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“Real Talk Real Results” podcast is a podcast focused on guiding B2B marketers through the everyday challenges of building strategies, leading teams, and achieving tangible results. Nothing sugar coated here, these are real experts discussing realistic solutions. In the dynamic landscape of B2B marketing, many follow, but few lead. The “Real Talk Real Results” is your Marketing North Star amidst the noise of everyday business conversations.
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Understanding The Complex Role of Marketing in Operations Management
36:29
36:29
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36:29
Marketing plays a huge but sometimes misunderstood role in scale and change management. Given third-party platforms, agencies, contractors, and a wide range of marketing tools (not to mention ads, content, and email), few teams can scale as effectively as marketing can—but only when it’s done right. That’s why we met with Annette Reed to dive deep …
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Field Marketing & Demand Generation in a Post-Covid World
25:45
25:45
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25:45
This episode of the Real Talk Real Results podcast discusses the impact of Field Marketing across the demand funnel including events, ABM, customer engagement, and Partner Marketing. You’ll gain insight into how to build the right event strategy, structure campaigns for prospects vs customers, and think about customer engagement as your competitive…
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1
ABM Strategy: Preventing a Watered-Down Approach
34:53
34:53
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34:53
This episode of the Real Talk Real Results podcast demystifies the common misconceptions of Account-Based Marketing (ABM), how to know if ABM would benefit you, and what you need to consider before running your next successful ABM campaign (including attribution). Don’t miss our host, Rita Matuzic, and our guest, Colby Wren, as they give you the ul…
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How B2B Marketers Survive the Shifting Economy
25:15
25:15
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25:15
In this episode, Ram and Rita discuss the challenges and real problems of how budget is shaping Marketing strategies while dealing with layoffs. Marketers are asked to do more with less, but Ram is seeing first-hand how Marketers are rising to the occasion to meet their annual goals with less budget. One of the biggest shifts showing significant RO…
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