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SUBSCRIBE TO OUR SUBSTACK! https://offgridincome.substack.com/ Macroeconomics, Monetary Policy, Geopolitics in plain English. Premium subscribers get access to our Multi-Asset Portfolio insights ... is a network that focuses on educating and providing the black community with relevant insights and initiatives within the topics of Money, Culture, and Business. Subscribe to get exclusive information about investment, brand strategies and actionable tips to build generational weaalth directly t ...
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Brené’s newest podcast is based on her book, Dare to Lead, which debuted at #1 on the New York Times and Wall Street Journal bestseller lists, and has become the ultimate courage-building playbook for leaders at every level. Brené writes, “The Dare to Lead podcast will be a mix of solo episodes and conversations with change-catalysts, culture-shifters, and as many troublemakers as possible. Innovating, creating, and building a better, more just world requires daring leadership in every part ...
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Wear Wag Repeat: Grow Your Pet Industry Business Online

Tori Mistick | Dog Blogger, Digital Media Expert, Pet Business Coach

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Are you ready to grow your pet business? The Wear Wag Repeat Podcast is where petpreneurs find the actionable marketing tips and support they need to thrive in the long game. Hosted by Tori Mistick, an award-winning digital media expert, Canine Enrichment Specialist, and passionate dog mom, this podcast is designed for those who want to build a lasting, impactful pet business. WHAT YOU GET: - Monthly Expert Interviews: In-depth marketing workshops with industry leaders who share actionable s ...
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Lou Perez is the author of THAT JOKE ISN'T FUNNY ANYMORE: ON THE DEATH AND REBIRTH OF COMEDY. Lou was the Head Writer and Producer of the Webby Award-winning comedy channel We the Internet TV. During his tenure at WTI, Lou made the kind of comedy that gets you put on lists and your words in the Wall Street Journal. Check out his article “How I Became a ‘Far-Right Radical.” In addition to producing sketch comedy like Comedy Is Murder with Free the People, stand-up, and opinion writing, Lou is ...
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An original podcast from T-Mobile for Business and iHeartRadio, Jonathan Strickland connects with the world’s most unconventional thinkers, the leaders at the intersection of technology and business, to understand how they continue to thrive in a world of complex organizations and lightning-fast technology. How do these executives innovate and enable change, both inside and outside their companies, and what are they looking forward to tackling next? Let’s find out…
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Check out my book, That Joke Isn't Funny Anymore: On the Death and Rebirth of Comedy https://www.amazon.com/dp/1637582455 What do you do after winning 10 Emmys? You come on my podcast. Ten-time Emmy winner Robert Steinfeld joined me to discuss his book 3…2…1…We’re On the Air: An Inside Look at Sports Television, Journalism, and Gender Equity. We go…
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I’m so excited to have Lashonda Geffrard, the founder of Black Pet Business Network as my first podcast guest of Q4. This quarter is dedicated to learning about collaboration and networking. Something Lashonda is an expert at! In this conversation, she shares how she came up with the idea for the Black Pet Business Network. It was born from a desir…
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Check out my book, That Joke Isn't Funny Anymore: On the Death and Rebirth of Comedy https://www.amazon.com/dp/1637582455 On this episode of The Lou Perez Podcast, I talk with Jesse Burkhart. What began as a cheeky back-and-forth on X, turned into an interesting conversation about fatherhood, addiction, rehab in the Marines, stolen valor, and more.…
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It's Q4 and here at Wear Wag Repeat the theme is collaboration. All podcast episodes, work in Wear Wag Repeat Society and other resources are dedicated to supporting your networking, collaborations and partnerships. Here's what I have in store for October to help you grow your pet business: Expert Interview with Lashonda Geffrard, CEO of Black Pet …
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Where have all the male gynecologists gone? On this episode of the podcast I’m joined by my friend Dr. Randall Bock — a real doctor. And a real good dude. Dr. Bock has saved the life of at least one victim of a bar-fight stabbing (who then tried to kill the good doctor); helped heroin-addicted moms-to-be get clean, so their newborns wouldn’t suffer…
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We made it to the end of the Blogging quarter in Wear Wag Repeat! I've shared amazing guest interviews and lessons about why you need to blog for your pet business and how to make the most of your content so it drives traffic and sales long term. In this episode I answer a question that came up from a Wear Wag Repeat Society member. What do you do …
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“What’s your beef with communists?” So begins my conversation with “Prax” Ben Williams, (figurative) slayer of TikTok commies, socialists, and statists. We discuss: —How if housing is a human right, you don’t get to control where you live. (Did you know that even Soviets had to pay rent?) —How to pronounce the Holodomor… Or is it Holodomor? —How gi…
