Best Zach Radford Podcasts (2024)

1
Interview With Carmine Mastropierro AKA “The Copywriting Fox” 34:51

4+ y ago34:51

34:51

Interview With Carmine Mastropierro AKA “The Copywriting Fox” Carmine Mastropierro AKA “The Copywriting Fox” has written for some of the biggest brands, that you’ve definitely heard of: GQ Magazine, Neil Patel, Postmates, and many many others! I happen to know Carmine personally as we are in the same mastermind group, so I wanted to have him on the…

1
Interview With Susanna Miles - Creator Of “Clarity, Confidence and Cash” 26:37

4+ y ago26:37

26:37

Interview With Susanna Miles - Creator Of “Clarity, Confidence and Cash” Susanna Miles is the creator of “Clarity, Confidence and Cash” and is a very well rounded, experienced digital marketer who has been working online since 2007. I’ve asked her to come on the show today to speak with us about how to be authentic in your marketing and in your bus…

1
Get Your E-Commerce Conversion Up By Building A Community 8:22

4+ y ago8:22

8:22

Get Your E-Commerce Conversion Up By Building A Community There’s a lot of businesses out there trying to build a community and it just doesn’t seem to be working. I’m going to give you a couple ways that you can help increase your conversion and add social proof to your site by building an amazing community. Listen now to hear what they are... #co…

1
How To Increase Your Conversion Rate With Scarcity 5:02

4+ y ago5:02

5:02

How To Increase Your Conversion Rate With Scarcity Whether you’re an Ecomm store owner, or you’re managing an Ecomm business, for every percent you get your conversion rate to rise, the more money you can spend on advertising and the more you can grow your business. A simple tactic you can implement to increase your conversion rate is scarcity; Whe…

1
Improving Trust Improves Conversion Within Your E-Commerce Store 10:09

4+ y ago10:09

10:09

Improving Trust Improves Conversion Within Your E-Commerce Store With your E-Commerce business, you’re trying to increase your overall conversion rate. What most people don't understand is that being liked, or being trustworthy, is the easiest way to improve trust within your store. What are some variables that increase trust? A good product, socia…

1
How To Increase Your E-Commerce Conversion Rate - Free Shipping 6:31

4+ y ago6:31

6:31

How To Increase Your E-Commerce Conversion Rate - Free Shipping With the holidays coming up, if you can increase your conversion rate, your advertising becomes more effective, your email marketing becomes more effective and every aspect of your business becomes more effective. More than that, you can spend more money to acquire customers than your …

1
The Intention Framework 12:51

4+ y ago12:51

12:51

The Intention Framework I have seen the method I am about to teach you 4x and even 10x conversion rates over my tenure. This framework, known as the Intention Framework, is something we’ve built in our business that allowed us to scale one of our clients to $2.6 million in sales with just $16k ad spend on Facebook. The Intention Framework consists …

1
Talking With Ben Childs - Owner & Operator Of Digital Reach Agency 26:49

4+ y ago26:49

26:49

Talking With Ben Childs - Owner & Operator Of Digital Reach Agency Today I have a very interesting gentleman here with me by the name of Ben Childs. Ben is the owner and operator of Digital Reach Agency; he manages a very large team, working with some high profile clients. Digital Reach Agency is a demand generation agency that focuses on B2B, SAAS…

1
Talking With Phillip Gibbs - World Renowned Business Strategist 34:17

4+ y ago34:17

34:17

Talking With Phillip Gibbs - World Renowned Business Strategist On today’s episode, I had the opportunity to sit down and talk with Phillip Gibbs. Phillip is a world renowned business strategist who has mastered online referrals and affiliate partnerships. He is responsible for generating over $16 million in revenue, and has consulted for some very…

1
Different Hunger - An Agency Helping Other Agencies Automate & Scale Their Business 32:09

4+ y ago32:09

32:09

Different Hunger - An Agency Helping Other Agencies Automate & Scale Their Business On today’s episode, I had the pleasure of meeting with two agency owners from the agency Different Hunger. They are currently helping over 5,000 digital agency owners automate and scale their business! Here’s their amazing story… #DifferentHunger #agencyowners #digi…

