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Hosted on the www.embeddedcomputing.com website, the Embedded Insiders Podcast is a fun electronics talk show for hardware design engineers, software developers, and academics. Organized by Tiera Oliver, Associate Editor, and Rich Nass, EVP, of Embedded Computing Design, each episode highlights embedded industry veterans who tackle trends, news, and new products for the embedded, IoT, automotive, security, artificial intelligence, edge computing, and other technology marketplaces in a light and accessible format.
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Content provided by Embedded Computing Design. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Embedded Computing Design or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Hosted on the www.embeddedcomputing.com website, the Embedded Insiders Podcast is a fun electronics talk show for hardware design engineers, software developers, and academics. Organized by Tiera Oliver, Associate Editor, and Rich Nass, EVP, of Embedded Computing Design, each episode highlights embedded industry veterans who tackle trends, news, and new products for the embedded, IoT, automotive, security, artificial intelligence, edge computing, and other technology marketplaces in a light and accessible format.
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Embedded Insiders
1 Evolving Chip Design: Challenges & Innovations with Atomera & Siemens EDA 49:37
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Play Later Play Later Lists Like LikedSend us a text In this episode of Embedded Insiders , Scott Bibaud, President and CEO of Atomera, explores the rising costs of semiconductor manufacturing and the challenges of scaling to advanced nodes like 3nm and 2nm. He breaks down the diminishing performance gains and the complexity of high-volume semiconductor architectures. Next, Rich and Scot Morrison, Vice President of Shift Left Software Product Management at Siemens EDA, discuss the growing specialization of chip design—and why development tools must evolve to keep up. But first, Rich and I examine Moore’s Law and whether the push for ever-smaller chips is truly the best path forward. For more information, visit embeddedcomputing.com…
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Embedded Insiders
1 The Road Ahead: Automotive Tech, Standards, and Safety for 2025 28:25
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Play Later Play Later Lists Like LikedSend us a text In this episode of Embedded Insiders , we’re joined by Jonathan Moore, Director of Advanced Systems at Exida , and John Ellis, USA President and Head of Product at Codethink . These industry leaders share their insights on the future of automotive technology, focusing on software engineering for 2025, along with key discussions on trust, safety, and evolving industry standards. But first, Rich and Ken are back from embedded world 2025 in Nuremberg to share highlights for those who couldn’t attend. They’ll cover the annual Best-in-Show awards, hands-on workshops, and emerging technologies shaping the future. For more information, visit embeddedcomputing.com…
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Embedded Insiders
1 Transforming Modern Manufacturing: Robotics, Automation & Functional Safety 59:00
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Play Later Play Later Lists Like LikedSend us a text In this episode of Embedded Insiders, Winston Leung, Senior Product Marketing Manager at QNX, and Jay Thomas, Director of Field Development at LDRA join the podcast to discuss the fusion of robotics and automation in modern manufacturing, and how functional safety is shaping this transformative shift. Then, Rich and Vin are back with another Dev Talk featuring Steve Mensor, Vice President at Achronix Semiconductor. The three dive into the game-changing potential of embedded FPGAs and the benefits of blending the strengths of hardware and software. But first, Rich and Ken kick things off with a look at what’s in store for embedded world 2025, and a recent announcement involving Apple’s first custom modem chip for iPhones. For more information, visit embeddedcomputing.com…
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Embedded Insiders
1 A Modular Future: Chiplets, AI, and Advanced Packaging 45:37
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Play Later Play Later Lists Like LikedSend us a text On this episode of Embedded Insiders , Ken sits down with Rozalia Beica, Field CTO at Rapidus Corporation, to explore the rise of chiplet integration, Rapidus' U.S. expansion, the transformative role of AI in semiconductors, and the growing importance of advanced packaging in the industry. Stay tuned for insights into how Rapidus is shaping the future of semiconductor technology. Next, Ken discusses how customer experience centers are driving innovation in complex embedded systems. But first, Rich and Ken highlight some important industry news involving, you guessed it, AI. They’re also sharing some information ahead of embedded world 2025 For more information, visit embeddedcomputing.com…
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Embedded Insiders
1 Engineering AI: Expectations, Challenges, and Market Trends 44:27
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Play Later Play Later Lists Like LikedSend us a text On this episode of Embedded Insiders, Alex Iuorio, Avnet’s Senior Vice President of Global Supplier Development, delves into the findings of the 2025 Avnet Insights engineering survey . This year’s report focuses on Artificial Intelligence, examining what engineers expect from the market, the challenges they anticipate, and how AI is influencing product design. Next, Rich sits down with Kumar Gala and Maureen Helm, both Distinguished Engineers with Analog Devices’ Software & Digital Platforms Group, to explore CodeFusion Studio . Built on Microsoft’s Visual Studio Code (VS Code), this integrated development environment (IDE) helps engineers start with an SoC and seamlessly design their systems. But first, Rich and Ken discuss recent developments involving China, the U.S., and AI. For more information, visit embeddedcomputing.com…
