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The Agency Profit Podcast

Parakeeto, Marcel Petitpas

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Welcome to the Agency Profit Podcast hosted by Marcel Petitpas, CEO and Co-Founder of Parakeeto. Finally, an agency podcast that isn't JUST about getting more clients. On the show, we bring in experts, agency owners and consultants to share their actionable tips for improving profitability and operational efficiency. Here, you'll learn what systems to implement in your business, what kind of KPI's to track, and benchmarks to aim for. How to manage things like capacity, utilization, billing r ...
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Points of Interest 00:49 – 01:52 – Shiv's Background: Shiv shares his journey from building and selling a company to now running How To SaaS, where he works with private equity investors and software companies on marketing strategies. 01:53 – 02:51 – Marketing for Private Equity: Shiv explains his company’s focus on providing marketing due diligenc…
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Jon O’Donnell is Founder & CEO of Viral Tribe Entertainment, a next generation podcasting platform powered by talent and technology, triibe.fm Viral Tribe is reshaping the podcast experience both for the those who create the content and those who consume it. Their mission is to bring talent and their fans closer together in what will be the most in…
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Jessica Ling is the Senior Vice President of Global Brand Advertising at American Express. Since joining American Express in 2019, Jess has held several senior marketing roles spanning both brand and performance marketing. Previously she was the Senior Vice President of Marketing Strategy and Prospect Marketing responsible for the U.S. prospect acq…
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As president and CEO of Index Exchange, Andrew is responsible for providing strategic direction and market vision to the company and leading the brightest minds in advertising technology across North America, Europe, and APAC. With a sharp focus on delivering benefits to the world’s leading media owners and buyers as they tackle the world of automa…
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Malcolm joined Cheil Worldwide at the beginning of 2015 as the Network’s first ever Global Chief Creative Officer. Having built and led teams responsible for award-winning firsts as diverse as Foot Locker’s Sneakerpedia, Dove’s Campaign For Real Beauty and Samsung’s #BeFearless VR experience, Malcolm is a recognised industry influencer and speaker.…
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Points of Interest 00:01 – 00:48 – Introduction: Marcel Petitpas welcomes Taylor Welch, a seasoned sales and marketing expert, to discuss aligning sales incentives with client success, sharing insights from Taylor’s extensive experience. 00:48 – 01:20 – Background: Taylor Welch introduces himself, sharing his journey from a touring musician to buil…
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On this episode of Great Minds, we’re pleased to welcome Tom O’Keefe, Creative Chairman, and Jeff King, CEO, of the newly merged BarkleyOKRP. BarkleyOKRP is a new advertising agency formed by the merger of two prominent agencies, Barkley and OKRP. The merger creates one of the largest independent agencies in the United States, with offices in Chica…
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Chuck Leavell was a member of the Allman Brothers Band throughout their commercial zenith in the 1970s, he subsequently became a founding member of the band Sea Level. He has served as the principal touring keyboardist and musical director of the Rolling Stones since 1982. As a session musician, Leavell has performed on every Rolling Stones studio …
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Jamila Wignot is an award-winning documentary filmmaker. Her body of work includes, the Emmy-nominated MAKERS: WOMEN IN BUSINESS; THE AFRICAN AMERICANS: MANY RIVERS TO CROSS, hosted by Henry Louis Gates, which won a Peabody, Emmy, and NAACP awards; TOWN HALL a feature-length co-production with ITVS about the Tea Party movement; and for AMERICAN EXP…
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Alex Collmer is the founder and CEO of VidMob, the leading creative data company. The AI-based software improves creative and media performance by helping brands and agencies derive their own custom creative best practices, and ensure that those learnings are applied across all flighted media. Vidmob counts many of the world’s leading brands and ag…
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Points of Interest 00:01 – 00:41 – Introduction: Marcel Petitpas welcomes Mark O'Donnell, the leader of EOS Worldwide, to discuss the Entrepreneurial Operating System (EOS) and its impact on businesses, focusing specifically on data and scorecards. 02:04 – 03:38 – What is EOS?: Mark O'Donnell provides an overview of EOS, explaining its core compone…
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Jason founded ACCOMPANY to leverage the economic engine of the fashion and lifestyle industry towards positive impact for global communities in need. Jason brings with him 3 key areas of expertise – strategic image-making for global fashion retailers, leadership experience growing a small business, and a passion for applied ethics surrounding the n…
