In The Trenches With Tom Morkes podcast

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In The Trenches with Tom Morkes

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ITT 168: How to Live Big with Ajit Nawalkha41:13

1M ago41:13

41:13

Ajit Nawalkha is the Co-founder of Mindvalley Teach, Evercoach, and Global Grit Institute. He is also the author of Live Big: A Guide to Passion, Practicality and Purpose. Starting as an intern in Mindvalley Ajit quickly moved up the ranks to become CEO of the company. He has a unique perspective on business and shows us how we, too, can have i ...…

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In The Trenches with Tom Morkes

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ITT 167: How to Close More Clients with Michael Zipursky44:16

2M ago44:16

44:16

Michael Zipursky is the CEO of Consulting Success, and is a coach, consultant and author. Michael´s list of clients include organizations like Panasonic, Dow Jones, Financial Times, Royal Bank and many others. He has written 5 books including “Profitable Relations: How to Dramatically Increase Your Profits By Giving Customers What They Really W ...…

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In The Trenches with Tom Morkes

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ITT 166: How to Start and Grow a Profitable Podcast with Jordan Harbinger29:35

3M ago29:35

29:35

Jordan Harbinger is the host of a top 50 iTunes podcast (The Jordan Harbinger Show) with over 4 million downloads per month. This makes Jordan's show one of the most popular shows in the world. Today, I sit down with Jordan to discuss how he grew his podcast from scratch in such a short amount of time, how he was able to recover from a challeng ...…

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In The Trenches with Tom Morkes

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ITT 165: This is Marketing with Seth Godin44:35

3M ago44:35

44:35

Today, Seth Godin, a 19 time bestselling author and long-time marketer, joins me on In the Trenches. Seth Godin has been featured in the Guerrilla Marketing Hall of Fame, the Direct Marketing Hall of Fame, the Marketing Hall of Fame, and was recently quoted on the TV show "Billions" (which is braggable, so I had to add that). A self- proclaimed ...…

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In The Trenches with Tom Morkes

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ITT 164: How to Make $30,000 per Month Publishing Kindle Books with Steve Scott29:02

3M ago29:02

29:02

Today, I delve into Kindle publishing with Steve Scott, who is the author of over 70 self-published books. Steve Scott pivoted from being a blogger to a self-publishing machine, and that change enabled him to start making $30,000 every month from his writing. Steve and I take an in-depth look at the digital publishing realm. Steve highlights wh ...…

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In The Trenches with Tom Morkes

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ITT 163: How to Scale by Solving Bigger Problems with Jeff Cohen41:31

3M ago41:31

41:31

Today, I am joined by Jeff Cohen, a Senior Executive from Seller Labs. Jeff specializes in helping sellers win at Amazon every day with his wide array of software tools. Seller Labs was featured on INC 500 Fastest growing companies, and it continues to grow each day which means Jeff is continuously finding ways to adapt and scale Seller Labs. I ...…

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In The Trenches with Tom Morkes

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ITT 162: Experiencifying Your Online Courses with Marisa Murgatroyd32:16

4M ago32:16

32:16

Today, I sit down with the founder and creator of Live your Message, Marisa Murgatroyd. According to Marisa, At 4’11 and a quarter, she’s called the shortest woman in marketing, but that doesn’t stop her from having huge ideas. She’s the “go to” brand builder for industry luminaries and heavyweights such as Justin Livingston, Callan Rush, and D ...…

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In The Trenches with Tom Morkes

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ITT 161: From Employed to Entrepreneur with Kayla Hollatz35:29

5M ago35:29

35:29

In today's broadcast of In The Trenches, I sit down with author, content creator, brand strategist, and copywriter, Kayla Hollatz. Kayla, a professional copywriter, shares her journey from day job to self-employed. She shares the unavoidable struggles and enthralling successes that make her business what it is today, and shares her journeyfrom ...…

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In The Trenches with Tom Morkes

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ITT 160: $75,000 in 7 Days (Launch Case Study) with Cary Richards38:13

5M ago38:13

38:13

Cary Richards is the founder of infostack.io. Infostack is a company that curates collections of premium tools and resources, and makes them available for limited periods of time at extreme discounts. Cary produces these "stacks" in a number of niches and industries, from self-publishing to entrepreneurship to software development to health, fi ...…

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In The Trenches with Tom Morkes

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ITT 159: Digital Book Burning with Roosh V54:53

5M ago54:53

54:53

Roosh Valizadeh is a contreversial men's dating advice writer. Recently, Amazon has banned and removed nine of his books from their bookstore. Immediately after Amazon banned his books, many other platforms (though much, much smaller than Amazon) like Kobo did the same. It's important to note that many of these books have been selling for years ...…

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In The Trenches with Tom Morkes

