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This show is for you if you are searching for podcasting tips, how to podcast, and answers to podcasting questions such as: - How do I start a podcast without feeling overwhelmed? - What equipment do I need? - Is there an easy way to start a podcast? - How do I get my podcast on Apple Podcasts? - How do I get my podcast on Spotify? - How do I promote my podcast? - What should I podcast about? - And so much more… Welcome to "The Lazy Girl’s Guide to Podcasting," your go-to podcast for bite-si ...
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The Confident CEO Podcast is for ambitious women who want to create a successful business that impacts their lives in a positive way each and every day. I'm Verity Sangan, a podcast launch strategist and entrepreneur who will help you launch your podcast with ease. This is the podcast which will take you behind the scenes of creating, building and scaling your online business. We focus on the business topics that matter; we demystify the seemingly complex, and we share the behind-the-scenes ...
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Empower Your Solo Journey with Expert Insights and Supportive Community Being a solopreneur doesn't mean you're alone! Welcome to Showing Up Solo, where we believe in the power of shared knowledge to fuel your solo success. As a community of passionate solopreneurs, we're here to guide you through every step of your marketing journey. Tune in every other Wednesday for easy-to-implement advice, enlightening conversations with guest experts, and yes, plenty of food analogies to make learning e ...
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What does launching look like? And what does it involve? What is the difference between a Live and Evergreen launch? This week Hannah is joined by Fabiola Giordani, Marketing Consultant and Business Strategist. Fabiola works with female entrepreneurs who have poured their heart into creating a killer course or group program, but the sales just aren…
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It's safe to say that as a podcaster, marketing your podcast probably takes up most of your time. And the thought of effectively promoting your podcast via email marketing might just sound a step too far. So, in this episode, we're joined by Sarah Hopkinson from CopyHop to discuss the importance of building an email list to promote your podcast, ho…
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In this episode, I explore the idea of interviewing your competitors on your podcast. When considering this, it's important to differentiate between general competitors and direct competitors. General competitors simply exist in your broader niche and can provide additional perspectives to conversations. Direct competitors target the exact same aud…
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Transitioning from corporate to solopreneur, overcoming mindset roadblocks, setting your own business terms and coming to terms with “You are Enough.” Hannah chats with Ally Stone, founder of The Inspired Leader. Ally has been a leader in the hospitality industry for over 15 years and has mastered a deep understanding of what it means to be truly c…
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In this episode, I am going to answer one of my most asked questions: How much time do I need to podcast? So this episode will answer that question and also give you some podcasting tips for your own process for running your podcast efficiently. When researching an episode, I spend a maximum of 30 minutes gathering accurate information. My solo epi…
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I want to provide you with a detailed breakdown of how much it really costs me to start and run my podcast, The Lazy Girl's Guide to Podcasting. This episode is honest, and it's gritty. And it's something that not enough podcasters are covering or being honest about. I'm going to be completely transparent and break down every expense - from softwar…
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In this week’s episode, Hannah is joined by Leanne Calderwood, LinkedIn and Personal Branding Trainer. Just before attending the Chic Summit 2024, Hannah and Leanne squeezed in some time to record this incredible episode for you! They dive into the role of live events and the benefits they offer to building your personal brand and engaging with you…
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Do you experiment enough with your podcast? In this episode, I am joined by Adam from Podcasting Business School to discuss the importance of experimenting more with your podcast. I know it can be scary to try new things, worried you might lose listeners. But be brave - what's the worst that could happen? The worst-case scenario is that your listen…
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Are you ever hit with shiny object syndrome when it comes to podcasting tech? You know what I mean; you see (or hear) someone talking about another piece of podcasting tech, and you're convinced that switching to something new will propel your podcast forward. But is the grass always greener on the other side? It's a common struggle of podcasters; …