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Issa Jouaneh is President, Connections, at Emerald, and is responsible for leading the strategic oversight and growth optimization of the company’s core business, comprised of 140+ leading events, trade shows, and conferences. Issa joined Emerald in March 2021 as Executive Vice President of Emerald Xcelerator, leading the company’s market diversifi…
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Heidi Dangelmaier is an inventor + designer + scientist (Quantum Physics & Artificial Intelligence). She has a track record of inventing first to market mass-appeal products, technology, entertainment & brands. Her gift at activating mass-scale growth in the female market is peerless. She’s generated billions in revenues for many global brands. She…
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Robert E. (Bob) Hope is a veteran of the public relations and event marketing business. He is co-owner and president of Hope-Beckham, an independent agency based in Atlanta. Hope and longtime friend Paul Beckham started Hope-Beckham 25 years ago. Clients have included Chick-fil-A Foundation, Turner Broadcasting, Belk, The Coca-Cola Company, Souther…
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Points of Interest 00:01 – 00:36 – Introduction: Marcel Petitpas welcomes David Tobin, a mergers and acquisitions expert, to discuss strategies for successful business exits. 01:09 – 02:52 – David’s Background: David shares his journey from starting his first business in college to founding TobinLeff, focusing on his niche in financial services and…
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With 20 years of tech experience, and after witnessing the explosion of marketing data and its potential to inform business decisions, Alexander saw a clear gap in the market that he was determined to fill. This led to the founding of Adverity, an intelligent marketing analytics platform, which he co-founded with colleagues Martin Brunthaler and An…
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Points of Interest 02:02 – 02:20 – Ryan's Framework: Marcel explains how Ryan Tansom's "Independence by Design" framework has transformed his view on his own business. 03:32 – 05:03 – Owner-Operator Challenges: Ryan describes the challenges of owner-operators and the importance of achieving true independence through sustainable business practices. …
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Points of Interest 00:54 – 01:39 – Matt’s Journey: Matt Bodnar shares his background, mentioning his experience at Goldman Sachs and his move to Nashville in 2011, where he bought his first IT service company. 02:24 – 03:07 – M&A Realization: Matt explains how he stumbled into mergers and acquisitions and the importance of creative deal structures …
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Chris Moscardi is a marketing strategist, creative director, and MBA with a passion for bringing scalable, sustainable growth to B2B companies particularly in tech, infrastructure, and engineering. Chris’s goal is to bring sustainable development to the forefront of public consciousness using creative storytelling, the influence of marketing, and t…
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Points of Interest 00:01 – 00:58 – Introduction: Marcel Petitpas introduces the episode and guest Nicole Greer, founder and CEO of Build a Vibrant CultureTM. 00:59 – 02:14 – Guest Background: Nicole shares her journey and experience, highlighting her work with notable brands like State Farm and The Ohio State University. 02:15 – 04:05 – Importance …
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Dr. Aaron Mair is an Environmental Justice pioneer intersectionally working in the spaces of, Health, Environment, Voting Rights and Disparities over the last 40 Years; a 35 year veteran urban environmental activist; regional and national Environmental Justice organizer and strategist from the State of New York.…
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A wise rabbi once said: “Judaism is a great product, but the marketing sucks.” As a Jew and a branding professional, Archie was in full agreement. She’s on a mission to re-brand Judaism so that it’s easy to get right to the good parts, no Hebrew required. JewBelong.com is the heart of the rebrand. It’s filled with meaningful, fun, free, easy-to-use…
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Points of Interest 00:01 – 00:40 – Introduction: Marcel Petitpas introduces Audrey Joy Kwan, a seasoned leadership coach and agency consultant, discussing her extensive experience in agency leadership development. Audrey shares her transition from law to marketing, leading to a significant career in agency leadership. 06:57 – 08:26 – Leadership Sty…
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Jessica Donohue is an executive dedicated to working with institutional investors and allocators as their partner, enabling their mission/vision and creating better outcomes for them and the people they serve. Jessica has a proven track record leading client management/ solutioning, organizational transformation, product innovation, and client serv…
