A business and marketing podcast that tells it like it is without the fluff. It's honest, direct, and raw. Hosted by Wágner dos Santos, an advertising agency veteran who has owned multiple businesses since the age of 17. You might say that he's a tad bit qualified. A new episode is broadcast and recorded live on Facebook, LinkedIn, YouTube, and Twitch every other week on Wednesdays. To submit a question or join the conversation be sure to use #WagnerLive from your favorite social media desti ...
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S3 E112: Introducing Season 3 and Our 2023 Outlook
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We're back after a long break and we have a lot of great episodes ready to produce. In this episode, we provide a brief introduction to the newly updated show and our outlook on 2023 for business and marketing. Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support.--- Send in a voice message: https://podc…
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S2 E111: The Resurgence of Virtual Office Spaces
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Approximately 30 years ago virtual office spaces made a splash through the US and around the world with flexible space suitable for startups and entrepreneurs on the move. Also known as executive suites, the first such office was launched back in 1962 but did not gain mass popularity then and was limited by the lack of technology yet to come. About…
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S2 E110: The Reshaping of a City's Economic Future Amidst The New Normal
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Orlando, Florida is not only where Wagner Live is located but it is also a growing market. It has been called one of North America's up-and-coming tech markets. In a recent study of the leading large, mid-size, and small metros throughout the country, Orlando ranked #9 out of 299 metros studied and #2 in the Southeast. The study evaluated such thin…
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S2 E109: The Future Outlook for Small Businesses in the New Normal
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The new normal, which is a result of the pandemic's effect on the market and economic instability, didn't come with an instruction manual. Expert analysts and economists have been hesitant to commit to providing any forecasting data. How do small businesses survive these challenges and remain in operation and profitable in the long run? In this epi…
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S2 E108: Growing Your Business in a Virtual World
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Live video is not only an efficient way to hold virtual meetings, but it is also a great way to connect with your audience and ultimately market your business. Will live video and virtual meetings become the new normal for businesses? At a time when in-person meeting encounters pose a potential health risk, how can businesses leverage live video to…
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S2 E107: The Five Deadly Sins of Presenting Creative Work
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Do you have the right skills to persuade people to say yes to whatever you’re selling? Great presentation of ideas is the ability to persuade someone to want to buy something you’re selling – this goes beyond just presenting. In this episode of Wagner Live, we have Kerry Feuerman talk about the power of presentation skills and what to avoid when pr…
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Have you found yourself in an inappropriate conversation at the workplace that you don’t know how to handle? We live in a world where there’s no clear definition of what situation qualifies as sexual harassment in the workplace, which often leaves both men and women on the fence regarding this issue. In this episode of Wagner Live, we have Jennifer…
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What makes great client service? Honing the craft of serving clients well is about keeping things basic to clients' needs and building sustainable partnerships with them. In this episode of Wagner Live, we have Robert Solomon, the author of the classic guide, The Art of Client Service, and the world's leading authority on how to improve creative wo…
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How do you effectively persuade other people without manipulating them? Persuading people is convincing them to buy into your truth and want what you’re selling them as much as you want it. In this episode of Wagner Live, Jeff Tippett joins us to discuss what’s trending in business and marketing and how persuasive communications should not be mista…
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What is the best platform to create video content for your business? How do you create great live video streams that are watchable afterward and that bring in ROI? In this episode of Wagner Live, we have String Nguyen, the producer of the award-winning Snapchat channel “Women in Tech”, who has amassed over 350 interviews with entrepreneurs and star…
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What does it take to achieve a lifetime’s worth of achievements before the age of 25? In this episode of Wagner Live, we are joined by Morissa Schwartz, owner of DrRissysWriting.com - a marketing and writing company, and GenZPublishing.org - a publishing company that has produced six Amazon bestsellers. Morissa broke a Guinness World Record for cre…
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S2 E101: The Evolution of Telecommunications in The Digital Age
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A little over two decades ago, what telecommunication looks like today was not even a dream. The evolution of telecommunication has seen it blend with the internet to create an even bigger world of possibilities. In this episode of Wagner Live, we are joined by Michael Heinrich, the President of Joon, a national business communications company that…
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S2 E100: Technology's Growing Impact on The Banking Industry
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Have you thought of how technology is impacting the banking industry? Community banks are fast catching up to fulfill the digital needs of sophisticated banking customers. In this episode of Wagner Live, we are joined by Fernando Pena, Principal Analyst at Forrester and former SVP, Digital Marketing & Experience at Seacoast Bank. He brings over 20 …
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S1 E90: How Marketing Can Benefit From Emerging Tech
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How will the internet of things revolutionize the marketing landscape in the next few years? The internet of things, according to Marketo, is the interconnectivity of our digital devices that provides endless opportunities to listen and respond to the needs of their customers with the right message at the right time and on the right device. In this…
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Are you, as a marketer, tired of hearing about Millennials and how to market for them? Well, there’s a list of their top 100 favorite brands, so you might want to know what they’re doing right. In this episode of Wagner Live, we have our midweek update on what’s been happening in the world of advertising and marketing. Listen in to learn about Face…
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S1 E88: Are You an Entrepreneur or a Small Business?
