Probably the most significant aspect of product management is the ability to gather feedback from customers and use that feedback to uncover core needs. While we all likely understand the importance of this activity, frankly most organizations don’t do it very well. Generally speaking, Business to Consumer (or B2C) companies seem to have figure ...…

There are many products that stand the test of time and become embedded in consumers’ lives. Think banking, healthcare, insurance or, depending on where you live, taxi cabs. For decades at a time, consumers are content in how they interact with these products, until someone comes along and disrupts the experience in ways consumers didn’t even k ...…

Succeeding in product management and innovation while our industries and markets are changing around us is something we deal with every day. As the saying goes, “The only constant is change.” That’s what it feels like sometimes as product managers and product leaders. We rarely have the luxury of a slow-moving market. We must constantly be on t ...…

We hear a lot about AI – artificial intelligence – these days. According to McKinsey, AI technologies are projected to increase labor productivity by up to 40% and Executives are highly optimistic in its potential—80% believe artificial intelligence improves worker performance and creates jobs. Frankly not all of us know a lot about AI and spec ...…

Iterative planning & design, also known as design thinking, is a process and philosophy that centers around deeply understanding customer problems, then designing solutions and testing those prototyped solutions in an iterative way, continuously getting real feedback from customers and improving the solution along the way. If there’s one key te ...…

On this podcast, we discuss how skills that are critical to Product Managers - skills such as influencing others, initiative, a sense of ownership and empowerment, and many others - can be taken into other roles.

Organizations are keenly focused on developing their most important asset... their people. Talent Management and Learning & Development are strategic functions within best-in-class organizations, and they partner with Product Management groups to ensure Product Managers have the unique skills needed to be successful.…

Many physical product companies are finding themselves dealing more and more with technology and the connected world… that is, their products must interact with many other products, platforms and technologies. Think about all the products in and around your home. We’re asking Alexa or Google to tell us what the weather will be like today. Our r ...…

Launching and managing products across various global regions takes a special mindset and process. Whether it’s differing laws and regulations or differing cultural aspects, there are nuances that must be accounted for in every new market entered. We can’t just throw products into new markets without a lot of investigating and preparation.…

Sometimes we need to be reminded of what's needed to be a successful product manager. In this episode, Steven Haines reinforces the key constructs required to be a successful product manager.

Product Management, by its very nature, is collaborative and cross-functional. On a daily basis, we work closely with engineering, marketing, sales, finance, operations, etc. Product Managers have many partners, and we need them all to be successful.

Episode 37 - How to Use Soft Skills to Influence Others: It’s amazing how often the topic of influencing and using soft skills comes up. As most of us know, product managers are supposed to influence those who don’t work for them, yet they’re accountable for so much! This episode is geared to those who need a little extra advice on how to influ ...…

Episode 36 - Riding High - a Conversation with Ruth Zukerman - Co-Founder of Flywheel: Product managers can learn a lot from entrepreneurs. In this episode, Steven Haines talks with Ruth Zukerman, author of the upcoming book “Riding High: How I Kissed SoulCycle Goodbye and Co-Founded Flywheel, and Built the Life I Always Wanted.” Ruth shares he ...…

Episode 35 – How Product Managers Can Think About Mobile Users: We are a mobile, on-the-go society and our devices are glued to our hands. Product managers who deal with mobile users must understand how user needs change with each step they take. Keeping track to stay ahead of the curve is a challenge. Amazon’s Kabir Bedi shares some of his tho ...…

Episode 34 – How to Influence Product Teams with Karl Sluis: Every product manager knows that their job is to influence people who don’t work for them. At the core is effective communication. This episode features a conversation between Steven Haines and Karl Sluis. They’ll discuss challenges and solutions so that you can improve the effectiven ...…

Episode 33 – Product Management vs. Project Management with Steven Haines: Product managers are often confused with project managers, and sometimes, product managers have to do the work of a project managers. However, the discipline and purpose of each role serves a unique purpose. In this episode, Steven Haines explains the difference –simply ...…

Episode 32 – How to Interview Customers with Teresa Torres: In order to ensure that a product’s features hit the mark, product managers and their teams must become exemplary interviewers. This is a vital skill for teams who have to be inspired to continuously learn and fine-tune the value of their products. In this episode, Steven Haines speaks ...…

