Best Will Sorrell Podcasts (2024)

1
Sir Martin Sorrell: UM’s ex-privacy boss Arielle Garcia ‘is right’ (partly) on $700bn online data ‘garbage'; Personalisation Netflix-style the future; AI, big tech will crunch intermediaries in three years ... 40:39

7d ago40:39

40:39

Part Two: After last week's instalment with S4 Capital's founder and former WPP boss, Sir Martin Sorrell – in which he explained why the market cap of his next generation marketing services firm had plummeted from £5 billion to £300 million in the past three years – he's back for part two. We cover the consolidation of the $700 billion global digit…

1
MMM masterclass: Bupa’s open book on business data feeding Atomic 212° a benchmark for agency-client transparency and trust 40:00

40m ago40:00

40:00

Marketing mix modelling (MMM) only works if brands grant their agencies access to critical business data – and many don’t in a perplexing and decades-long challenge. But equally, agencies can be guilty of slowing media pricing and audience data into their client MMM models, rounding out the two-way data conundrum. It’s ironic given all the talk of …

1
Entrepreneurship is not for the weary! Guest Natalie Peters joins the show 35:08

6h ago35:08

35:08

Episode 1: Prairieprenuer Wichita - Guest Natalie Peters, owner of Vorshay’s Cocktail Lounge Welcome to Prairieprenuer - Wichita, the premier podcast showcasing the entrepreneurial spirit of Wichita, Kansas! Join us as we dive deep into the inspiring stories of local entrepreneurs who are making waves in the heartland of America. With each episode,…

1
Last click flaws ‘wasting 35 cents on marketing dollar’, search, display massively overvalued – while social and video an enormous opportunity: Analytic Partners and Meta on how to fix it. 42:16

8d ago42:16

42:16

Most attribution analysis by digital marketing and analytics teams is too narrow to base marketing investment decisions on – and it’s leading to a chronic over-investment in paid search and under-investment in digital video according to Analytic Partners. The firm conducted a major study to unravel the gaps between digital attribution reporting for…

1
Breweries and Beer: Entrepreneur BJ Hunt Joins the Show 23:11

4h ago23:11

23:11

We interview BJ Hunt about his brewery business and of course we talk about beer. Chris and BJ go way back. Hear their history in the episode. Watch it on YouTube: https://www.youtube.com/watch?v=Kr7v58D-JF8By Chris Waipa and Lesley Perreault

1
Designing brands that Never Sit Still with Mike Tosetto 1:05:08

18h ago1:05:08

1:05:08

Not every path to success is a straight one. Mike Tosetto knows this firsthand. From growing up in Sydney’s Inner West as a skate kid who took photos with a disposable camera of the local street art — or, as her calls it, ‘mad graph’ — to living out back for two years at Ayres Rock Resort, to playing didgeridoo on stage at the Glastonbury music fes…

1
Sir Martin Sorrell on the $9bn valuation wipeout of his new-world holdco S4Capital – and why Publicis, Omnicom, Havas are ‘premier league’ players; Dentsu, WPP, IPG in ‘second division’. 38:14

14d ago38:14

38:14

Part One: It's been three years since Sir Martin Sorrell was last on the Mi3 podcast - he declared then a mea culpa of sorts that he didn't - and couldn't - transform WPP, the giant marketing services holding company he founded in the 1970s, fast enough because it was listed. At the time (2021), Sir Martin’s next generation digital holding company,…

1
Local Entrepreneur Discusses Her 2 Businesses and How She Keeps Moving Forward 25:30

8d ago25:30

25:30

In this episode we interview Samantha Lucciarini, owner of Real Producers & Be Local in Wichita Kansas. Watch it on YouTube: https://www.youtube.com/watch?v=I6KKXt3SKZEBy Lesley Perreault and Chris Waipa

1
Market TV perceptions wayward: Ex-Seven CMO Mel Hopkins still backs TV, aligns with Nine CMO Liana Dubois warning marketers of 'dangerous swing' to platforms and dashboards over ROI 29:38