1
Rocket-fuel For Your Business - Win Their Time, The Money Will Follow 11:49

4+ y ago11:49

11:49

Rocket-fuel For Your Business - Win Their Time, The Money Will Follow On today’s episode I want to talk about a simple concept that you can implement into your marketing that will skyrocket your business; it’s based off the principle that if you win their time, you will win their money. The most valuable resource on the planet is not money, it’s ti…

1
How To Speak To The Right Audience 12:52

4+ y ago12:52

12:52

How To Speak To The Right Audience Something that is overlooked 99% of the time when it comes to building out advertising campaigns is, what part of the market you should be speaking to. Most entrepreneurs think that their product is fantastic and everybody on the planet should be using it and while that may be true to that entrepreneur, the majori…

1
Looking At Marketing As Customer Service Instead Of Just Marketing 10:05

4+ y ago10:05

10:05

Looking At Marketing As Customer Service Instead Of Just Marketing I believe people look at Facebook ads, Instagram ads, and marketing in general as the “magic bullet” in their business, but this could not be further from the truth. In my opinion, what advertising does is if you have a bad business, it’s going to amplify how bad your business is. T…

1
The Biggest Mistake I See In Business 11:24

4+ y ago11:24

11:24

The Biggest Mistake I See In Business Today I’m going to share with you the biggest mistake I see in business that is occurring frequently among all the companies that I meet with on a regular business. Last week alone, I met with over 40 companies ranging from $2 million in sales all the way up to $50 million in sales, and I’m seeing one common de…

1
How To Sell Anything To Anybody 8:46

4+ y ago8:46

8:46

How To Sell Anything To Anybody On today’s episode I’m going to share something with you that I see 99% of marketers, and even some sales people, forgetting in their selling process. But more than that, I’m going to go over how to sell anything to anybody through this very simple process. From a conversion perspective this is exactly what all peopl…

1
My Core Belief About Marketing & How You Can Implement It Into Any Business On The Planet To Get Real Results 9:57

4+ y ago9:57

9:57

My Core Belief About Marketing & How You Can Implement It Into Any Business On The Planet To Get Real Results You’ve probably seen a lot of people advertising on Facebook, Google, Instagram, Twitter, etc. and everyone’s fighting over the 3% of buyers in their respective niches. While we don’t want to neglect this group of people, because they are t…

1
The Pressures That Go Along With Running An Agency 10:21

4+ y ago10:21

10:21

The Pressures That Go Along With Running An Agency A lot of people get into the agency business because they think it’s an easy way to make money. There is currently a huge opportunity in the agency space with brick and mortar businesses, eCommerce businesses, SAAS companies and more, all coming online; they need promotion, whether it’s Facebook ad…

1
Exactly How We Build Out Our Facebook Ads - “The Seed Method” 11:20

5y ago11:20

11:20

Exactly How We Build Out Our Facebook Ads - “The Seed Method” On today’s episode I am going to show you an exclusive training we’ve been using internally; it’s a special training outlining exactly how we build out our Facebook ads through a method called “the seed method.” This method shows how to take someone from a cold audience and work their wa…

1
Interview With James Speed - HIPAA Compliance For Your Agency 26:53

5y ago26:53

26:53

Interview With James Speed - HIPAA Compliance For Your Agency On today’s episode, I interview a good friend of mine, James Speed. He is the most knowledgeable person on HIPAA compliance that I know personally. If you don’t know anything about HIPAA compliance, it can really affect the outcome of your marketing for your clients. Here’s James’ story,…

1
Taking A Look At Tai Lopez’s Ads 18:27

5y ago18:27

18:27

Taking A Look At Tai Lopez’s Ads Today we’re going to be taking a look at Tai Lopez’s ads to see what type of ads he’s running, what products he’s promoting, what is working for him, and most importantly how we could improve all of those areas for him. If you’re looking for ideas to improve your advertising, the BEST place to start is by modeling p…

