In this video, I dive into Slack’s Fair Billing policy and how it became a key part of our product-led growth (PLG) strategy. By offering credits for inactive users, we aligned our goals with those of our customers, ensuring that we only made money when people actively used the product. This approach not only built immense goodwill but also drove S…

We’ve all been there at some point. You work long enough and at some point you encounter a really bad work environment. A workplace that stresses you out, drains your energy, and makes you dread coming to work each day. Toxic environments fester like a week old fish in the fridge. No one like them. Unfortunately, it’s not always as simple as leavin…

Product-led growth (PLG) can drive incredible results, but only if you avoid these 7 common pitfalls. I break down the top reasons PLG initiatives often fail and provide strategies to ensure your success. Don’t let these challenges stand in your way—watch now to learn how to navigate the PLG landscape effectively. ============================= 🦥 Sa…

Watch this video podcast on Youtube for more visuals of the studio itself! If you want to up-level the professionalism of your Zoom setup, then this video is for you. Have you ever had a project that got a little out of hand? That you obsessed over and wanted to make sure every detail was right? Well, that may or may not have been me. Okay, it was …

Are you looking to hire a CMO but unsure where to start? I share my top eight interview questions that can help you find the right fit. Whether you’re seeking a creative genius or a data-driven strategist, these questions will guide you to the best candidate for your company’s needs. #CMO #Hiring #MarketingLeadership #SaaS Learn marketing + watch f…

🔍 Introduction to the Challenge Hey folks! Hiring the right Chief Marketing Officer (CMO) can be a daunting task for any CEO, especially in the fast-paced world of SaaS and AI startups. But fear not, because today, I’m breaking down the key lenses you need to consider to make this critical hire. From understanding your go-to-market motion to identi…

Cash 💵, Moolah 💰, Chedda 🧀, Benjamins 💸, Bread 🍞 Who doesn’t want some? And when it is free money … ooooooh baby, now we are talking. So today, I’m going to talk about CREDITS and how to use them effectively in your SaaS company. We’ll dive into the history of credits, how we used them at Slack to grow faster, and I’ll share some practical tips on …

I’ve been doing online tech startups my entire life (past 30 years). Sometimes I had a big marketing budget, sometimes I had zero budget. ¯\_(ツ)_/¯ But I started with zero budget. And having nothing is the mother of invention when it comes to finding creative ways to build a brand. 🌟 So this post is for all those AI and SaaS startups that WANT to c…

I am SUPER excited because we are finally diving into PLG!!!! (Product Led Growth) This is by far one of my favorite topics to talk about and I went a little crazy here. This is the first of 26 videos on PLG. That was not a typo. Yeah. Did you know you were subscribing to a crazy growth marketer who loved PLG so much? No? Well you do now. No take b…

Unlocking the Power of Customer Marketing in SaaS: Let’s Dive Deep! 🚀 Hey folks, today I’m talking about something crucial that I see too few SaaS marketing teams focusing on: customer marketing. I’m going to break down what customer marketing is, why the metrics often work against it, and why we need to do more of it. Alright, let’s dive in. What …

💬 Speaking as someone who was a bit skeptical about these and from someone who actually ran billboard ads, I’ll give you my 2 cents on this age-old question. 💭 Also if you are a fan of SaaS CMO Pro and want to see more subscribe to our social channels: 📱 Tiktok SaaS CMO Pro 📸 Instagram SaaS CMO Pro 🐦 X Saas CMO Pro Thanks and have a wonderful day! …

🚫 Avoid these common pitfalls that many new Directors of Marketing face. I've seen many new managers or directors of marketing make these mistakes, and often their careers stall or even cause them to lose their jobs. And often, these are good people. I don't want to see that happen to anyone watching a SaaS CMO Pro video! So buckle in for an import…

🎯💡 Are you tracking the right metrics? It is always interesting when I work with different AI and SaaS founders and what metrics they choose to track and put importance on. In this video, I delve into the top 3 overlooked metrics that every SaaS & AI leader should monitor. These aren't just any metrics; they're the game-changers that can supercharg…

Excited to kick off the launch of SaaS CMO Pro with a timeless B2B topic: why sales often has crappy response times to marketing-generated leads. I discuss 🤔... 🚀 My name is Bill Macaitis and I am your host for the SaaS CMO Podcast. I am a seven time marketing leader, with 3 CMO tours of duty and five tech exits. I'm hear to help you learn about ma…