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In this week’s episode, Hannah is joined by Denise Stancombe, Online Business Manager/Business Mentor. As a dedicated Online Business Manager/Business Mentor, Denise is on a mission to empower women in the entrepreneurial realm. Her membership, Girl Boss Clubhouse, is aimed at women who want to start their own business but don’t know where to start…
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I know first-hand how tough it can be to land on the perfect name for your podcast. So if you're struggling to name your new podcast, or wondering if you should rename your existing show, I want to share three crucial podcasting tips to consider: First, ensure your title targets keywords your audience is actually searching for. You want your podcas…
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Josiah and Travis from Print on Demand Cast join us in this episode to discuss common mistakes in the print-on-demand industry, particularly for podcasters using print-on-demand for their podcasting merch. They share their top podcasting tips for starting print-on-demand services for podcast merchandise and explore different types of print-on-deman…
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In this episode of The Lazy Girl's Guide to Podcasting, I'm joined by Travis and Josiah from Print on Demand Cast to discuss creating merchandise for your podcast using print-on-demand services. They provide practical podcasting tips on getting started with print-on-demand, deciding what products to sell, designing effective merch, avoiding common …
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In this week's Tech Thursday episode, I'm talking all about taking short snippets from your podcast episodes and repurposing them as promotional videos for social media, such as Instagram Reels and TikTok. I'll highlight some useful features in Riverside FM, like their Magic Clips tool that automatically selects clips from your episodes that could …
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Welcome to a special panel episode of Showing Up Solo where Hannah talks with Anthony Franzese, Verity Sangan and Lucy Howell about navigating parenthood and entrepreneurship. Here is our panel: Anthony Franzese: Strategic Partnership Executive at Stork Club Fertility and host of the Successful Working Parents Podcast, Link Tree: https://linktr.ee/…
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Are podcasting rules even real? In this episode, I reveal the 7 podcasting rules I deliberately break...and how that unconventional approach led my show to exponential growth. You won't find intros, outros, or strict formatting here. Instead, I skip the fluff and focus on quality content that connects with my listeners. I'll share my podcasting tip…
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I often get asked about the tech and tools that I use for podcasting. And whilst it does change from time-to-time, in this episode, I’m going to share an in-depth look at my podcast tech stack. I’ll be sharing the podcasting tips for the tools and software I use to produce this podcast show and discuss the importance of having the right tech setup …
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Highlights: The mistake of not consistently producing weekly content The misconception that podcasts need to be solely interviews The importance of utilizing your own knowledge and expertise for hosting a show Balancing the need for finding new listeners with giving existing listeners a reason to come back Creating a sense of community and offering…
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In this episode, Hannah is joined by Mandy Brooks, Life Story Coach. Mandy Brooks is a Master Certified Professional, Creativity, and Life Story Coach, as well as an accomplished musician who has been honored with two Josie Music Awards. Mandy brings over three decades of combined experience in teaching, leadership, writing, speaking, performing, a…
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You won't believe what happened to my podcast recently! I released an episode titled "What Taylor Swift Can Teach Us About Podcasting" on January 30th. In it, I used Taylor Swift and her ever-changing music eras as a metaphor for adapting your podcast content and promotion strategies over time. Little did I know, that same weekend the episode launc…
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Are you feeling inspired to get branded photos for your podcast; but want to go the DIY route? In this podcast episode, I talk to Krista Campbell from She Calls Her Shots podcast about the importance of good lighting and composition in creating branded photographs. Krista suggests going outside for the best light and using the back camera on your p…
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How much thought have you put into the picture you have on your podcast artwork? Or the images of yourself that you use to promote your podcast? In this episode, I'm joined by Krista Campbell, a wedding and brand photographer who also hosts her own podcast: She Calls Her Shots. We look at how brand photography bridges the gap between online presenc…
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Let's discuss an exciting announcement from Apple Podcasts - the introduction of automatically generated transcripts! This feature is a lazy girl's dream, given that Apple Podcasts will provide you with AI automatically generated transcripts on your episodes for free. Not only does this new feature make podcast content more accessible, but it also …