1
End Overwhelm In Your Business And In Your Life With This System 16:44

5y ago16:44

16:44

End Overwhelm In Your Business And In Your Life With This System In this episode, I’m going to show you a way that you can end overwhelm in your business and in your life. Sometimes overwhelm can be so heavy, but I’m going to show you exactly how to put it down and grow your business at the same time. As entrepreneurs, we wear a lot of hats; we’re …

1
Interview With Dan Holly - Account Executive In Charge Of Growth At Sprout Social 35:04

5y ago35:04

35:04

Interview With Dan Holly - Account Executive In Charge Of Growth At Sprout Social Today’s episode is a total treat for you guys! On this episode we interview Dan Holly, Account Executive in charge of growth at Sprout Social... Sprout Social is a social media management & optimization platform that is totally crushing it! Dan works closely with acti…

1
What Network Is Better For Advertising For What Type Of Business? - Facebook vs. Google Ads 20:02

5y ago20:02

20:02

What Network Is Better For Advertising For What Type Of Business? - Facebook vs. Google Ads I get this question on a very regular basis. Business owners are always asking, what network is better for advertising for their business, Facebook or Google? While there is no simple answer to this question, I’m going to break down the pros and cons of each…

1
Breaking Down Another Ecommerce Website - North American Mobile 18:14

5y ago18:14

18:14

Breaking Down Another Ecommerce Website - North American Mobile Today we’re going to do another live audit of an Ecommerce website called North American Mobile; they sell headsets and other mobile accessories, which is a very hot market when done correctly. I'll be using my trusted tool FunnelDash to dive deep into their spending and look at ways t…

1
A New Book I Am Reading, Secret Formulas of the Wizard of Ads - Turning Paupers into Princes and Lead into Gold 7:57

5y ago7:57

7:57

A New Book I Am Reading, Secret Formulas of the Wizard of Ads - Turning Paupers into Princes and Lead into Gold I’ve been doing book reviews on and off and as you may know, most of the books I am recommending are things I am reading, enjoying, and utilizing in my own business. There’s a series of three books written by a gentleman named Roy H. Will…

1
Your Smile Direct - A Facebook Marketing Audit 11:27

5y ago11:27

11:27

Your Smile Direct - A Facebook Marketing Audit A while back this company called Smile Direct Club Canada caught my attention, but for some reason they are not running any ads on Facebook, so I cannot dive directly into their marketing. However, their competitor Your Smile Direct is, so I will be breaking down their ads instead. The business model i…

1
Don Zapas - Auditing A Potential Client’s Business 18:28

5y ago18:28

18:28

Don Zapas - Auditing A Potential Client’s Business I recently had a meeting with a potential client who described a big problem they were having in their business. But more than that, they provided me with the insight that “most gurus are doing ad audits and sharing them with their audiences,” and while I’ve never viewed myself as one of the “guru …

1
A Facebook Ad Audit Of Expedia.ca 19:48

5y ago19:48

19:48

A Facebook Ad Audit Of Expedia.ca If you’re not familiar with Expedia, they are one of the largest travel sites on the planet. I’ve personally used this brand and had varying experiences; it feels like an instant travel agency. You can sometimes get very little support, the deals are average, but they get the job done. First we’re going to dive int…

1
Ogilvy On Advertising - A Book Review 11:48

5y ago11:48

11:48

Ogilvy On Advertising - A Book Review The book “Ogilvy On Advertising” has had a tremendous impact on my life and my business. If you’re remotely interested in marketing and advertising, this book is worth the read. In this book, Ogilvy outlines the framework for some of the largest advertising campaigns to ever exist: Dove Soap, Rolls-Royce, Super…

1
How To Generate Leads On Demand With LinkedIn - Interview With Agency Owner Brandon Poplstein 35:50

5y ago35:50

35:50

How To Generate Leads On Demand With LinkedIn - Interview With Agency Owner Brandon Poplstein Check out our latest interview with agency owner Brandon Poplstein. His new software automates your LinkedIn outreach to help you generate leads on demand. Working across all industries, this software is a complete game changer for all agency owners and sa…

