Best Twelve17 Media Podcasts (2024)

1
The Challenge of Investing and the Court Ruling Against “Fearless Fund” 59:18

1M ago59:18

59:18

In this episode we delve into the financial hurdles facing small CPG brands, especially when it comes to raising funds. Navigating the funding landscape is tough, and it gets even tougher due to the government barring grants to Black women entrepreneurs via The Fearless Fund. We discuss these challenges openly, sharing personal experiences and the …

1
Building and Leveraging Your Personal Brand Authority as a CPG Brand Owner 1:01:23

2M ago1:01:23

1:01:23

Join us as we discuss building and leveraging your personal brand authority as a CPG owner. We’re talking about stepping into the public light, doing public speaking events, networking, and recognizing when you’re ready to elevate your personal profile as a CEO. Plus, we emphasize the importance of authenticity—keeping your brand as real as you are…

1
Burnout to Bailout: Navigating the Stress of Running a Full-time CPG Brand 1:01:38

2M ago1:01:38

1:01:38

In this episode, we get real about the burnout that hits hard when you're hustling to grow your CPG brand. We're sharing our personal stories of burnout struggles and how we bounced back. Plus, we've got practical tips to help you recognize, manage, and prevent burnout while keeping your business thriving. Tune in for an honest and supportive chat …

1
Avoiding PR Nightmares: How to Handle Difficult Customers With Emotional Intelligence 49:43

3M ago49:43

49:43

In this episode we discuss how to handle customer service for your CPG brand, while remaining self-aware and using emotional intelligence to navigate conflicts with difficult customers. We're sharing our tips and personal stories to help you maintain your authenticity and professionalism. Tune in for a fun and insightful chat on balancing business …

1
Surviving Retail - The Truth Behind Big Box Retail Stores 1:17:57

3M ago1:17:57

1:17:57

In this episode, share our real experiences about getting into and operating within retail, personal horror stories, giving tough advice to people who want to go into retail, and questioning the business practices of big box retail brands. This is real talk about how we are surviving retail.By Twelve17 Media

1
Power of the Pivot: How to Pivot Your CPG Brand Direction on Purpose 52:55

4M ago52:55

52:55

Are you pivoting under pressure or pivoting on purpose? In this episode, we dive head-first into the transformative power of the pivot when it comes to operating, growing, and scaling your CPG brand, while still maintaining healthy self-care. Through candid discussions and personal stories, we uncover the risks and rewards involved in making strate…

1
Our Insider Stories from Shark Tank, Good Morning America & Tabitha Brown 1:12:05

4M ago1:12:05

1:12:05

Tune in for an exclusive behind-the-scenes episode where we spill the tea on national exposure for your CPG brand. We share our firsthand experiences of how appearances on Shark Tank and Good Morning America impacted our businesses, offering insider insights on how to prepare for these opportunities. From the nerve-wracking pitches to the whirlwind…

1
The Truth About Influencer vs. Content Creator Marketing For CPG Brands 1:08:20

4M ago1:08:20

1:08:20

Join us for an eye-opening episode where we delve into the world of influencer marketing. We dish out the real talk on leveraging influencers, navigating the slippery slope, and the good and bad sides of this marketing strategy for your CPG brand. With candid insights from our own experiences, we reveal how we've utilized influencers in the past to…

1
Behind the Brand: How We Went From Our Kitchen to Million Dollar CPG Success 56:58

5M ago56:58

56:58

Join us for a candid chat about the beginnings of how we started our national CPG companies—Vicky Cakes and Yum Crumbs. We talk about how we both started with our spouses, hustling through bootstrapping, overcoming imposter syndrome, and a lot more juicy details of our CPG journey. After hearing our stories, you’ll feel motivated, inspired and read…

1
From Fans to Friends: How We Met and Why We Started a Podcast 57:22

5M ago57:22

57:22

In our debut episode, hear what the show is all about and how we became fast friends. We spill the tea on our friendship-turned-business partnership; and uncover a few secrets to maintaining our sanity in this crazy CPG industry. We also share a few of the ins and outs of our journey – the good, the bad, and the downright hilarious. From swapping f…

1
5 Money Lessons I Learned After Losing My Graphic Design Job 15:45

6M ago15:45

15:45

Let's dive into the reality of making money as a designer. Passion drives us, but bills demand us, especially during unexpected setbacks. Picture this: me losing my high-paying, full-time Creative Director job just 4 days after my daughter's birth! Scary, right? Well, that happened to me. In this episode, I reveal 5 invaluable money lessons I learn…

1
10 Deadly Website Mistakes (And How to Fix Them) 21:51

6M ago21:51

21:51

Are you making these deadly mistakes on your website that are driving away your customers and clients? If you're not sure, then this episode is for you. Today I'm pulling back the curtain to expose these deadly mistakes that are costing you money and driving away potential customers. And, I'll also tell you how to fix each one so that you can make …