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In life and magic, some secrets should not be revealed... I’m joined by magician and comedian Doc Dixon for a magical (?) episode of the podcast. You may recognize Doc as one of the few magicians to fool Penn & Teller. So, what is the story behind pulling a rabbit out of a hat? How did Teller win his Shadows lawsuit? Has Doc worked with Satan much?…
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If you’ve been listening to this podcast lately, then you know how important blogging is for your pet business. But does it still feel overwhelming? Then you’re going to love today’s expert interview with Jessica Shipman, the accomplished COO and CMO of BlogPaws. Jessica and I explored some exciting trends and tactics that every petpreneur will fin…
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On this episode I talk with Critical Rice Theorist and Soy Sauce Supremacist, Diane Yap. Imagine The Joy Luck Club meets Death Wish. It was a good time. Enjoy the listen. Lou Perez is a comedian, producer, and author of That Joke Isn't Funny Anymore. You may have seen him on FOX's Gutfeld! and Open to Debate (with Michael Ian Black). Lou was the he…
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It's September, and there's a lot of exciting things coming up this month! Listen to this solo episode with Tori Mistick, founder of Wear Wag Repeat, to learn about pet business strategies and events to grow your impact this month. Topics discussed: Wear Wag Repeat Society's September Blogging Challenge is off to an exciting start! Pet pro members …
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How to be an influencer without showing your butt. While most influencers on Instagram are just influencing people to look at their bodies, Will Reusch is actually having a real positive impact on the world. With over 17 years of teaching experience in both public and government schools, Will’s using his platform to promote intelligent discourse, g…
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Ááron Sepúlveda-Cué's father was a bullfighter. But instead of following his dad's footsteps into the plaza de toros, Ááron took a more dangerous job: Economist. Lou Perez is a comedian, producer, and author of That Joke Isn't Funny Anymore. You may have seen him on FOX's Gutfeld! and Open to Debate (with Michael Ian Black). Lou was the head writer…
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This question came up on the monthly Hot Seats call in my membership, Wear Wag Repeat Society. How do you know if keyword research for blog posts is really worth it? Can you show an example of a blog post written with keyword optimization and one without? Yes! I happen to have 2 great examples to illustrate this answer and I'll cover them in this s…
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I turned my air conditioning down extra low and knit my beanie extra tight for this conversation with the god of LinkedIn, Steve Faktor. Steve returns to the program to crap on cars, the suburbs, and libertarianism. He’s (mostly) right about everything, especially “How Taxes Steal Dreams.” Lou Perez is a comedian, producer, and author of That Joke …
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Do you feel like your blog posts are like a collection you started a long time ago and now they just sit on the shelf and collect dust? Blogging can be discouraging if you’re not seeing traffic and results from your posts. Q3 theme - July interview with Pamela Keniston and solo episodes from me. Our August expert is Caitlin Brown from Sparkles and …
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I really enjoyed my conversation with Peachy Keenan. We talked California vs New York; violent, crazy, homeless privilege; Neo-Nazis speaking Yiddish; and, of course, her book Domestic Extremist. Lou Perez is a comedian, producer, and author of That Joke Isn't Funny Anymore. You may have seen him on FOX's Gutfeld! and Open to Debate (with Michael I…
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August is full of exciting updates for your pet business! After Tori shares a personal update about her dogs Burt and Lucy, she goes into everything you can expect from Wear Wag Repeat this month: Wear Wag Repeat Society: This month’s theme in my membership is profit-focused keyword research! Learn to use keyword research tools and Pinterest resear…
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Exulansic returns to update me on: I Am Jazz’s Waking Nightmare, Autoandrophilia, The struggles of having “a rooster and a WAP,” Cotard sexuals, And if sex isn’t gender, then why are we changing sex traits? Lou Perez is a comedian, producer, and author of That Joke Isn't Funny Anymore. You may have seen him on FOX's Gutfeld! and Open to Debate (wit…
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Christopher J. Ferguson is a Lou Perez Podcast repeat offender. (Listen to his first appearance here.) This time around, Chris has a new book, Catastrophe!: How Psychology Explains Why Good People Make Bad Situations Worse. That means we discuss hoarding toilet paper, all the studies programs in college, and what it’s like swimming in the “tenure p…
