronger community
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Our guest today is Hannah Dixon, a Virtual Assistant and Freelancer Coach, recruiter, and the founder of Digital Nomad Kit. Hannah has trained over 30,000 people to start and thrive their online businesses. Fun fact: I was one of them! As a recruiter, she’s really good at connecting great global talent with great opportunities. In this episode, Han…
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#480: How to Ignite Business Growth With AI-Driven Personalized Storytelling
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David Edelman, an executive advisor and senior lecturer at Harvard Business School, and former CMO of Aetna. He is the co-author of Personalized: Customer Strategy in the Age of AI, shares how companies investing in artificial intelligence for greater customer personalization will outperform organizations merely trying to cut costs with AI. Improve…
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#479: How to Craft Effective Leadership Narratives Using the S.O.A.R. Story Structure
56:56
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Paul Morton, founder of the Practical Leadership Academy and host of the Practical Leadership podcast, shares how to use storytelling to increase the impact of your servant leadership with his S.O.A.R. storytelling strategy. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrat…
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012 | Kim Gross: Overcoming fear of rejection when telling your story
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Have you ever let the fear of rejection hold you back from sharing more about yourself in your business? Then today's episode is a must-listen for you. Our guest is Kim Gross, a life coach and motivational speaker who hosts the podcast 'Masks Off For People-Pleasers and Perfectionists'. Kim helps people find out exactly who they are behind their ma…
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#478: How a Popular College Football Analyst Became an Emmy-Winning Storyteller
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Yogi Roth, Emmy Award-Winning Filmmaker, College Football Analyst & Author, and host of the Y-Option podcast shares how he accelerated his career in college football as a storyteller on the PAC-12 Network and other mediums. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrati…
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#477: Learn the C.R.E.A.T.E. Process to Reframe Your Story Into a Powerful Brand
46:58
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Joy Spencer, founder of Reframe to Create and podcast host, shares how to use her proven C.R.E.A.T.E process to identify your unique gifts and share that story with the world to grow your personal and professional brand. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative …
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011 | Vittoria Daelli: Sharing your story as a marketer and disability advocate
56:59
56:59
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Our guest today is Vittoria Daelli, a funnel marketer who specializes in launch management. She turns offers into unforgettable experiences and transforms her clients' ideas into powerful launches. She is also a disability advocate who uses her story and her work to educate others on how to treat people with disabilities. She has a speech impairmen…
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#476: How to Build Community and Collaboration Through the Stories You Tell
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Jenny Poon, CEO & Founder of HUUB and CO+HOOTS, empowers entrepreneurs, especially those from underrepresented communities, to overcome barriers and seize the opportunities they deserve. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential bus…
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#475: 3 Ways to Find Your Funny in Your Business Storytelling
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53:06
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Marta Ravin, founder of Marta Ravin Productions, shows you how to embrace your unique sense of humor and not be afraid to use it at work with colleagues, clients and leading your teams. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential busi…
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010 | Tara McEwen: Trusting your intuition to tell your story
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Today's guest is Tara McEwen, an award-winning producer (The Marilyn Denis Show), speaker, and founder of McEwen Media. Tara has had an incredible journey from working in TV production for over 20 years to creating her own company where she helps solopreneurs and thought leaders elevate their brands. In this episode, Tara shares her transition from…
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#474: How to Create a Customer-Centric, Go-To-Market Strategy With Your Brand Storytelling
56:29
56:29
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Phillip Swan, Managing Partner at Pi Partners and CRO at LingoAid, shares how to Create a Customer-Centric Go-To-Market Strategy With Your Brand Storytelling Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built.…
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#473: Why Building Trust With Your Storytelling is the Best Medicine
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Dr. Jessica Vogelsang, Chief Medical Officer at the American Animal Hospital Association (AAHA) and author of All Dogs Go to Kevin, shares how she uses storytelling to demonstrate empathy and build trust with pet owners for the best outcomes for their cherished pets. Improve your storytelling immediately with my The ABTs of Agile Communications™ qu…
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009 | Tamay Shannon: Using your story to find your audience fit
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Today’s guest is Tamay Shannon, a Digital Marketing Strategist with over a decade of experience. At W2S Marketing, she specializes in using social media to boost business success. In this episode, she explains how sharing her story has been a way to make her business reflect who she is while allowing people to see if they are a good match. She also…
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#472: What’s the Point in Telling Your Story?