1
Design Career Timeline (My Story) 8:22

6M ago8:22

8:22

I break down my 14-year career journey, and how much money I earned at each design job. CHAPTERS 0:00 - How I got started 1:38 - Breakdown of each job 6:12 - Tips for working design jobs 7:04 - What you need to succeed as a designer 7:43 - Final thoughts This podcast is a production of Twelve17 Media.…

1
Make $150k/Yr With Web Design in 2024 18:42

7M ago18:42

18:42

What if I told you there's a secret sauce to making money as a web designer and having WEALTH? …that you never have to stress over paying your bills or finding your next client. In this episode, uncover my 8 EXPLOSIVE money-making strategies for web designers that’ll lead to a long profitable career. Learn from a fellow designer who's been there an…

1
Make $125k/Year With Graphic Design 24:58

7M ago24:58

24:58

Wanna make 6 figures as a graphic designer? In this video I break down the entire framework. For free. On this show I teach you the art and business of GETTING THE BAG as a designer. There’s a lot of money out there, but you just gotta know how to position yourself to win. Watch this episode and learn my top 5 ways to earn 6 figures as a graphic de…

1
How to Start a Personal Brand in 2024 (The 4 Ps) 17:32

7M ago17:32

17:32

Building a personal brand as a graphic designer is CRUCIAL in 2024. This episode dives deep into the world of personal branding with "The 4 Ps." Think of it as your brand's secret recipe – Product, Process, Position, and Presentation. I'll walk you through each step of defining your products & services, nailing down your business processes, craftin…

1
Your Website Sucks (Here's How to Fix It) 14:30

7M ago14:30

14:30

Your website ain't just a bunch of pixels and code–it's the front door of your business and it's gotta be on point! In this episode, I discuss how a bad website design will harm your personal brand, business and reputation. I also talk about if you still need a website, the importance of staying current with web design trends, the challenges posed …

1
EP35 - 9 Basic Steps to Start Any Business (Part 3) 9:32

2+ y ago9:32

9:32

I'm the self-proclaimed "King of Startups", and I'm going to use my 12-years of experience starting and growing multiple 6-figure companies from the ground up, to hip you to the game of business. With my straight-talk approach, I'll teach you the 9 steps to start your business, including honing your vision, choosing the right business structure, ge…

1
EP36 - 9 Basic Steps to Start Any Business (Part 4) 14:51

2+ y ago14:51

14:51

I'm the self-proclaimed "King of Startups", and I'm going to use my 12-years of experience starting and growing multiple 6-figure companies from the ground up, to hip you to the game of business. With my straight-talk approach, I'll teach you the 9 steps to start your business, including honing your vision, choosing the right business structure, ge…

1
EP33 - 9 Basic Steps to Start a Business (Part 1) 11:14

2+ y ago11:14

11:14

I'm the self-proclaimed "King of Startups", and I'm going to use my 12-years of experience starting and growing multiple 6-figure companies from the ground up, to hip you to the game of business. With my straight-talk approach, I'll teach you the 9 steps to start your business, including honing your vision, choosing the right business structure, ge…

1
EP34 - 9 Basic Steps to Start a Business (Part 2) 12:05

2+ y ago12:05

12:05

I'm the self-proclaimed "King of Startups", and I'm going to use my 12-years of experience starting and growing multiple 6-figure companies from the ground up, to hip you to the game of business. With my straight-talk approach, I'll teach you the 9 steps to start your business, including honing your vision, choosing the right business structure, ge…

1
EP32 - Why You Need to Start a Business RIGHT NOW (+ new series) 12:04

2+ y ago12:04

12:04

4.4 million new businesses were created in the US in 2020 and half a million created in January 2021 alone. Now is the perfect time for you to get in on this small business boom and take control of your income and future! And, in today's episode I'm gonna give you the motivation that you need to take that leap of faith. Plus, I'm starting a new epi…

1
EP30 - How to Craft a Powerful Story For Your Personal Brand - Part 1 7:46

3y ago7:46

7:46

Whether you’re a coach, influencer, CEO, small business owner, e-commerce product owner, creator, or marketer, you have a story tell and an audience waiting to hear it. But, how do you tell it in a way so people actually care? I'm gonna teach you how to clarify your personal brand message, identify the problems you solve for your customers, and pos…

1
EP31 - How to Craft a Powerful Story For Your Personal Brand - Part 2 11:56

3y ago11:56

11:56

Whether you’re a coach, influencer, CEO, small business owner, e-commerce product owner, creator, or marketer, you have a story tell and an audience waiting to hear it. But, how do you tell it in a way so people actually care? I'm gonna teach you how to clarify your personal brand message, identify the problems you solve for your customers, and pos…