21d ago29:38

29:38

Six weeks ago Mel Hopkins was rolled out of Seven amid a clinical round of cuts that added further fuel to the narrative that TV is in trouble as audiences bleed and revenue follows suit. But Hopkins, who as Optus CMO dumped the lion’s share of her media budget into Meta and Google, remains convinced TV is undervalued and undersold, says BVOD metri…

1
Mountain Dew, Fishnets and Only Fans, Oh My! Ben Henwood Joins the Podcast 1:03:44

15d ago1:03:44

1:03:44

In this episode, we interview Ben Henwood, owner of Designer’s Home Gallery located in Wichita, Kansas. We cover an assortment of topics and dive into how this entrepreneur solves problems in his business. Watch it on YouTube: https://www.youtube.com/watch?v=IBsPHYpMVTk&t=3sBy Lesley Perreault and Chris Waipa

1
Designing climate resilience with Elizabeth Mossop & Dan Etheridge 1:02:31

15d ago1:02:31

1:02:31

Hurricane Katrina and the Northern Rivers Floods may have happened over a decade apart and on opposite sides of the world. But the disasters have a lot in common. New Orleans and Lismore found themselves caught in the eye of the storm when the cities, both located for prosperity around a major waterway but on compromised ground, were inundated by w…

1
B2B marketing fundamentals challenged: Bain-B2B Institute study consigns traditional lead gen, KPIs, metrics to bin as ‘hidden buyers’ missed, trillions lost 56:23

15d ago56:23

56:23

$18 trillion’s worth of B2B transactions take place annually. But “40-60 per cent of deals get stalled”, says B2B Institute founder Jann Martin Schwarz, because B2B marketers are focusing on the wrong things and the wrong people. They are missing the “hidden buyers” that don’t show up in individual-focused lead gen and those buyers – procurement, f…

1
Designing an Olympic city with Michael Stott 1:17:21

29d ago1:17:21

1:17:21

How much does your environment shape your life, and what can city-makers do to make our lives better? Michael Stott has spent over 25 years crafting narratives for cities around the world, considering how they can be made better for the people who inhabit them. As Head of Cities and Places, Masterplanning & Urban Design at DBI, one of Australia’s f…

1
From CMO to seven boards: Former Westfield, PepsiCo exec John Batistich's view on marketing from the top, why ageism hits marketers, not finance and talking customer over brand counters marketing’s cost ... 44:22

2M ago44:22

44:22

Former PepsiCo, Kimberly-Clark, Interbrand and Westfield [now Scentre Group] marketer John Batistich transitioned to company board roles ahead of most – he’s now a non-executive director (NED) and advisor to seven boards, including the listed buy now pay later firm Zip Co, Muffin Break Bakeries and Jamaica Blue Cafes’ parent company FoodCo, Melbour…

1
Mi3 launches FY2025 Marketing & Customer Benchmarks - 105 companies, $3bn in marketing spend: Three-speed marketing emerges; customer KPI’s surge, c-suite cred rises, what next for agencies and AI’s early ... 40:29

2M ago40:29

40:29

A deep, senior marketer study and report by Mi3, The Australian Marketing Institute (AMI), Qualtrics and Tumbleturn finds hard evidence across 105 top marketers responsible for $3bn-plus of budgets of an emergent three-speed marketing economy and upended KPIs and priorities. There are big question marks in key sectors such as retail around the effe…

1
Designing organisational psychology with Prof. Frederik Anseel 1:11:19

2M ago1:11:19

1:11:19

In life and in business, how big a part does luck play in our success? And are our good ideas really good at all? Professor Frederik Anseel is the newly appointed Dean of the University of New South Wales’ Business School and an expert in what works, and what doesn’t, in business. He’s spent his career researching organisational psychology, leaders…

1
Pressure cooker: Ecom harder, more expensive, marketers cut martech, brand spend and pile into performance, if not smart strategies in place you could pay more for less in FY25 – Simon Ryan 31:09