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In this quick episode of the Wear Wag Repeat Podcast, host Tori Mistick shares a smart strategy to enhance your pet business: turning your frequently asked questions (FAQs) into a blog post. While this seems too simple, there's actually a lot of smart strategy behind this! Episode Highlights: Why an FAQ blog post can improve your search engine rank…
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On this episode, I’m joined by Graham Linehan, creator of Father Ted, The IT Crowd, and author of Tough Crowd: How I Made and Lost a Career in Comedy. We talk sitcoms, the greatness of Laurie Metcalf, Graham’s cancellation(s), if he had any luck on that lesbian dating app, and lots more. Lou Perez is a comedian, producer, and author of That Joke Is…
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In addition to playing tuba professionally, Joe Terwilliger studies mathematical genetics, where he does research on isolated populations in countries like Finland, Venezuela, and North Korea. His North Korean work extends beyond the genome into foreign policy. Joe’s the man who put together Dennis Rodman’s historical trip to North Korea. Lou Perez…
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Learn actionable tips from pet industry digital marketing expert Pamela Keniston of Big Paws Marketing. This interview is all about strategically blogging for your pet business to drive traffic and sales. Topics Discussed: Using keyword research and creating pillar posts as the foundation for blog content. The relevance of blogging for different ty…
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On this episode my guest, author Lisa Selvin Davis, and I answer some of life's mysteries: What do you put in an asexual glory hole? How do you build a cabin through a neo-Marxist lens? What is “experimental feminist video”? Have you seen the balls on Neil deGrasse Tyson? You can find Lisa's work at https://www.broadview.news/ Lou Perez is a comedi…
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July is a big month for online growth in your pet business! Here’s what you can expect from me and Wear Wag Repeat this July: WWR Society: Last chance to join my membership for pet pros until October! It's an unbeatable value at $69/month. Join at wearwagrepeat.com/society Q3 Theme: Blogging and SEO is our focus for the next 3 months. Look forward …
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A lot of pet indsutry business owners, pet influencers and content creators tell me they have an email list but they don't know what to send. Or maybe they haven't emailed their list of pet lovers in a long time and it's feeling a little awkward now. In this short episode, I share 3 email ideas that you can write and send in less than 20 minutes. P…
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On this episode of The Lou Perez Podcast I talk with Wilfred Reilly, author of Lies MY Liberal Teacher Told Me. Lou Perez is a comedian, producer, and author of That Joke Isn't Funny Anymore. You may have seen him on FOX's Gutfeld! and Open to Debate (with Michael Ian Black). Lou was the head writer and producer of the Webby Award-winning comedy ch…
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On this episode of The Lou Perez Podcast I talk with Devon Eriksen, author of Theft of Fire. https://devoneriksen.com/ Lou Perez is a comedian, producer, and author of That Joke Isn't Funny Anymore. You may have seen him on FOX's Gutfeld! and Open to Debate (with Michael Ian Black). Lou was the head writer and producer of the Webby Award-winning co…
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On this episode of The Lou Perez Podcast I talk with Jennifer Sey, founder and CEO of XX-XY Athletics. https://www.xx-xyathletics.com/ Lou Perez is a comedian, producer, and author of That Joke Isn't Funny Anymore. You may have seen him on FOX's Gutfeld! and Open to Debate (with Michael Ian Black). Lou was the head writer and producer of the Webby …
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Email marketing is a game-changer for petpreneurs! But when it comes to automated emails, many of us are stuck thinking that only means a welcome email sequence. In this episode with copywriter Sara Gillis, we’re taking a look at two powerful types of email sequences that you don’t want to neglect: nurture sequences and launch sequences. These stra…
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Join me, Tori Mistick, for a new solo episode packed with valuable insights and resources to elevate your pet business. In this episode, we’re continuing our Q2 focus on email marketing, a crucial tool for pet pros looking to grow their businesses. Tune in to discover: Personal Updates: Catch up on what’s happening in my life, including my latest h…
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Feeling stuck on what to email your subsrobers? Not sure if your emails are strategically designed to turn subscribers into customers? I have an idea for you! Not only will this idea help to build trust with your audience and encourage sales, but it will give you more free time this Summer! Listen to this episode of my Short Leash series and let me…
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In this episode, Brené and Dr. Joy discuss fighting bias in algorithms, Gender Shades - the accuracy of AI powered gender classification products, and her amazing perspective on technology as a poet, artist, and scientist. Learn more about your ad choices. Visit podcastchoices.com/adchoicesBy Vox Media Podcast Network