1
EP29 - 4 Things to Do After You Launch Your Website 12:44

3y ago12:44

12:44

Well, congratulations! You’ve launched a brand new website. But, the work isn’t done yet. In this episode I'm giving you the 4 important things you must do in order for your website to stand the test of time, have peak performance, and give you a return on your investment.By Cortney Sargent

1
EP26 - 9 Little-Known Things You Should Know Before Getting a Website Designed - Part 1 8:44

3y ago8:44

8:44

These little-known, but simple, things will give you insight into the website design industry, process, and best practices for your next web project. I'm also letting you in on a few secrets other web designers will never tell you. Download the free companion pdf guide here: https://bit.ly/2Zu2K0T Episode Outline: 1:34 - #1: You need website hostin…

1
EP27 - 9 Little-Known Things You Should Know Before Getting a Website Designed - Part 2 14:50

3y ago14:50

14:50

These little-known, but simple, things will give you insight into the website design industry, process, and best practices for your next web project. I'm also letting you in on a few secrets other web designers will never tell you. Download the free companion pdf guide here: https://bit.ly/2Zu2K0T Episode Outline: 1:03 - #4: Have an idea of how muc…

1
EP28 - 9 Little-Known Things You Should Know Before Getting a Website Designed - Part 3 17:21

3y ago17:21

17:21

These little-known, but simple, things will give you insight into the website design industry, process, and best practices for your next web project. I'm also letting you in on a few secrets other web designers will never tell you. Download the free companion pdf guide here: https://bit.ly/2Zu2K0T Episode Outline: 1:03 - #7: All website designers a…

1
EP25 - Storytime: Lack of Preparation Will Never Be Rewarded 13:09

3y ago13:09

13:09

A brief summary of this episodeBy Cortney Sargent

1
EP24 - Entrepreneurship vs Leadership - Which Is More Important 13:53

3y ago13:53

13:53

Which is more important? Being an entrepreneur or being a leader? It’s not a trick question, but it kinda is. Entrepreneurship requires a different set of skills than being a leader. Being a leader requires a different kind of mindset and approach than being an entrepreneur. Almost anyone can call themselves an entrepreneur, but can anyone call the…

1
EP23 - Storytime: 5 Lessons I Learned From Being Laid Off Three Days After My Daughter Was Born 11:27

3y ago11:27

11:27

In 2017, my daughter Clarie was born on September 11, and on September 17, I was laid off from my job! In today's storytime, I tell you all about what happened.By Cortney Sargent

1
EP22 - The Ultimate Guide to the Website Design Process - Part 5 11:16

3y ago11:16

11:16

In this 5-part series, I give you a go through my in-depth handbook on having your website created. I'm talking about everything from budget, finding a designer, hosting, domains, process, and literally everything in between. Take notes and let's dive inBy Cortney Sargent

1
EP21 - The Ultimate Guide to the Website Design Process - Part 4 10:33

3y ago10:33

10:33

In this 5-part series, I give you a go through my in-depth handbook on having your website created. I'm talking about everything from budget, finding a designer, hosting, domains, process, and literally everything in between. Take notes and let's dive inBy Cortney Sargent

1
EP20 - The Ultimate Guide to the Website Design Process - Part 3 10:55

3y ago10:55

10:55

In this 5-part series, I give you a go through my in-depth handbook on having your website created. I'm talking about everything from budget, finding a designer, hosting, domains, process, and literally everything in between. Take notes and let's dive inBy Cortney Sargent

1
EP19 - The Ultimate Guide to the Website Design Process - Part 2 9:58

3y ago9:58

9:58

In this 5-part series, I give you a go through my in-depth handbook on having your website created. I'm talking about everything from budget, finding a designer, hosting, domains, process, and literally everything in between. Take notes and let's dive in.By Cortney Sargent

1
EP18 - The Ultimate Guide to the Website Design Process - Part 1 8:22

3y ago8:22

8:22

In this 5-part series, I give you a go through my in-depth handbook on having your website created. I'm talking about everything from budget, finding a designer, hosting, domains, process, and literally everything in between. Take notes and let's dive inBy Cortney Sargent

1
EP17 - Storytime: Personal Branding Changed My Life 10:21

3y ago10:21

10:21

Listen to this episode to hear how I became a personal brand changed my life forever, and how it can change yours as well! It is the secret to success! After I embraced my personal brand, I went on to exponentially grow my business, double my income, and become more known, liked, and trusted.By Cortney Sargent

1
EP16 - How To Create A Personal Elevator Pitch 14:16

3y ago14:16

14:16

I’m gonna teach you how to write 3 different types of elevator pitches so you can confidently and intelligently speak about your brand and business to anyone and everyone, in any situation. Download the free companion workbook here: http://bit.ly/2wGk8hPBy Cortney Sargent