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Embedded Insiders
1 2025: Automotive Tech Predictions, CES Highlights, and Programming for High-Integrity Systems 45:45
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Play Later Play Later Lists Like LikedSend us a text In this episode of Embedded Insiders, Bruce Franklin, Senior Director of Automotive at Micron, joins us to share his 2025 predictions for the automotive industry. He dives into the role of embedded memory and storage in robotaxis, key considerations for manufacturers, and how these advancements will shape the future of self-driving cars and next-generation architectures. Later, Rich sits down with Quentin Ochem, Chief Product and Revenue Officer at AdaCore, to explore a critical question: When designing high-integrity systems like those used in automotive applications, what is the programming language of choice? But first, Rich and Ken are back from CES 2025 and kick things off by recapping their experience, highlighting the top technology trends from the industry's leading companies. For more information, visit embeddedcomputing.com…
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Embedded Insiders
1 Chipping In: Europe’s Role in the Semiconductor Industry 40:46
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Play Later Play Later Lists Like LikedSend us a text In this episode of Embedded Insiders, Dunstan Power, Director of ByteSnap Design, unpacks the strategic and practical implications of Europe’s investment in the semiconductor industry. Dunstan shares his perspective on how this funding could bolster Europe’s chip manufacturing capabilities, address global supply chain challenges and foster innovation for companies like ByteSnap and its clients. Next, Rich sits down with Steve Hanna, Distinguished Engineer at Infineon Technologies, to discuss the role of Zero Trust Architecture (ZTA) in reshaping the cybersecurity landscape. But first, Rich and Ken delve into the ongoing potential pitfalls and challenges U.S. manufacturers may encounter with the CHIPS Act. What could these developments mean for developers and the future of the semiconductor industry? Stay tuned. For more information, visit embeddedcomputing.com…
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Embedded Insiders
1 Defeating Deepfakes & Leading Through Tech Challenges 53:45
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Play Later Play Later Lists Like LikedSend us a text In this episode of Embedded Insiders , we dive into the challenges and solutions shaping AI and identity verification. Pavel Goldman-Kalaydin, Head of AI and Machine Learning at Sumsub shares how his team is tackling deepfake threats while addressing privacy and ethics concerns with cutting-edge, AI-driven tech. Later, Rich and Vin chat with Maher Matta, President of the Americas at Infineon Technologies. From his early days as a bench engineer to leading a thriving tech powerhouse, Maher shares the highs, lows, and lessons from his remarkable journey. But first, Rich and Ken break down the latest AI news featuring two industry giants. For more information, visit embeddedcomputing.com…
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Embedded Insiders
1 Breaking Boundaries: Chiplet Interconnects, SDVs & electronica 2024 40:19
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Play Later Play Later Lists Like LikedSend us a text On this episode of Embedded Insiders, Editor-in-Chief, Ken Briodagh, sits down with Patrick Soheili and Kevin Donnelly of Eliyan to highlight the company's new Chiplet Interconnect PHY at 64Gbps in 3nm Process. The multi-die interconnect evolution marches on and Eliyan is getting a lot of attention for its ability to deliver performance and bandwidth like this in either standard or advanced packaging. Next, Rich is joined by Sayeed Ahmed, director at Infineon Technologies , to discuss the electrification of software-defined vehicles, according to Ahmed, there are still some tradeoffs and issues to be solved. But first, Rich gives us a sneak peek into his trip to Munich for electronica 2024. Stay tuned to hear about the sessions and the top innovators of our Best-in-Show awards. For more information, visit embeddedcomputing.com…
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Embedded Insiders
1 Navigating New Frontiers: LEO Satellites & Mars Colonization 54:26
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Play Later Play Later Lists Like LikedSend us a text On this episode of Embedded Insiders, we’re joined by David Bartlett, Head of Technology in the business unit at u-blox, to explore how low-earth orbit (LEO) satellites could elevate positioning, navigation, and timing (PNT) services. Are satellites closer to Earth the answer to providing reliable PNT in the toughest environments? Then, Rich and Vin sit down with Frank Norris, author of Colonizing Mars , to discuss what it would take to establish a human colony on the Red Planet, and the challenges of establishing a permanent colony there. But first, we dive into AI and security. Building on a recent conversation with BlackBerry, I ask Rich and Ken to unpack the complexities of using AI to secure systems against AI-driven threats. How do we ensure that AI solutions stay reliable without introducing new risks? For more information, visit embeddedcomputing.com…
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Embedded Insiders
1 Unlocking CylanceMDR and the Future of Software-Defined Vehicles 40:00