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In this episode, I’m talking with Deanna Seymour, a branding and content strategy expert. Although she’s not directly in the pet industry, I’m excited to feature experts from beyond the pet world who can provide us with valuable and actionable advice! We discuss how to build a community without relying 100% on social media. If you’re not a fan of s…
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It might only be May 1st, but I’m getting on people’s calendars for October and November! People are less responsive and more booked up than usual, so consider this your sign to plan ahead! Here’s what you can expect from me this May: Guest Expert episode with content strategist Deanna Seymour (May 8) Wear Wag Repeat Society: Optimise your Welcome …
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In this episode, Brené and Lisa discuss how we can work to close the digital divide and ensure more people have access to technology, what it means in AI speak to have a human in the loop, and the incredible ways teachers, business owners, and regular people are using AI. Learn more about your ad choices. Visit podcastchoices.com/adchoices…
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The Short Leash is my monthly short episode designed to reel you back in to focus on one action that can make an impact in your pet industry business. Repurpose one of your welcome sequence emails as an email blast to your whole list of pet lovers Repurpose a"Secret Sauce" or "Brand Story" email from your welcome sequence as a "Reintroduce Myself" …
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Quantitative futurist Amy Webb talks to us about the three technologies that make up the "super cycle" that we're all living through right now: artificial intelligence, wearable devices, and biotechnology, and why, despite the unnerving change, we still need to do some serious future planning. Learn more about your ad choices. Visit podcastchoices.…
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In this solo episode, I take a step back in 2 ways! One step back in strategy and also a step back in time... you'll see what I mean! If you haven't started an email list yet, the best time to start one is TODAY. First, you need an email service provider. My favorite ESP is ConvertKit (that's my affiliate link). Next, I'm sharing 6 of my favorite p…
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On this episode, I’m talking with Kerrie Fitzgerald of Ecommerce Society. I’ve known Kerrie for years and I love a chance to get on the line with her and talk about digital marketing. Today’s conversation is full of actionable advice. Kerrie explains the five emails that you need to send to new subscribers when they join your email list. These five…
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Hear what's happening for petpreneurs this April in Wear Wag Repeat: Kicked off the quarter with K9 in 90 goal planning workshop Course Creator Mastermind is underway! Wear Wag Repeat Society now OPEN with Q2 Email Marketing theme April Podcast Guest: Kerrie Fitzgerld on setting up email automations, email funnel creation, creating customer superfa…
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The Short Leash is my monthly short episode designed to reel you back in to focus on one action that can make an impact in your pet industry business. Sign up for the FREE K9 in 90 Workshop on April 1: https://wearwagrepeat.com/k9in90/ Get the accountability you need to reach your goals for the next 90 days in Wear Wag Repeat Society. Enrollment op…
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What does financial freedom mean to you? Is it the same as financial independence? In this solo episode, Tori shares: How to define these terms Stats about women's financial independence How she defines values-based financial independence 4 steps you can take to create more financial independence in your pet business and your life. This is part of …
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Did you ever think that you could raise $10,000 or even $20,000 for a local animal rescue? My guest on this episode, Jessica Wasik of Bark and Gold Photography, has helped dozens of photographers create calendar contests that raise money for pets in need while also marketing their businesses. Topics Discussed: 1. Tori and Jessica discuss creating c…
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In this solo epsiode, I share what's happening this month in our Q1 MONEY theme, what steps you need to take after the Meta outage this week and I share a personal update. Topics Discussed: What's new in my life - lots of quilting and learning Italian! March Guest Expert Interview with Jessica Wasik of Bark & Gold Photographs drops March 13th Wear …
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The Short Leash is my monthly 10-minute or less episode designed to reel you back in to focus on one action that can make an impact in your pet industry business. Check out my Top 3 Money Books: Profit First by Mike Michalowicz We Should All Be Millionaires by Rachel Rodgers Buy the Change You Want to See by Jane Mosbacker Morris Check out these bo…
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Many of us in the pet industry face this common challenge: We want to invest in our business growth but we don't have the cash to make it happen. Have you ever had your eyes on a program you know will enhance your business, but you just don't have the cash to invest in it. Don't despair! Today, I'm sharing 6 actionable strategies to make extra cash…
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