Vivian Ihaza public
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Experienced marketing expert with 17+ years experience in broadcasting, sales, marketing communications, strategic and operational marketing. I am currently the lead consultant for www.forloveofmarketing.com, a business consulting and training firm in Nigeria. Other than my family whom I love to bits, I also love music, fiction novels, movies and food. I count every day that I'm alive as a blessing and have decided to contribute to the society that made me, through this business podcast.
 
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A great marketing plan is dependent not just on capturing the right elements but ensuring that it is also relevant and achievable for your business. In this final episode of 2018, Vivian Ihaza talks about the core elements of a good marketing plan and how it can be customised to suit individual businesses.…
 
Whatever the size of the business that you own, you must be able to assess it at anytime to know how the business is doing , identify the drivers of your performance (whether good or bad) and plan for the next business cycle. Most business owners choose to follow the natural progression of the Gregorian calendar and do their business evaluation in …
 
In this episode, Vivian interviews the Head of women in business unit at FCMB who talks about how the bank has moved beyond just providing loans to actually supporting their business clients (both male and female) with free training programmes and access to specialist partner consultants at discounted rates through the FCMB's SME advisory services …
 
Entrepreneurs or owners of start-ups do not always have the financial capacity to employ a large team of marketing and sales experts at the beginning and usually have to do most of the work themselves or with a limited number of team members. In this episode of Marketing Masterclass, Vivian Ihaza shares six mistakes to avoid when trying to make a s…
 
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