Episode 31 – The Importance of Good Record Keeping with Steven Haines: Even with cloud-based storage, you’d be surprised that documents and artifacts are scattered across the organization. Wouldn’t be easier if we had access to documents, tools, and other artifacts and evidence of our work? In this episode, Steven Haines discusses the value of ...…

Episode 30 – How Product Managers Act Like Entrepreneurs One of the things that separate good product managers from great ones is their ability to think and act like entrepreneurs. It so happens that Bob Caporale, president of Sequent Learning Networks, and Tate Tegtmeier who’s in charge of marketing at Sequent, are hosts of their own podcast c ...…

Episode 29 – The Importance of Mindset with Steven Haines: To be effective as a product manager, your mind has to be attuned to, and make sense out of a dynamic stream of disconnected signals. In this show, Steven Haines talks about why it’s so important for product managers to sometimes just step back and think about goings-on with the busines ...…

Episode 28 – Nurturing Your Product with Tara Newboult: Everyone likes new things. New products are more fun to work on and continuous development can be intoxicating. However, a product is still a business that needs to be evaluated from multiple standpoints. In this episode, Steven Haines speaks with Tara Newboult to share perspectives on how ...…

Episode 27 – Understanding User Feelings in User Stories with Steven Haines: Most product managers utilize a template or framework to capture user stories and associated features. However, many user stories are not completely linked to the emotional side of the user. The result could be features that don’t really solve the customer’s problem. I ...…

Episode 26 – Adapting to Agile with Steven Haines: All companies want to act with agility and compete more aggressively in the battle for the hearts and minds of customers. Yet, large companies that are shifting to rapid or agile development continue to struggle with complexity, role definition, and adaptation to agile methods. In this episode, ...…

Episode 25 – What is Product Management? With Steven Haines: Everyone knows what product management is. Right? Maybe not. Based on the research done at Sequent Learning Networks, there are a lot of different definitions. When many people have a different definition for the same term, confusion abounds. In this episode, Steven Haines, author of ...…

Episode 24 – Using the “Jobs to be Done” Model to Create Innovative Products: As product people, we all want to create that unique product that solves a customer’s problem better than anything available. This episode features a conversation with renowned author Tony Ulwick where Steven and Tony talk about how you can apply the ‘jobs to be done’ ...…

Episode 23 – How to Validate Product-Market Fit: To bring your product strategy to light, every product must be validated for product-market fit, prior to launch, and through successive iterations. In this episode, Nadar Balata and Steven Haines talk how products can be validated – from the fulfillment of strategic intent, to overall usability. ...…

Episode 22 – How Use Design Sprints to Speed Your Innovations: It stands to reason that if you don’t validate a product concept, your chances of achieving product success is limited. In this episode, Dave Zasada and Steven Haines talk about how to plan and carry out a design sprint so that you can improve the chances that your product innovatio ...…

Episode 21 – How to Understand the Customer Ecosystem to Produce Better Results: So many people talk about the customer experience, but all experiences don’t always result in a positive outcome. In this episode, Sam Aborne and Steven Haines discuss the importance of understanding the customer ecosystem to uncover insights and produce better out ...…

Episode 20 - Leveraging Cross-Functional Teams When Agile is Used: The proliferation of intangible digital products and services has enabled many companies to use rapid development to operate more efficiently. While results are mixed, it is possible to hasten time to market using cross-functional product teams. In this episode, Steven Haines sh ...…

Episode 19 - Enabling Product Management Success: Product managers and product management leaders must move in lock-step in order to produce optimal outcomes. “Re-orgs” and other organizational shifts can, unfortunately, cause people to take their eyes off the ball. This episode provides insights to help product leaders to lead, and product man ...…

Episode 18 - How to Deliver a Better User Experience: As the need for speed and agility continues, product managers need to make high-velocity decisions that move faster than the speed of the market. At the same time, products must achieve competitive advantage through the delivery of a compelling value proposition and a rewarding customer expe ...…

Episode 17 - How To Be Effective Without a Product Leader: Many product managers operate in an environment where there is an absence of a product leader or chief product officer. Alternatively, you may work remotely and operate without a solid management anchor. Regardless, this show discusses the challenges and opportunities for product manage ...…

Episode 16 - Product Management Best Practices in Action: Product management in any company is a work in progress. In this podcast, Steven Haines interviews Mark Lehmann from Watlow Electric where they discuss Watlow's initiatives to fine tune their Product Management organization. Hosted by Steven Haines of Sequent Learning Networks.…

Episode 15 - How To Be a Better Competitor: Steven Haines reports from the road on action steps and strategies to overcome the competition and boost your success in Product Management. Hosted by Steven Haines of Sequent Learning Networks.