2M ago31:09

31:09

RyanCap CEO Simon Ryan says 50 per cent of clients are “shifting a lot more money into search, digital and online video” as they scramble for immediate results and short-term sales going into FY25. Stubbornly high interest rates and crunched consumers mean major brand spending is likely off the cards for the foreseeable. “Any marketer going into a …

1
The pro-consumer privacy lobby speaks - and why the Federal Government listens on privacy reform clampdowns for cleanrooms, hashed emails, geolocation, loyalty data trading and new definitions of personal ... 1:00:45

2M ago1:00:45

1:00:45

There’s little contention today that the pro-consumer privacy lobby is winning the war over industry on privacy reform - they’re informed on industry techniques, loaded with compelling consumer research and aligned entirely on the need for a clampdown on the collection and use of an individual’s online data trail. Former NSW Deputy Privacy Commissi…

1
Designing independent magazine culture with Jeremy Leslie 1:09:02

2M ago1:09:02

1:09:02

In the 80s, Stiff Records, the British independent Punk Rock and New Wave record label, had an open-door policy. You could walk in and pick up posters, stickers and pin badges most days of the week. Jeremy Leslie was one of the kids doing just that. He’d catch the bus over to Notting Hill from the London College of Design to visit the shop. Origina…

1
Ex-UM privacy chief lifts lid: Google has ‘captured’ trade associations and holdcos, personalisation-precision a ‘fallacy’ based on ‘garbage’ data reaching 'fake people' 47:48

2M ago47:48

47:48

Just how accurate is the user data being traded by advertisers, agencies and data firms in the $700bn global digital advertising system? The former Chief Privacy Officer of UM in the US, Arielle Garcia, is exasperated - it’s garbage she says and to prove it Garcia recently accessed her profile from an ad tech vendor and found she was in “500 differ…

1
Reclaiming kids from algorithms: Hyundai signs up to '36 Months' campaign, raising legal age to 16 for social media access - Nova’s Wippa and Finch’s Galluzzo urge more brands to walk purpose talk in likely ... 40:24

3M ago40:24

40:24

Hyundai is the first brand - with some bravery - to have signed on to the 36 Months campaign to lift the minimum age for social media accounts from 13 to 16, launched by Nova Radio’s Michael ‘Wippa’ Wipfli and Rob Galluzzo, the boss of production company Finch. 36 months is the time a teen will reclaim from social media between 13 and 16 years. Gal…

1
Designing People Architecture with Domenic Alvaro 1:13:26

2M ago1:13:26

1:13:26

You could argue a lot of kids grow up with a love of drawing. This one knew he wanted to be an architect in high school. When his older brother brought home some Rotring pens, it all clicked. Domenic Alvaro is the Director and Global Design Leader at Woods Bagot, one of the world’s leading architecture firms. Drawing is a huge part of his professio…

1
‘Angry religious fights’: Salesforce global President and CMO Ariel Kelman on re-engineering attribution from last touch to ‘deep learning’ model; why B2B market will follow and an AI-powered rebound is ... 27:37

3M ago27:37

27:37

A year ago Ariel Kelman boomeranged back to Salesforce after a decade helming global marketing for the likes of Amazon Web Services and Oracle. As global President and CMO of the $200bn+ customer tech giant, he’s wasted little time shaking things up – and Kelman’s view that Salesforce had “lost our focus on sales pipeline and on marketing really be…

1
Out of home will be ‘20% programmatic within two years’, as ecom, retail, food, entertainment target brand and performance – but buying on CPMs alone misguided 44:58

3M ago44:58

44:58

A year ago programmatic sales were just 2 per cent of QMS’ business. By the year-end, says Head of Programmatic, Laura Wall, it will be double digits. She says the market is starting to move, and latest SMI data, with pDOOH up 100 per cent in Q1, underlines that trend. Kinesso’s Chief Media Activations Officer, Michael Whiteside, thinks even that r…