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What are you, an entrepreneur or a small business owner instead? What is the difference between being an entrepreneur and a small business owner? In this episode of Wagner Live, we discuss the difference between entrepreneurship and owning a small business. Listen in to learn why it takes passion and risk to become an entrepreneur, unlike small bus…
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S1 E87: Brands Can Get Stuck on The "Me Me Me"
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Do you know that sometimes brands forget that it’s not about them? They get stuck on me me me syndrome and forget the story isn’t all about them. Brands that can harness listening and learning more about their audience will be more successful than those that don’t. In this episode of Wagner Live, we talk about the importance of brands learning more…
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S1 E86: Most Ad Agencies Don't Have a Clue
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In this episode, Wágner puts ad agencies in the hot seat in order to be held accountable for the level of service they provide to their clients and because businesses need to know how to select the right agency to suit their needs. Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support.--- Send in a voice …
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This episode, hosted by Wágner, covers the latest news in business, marketing, advertising, and branding with expert commentary. Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support.--- Send in a voice message: https://podcasters.spotify.com/pod/show/wagnerlivepod/message…
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S1 E84: Marketing's Shift Toward Content Marketing
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In this episode, Wágner discusses how today’s and tomorrow’s marketing is trending toward content publishing becoming a major force in attracting consumers versus other forms of advertising and marketing. Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support.--- Send in a voice message: https://podcasters…
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S1 E83: The Amazon Effect's Influence on Retail
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In this episode, Wágner addresses a growing shift from brick and mortar retail to e-commerce. With Sears, Macy's, JCPenney, and several other retailers closing hundreds of stores nationwide, it's clear that the "Amazon effect" has made a big impact. How will we shop in the future? Will all shopping be online? Wágner answers those questions and more…
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This episode, hosted by Wágner, covers the latest news in business, marketing, advertising, and branding with expert commentary. Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support.--- Send in a voice message: https://podcasters.spotify.com/pod/show/wagnerlivepod/message…
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S1 E81: Harnessing New Tech When Marketing Your Business
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In this episode, Wágner reviews the recent history of technology and innovations and tells you not to be afraid. Instead, he describes how they can be valuable to efficiency and productivity if you take the time to harness their potential. Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support.--- Send in …
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This episode, hosted by Wágner, covers the latest news in business, marketing, advertising, and branding with expert commentary. Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support.--- Send in a voice message: https://podcasters.spotify.com/pod/show/wagnerlivepod/message…
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S1 E79: Best Practices in Client Onboarding
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In this episode, Wágner offers his tips for effective client onboarding and describes their mutual benefits. Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support.--- Send in a voice message: https://podcasters.spotify.com/pod/show/wagnerlivepod/messageBy wgnrSOUNDS
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In this episode, Wágner discusses how technology and evolved human communications is shaping the future of marketing. Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support.--- Send in a voice message: https://podcasters.spotify.com/pod/show/wagnerlivepod/message…
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This episode, hosted by Wágner, covers the latest news in business, marketing, advertising, and branding with expert commentary. Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support.--- Send in a voice message: https://podcasters.spotify.com/pod/show/wagnerlivepod/message…
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This episode, hosted by Wágner, covers the latest news in business, marketing, advertising, and branding with expert commentary. Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support.--- Send in a voice message: https://podcasters.spotify.com/pod/show/wagnerlivepod/message…
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This episode, hosted by Wágner, covers the latest news in business, marketing, advertising, and branding with expert commentary. Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support.--- Send in a voice message: https://podcasters.spotify.com/pod/show/wagnerlivepod/message…
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This episode, hosted by Wágner, covers the latest news in business, marketing, advertising, and branding with expert commentary. Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support.--- Send in a voice message: https://podcasters.spotify.com/pod/show/wagnerlivepod/message…
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S1 E73: Content Creator vs. Creator of Content
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In this episode, Wágner reveals the difference between content creators and being a creator of content. Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support.--- Send in a voice message: https://podcasters.spotify.com/pod/show/wagnerlivepod/messageBy wgnrSOUNDS
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In this episode, Wágner discusses the value of an idea in relation to its execution. Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support.--- Send in a voice message: https://podcasters.spotify.com/pod/show/wagnerlivepod/messageBy wgnrSOUNDS
