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Now is the time to start preparing for October - failure to do so will leave you caught off guard and scrambling. Many of you know that when it comes to dental practice management it is vital that you continuously look ahead. Listen in as Howie & Mark discuss what you need to do now to be ready. Podcast Highlights: A Chasm Looms Ahead Where Should …
 
In our latest podcast, Mark & Howie dive into the data around web presence optimization and why a website built about this data is more effective than your average website. They will explain how to keep your website on the forefront of consumer demands without breaking your marketing budget. Finally, they talk about a call tracking dashboard that a…
 
We are pleased to announce the release of our audiobook: New Patients Unlimited – Volume 3! You have heard the sultry voice of Howie Horrocks conveying marketing advice and wisdom based upon over 30 years in the business. Now you can listen to the third book in our Unlimited New Patients series, which is now available on Audible. In this podcast, M…
 
Today, Mark & Howie discuss how best to manage your marketing during the COVID-19 pandemic. They will talk about which marketing campaigns should be paused and which ones to move into maintenance mode. Finally, they cover setting reasonable expectations for when you can resume work. Podcast Highlights: How to set reasonable expectations for when wo…
 
In this podcast, Mark & Howie discuss what you can do NOW to help increase your new patient capacity when you practice reopens. Taking the time now to adjust how your calendar looks, will allow you to bring on new patients and leave room to re-book appointments that had to be cancelled due to COVID-19. Podcast Highlights: How to set your schedule t…
 
In this guide, we dive head on into our dental consumer research findings. We combine those with over 30 years of real world marketing result data. What we have found will most definitely surprise you! The first question you may often hear from a prospective patient is ‘How much will it cost?’. This is because they don’t know how to ask the questio…
 
An All Inclusive Implementation Plan Our sleep apnea guide provides advice on marketing to internal patients, attracting new external patients and who should be your targeted audience. As well, we offer tips on Google Ad Campaigns, social media promotions and more. Download your copy of the e-guide here: http://bit.ly/2Qvj8Hk…
 
An All Inclusive Implementation Plan Our implant guide outlines how to reach your targeted audience through tested and proven online/offline marketing techniques. We include advice on internal promotions, mailers, Google Ads, and more! Download your copy of the e-guide here: http://bit.ly/2Qvj8HkBy Howie Horrocks
 
An All Inclusive Implementation Plan In this guide, we discuss a tried and tested method to consistently gain new, high quality patients. In the 6 steps, we outline why you need to include this traditional method of marketing to attract new patients, the benefits of following a winning design layout (hint: you might not agree with it – but trust us…
 
In this guide, we discuss how to increase your new patient volume and grow your practice in 4 steps. These steps can be completed without re-allocating any of your marketing budget. Many practices fail to keep growing due to an all too common bottleneck. Our guide will help you to determine where your bottleneck is occurring, the corrective actions…
 
A Top Down All Inclusive Step by Step Implementation Plan Our Google Ad campaign guide provides basic information on a Google Ad campaign and what is required for the setup & initial management. We also discuss when to use technology to help monitor your ad campaign, how to measure if the campaign is effective and understanding of what are reasonab…
 
An All Inclusive Implementation Plan In this guide, we discuss how to effectively transition your practice to operating as a Fee For Service practice. We outline how using insurance is actually a form of marketing, how to properly transition away from insurance and how to expand your FFS practice. Download your copy of the e-guide here: http://bit.…
 
In this chapter we show you how promoting your business on social media will improve your search engine rankings. In addition to websites, social media postings are also ranked and indexed by search engines. These postings are then displayed alongside webpages when a consumer utilizes a search engine. You can download our free e-book here: http://b…
 
In this chapter we discuss the importance of building your online community with your patients. We will show you how most of your postings should be human interest stories and designed to build a human connection between your office and your patients. You can download our free e-book here: http://bit.ly/3b5odhm…
 
In this chapter we cover pay-per-click advertising in depth. You will learn how to test which keywords are most beneficial to use, how to monitor your campaign and the importance of utilizing artificial intelligence to help with AdWords. You can download our free e-book here: http://bit.ly/3b5odhmBy Howie Horrocks
 
In this chapter we will tell you about the latest advances in call tracking. With these advances you are now able to see which marketing campaigns produced which results, listen to recorded calls for training purposes, call the missed call backs and use the conversations to source the new patient properly in your practice management software. You c…
 