1
A little alarming’: ACCC net widens in latest data products and services report to breaches, fines, enforcement and consumer ‘harm’ beyond privacy reform – ID hashing, location data, clean rooms face more ... 58:39

3M ago58:39

58:39

It’s not sexy but like AI, it’s going to affect your job – and your company. Another salvo in the fast approaching privacy regime set for tabling in parliament in August was fired last week by the ACCC around how personal information is collected and used by data firms – Experian, Nielsen, Publicis-owned Epsilon and Woolworths-owned Quantium were a…

1
Advertisers Opt for News Corp Australia’s Budget-Matching Test to Demonstrate Outcomes Impact of Intent Connect Over Cookies 37:10

3M ago37:10

37:10

News Corp’s first party tech build is now at point where the publisher will match spend from customers using its new platform and run it in parallel with a standard cookie-based approach to prove it delivers much bigger reach and more sales. Via a “privacy compliant” approach using its first party data and data matching via the likes of Google, Liv…

1
Designing design with Sir John and Lady Frances Sorrell 1:23:59

3M ago1:23:59

1:23:59

Having a knock-out creative career five decades long is one thing. Setting up a charity to inspire the same creativity in the next generations is another. But the iconic British design duo, who are also husband and wife - Sir John Sorrell CBE and Lady Frances Sorrell CBE - have done just that. Frances and John started their lives in design both age…

1
'Focused completely on the wrong thing’: B2B marketing set for a ‘renaissance' if marketers, sales teams decouple from individual lead ‘obsession' to the buyer groups who influence a company purchase 40:50

3M ago40:50

40:50

In most B2B businesses lead generation, or individual qualified "lead gen” more accurately, is at the core of business marketing - certainly for the tech sector. The merits of focusing on groups of buyers influential in a large corporate purchase over an individual executive is not new, but what is has a veteranB2B marketing analyst warning that al…

1
CommBank, Westpac, Suncorp, McDonald’s and KFC show market how to crack women’s sport sponsorship as audiences climb, engagement outpoints men’s 27:55

3M ago27:55

27:55

The likes of CommBank, Westpac, Suncorp, McDonald’s and KFC are showing the rest of the market how to do women’s sports beyond just slapping on a logo – and it’s paying off in spades, according to GroupM Chief Investment Officer Mel Hey and Foxtel Media Head of Sport NSW, Caitlin O’Meara. But while existing men’s code sponsors are migrating spend i…

1
Chartered Accountants, AFL, Menulog, recruiters back Australian Marketing Institute’s push for all marketing industry execs to pursue Certified Practising Marketer status; Mi3 alliance announced, professional ... 50:41

3M ago50:41

50:41

This conversation is about getting marketers, agencies, media and tech to become more like chartered accountants – in a good way. That is, have letters after their name that mark them out to employers, peers and recruiters as the most horizontally skilled and relevant in the business – and be required to continue learning every year to keep them. W…

1
LiSTNR tech stack unlocks smarter behavioural targeting, new lookalikes and re-fires lapsed buyers and its data matching capabilities for brands 41:58

3M ago41:58

41:58

‘Virtual professor’ Mark Ritson says advertisers should be allocating circa 11 per cent of media budgets to total audio. Problem is, the market’s not buying Ritson’s line. Audio’s dollar share is sitting just over half of that and static, despite broadcast audiences increasing 6 per cent since Covid and time spent on total audio surging 49 per cent…

1
Designing Dinosaur Designs 1:13:58

3M ago1:13:58

1:13:58

People are considered lucky when they find something they’re skilled at and love, then make it their vocation. Growing up with a parent they’ve inherited that skill and passion from helps, especially when they’re exceptionally talented. Both Louise Olsen and Stephen Ormandy have parents who helped them on their path to a life shaped by creativity. …

1
CX disconnect: Banks, carmakers, telcos failing to join customer dots, ‘gaming’ NPS, measuring wrong outcomes, undermining martech investments – but uni’s nailing it 38:55