1
EP15 - No One Gives a F**GE About the Name of Your Company 9:29

3y ago9:29

9:29

If you're a personal brand, the name of your company is much less important than your personal mission to make an impact with your personal brand. In this episode, I talk about WHY your company name is irrelevant when you're a personal brand. Enjoy and subscribe!By Cortney Sargent

1
EP14 - The Best Way to Build a Personal Brand - Part 3 6:05

3y ago6:05

6:05

If you've been looking for the key to success, look no further because SELF-AWARENESS is it! In this episode, I share 3 self-awareness exercises that will help you identify what makes you unique, help you learn what your peers truly think about your brand, and ultimately empower you to become a better entrepreneur, personal brand, and more importan…

1
EP13 - The Best Way to Build a Personal Brand - Part 2 7:51

3y ago7:51

7:51

If you've been looking for the key to success, look no further because SELF-AWARENESS is it! In this episode, I share 3 self-awareness exercises that will help you identify what makes you unique, help you learn what your peers truly think about your brand, and ultimately empower you to become a better entrepreneur, personal brand, and more importan…

1
EP12 - The Best Way to Build a Personal Brand - Part 1 7:04

3y ago7:04

7:04

If you've been looking for the key to success, look no further because SELF-AWARENESS is it! In this episode, I share 3 self-awareness exercises that will help you identify what makes you unique, help you learn what your peers truly think about your brand, and ultimately empower you to become a better entrepreneur, personal brand, and more importan…

1
EP11 - The Welcome Back Episode (Sorry I've Been Gone) 10:20

3y ago10:20

10:20

Okay, yes... I haven't recorded an episode since January--and I'm sorry!! Listen to this episode to find out what caused me to temporarily stop recording the podcast. But, nevertheless, let's get back into All About the Brand!By Cortney Sargent

1
EP10 - Storytime!! How I Became an Award-winning Graphic Designer Without a Degree 10:35

3+ y ago10:35

10:35

In this episode, I tell you how I started my career in graphic design, web design and branding. I went from simply wanting to help out at my church to owning my own design business to winning awards and building Fortune 500 websites—all without a degree. Please enjoy and subscribe!By Cortney Sargent

1
EP09 - What Is An Entrepreneur + 4 Types of Entrepreneurs 8:42

3+ y ago8:42

8:42

In this episode, I’m talking about what it REALLY means to be an entrepreneur. If you think being an entrepreneur is all about glamour, being your own boss, balling out of control, and waking up whenever you want, you're off to a bad start. Real entrepreneurs don't fall in love with the IDEA of business; they fall in love with the opportunity to ma…

1
EP08 - 6 Website Design Dos and Don'ts 10:48

3+ y ago10:48

10:48

The beginning of the year is a great time to spruce up your website. In this episode, I outline some things that you should and downright should NOT do to your new or refreshed website. Enjoy and subscribe. Episode Outline: 0:00 - Intro 1:16 - #1: DO 2:12 - #2: DON'T 3:48 - #3: DO 4:45 - #4: DON'T 6:28 - #5: DO 7:55 - #6: DON'T…

1
EP07 - How to Reinvent Yourself in 2021 (4 Phases of Personal Branding) 13:03

3+ y ago13:03

13:03

In this episode, I break down the 4 phases of how to reinvent yourself and start a business using your personal brand. Whether you want to completely change your personal brand or make the transition from a traditional career to entrepreneurship, this episode will get your wheels turning and give you tons of tips and advice! Enjoy and subscribe! Ep…

1
EP06 - 4 Steps to a Powerful Personal Brand 8:36

3+ y ago8:36

8:36

I’m giving you 4 steps to build a powerful personal brand. This is for you if you want to use your expertise to build a personal brand or start a business, or if you already have a personal brand that you want to take to the next level and do it the right way. You can even use these 4 steps to reinvent yourself and start over. Enjoy and subscribe. …

1
EP05 - 3 Rs of Building a Dedicated Audience For Your Personal Brand 10:50

3+ y ago10:50

10:50

In this episode, I'm going to give you some strategies on how to build a dedicated audience for your personal brand. You have a message. You have something to say. Something that only you can say, the way you say it. And, there is a specific group of people who have been earmarked by destiny to listen to your message. They're waiting to hear from y…

1
EP04 - Storytime!! My Personal Story & Journey to Become The People's Entrepreneur 11:24

3+ y ago11:24

11:24

In this episode, you get to know me! I tell you my whole story of how I met my wife, our miscarriage, relocation to Texas, becoming an author, radio host, award-winning designer, and Co-Founder of Vicky Cakes–a CPG pancake mix company.By Cortney Sargent

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