Episode 14 - How To Achieve Competitive Advantage: Did you ever feel that everyone on your team is incredibly knowledgeable about the competitive environment? Yet, when it comes down to it, we may not have the most up to date information – which can expose our company to unnecessary risk. In this episode, Steven Haines shares some insights and ...…

Episode 13 - How to Succeed as a Product Manager in a Tech Company: Tech is everywhere, and has been for eons… and product management is used widely, yet variably, across the technology universe. Research shows that product managers in tech companies focus more on development and in shepherding development projects and less time garnering marke ...…

Episode 12 - Overcoming The Product Manager's Dilemma Most product managers don’t have direct reports, so they must resort to relationship building, influencing, and other techniques to get things done. Your job can be made easier if you follow a few simple techniques, shared by Steven Haines, to earn empowerment, influence others, and build po ...…

Episode 11 - Inspiring Your Team With Customer Stories Customers are the focal point for our products and services. It's incumbent on product managers to hear and convey the voice of the customer in stories to others that inspire creativity, drive product strategy, and lead. In this episode, Steven Haines provides some interesting points to con ...…

Episode 10 - From Aerospace to Basketballs Every business needs Product Management. When it’s done right, strategies are clear, teams are aligned, and results are achieved. Steven Haines talks to Jake Licht, COO of Baden Sports, on how he used what he learned at a Fortune 100 company to fortify Product Management at a smaller sporting goods fir ...…

Episode 9 - Managing Your Product Management Career Most product managers want to expand their horizon with new skills and experiences. But how do you get promoted to the next level? Steven Haines provides solid perspectives for you to consider as you create a product management career strategy. Hosted by Steven Haines of Sequent Learning Networks.…

Episode 8 - A Passion For Pricing For product managers and marketers, the price of a product is a critical dimension of the product strategy and a vital lynchpin in the product profitability formula. For product managers, pricing requires a clear focus on the customer and an ability to deliver on the value proposition. Hillary Gretton, a pricin ...…

Episode 7 -Minding Your Business If you operated a retail store, you’d surely want to know what’s selling and how much money you’re making. How’s your product doing? If you’d like some helpful hints on how you can adopt a store-owner’s mindset in managing your current in-market products, you’ll want to listen to this show. Hosted by Steven Hain ...…

Episode 6 - Effective Product Launches Steven Haines discusses key factors to consider in your product launch and important steps to maximize your effort. Hosted by Steven Haines of Sequent Learning Networks.

Episode 5 - Product Roadmaps Mark Lamps discusses how to use product roadmaps to align stakeholders, products and success. Explore the big picture context in terms of what the products will become. Hosted by Steven Haines of Sequent Learning Networks.

Episode 4 - Leadership Development Nicole Lipkin, author of "What Keeps Leaders Up At Night" discusses leadership development and how product managers and executives can be more effective and profitable. Hosted by Steven Haines of Sequent Learning Networks.

Episode 3 - Effectively Facilitating the Work of Development and Operations Raj Rao Chief Product Officer at Witty Parrot discusses how product managers can facilitate the required interplay between development and operations to ensure that products can be more successful. Hosted by Steven Haines of Sequent Learning Networks.…

Episode 2 - Solving the Myth of the MVP Scott Sehlhorst clarifies what’s needed to create a minimum valuable product. Hosted by Steven Haines of Sequent Learning Networks.

Episode 1 - Focus on Product Quality Karl Ederle joins host Steven Haines to discuss what can be done to fine-tune your product quality to delight your customers. Hosted by Steven Haines of Sequent Learning Networks.

Episode 0 - Welcome to Masters of Product Management Steven Haines welcomes you to "Masters of Product Management." Why listen to the show? Who is Steven Haines? And what can you expect from this new podcast? All your questions are answered in this zero episode! Hosted by Steven Haines of Sequent Learning Networks.…