4M ago38:55

38:55

The stampede by companies into CX, with massive associated investments into martech, specialists teams and organisational overhauls, is having little impact on customer experience scores – and big banks, telcos, and car brands are at best benchmarked as average, despite investing billions collectively. CSBA Managing Director, Paul van Veenendaal, h…

1
The Fourth Grade CD Burning Mad Child, Andrew Montaño Joins the Show! 52:12

3M ago52:12

52:12

Andrew didn't know he was an entrepreneur early in life. He just saw opportunities to make money, so he took them. Andrew Montaño Joins the Show! Follow: Lesley Perreault Chris the Mortgage Punk Andrew MontañoBy Lesley Perreault and Chris Waipa

1
Tourism NT rewires media strategy with partner Atomic 212°, overhauls martech in bid to see off rivals piling into still spending, but anxious, over 50s 35:41

4M ago35:41

35:41

Tourism NT has always scored its biggest wins targeting the over 50s. Problem is, every other brand has twigged they’re the only one still spending. Cutting through is harder because other tourism bodies are going large on media to carve out their own slice. Plus, it’s already tricky for tourism operators to differentiate. Atomic 212°’s Asier Caraz…

1
Privacy and regulatory update: Banks, retailers, brands, loyalty operators, publishers face ‘substantial’ tightening on CX data, martech, adtech use as consumer groups wedge business lobby in Canberra ... 52:19

4M ago52:19

52:19

There’s so much happening on the regulatory front it’s dizzying, so Mi3 called in the experts for an update - and it’s proven rather revealing: Despite intensive lobbying from loyalty scheme operators and beyond, Australia’s sweeping privacy law overhaul remains on course to land this year – with massive implications for just about every business. …

1
Entrepreneurial Architect Chad Glenn Joins the Show! 1:06:30

4M ago1:06:30

1:06:30

Who were the early entrepreneurs? These questions answered and more when Chad Glenn, owner of 3Ten Architecture, joins the show. Follow: Lesley Perreault Chris the Mortgage Punk Chad GlennBy Lesley Perreault and Chris Waipa

1
The Legendary Eric Fisher Joins the Show! 1:10:02

4M ago1:10:02

1:10:02

Eric Fisher, owner of Eric Fisher Salon's joins the show and gives some great advice on how to make it as an entrepreneur. Follow: Lesley Perreault Chris the Mortgage Punk Eric Fisher SalonBy Lesley Perreault and Chris Waipa

1
Designing The Local Project with Aidan Anderson 45:29

4M ago45:29

45:29

Being driven is one thing. But being driven by trauma is another. It’s a special kind of motivation, and when combined with a competitive nature and natural feel for what an audience wants, great things can be achieved. Aidan Anderson is the Founder and CEO of The Local Project — the fastest growing design platform in the Asia-Pacific region. The p…

1
Retail media meets ‘mobility media’: Uber ads global chief says Australia powering as Uber Ride brand ads drive hard sales via Uber Eats app – but funnel collapse pushes ‘brand-formance’ trend to the fore ... 41:49

4M ago41:49

41:49

Uber’s ads business is starting to scale and its New York-based boss Michael Akkerman says Australia – one of its best performing markets, with a rapidly growing sales operation – will see the next wave of new formats first. He’s touting retail media meets “mobility media” and a collapsed funnel “brand-formance” model - brand and performance market…

1
Cognitive overload puts marketing effectiveness in free-fall: Influence – not influencers – emerging as marketers’ antidote but industry assumptions require total flip 55:17

4M ago55:17

55:17

Marketing effectiveness is getting worse. Dan Krigstein, Director of think tank The Growth Distillery and Ogilvy Chief Strategy Officer and Innovation Lead, Toby Harrison, have spent the last six months working out why – and building a framework they are now bringing to market in a bid to reverse the effectiveness slump. Their findings literally fl…