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50:04
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Francisco Mahfuz, National Champion Speaker and Storytelling Coach, shares how experts and leaders can become more interesting than Netflix. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy o…
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#471: How to Make Your Stories Stronger by Calculating Your “But-to-And” Ratio
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Randy Olson, the founder of the ABT (And, But, Therefore) narrative framework, shares how to calculate your But-to-And ratio to make your long-form communications way more compelling like the best leaders and speakers do. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative…
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008 | Linnet Nyawara: Overcoming cultural taboos when sharing your story
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Our guest today is Linnet Nyawara, a breakup and divorce coach, a devoted mother and a certified life coach with a passion for guiding individuals through life's challenges. As a mentor, speaker and facilitator, she also collaborates with organizations like Gamblhers where she advocates for mental health and recovery. And the This Girl community, w…
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#470: How to Make Your Complex Sales Simple by Exploding the View
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57:16
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Pleasant Middelhof, Chief Operating Officer at Operator.ai, shares how to turn complexity into simplicity by exploding the view to its most important parts and then selling to solve those problems. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all infl…
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#469: Story-Doing: How to Blow Away Your Customers with a Multi-Sensory Journey
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Samantha Hardcastle, founder and creative director of The Storied Experience, shares how to create epic experiences that your customers will share with their friends and family. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business com…
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007 | Ilaria Sambi: Communicating your story authentically as an introvert
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Today’s guest is Ilaria Sambi, a ThriveCart specialist who creates systems, funnels & automations to help introvert business owners sell more without being loud or being online all the time. During our conversation, she recalls some bold moves like relocating to a new country and pivoting her career multiple times. She moved from Italy to the UK fo…
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#468: How to Deliver More Powerful Testimonials Using Audio Storytelling
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51:27
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Traci DeForge , Founder of Produce Your Podcast, shares how to use storytelling with your testimonials to grow your brand. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built. Grab your copy of The Narrative Gy…
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#467: How to Find and Share Your Brand’s Unique Qualities in Your Storytelling
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46:19
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Barry LaBov, Founder, President, and CEO of LABOV Marketing Communications and Training, shows you how to discover and celebrate your brand's unique qualities through the stories you tell. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential b…
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006 | Sarah Jane Burt: Finding your true voice by sharing your story
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Today’s guest is Sarah Jane Burt, a Content Strategist and Copywriter with more than 12 years of experience working with big and small brands. From multi-billion-dollar tech companies like IBM to executive leadership coaches and even an international churro franchise, she has written content for over 300 businesses. She uses ethical marketing to he…
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#466: The Secret to Six-Second Video Storytelling
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Rain Bennett, author of Six Second Stories and host of The Storytelling Lab podcast, share how to use six-second stories to maximize your impact with video storytelling to grow your brand and business. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all …
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#465: The 3 Keys to Engaging Your Audience With Your Learning Content
53:15
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Celisa Steele, Co-Founder and Managing Director of Tagoras, a training firm to show you how to maximize learning engagement in continuing education & professional development that helps organizations in the business of lifelong learning, professional development, and continuing education improve their reach, revenue, and impact. Improve your storyt…
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#464: The Storytelling Animal: How Stories Make Us Human
37:53
37:53
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Johnathan Gottschall, award-winning author of The Storytelling Animal: How Stories Make Us Human, discusses how you can hack through the noise and hook the hearts of your audience by using the primal technology of storytelling. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile nar…
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#463: How to Use Your Personal Brand Story as a Superpower
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Cheryl Hunter, TV host and media personality, has been featured worldwide by major media outlets including People Magazine, Dr. Phil, NBC News, Dr. Oz, CNN, Fox, PBS and more. Cheryl believes in the potential that the right message can change the world and shows you how to use your brand story as a superpower. Improve your storytelling immediately …
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005 | Faith Lee: Sharing genuine stories to foster trust and loyalty
43:09
43:09
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Today’s guest is Faith Lee, an online business coach and the owner of FaithsBizAcademy.com. Through her courses, she has taught more than 12,000 aspiring online entrepreneurs how to build a profitable business selling easy-to-create digital products. She shares with us her journey to becoming a successful entrepreneur while maintaining her role as …
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#462: How to Replace Mind-Numbing Business Rhetoric With Inspiring Storytelling
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Robert McKee, legendary Hollywood Screenwriting Coach, Story Consultant and author of Storynomics: Story-Driven Marketing in the Post-Advertising World, shows you how to use storytelling in your business-to-business communications to excite audiences and move them to action. Improve your storytelling immediately with my The ABTs of Agile Communicat…
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