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On the eve of ClimaTech 2024 we speak with Yvonne Hao, Secretary of Economic Development for Commonwealth of Massachusetts. Yvonne was a longtime senior executive who co-founded Boston investment firm Cove Hill Partners, and was tapped by the Healey-Driscoll administration to helm the state’s chief economic development agency.…
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Mr. Walker is a Nuclear Physicist and was the project lead and manager for constructing the new Rolls-Royce Nuclear Chemical Plant; he was the UK Subject Matter Expert for the UK Nuclear Material Recovery Capabilities and was the technical project manager for constructing the UK reactor core manufacturing facilities. Mr. Walker was also seconded to…
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Points of Interest 00:00 – 05:32 – Opening Discussion: Marcel and Joey highlight the critical role of clear communication and the art of building client relationships in agency settings. 05:34 – 08:36 – Joey's Insights: Sharing his journey as an agency owner and creative director, Joey delves into why effective communication is foundational to stro…
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On this first ClimaTech Edition of Great Minds, we’re pleased to welcome Joe Curtatone, President of the Northeast Clean Energy Council, ahead of the ClimaTech 2024 event, June 3-5, 2024. More information on ClimaTech can be found at https://advertisingweek.com/event/climatech-2024By Advertising Week
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Points of Interest 00:01 – 00:40 – Introduction: Marcel Petitpas introduces the episode and guest Jamie van Cuyk, an expert in hiring and onboarding, who shares her extensive experience in helping entrepreneurs effectively grow their teams. 01:20 – 02:43 – Company Overview: Jamie describes her role and the objectives of her company, Growing Your Te…
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In early 2020 Bosko Milekic co-founded Optable with the goal of re-architecting digital advertising in the post-cookie world. Prior to Optable, Bosko co-founded AdGear, an advertising technology platform that was among the first ad platforms to integrate real-time bidding protocols. He has spent close to 20 years developing advertising technology, …
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Debbie Wosskow OBE is a multi exit entrepreneur, board advisor and investor, now focused on diversity, health and wellness and economic empowerment. She is co-founder of WJV LLP, the boutique investment and strategic innovation firm that supports and empowesr female founders by connecting female run and diverse VC’s with investors focused on purpos…
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On this episode of Great Minds we speak with Alda Abbracciamento, President, Global Groupe Client Lead-Walmart at Publicis Groupe. Alda’s mission: Drive business growth through creativity among big brands, startups and non-profits. Build partnerships across organizations that inspire collaboration to deliver integrated marketing and technology solu…
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Points of Interest 00:01 – 00:58 – Introduction: Marcel Petitpas introduces the episode and guest Kelly Campbell, a trauma-informed leadership coach. Discussion about Kelly’s new book, “Heal to Lead,” and their approach to trauma, leadership, and consciousness. 01:03 – 01:21 – Kelly Campbell’s Professional Background: Kelly shares their professiona…
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Jennifer D’Alessandro brings over 20 years of experience to her role as Head of Ad Sales and Marketing at Future Today, a video distribution and technology company that operates hundreds of OTT channels on connected TV platforms. Jennifer oversees the ad sales marketing department, leads the U.S. sales team in direct and programmatic partnerships s…
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On this episode of Great Minds, we’re pleased to welcome Professor Verne Harris, Acting Chief Executive of the Nelson Mandela Foundation. Verne Harris has been the archivist for the papers of Nelson Mandela since 2004, as Head of the Memory Programme at the Nelson Mandela Foundation’s Centre of Memory and Dialogue. Before that, he had worked for So…
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Emma Lacey is Senior Vice President EMEA at Zefr, where in her two years with the company she has helped position Zefr as the leading technology provider for brand safety and suitability across Meta, TikTok and YouTube in the region. Prior to joining Zefr, Emma spent 15 years’ building successful commercial teams across the advertising industry, in…
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Points of Interest 00:01 - 00:21 - Introduction: Marcel introduces the episode and guest Chris Rudolph, a business coach specializing in helping agency owners grow their businesses and improve their lifestyles. 00:21 - 01:05 - Chris’s Background: Chris shares his journey from starting in the fitness industry to coaching agency owners, emphasizing h…
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