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In this episode, Hannah chats with Sarah McDowell, SEO Manager from Captivate and host of the SEO Mindset podcast. Hannah and Sarah are talking podcast monetization today, and how you can turn your listeners into revenue. Sarah highlights some key areas that you can utilize, sponsorship, subscription models (like Patreon), Ads, Merch and Affiliate …
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In this episode, I'll discuss what we can learn about podcasting from Taylor Swift (although to my knowledge, Taylor Swift has not started her own podcast!). We talk about how you can't please everyone with your podcasting content and you need to focus on creating content for you and your core audience. I say creating content for you; what I mean i…
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Do you need an expensive microphone for your podcast to be legit? In this episode, I chat with Adam Schaeuble from Podcasting Business School to debunk some common myths about needing expensive equipment to have a successful podcast. He's done over 1,000 episodes using just a $97 microphone, so he can speak from experience when he says fancy microp…
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Does your podcast promotion strategy need a shake-up? In this episode, I chat with Adam Schaeuble from Podcasting Business School about the importance of promoting your podcast in the first 72 hours after its release. Adam shares insightful podcasting tips for how to use this crucial window of podcast promotion and encourages podcasters to take adv…
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In this week’s episode, Hannah welcomes back Chantelle Davison (a three-time guest expert) to talk about compelling brand stories for entrepreneurs. Chantelle helps businesses write copy and copywriters do business. Hannah and Chantelle chat about the importance of using storytelling to connect with your audience. They discuss the magical way, when…
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In this episode, I discuss why I stopped using TikTok to promote my podcast show. I'll also quickly dive into my plans to focus more on live streaming in the future! We will discuss how TikTok is an amazing platform for promoting a brand and for promoting a podcast, but if you're finding it to be just another platform that is eating up your time, t…
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Have you found your podcast host to be lacking in features? This is exactly the scenario I found myself in when I was with my previous podcasting host, Megaphone. I found that (for me) the interface wasn't the best, and I found a lack in features to help grow my podcast. So, in this episode, I talk about my decision and experience to switch my podc…
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In this episode, I'll address the frequently asked question about whether podcasters need to produce weekly episodes. There is no hard and fast rule dictating a weekly release schedule and as a podcaster, you should find a rhythm that works for them. I parallel this with music artists who don't release albums every week, highlighting that consisten…
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Join me for an insightful conversation with Chris Smith from Podtastic Audio as we dive deep into the world of podcasting audio. I ask Chris why there seems to be a preference for audio podcasting over video and how listener statistics should inform podcast content. He shares effective ways to improve audio quality in podcasts, pointing out "With a…
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In the first episode of 'Showing Up Solo' for 2024, guest Jane Carter (wonderfully her third appearance on the podcast!) offers insights on setting goals and creating traction for the year ahead, specifically catered to solopreneurs. Jane shares her method for setting business goals which focuses on reflection, self-compassion, and identifying patt…
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In this episode, I discuss the concept of cloaking affiliate links and why it is an important podcast monetization strategy. I explain what exactly cloaking links means and the various benefits it provides in terms of improving click-through rates, deterring commission theft, and making links more memorable and shareable. These podcasting tips are …
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In this episode, I had an engaging conversation with Matt Gilhooly, the host of The Life Shift Podcast. As Matt delved into his journey, he highlighted the importance of maintaining authenticity and curiosity during interviews. As he put it, "I really want it to be a candid conversation, because if you say something that sparks my curiosity, I want…
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Have you ever fallen for common podcasting myths? I'm raising my hand here! I'm Verity from The Lazy Girls Guide to Podcasting and in this straight-talking episode, I'm getting real about assumptions I used to make. If you're nodding along to any of these, let me pull back the curtain: Relying on big-name guests to promote your show rarely works. I…
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Welcome to this special episode of Showing Up Solo! Hannah wants to share some behind the scenes clips, funny blooper moments and some of the key takeaways from her fantastic guests from 2023. We even have a special intro from the famous Rachael! 😂 We’ve featured clips from these episodes: Episode 28: Why It’s Important To Be Intentional When Creat…