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In this episode, Wágner discusses the debate over online privacy and whether or not you should be concerned. Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support.--- Send in a voice message: https://podcasters.spotify.com/pod/show/wagnerlivepod/messageBy wgnrSOUNDS
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In this episode, Wágner discusses the value of customer relationship management (CRM) systems and why every business should have one. Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support.--- Send in a voice message: https://podcasters.spotify.com/pod/show/wagnerlivepod/message…
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This episode, hosted by Wágner, covers the latest news in business, marketing, advertising, and branding with expert commentary. Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support.--- Send in a voice message: https://podcasters.spotify.com/pod/show/wagnerlivepod/message…
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In this episode, Wágner discusses the importance and effectiveness of client partnerships along with six strategic measures to change how a client views you and your team's capabilities. References are made to a former Advertising Age article entitled Agencies: Stop Thinking Like a Vendor and Act Like a Partner and The Art of Client Service by Robe…
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In this episode, Wágner blows the lid off of the fakes and imitators that pollute social media with teachings despite their lack of experience. Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support.--- Send in a voice message: https://podcasters.spotify.com/pod/show/wagnerlivepod/message…
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This episode, hosted by Wágner, covers the latest news in business, marketing, advertising, and branding with expert commentary. Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support.--- Send in a voice message: https://podcasters.spotify.com/pod/show/wagnerlivepod/message…
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S1 E65: The Future of Television Advertising
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In this episode, Wágner discusses the evolution of the television, both in the physical sense and the content it displays. Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support.--- Send in a voice message: https://podcasters.spotify.com/pod/show/wagnerlivepod/message…
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This episode, hosted by Wágner, covers the latest news in business, marketing, advertising, and branding with expert commentary. Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support.--- Send in a voice message: https://podcasters.spotify.com/pod/show/wagnerlivepod/message…
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Wágner covers what made the news during the week of October 3, 2016 with expert and frank commentary. Topics covered include: • Netflix • Ad Blocking • Facebook • Google • KFC and Yum! Brands • Snapchat • Pinterest • MTV Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support.--- Send in a voice message: ht…
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Wagner dos Santos, covers the latest news in business, marketing, advertising, and branding with expert commentary. Topics covered include: • Digital Advertising • Artificial Intelligence • Twitter • Facebook • Snapchat Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support.--- Send in a voice message: htt…
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This episode, hosted by Wágner, covers the latest news in business, marketing, advertising, and branding with expert commentary. Topics covered include: • Apple • Facebook • Google • Victoria’s Secret • Amazon • Pokémon Go • Samsung Note 7 • Saatchi & Saatchi Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/…
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Wágner discusses the growing trend toward home-based and virtual businesses in addition to the benefits of employers offering telecommuting options for their employees. References made to: https://twa.link/wfh Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support.--- Send in a voice message: https://podca…
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S1 E59: Why Some Businesses Succeed While Others Fail
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According to Bloomberg, 8 out of 10 entrepreneurs who start businesses fail within the first 18 months. A whopping 80% crash and burn. In this episode, Wágner, discusses the many pitfalls that businesses must avoid in order to succeed and what the most successful businesses have done to get them to where they are today with expert commentary. Becom…
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This episode, hosted by Wágner, covers the latest news in business, marketing, advertising, and branding with expert commentary. Topics covered include: • Pokémon Go • Artificial Intelligence • Snapchat • Spotify • Brexit’s impact on advertising • Dollar Shave Club • Slack • New ads for Gardasil, the vaccine for HPV • Facebook Messenger • Nike Wome…
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In this episode, Wágner dos Santos discusses how retail is evolving beyond brick and mortar and the rise of mobile shopping. Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support.--- Send in a voice message: https://podcasters.spotify.com/pod/show/wagnerlivepod/message…
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This episode, hosted by Wágner, covers the latest news in business, marketing, advertising, and branding with expert commentary. Topics covered include: • 10 Media and Advertising Predictions That Didn’t Come True in 2016 • Facebook • Twitter • Ad spending stats • Netflix • Snapchat Become a supporter of this podcast: https://www.spreaker.com/podca…
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This episode, hosted by Wágner, covers the latest news in business, marketing, advertising, and branding with expert commentary. Topics covered include: • TV industry trends • Streaming video meets traditional media buying • Facebook • Snapchat Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support.--- Sen…
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In this episode, Wágner dos Santos discusses the effective use of personal branding with 5 key steps. Become a supporter of this podcast: https://www.spreaker.com/podcast/wagner-live--3076203/support.--- Send in a voice message: https://podcasters.spotify.com/pod/show/wagnerlivepod/messageBy wgnrSOUNDS
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