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Play Later Play Later Lists Like LikedSend us a text In this episode of Embedded Insiders , we're joined by Sriram Krishnan, BlackBerry's Head of Product Management, to discuss CylanceMDR, their AI-powered managed detection and response solution. We’ll explore how its XDR architecture enhances security by seamlessly integrating with existing tools, enabling more efficient threat detection and response. Tolly Report on BlackBerry’s CylanceENDPOINT Later, Rich sits down with Marcelo Williams, Global Senior Director at Infineon Technologies, to discuss the fast-approaching era of software-defined vehicles (SDVs) and their impact on the automotive industry. But first, Rich, Ken, and I will recap Embedded World North America, highlighting standout sessions, hands-on workshops, and the winners of our Best-in-Show awards. If you missed it, we’ve got you covered! For more information, visit embeddedcomputing.com…
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Embedded Insiders
1 Why Memory Matters: Rambus' HBM4 Memory Controller IP 35:30
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Play Later Play Later Lists Like LikedSend us a text In this episode of Embedded Insiders , we take a deep dive into the newly announced HBM4 Memory Controller IP from Rambus, with insights from Fellow and Distinguished Inventor Steven Woo. Rambus is leading the way with its silicon IP portfolio, and Steven shares his perspective on the latest memory industry trends, the challenges it faces, and the impact of AI on memory technologies. Later, Rich sits down with Rob Oshana, the Senior Vice President of the Software and Security Group at Analog Devices to discuss how the company has transformed from being a traditional analog supplier into a vendor who delivers a mix of software with development kits and IDEs that bring all the technologies together. But first, Rich and Ken discuss the resurgence of reference designs and white-labeling, driven by increasing demands for flexibility, ease of use, and faster time to market. For more information, visit embeddedcomputing.com…
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Embedded Insiders
1 Pioneering RISC-V and Defining Software-Defined Vehicles 40:48
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Play Later Play Later Lists Like LikedSend us a text On this episode of Embedded Insiders, we’re joined by Calista Redmond, CEO of RISC-V International, and Andrea Gallo, VP of Technology, as they dive into the organization’s latest technical breakthroughs, the evolving RISC-V software ecosystem, and how RISC-V is making an impact in the AI/ML sectors—and beyond. Register for the upcoming RISC-V Summit in Santa Clara, CA on October 22-23, 2024. Later, Rich chats with Ray Notarantonio, Senior Director at Infineon, to uncover the 'true' definition of a software-defined vehicle (SDV). They explore the future possibilities of SDVs, the timeline for their broader adoption, and the challenges still in the way. But first, Rich and Ken provide a sneak peek into what’s in store at the Embedded World North America conference and exhibition, happening October 8-10 in Austin, Texas. For just $30, attendees can participate in one of three hands-on workshops sponsored by Analog Devices, NXP Semiconductors, and STMicroelectronics—each designed to help you jumpstart your next application. Don’t wait! Check out the links below for more details and to register—spots are filling up fast! Embedded Development using Zephyr & Open Source Tooling Fast-Track your IoT Development with NXP’s Wireless Microcontrollers Hands-On Training with Free Nucleo-H7S3L8 Dev Board For more information, visit embeddedcomputing.com…
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Embedded Insiders
1 Driving the Future with AMD, and an Embedded World NA Preview 47:16
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Play Later Play Later Lists Like LikedSend us a text On this episode of Embedded Insiders, Wayne Lyons, AMD’s Automotive Senior Director, provides an update on AMD’s automotive business, trends, and vision for the future. Wayne also dives into the company’s recent advancements in automotive processors like the Versal AI Edge Series, and their success with companies deploying their solution, like Subaru. Next, Rich and Vin are back with another Dev Talk discussing the importance of requirements-management tools, and why they are a “must-have,” with Neil Stroud, General Manager for Automotive and Semiconductor at Jama Software . But first, Rich and Ken discuss the upcoming embedded world North America conference and exhibition set for October 8-10 at the Austin Convention Center in Austin, Texas. Now, the call for papers has closed, but keep listening to hear how to prepare for the event, what to expect, and how to get the most out of your attendance. For more information about AMD's offerings, check out the links below: AMD Press Release: AMD Extends Leadership Adaptive SoC Portfolio with New Versal Series Gen 2 Devices Delivering End-to-End Acceleration for AI-Driven Embedded Systems AMD Versal AI Edge Series Gen 2: Versal AI Edge Series Gen 2 (amd.com) AMD Automotive Solutions: Automotive Solutions (amd.com) For more information, visit embeddedcomputing.com…
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Embedded Insiders
1 Intel’s Energy Efficient, Low Cost Approach to Electric Vehicles 43:05
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Play Later Play Later Lists Like LikedSend us a text On this episode of Embedded Insiders, Jack Weast, Intel Fellow and Vice President and General Manager of Intel Automotive, breaks down the company’s recently announced OLEA U310 SoC. Built with a hybrid and heterogeneous architecture, the solution is designed to improve the overall efficiency of electric vehicles by promoting energy efficiency, and lower design and manufacturing costs. Next, Rich and Vin are back with another Dev Talk discussing the embedded developers’ approach to the testing process, specifically the pros and cons of waiting to test prototypes once they’re complete, and the testing tools every developer should have in their toolbox. But first, Rich, Ken, and I discuss the current state of electric vehicles and our curiosity about Intel's approach to the market. For more information, visit embeddedcomputing.com…
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