In this chapter you will learn about benefits of real-time online scheduling. Online scheduling allows a patient to book an appointment with a dental office at their convenience – at 5am, 7pm or midnight! You will learn how this technology allows you to dictate which time slots are available based upon the information provided by the patient. You c…
 
In this chapter we show you how to monitor your online reputation. The importance of generating online reviews from patients and the beneficial impact this can have your practice. We discuss what you should look for when signing up for an online review service. You can download our free e-book here: http://bit.ly/3b5odhm…
 
In this chapter you will learn about the major shift in advertising. How many dental practices have (mostly) shifted over to online marketing and the potential errors of doing this. You will discover there is a balance to be struck between online and offline marketing if you wish to maintain a competitive advantage. You can download our free e-book…
 
In this chapter we discuss how dentistry has evolved since the Unlimited New Patients Volume 3 was released. We review the lessons learned during the recession and how dental practices started thriving during the recovery. We will show you how specialist advertising has changed and the impact DSOs can have on independent dental practices. You can d…
 
In Chapter 13, we recap the highlights of the 12 previous chapters. We will review with you how to set a budget, how to identify the marketability of your practice, how to understand the consumers’ minds, sure-fire marketing mediums to use and much more! You can download our free e-book here: http://bit.ly/3aaG2va…
 
In Chapter 12, we will show you how smart marketing and management strategies can help smooth some of the most common practice transitions and ensure that when you emerge from a period of transition, you’re where you want to be. We will outline marketing strategies and provide management insights that will help you anticipate and troubleshoot poten…
 
In Chapter 11, we are going to show you how to calculate the success rates and financial returns on your marketing activities. We’ll show you the importance of collecting high-quality marketing data to accurately calculate your ROI. You will learn how your own misconceptions and the effects of human and computer error can play havoc on the quality …
 
In Chapter 10, you will learn how to determine an appropriate marketing budget for your practice and how to adjust it as your practice grows. We will show you which low-risk marketing mediums to start with. Then, as your marketing activities mature over the years, you can move into moderate and higher risk activities safely. You can download our fr…
 
In Chapter 9, you will learn the basic areas of internet marketing that you need to pay attention to and engage in. We will explain why you need a user-friendly, fully SEO optimized website to attract new patients. You will also receive an introduction to pay-per-click advertising. You can download our free e-book here: http://bit.ly/3aaG2va…
 
In Chapter 8, you will learn why direct mail needs to be an integral, fundamental part of your marketing plan – no matter what kind of practice you have, who your target market is or what your goals are! We will educate you on the design style and formula that has proven successful for our clients for nearly 30 years. This is one marketing tactic h…
 
In Chapter 6, we will introduce you to the four mass mediums of marketing – billboards, the yellow pages, radio and television. We will cover the advantages and disadvantages of each type to help you make an informed decision on where to spend your marketing dollars. You can download our free e-book here: http://bit.ly/3aaG2va…
 
In Chapter 5, we will show you how location can affect your ability to build your business and grow your market share. You will learn how to recognize the opportunities and limitations your area presents. We will show you how to beef up your marketing when the doctor to patient ratio is less advantageous. You can download our free e-book here: http…
 
In Chapter 4, we will share tips on finding a practice name that’s memorable, descriptive, and that sets up positive associations in the public’s mind. First impressions count for a lot in every business, and the business of dentistry is no different. That’s why choosing a name for your practice is such an important part of your overall brand. You …
 
In Chapter 3, you will learn the difference between the dentist’s perception and the dental consumer’s reality. We will show you how to use the dental consumers’ perceptions to your advantage in your marketing materials. Also, we will show you how damaging a different kind of consumer perception can have on your business. You can download our free …
 
In Chapter 2, you will learn how important it is to step outside your own specialized mindset and learn to think like a dental consumer. We’ll show you how to put yourself in their shoes and understand what really matters to ordinary people faced with making a decision about who to entrust with their dental care. You can download our free e-book he…
 
In Chapter 1, we discuss how the word ‘invasive’ has two different meanings that are entirely dependent on whether you are in the dental chair or not. We will discuss the business of dentistry, particularly, how to market dentistry to a nervous and recoiling public. Understanding your customer’s needs, wants, fears and concerns is a basic marketing…
 
Is the competition around your dental practice too thick? Is it difficult to consistently attract the type of patients you want? If you’ve answered yes to either of those questions –our latest podcast will be valuable to you! In our podcast, Mark and I discuss how to compete in a market that is already saturated with dentists. We discuss the import…
 
