In 1996, three music-obsessed men crossed paths while at attendance at the same university. The trio became a formidable force, flattening parties and shows plus dominating the airwaves by transmitting the hottest in Dancehall Reggae, Hip-Hop, and R&B. These three personalities have merged with BigUpRadio.com to provide a rhythm sensation unlike any other ever experienced by humanity. We invite all men, women and children to join these champions of music greatness, and become part of the resistance against an insidious conspiracy to destroy quality, meaningful music so necessary to the human spirit.