1
LaCroix Water - Facebook Ads & Traffic Breakdown 12:59

5y ago12:59

12:59

LaCroix Water - Facebook Ads & Traffic Breakdown On today’s episode we are doing an audit of LaCroix Water’s Facebook ads, website and more. We’re going to look at where they are sending their traffic, as well as their backend to see where they are receiving the majority of their traffic. As with other company reviews there are some things I like a…

1
Celebrating Your Failures - My Most Recent Internal Business Failure 17:24

5y ago17:24

17:24

Celebrating Your Failures - My Most Recent Internal Business Failure When you go into any Facebook group, especially regarding Facebook ads, marketing, or anything along those lines, you’ll always see the same classic story; “Hey I made a million dollars in this much time,” or “hey I made $100,000 in this much time,” and then they’ll break down the…

1
Organic Growth Through Facebook - An Experiment 14:34

5y ago14:34

14:34

Organic Growth Through Facebook - An Experiment I recently did a little test on Facebook to see if I could flip the tables on people doing organic Facebook outreach. There is a huge trend on Facebook of people reaching out through a friend request, and immediately trying to sell you a product once you have accepted their request. For this test, I a…

1
Rolls-Royce - An Ad Audit Mixed With A Funnel Hack 16:48

5y ago16:48

16:48

Rolls-Royce - An Ad Audit Mixed With A Funnel Hack Rolls-Royce is one of the top premiere brands when it comes to the automotive industry. In this episode I’m going to reverse engineer how they are getting their traffic online, how people are finding them and what we can learn from that. You’d be surprised where most of their traffic is coming from…

1
Interview With Facebook Advertising Specialist Zach Hesterberg - Owner of SoZesty 40:30

5y ago40:30

40:30

Interview With Facebook Advertising Specialist Zach Hesterberg - Owner of SoZesty In this episode, Zach Hesterberg shares his 4+ year journey of starting his agency SoZesty. Zach helps his clients make millions of dollars running Facebook Ads through his 6 Week Ad Accelerator Program. Here is his story… #ZachHesterberg #SoZesty #6WeekAcceleratorPro…

1
Facebook Ads Training Series - Part 4 of 4 - Pruning Your Campaign 14:22

5y ago14:22

14:22

Facebook Ads Training Series - Part 4 of 4 - Pruning Your Campaign When done right, Facebook ads can be extremely profitable. Now that you have the basics up, it’s time to look at the statistics!. How do you know when a campaign is profitable? How do you know when to shut it off? There are a thousand and one questions that can be addressed and I’ll…

1
Facebook Ads Training Series - Part 3 of 4 - Building Out Your Ads 15:22

5y ago15:22

15:22

Facebook Ads Training Series - Part 3 of 4 - Building Out Your Ads So far, we’ve created a campaign and added an audience to target people who would be interested in a hypothetical high-tech gym; now we can move on to the ad creative. At this stage of a new campaign, the main objective is finding what audiences are working and we can do this throug…

1
Facebook Ads Training Series - Part 2 of 4 - Starting A Campaign And Building Audiences 16:46

5y ago16:46

16:46

Facebook Ads Training Series - Part 2 of 4 - Starting A Campaign And Building Audiences Today we’re going to be talking all about audiences and how I build those out. In this example, we will be promoting a hypothetical gym franchise located all throughout the United States. We will start with broader targeting, and refine our campaign based on wha…

1
Facebook Ads Training Series - Part 1 of 4 - Ads Manager & What Type Of Ads I Run For What Reason 13:47

5y ago13:47

13:47

Facebook Ads Training Series - Part 1 of 4 - Ads Manager & What Type Of Ads I Run For What Reason For the first part of our Facebook training series, we’re going to dive into Ads Manager to look at what type of ads I run for what reason. Essentially, we want to run different kinds of campaigns based on what kind of results I am looking for. Faceboo…

1
How We Did $1.2 Million In Sales With Just $8k Ad Spend (Over 11k ROAS) In The Last 90 Days 17:42

5y ago17:42

17:42

How We Did $1.2 Million In Sales With Just $8k Ad Spend (Over 11k ROAS) In The Last 90 Days Very recently, we were able to help a client of ours sell 158 engagement rings (now over 200) in the last 90 days, using our proprietary retargeting method. It’s still hard to believe we were able to accomplish something like this with such a low budget, but…

