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The Trusted Web Podcast

Sebastiaan van der Lans

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What if you could simply trust all information on the internet? I’m on the mission to build a Trusted Web for all of us on planet earth. Because to save the world, we need to fix the internet. With this special thing called blockchain timestamps; all content you consume will be transparent and accountable. Welcome to the new default on the internet. Thank you for being part of this journey and let’s build the Trusted Web together.
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Get ready to discover the latest insights with #SEOUpdateByYoast! Join our seasoned SEO experts, Alex Moss and Carolyn Shelby, as they discuss the latest news in SEO, including WordPress's 21st birthday, AI-related news, Google's response to website recovery, structured data documentation updates, and more. Topics & sources You can find the topics …
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Topics & sources SEO news Google core and spam updates roll out Bing Webmaster Tools adds features Google Unleashes Manual Actions Galore After Search Spam Policy Updates AI-content websites deindexed?! Goodbye FID! INP now part of CWV metrics Liz Reid announced as new Head of Search AI news The AI Act: first-ever legal framework on AI Sam Altman c…
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Topics & sources SEO news INP coming to CWV on March 12 Does Structured Data Markup influence EEAT? The SEO Starter Guide got a makeover Google: We Don't Say Core Web Vitals Are A Ranking Factor Updated the availability of Web Stories Timings on HCU recovery? New Search experiences in EEA Google adds Product Variants support Reddit and Google expan…
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Topics & sources 2024: SEO predictions and trends Google: new ways to search in 2024 Growth of voice and visual search Semantic search and intent optimization Building helpful content and topical authority SGE’s wider adoption SEO news Google has started phasing out third-party cookies Google clarifies primary source of snippets Goodbye Google Webs…
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Joost de Valk is an entrepreneur and application software developer from the Netherlands who is best known for Yoast SEO. Joost started out as a consultant and blogger in 2004 before developing Yoast, one of the most successful plug-ins for WordPress. Tune in to this episode as we discuss the current landscape of search and AI, and the implications…
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Tips this week include:• Celebrating my first sale of AI generated images• How AI is spawning new business opportunities• Yoast SEO global settings and Google Search Console tutorials have been updated in the DIY SEO course• Why you need to opt out of Google switching you to GA4, even if you’ve already set up your GA4 property• Testing a possible t…
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Tips this week include:• A request to let me know if you listen to the Tips Tuesday podcast• GA4 course testimonials are live• Private GA4 webinars start today• The GA4 affiliate program is now open• Yoast SEO tutorials are being updated in the DIY SEO course• How a change of strategy exploded my video views• Can you get site traffic from your YouT…
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Hello Happy Site Owners and Webmasters!Tips this week include:The last of the Google Tag Manager and Optin Click tracking tutorials are finished in GA4 course!!!!The GA4 affiliate program is opening, and a request for testimonials has been sentUpdates to the DIY SEO course and workshop orderYoast SEO has a totally new User Interface coming in today…
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Tips this week include:• New Affiliate Program coming to the GA4 course• How to track cloaked affiliate link clicks tutorials added to GA4• What new tutorials and workshops are coming to the DIY SEO course• Updates in Webmaster Training for new cron job settings that affect UpdraftPlus• One of the best business quotes I’ve ever heard• Why ChatGPT a…
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My guest and I share a very deep passion for a trustworthy internet, and his name is Andy Parsons. Over the last few decades, Andy has been a CTO of over a dozen companies, a founder of several companies and a start-up mentor. Andy is currently a Senior Director at Adobe, overseeing its Content Authenticity Initiative. In 2019, Adobe launched this …
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Tips this week include:• Why I’m using new tech to diversify my income• The new tutorials coming to the Google Analytics 4 course• Why AI writers are being included in the DIY SEO course• What practical advice is being given by experts for content creators in 2023• The truth about AI and the best quote I’ve heard on it• A free download of my curate…
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Tips this week include:• Live Hubber Huddle this Thursday for DIY site audit clients• $100 discount on BlogAid Holiday course sale ends this week• New affiliate link click tracking tutorials added to the Ultimate GA4 Course for Bloggers• Why to stop spelling out your email address on your site• Salute to WP Fastest Cache• New WP sandbox for test dr…
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Scott Stornetta is a Grandfather, Teacher, Investor and scientific researcher – and an invention he did 30 years ago totally revolutionizes the world of tech today. In 1991, he and Stuart Haber, published the whitepaper "How to Time-Stamp a Digital Document”. This paper, in fact, could be described as the invention of blockchain. In 1992 this paper…
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Tips this week include:• A podcast featuring our favorite hosting owner and dev, Dustin Hyle• The clock is winding down on BlogAid Holiday Deals with $100 off courses• Bounce Rate in Google Analytics 4 vs Universal Analytics• Outbound click tracking in GA4• A new Landing Page report is rolling out for GA4• Why to be super careful about the music yo…
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Tips this week include:• Holiday Deals are happening – get up to $100 off BlogAid courses• Interview on the Unmiss Podcast for Google Analytics 4• Master Acquisition Report tutorials are now in the Ultimate GA4 Course for Bloggers• Why Mastodon is a maybe for me• Success I’m seeing with my new video campaign• How to repurpose video content• What to…
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Tips this week include:• Why I’ve become a post writing and video making maniac• The new video publishing scheduling tool I’m using for Instagram• 43 tutorials have been added to the Google Analytics 4 Course for Bloggers• 2 ways visitors are counted in GA4• 2 ways to customize reports in GA4• The best blogging communities for massive traffic that …
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Tips this week include:• PHP 8.0 forced upgrade may break sites soon• 4 new Google Analytics 4 default report tutorials have been added to the course• Why you need to check your Universal Analytics setup – 80% have it wrong• New post on What is Google Analytics 4?• New post on Google Analytics 4 vs Universal Analytics• An invitation to follow the 2…
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Tips this week include:• The Ultimate Google Analytics 4 Course for Bloggers is on sale• Why my email setup has to change for my course sites• WP 6.1.1 is rolling out today with bug fixes• Where to get my special WP update instructions• What is your Reusable Block alternative? See why we need one• 6 reasons why email marketing is important for cont…
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Tips this week include:• The Ultimate Google Analytics 4 Course for Bloggers is open to the public and on sale!• Free GA4 webinar is this Thur, Nov 10, but you have to register to save your seat• How to fix your SEO crawl budget• When it might be safe to update to WP 6.1 and where to get update instructions• Will your site break when your host forc…
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