1
Derek Sorrells, owner of the Arcade, Just a Sip and Papa's General Store, Joins the Show! 1:08:23

4M ago1:08:23

1:08:23

Derek Sorrells is owner of the Arcade, Just a Sip, Papa's General Store and the new Flight 1868. He joins the show this week and talks about entrepreneurialship. Follow: Lesley Perreault Chris the Mortgage Punk The Arcade Just a Sip Papa's General Store Flight 1868By Lesley Perreault and Chris Waipa

1
'Media ecologist' Jack Myers: No humans for 80% of media planning, buying by 2030; creative-media forced back together, brand-publisher clean rooms surge, programmatic and retailer media hit new turbulence ... 43:21

4M ago43:21

43:21

Five years ago media ecologist Jack Myers made a prediction in the second ever edition of Mi3: By 2025 media would be largely automated and almost totally AI-informed and just a quarter of sales would remain with people and ideas. It happened faster than even he thought. Now Myers predicts that within 12-18 months max, most media planning will be e…

1
Designing with history and make-believe with Sibella Court 1:01:08

5M ago1:01:08

1:01:08

There’s an art to bringing history into modern creativity as more than a reference. Sibella Court is adept at it. The creative director, author and interior and product designer has made a career out of creating with her love of history at the forefront. When you learn she grew up with two incredibly creative parents — a builder father skilled in t…

1
‘Not a paint by numbers solution’: David Droga joins Accenture Song’s global tech-creative posse to build NRMA Insurance’s ambition for a ‘world leading’ customer experience model; one brand team, one ... 54:47

5M ago54:47

54:47

IAG Chief Customer & Marketing Officer Michelle Klein returned to Australia last May after more than a decade abroad and embarked on arguably one of the most ambitious – and interesting - corporate customer experience transformation programs in this market for a long time. Such was the complexity and need for top tech and creative talent across eve…

1
Entrepreneur for life! Bobbie Lane Joins the Show 1:09:18

4M ago1:09:18

1:09:18

Bobbie Lane is Owner and Team Leader of Bobbie Lane Real Estate Group, brokered by Real Broker, LLC. Our team is built on Trust, Communication and Passion while embodying a top-notch client experience for our buyers and sellers. The core of our business is referrals and repeat business because of the experience our clients receive. Follow: Lesley P…

1
‘30-40% more efficient than paid media’: Mastercard’s top APAC marketer on owned media’s revenue power; Sonder predicts banks about to show retail media how it’s done 44:48

5M ago44:48

44:48

Julie Nestor was one of the earliest Australian marketers to leverage owned media at scale, first at Optus and American Express and now – via Hilton Hotels and eBay – at Mastercard. The APAC marketing chief says owned media helped Optus get beyond mobile and into broader media and communications – and moved the needle for Amex, both in bringing on …

1
Dale Rotramel Joins the Show! 1:03:46

5M ago1:03:46

1:03:46

Dale Rotramel with MJB Heating and Cooling in Derby, KS joins the show. Follow: Lesley Perreault Chris the Mortgage Punk MJB Heating and CoolingBy Lesley Perreault and Chris Waipa

1
Designing a sense of surplus with Viggo Haremst 1:05:07

5M ago1:05:07

1:05:07

For a small country with a small population, the Danes are incredibly well-known on the global stage as highly skilled when it comes to design. In Viggo Haremst’s case, he knew he wanted to be an architect, like his father, very early in life. But he credits his Swedish mother for his commitment to process and detail. As a Design Director and Partn…

1
Next wave: Everything marketers need to know about the streaming-TV-online video shake-out – audience forecasts, advertising shifts, where next: Ampere Analysis 52:19

5M ago52:19

52:19

Marketers and media companies had just about got to grips with audience fragmentation brought about by social media and online video. Now the next big wave is coming fast from global streamers piling into TV’s heartland with ad plays because their subscriber growth has maxed out. They’re targeting the young with localised reality shows, comedy and …

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