1
CEOs vs. Entrepreneurs... 6:31

5y ago6:31

6:31

CEOs vs. Entrepreneurs... A lot of business owners are running their business like they're a CEO. There's nothing wrong with being a CEO, but if you're not making over a million dollars a year, you're not a CEO, you're an entrepreneur. A CEO focuses on processes and scaling while an entrepreneur focuses on sales, sales, sales. And to get to that mi…

1
Why Does Google Run Ads On Facebook? A Facebook Ad Review 14:04

5y ago14:04

14:04

Why Does Google Run Ads On Facebook? A Facebook Ad Review I was recently looking at some of the largest companies in the world, assessing which ones would be beneficial to review, and I discovered something interesting. Google is spending a TON of money on Facebook ads. The question is, if they are such a large network with the reach that they have…

1
Write Great Copy With This Very Simple Tool 13:36

5y ago13:36

13:36

Write Great Copy With This Very Simple Tool People are always asking what the best way to write copy is; Is it long form, short form, video, etc.? What people need to understand is that there are tactics in marketing, and then there is human psychology. In other words, it’s not so much about the copy itself, as it is about applying it correctly to …

1
Struggling With Managing Expectations: Handling Stress & Overwhelm 14:39

5y ago14:39

14:39

Struggling With Managing Expectations: Handling Stress & Overwhelm One thing I constantly do to myself is set massive goals. Let’s say I land a new client and I tell them I want to get them a 10x ROI. I have immediately set an expectation very far from the current reality of their situation, before I’ve even had a chance to assess how the marketpla…

1
Ubersuggest - Free Keyword Tool by Marketer Neil Patel 8:01

5y ago8:01

8:01

Ubersuggest - Free Keyword Tool by Marketer Neil Patel Neil Patel acquired the software Ubersuggest for around $250,000 and is now giving it away for FREE. This is a genius marketing tactic for Neil, as well as an amazing tool for us as consumers (and marketers) to utilize. The tool itself gives you data on your website and where you can get more t…

1
Deep Work: Rules for Focused Success in a Distracted World 11:19

5y ago11:19

11:19

Deep Work: Rules for Focused Success in a Distracted World If you’re anything like me, you will start your day with the best intentions. You make a list, you check it twice, and everything is looking good for what you’re going to do the next 8 hours. Then the day starts and you’re getting interrupted by emails, text messages, phone calls, you name …

1
One Of My First Loves Of Marketing - Dynamic Retargeting 9:51

5y ago9:51

9:51

One Of My First Loves Of Marketing - Dynamic Retargeting If you are not implementing dynamic retargeting into your campaigns, you are leaving money on the table. There are many ways to deploy dynamic retargeting. The best way is through Facebook’s built in ad type where you upload a bunch of items to a feed and serve them an ad based on what page t…

1
Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear 13:04

5y ago13:04

13:04

Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones by James Clear We all want amazing things in our life; we want to achieve these goals that we set for ourselfs, whether that's a revenue goal, a marketing goal or even a personal life goal. As human beings, our entire lives are made up of the habits that we do over and over a…

1
The Great Hack (2019) - Movie Breakdown 8:47

5y ago8:47

8:47

The Great Hack (2019) - Movie Breakdown This documentary on Netflix addresses the Cambridge Analytica issues and how they were able to identify certain people that were swing votes, and target them with the proper ads. Essentially what they did is they used a quiz to identify personality types in individuals, and from that quiz data they received a…

1
Coca Cola Ad Review - 1,000 Ways To Improve 10:44

5y ago10:44

10:44

Coca Cola Ad Review - 1,000 Ways To Improve I’ve always found it interesting how some of the biggest companies on the planet barely spend any money on social media. While they still spend 10x what we may spend, overall their budgets are relatively small. Coca Cola’s branding is what really sets them apart from the marketplace. To me, Coca Cola stan…

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