Do you know if your marketing efforts are paying off? Can you accurately track which phone call is the result of which marketing effort? If the answer to either of these questions is ‘No’, then you are flying blind! In this podcast, Mark & Howie discuss how to accurately find your digital marketing metrics. This will allow you to hold yourself, you…
 
In this podcast, Mark & Howie discuss what separates the most wildly, successful dentists from the dentists who are just…there. The more successful dentists have put certain routines into place that allow them to monitor the correct data, ensure that all phone calls are responded to and have set reasonable expectations for themselves. The top habit…
 
It may be hard to believe, but three out of five dental practices will experience some form of dental fraud or embezzlement. Dealing with theft, especially from a trusted employee, can be a shocking experience. There are steps that you can take to help prevent this or catch it early on, there by limiting your loss. In this podcast, Mark interviews …
 
Howie and Mark discuss dental insurance and what it really means to a dental practice. There are times when insurance participation makes sense. And there are times when it makes much more sense to transition away from insurance dependence. Over the course of a career it’s possible for a dentist to move back and forth between the two, depending on …
 
In today’s podcast, Mark Dilatush hosts a special guest, Dr. Marvin Berlin. The topic they discuss is increasing case acceptance. Dr. Berlin has fine-tuned the process of utilizing dental photography with each of his patients. By being able to show them their teeth, he has found a way to better educate his patients on why a specific procedure is re…
 
In our latest podcast, Mark and Howie discuss how to achieve a fee-for-service dental practice. If you listen to insurance companies, you’ll be led to believe you cannot survive without them. Of course, this is pure bunk. Not only can you survive, but you can THRIVE. With a little planning and guidance, you can transition to a fee-for-service pract…
 
It is incredibly important that you spend a small percentage of your annual marketing budget on maintaining your local optimization. Whether you focus on organic/paid marketing, online/offline marketing or a combination of all of the above, this one piece is incredibly important. You do NOT want to overlook this piece! Podcast Highlights: Local SEO…
 
In this episode, Mark & Howie discuss the importance of getting a jump on your 2020 marketing. They discuss how over capacity restricts new patient growth, upgrading your website, where and how to allocate your marketing budget and much more. Podcast Highlights: The Over Capacity Trap Upgrading Your Website Line Up Your Marketing Assets and Liabili…
 
In this podcast, Howie Horrocks & Mark Dilatush discuss how to attract larger cases through promotion of niche services. Listen as they discuss who promote to first (hint: you already know them) and what type of marketing tactics to use. Podcast Highlights: In Search of Bigger Cases It’s About the Niches Passive and Aggressive Marketing Do Both…
 
In this podcast, Howie Horrocks & Mark Dilatush answer the question "Can your marketing impact your administrative costs?" Yes - it can! Learn how half of the market will ignore you if you are offering deals and why that is the half of the market you do not want to lose! Podcast Highlights: Two Halves of the Dental Consumer Market Seeking Immediate…
 
In this podcast, Howie Horrocks & Mark Dilatush discuss the benefits of regular maintenance and upgrading of your website. Podcast Highlights Love Your Website Again What to Own, What to Delegate Regular Maintenance and Upgrading Delegate Minutiae Knowing What You Get from Your Website Be the Dentist After listening to this podcast, visit us online…
 
What is Fusion MarketingTM from npiClick? In this podcast, Howie Horrocks & Mark Dilatush discuss the benefits of merging traditional (offline) marketing with digital (online) marketing. Podcast Highlights Fusion Dental MarketingTM Merging Digital Marketing with Traditional Marketing Reducing Advertising Waste While Increasing Impact Reaching the H…
 
New Patient Calls with Sandy Pardue & Dana Salisbury In this podcast, Mark Dilatush, Sandy Pardue & Dana Salisbury discuss how poor handling of patient calls can have a huge effect on patient bookings. They discuss some of the topics that will be covered in-depth during any of the Academy of Scheduling Excellence seminars that Sandy will be hosting…
 
Capacity Restrictions. The Silent Practice Killer This podcast highlights the following topics: Your capacity is killing you We keep hearing this theme A full schedule is cool. Right? Who to pre-appoint and who not to pre-appoint All you have to be is open and available Online scheduling will help So that's the fire alarm To book a one-on-one consu…
 
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