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Are you ready to take your podcast interviews to the next level? In this episode of Lazy Girls Guide to Podcasting, I'll reveal a game-changing approach and tips to categorizing podcast guests. Discover the three distinct types of guests that can transform your show and skyrocket engagement. Join me as I share valuable podcasting tips on booking gu…
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In this episode, we discuss why doing "listen for listen" or "subscribe for subscribe" exchanges is the worst way to grow your podcast audience. I'll explain why this strategy doesn't lead to genuine growth and instead suggest strategic podcasting tips for promoting your podcast through social media and other channels where your target audience res…
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In this episode, host Hannah McCormick talks “money” with Hannah Duncan and Maxine Cunningham. Hannah Duncan, founder of Hannah Duncan Investment Content, started her own business writing blogs and articles mainly for FinTech companies. “Writing is my passion. It gives me my energy and happiness.” Maxine Cunningham is the CEO and founder of Pick My…
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Just last month I noticed a significant 78% drop in downloads when I did not promote my podcast on Twitter for two weeks, but no noticeable impact when I stopped promoting on Instagram. So, in this episode, I explore why not posting on Twitter (or X!) was so impactful on my podcast and offer valuable podcasting tips as to why it's so important to c…
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Creating effective podcast show notes that can attract potential listeners, increase downloads, and boost your subscriber count is a pivotal part of podcast production. So, in this episode, I'll share my podcasting tips and strategies to enhance your show notes, including writing catchy headlines, providing brief episode overviews, using timestamps…
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In this episode, Hannah welcomes back Chantelle Davison, The Copywriting Business Coach. Chantelle helps businesses write copy and copywriters do business. Hannah and Chantelle are discussing sales funnels. What they are and how they can help your business. Chantelle’s top advice… Don’t let sales funnels scare you! The easiest funnel to start with …
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In this episode from a podcast about podcasting, I discuss the common mistakes that new podcasters make. Investing in an expensive microphone does not guarantee high-quality audio content, as it is more about the skills to use the microphone effectively. We'll also talk about how new podcasters often expect overnight success and give up too early w…
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In this episode, Hannah talks with Amanda Hutchinson from AKP Brand Stories. Amanda started out as a wedding photographer as a side hustle from her 9-5 job in Crisis Management. Over the years, Amanda moved from public to private sector supporting companies and brands with crisis management. She felt like she constantly lived in doom and gloom unti…
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Are you a podcaster looking to monetize your podcast? In this episode, I'll share my insights and podcasting tips on how ads can become a valuable stream of income for your podcast. Join the discussion from this podcast about podcasting, as I explore the reasons why podcasters choose to include ads, including covering running costs and the potentia…
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It's part 3 of our Podcast Marketing Series and in this episode, I share more of my takeaways from attending GREENHOUSE Jersey 2023. I had the fortune of seeing May James speak live about how to take the ick out of sales. And this got me thinking: Whilst May's talk focused on marketing and sales for businesses, I found the insights highly applicabl…
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In this special 50th episode, Hannah answers your burning questions about online marketing! The question that Hannah answers are: How do you create consistency over time? How do I not bore people with repetition? How to prioritize strategies/steps when you have limited time and resources? Social media can be a bottomless hole, so what is realistica…
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It's part 2 of our Podcast Marketing Series! In this episode, I'm delving into a talk I attended at GREENHOUSE Jersey and delivered by Joe Glover, co-founder of The Marketing Meetup. In his talk, Joe talked all about marketing products and services to customers. His approach is highly applicable to podcasts and podcasters who want to engage their l…
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In this episode, I share my key takeaways from the Greenhouse Jersey Marketing and Sales Conference that I recently attended. I was blown away by a talk from Dan Knowlton, co-host of the Business Anchors Podcast, where Dan explained why we need to forget everything that we know about traditional marketing. So, with my podcasting thinking cap on, I …
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