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ITT 158: Grow Your YouTube Channel to 1 Million Subscribers with Charlie Houpert26:05

5M ago26:05

26:05

Charlie Houpert is the co-founder of Charisma on Command, an educational platform where he teaches people how to grow their confidence and charisma. His YouTube channel of the same name has over 1 million subscribers, and his videos routinely generate hundreds of thousands of views. Charlie got his start online by building an education business ...…

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In The Trenches with Tom Morkes

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ITT 157: Sell More With Extreme Transparency with Regina Anaejionu39:23

6M ago39:23

39:23

Regina Anaejionu is the creator of ByRegina.com. She has been writing, growing online communities, and selling products and services online since 2008. She's done everything from full time writing, to design work, to Wordpress website creation, to publishing her own courses and ebooks. In today's conversation, we talk about 'sensative sales.' I ...…

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In The Trenches with Tom Morkes

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ITT 156: From Zero to $10 Million Healthy Food Company with Megan Reamer32:03

6M ago32:03

32:03

Megan Reamer is the co-founder and CEO of Jackson's Honest, a healthy foods company. Megan and her husband Scott started Jackson's Honest as a way to share their son Jackson's story and the delicious snack foods they made for him. Jackson's Honest makes potato chips, tortilla chips and grain free puffs all cooked in organic coconut oil. Their s ...…

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In The Trenches with Tom Morkes

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ITT 155: Breaking Through Your Upper Limits with Akira The Don32:06

6M ago32:06

32:06

Akira The Don is a British musician, DJ, and producer. Akira has produced and co-written 3 UK top 40 hits and makes music for movies, video games, ad soundtracks, and more. More recently, Akira has developed a new series of lofi music remixes featuring audio clips from lectures and podcasts of people like Jocko Willink, Dr. Jordan Peterson, and ...…

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In The Trenches with Tom Morkes

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ITT 154: Getting Your First Freelance Client with Eric Bakey25:12

6M ago25:12

25:12

Eric Bakey is a direct response copywriter and conversion copywriter who uses visuals in cartoons to communicate direct response marketing strategies for small business owners. He helps bridge the gap between strategy and results. In today's conversation we talk a little bit about direct response copywriting, but where we really dig in is how E ...…

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In The Trenches with Tom Morkes

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ITT 153: Archetypes and Copywriting with Bnonn Tennant34:19

6M ago34:19

34:19

Bnonn Tennant is the founder of InformationHighwayman.com. He's a copywriting expert who uses archetypal narratives to create captivating content that sells. In this broadcast, Bnonn Tennant and I talk about: Vicarious transcendence (a term Bnonn coined that will help you write better copy)How to use movies and tv shows to write better email ne ...…

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In The Trenches with Tom Morkes

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ITT 152: Growing True Wealth with Damion Lupo38:37

6M ago38:37

38:37

Damion Lupo is the founder of Total Control Financial, a company with a mission to empower people to transform their financial future by taking control of their retirement funds. Many people treat their saving and investing as a side thought, storing their money in traditional 401k and IRA accounts. According to Damion, this is not the best way ...…

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In The Trenches with Tom Morkes

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ITT 151: Bootstrapping a Software Company as a Non-Technical Founder with Chris Badgett48:53

7M ago48:53

48:53

Chris Badgett is the co-founder of LifterLMS, learning management software that allows you to create and sell online courses. Chris is a veteran of In The Trenches, making an appearance on episode 95. On that episode, we broke down what it takes to ensure student success. This topic is so important because most course creators think they can si ...…

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In The Trenches with Tom Morkes

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ITT 150: Copyright, Trademark, and Patents for Online Entrepreneurs with Vincent LoTempio29:28

7M ago29:28

29:28

Vincent LoTempio is a registered patent attorney. He helps entrepreneurs, artists, writers, and creators understand, create, and file patents, trademarks, and copyright. In today’s conversation, we discuss the differences between patents, trademarks, and copyright, including what they are, how they’re distinct from one another, and what they ac ...…

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In The Trenches with Tom Morkes

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ITT 149: The Secret to Effective Guest Podcasting with Tom Schwab34:39

7M ago34:39

34:39

Tom Schwab is the founder of Interview Valet, a podcast booking service. So if you’ve ever wanted to get interviewed on a podcast, Tom and Interview Valet can help. In today’s conversation, Tom and I talk about the art and science of podcast - specifically in terms of how we can use podcasting to market and sell our products and services. First ...…

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In The Trenches with Tom Morkes

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ITT 148: The S Curve and How to Hire Amazing Employees with Whitney Johnson32:09

7M ago32:09

32:09

Whitney Johnson is a speaker, podcast, and author of "Build an A Team," published by Harvard Business Press. In "Build an A Team," Whitney explains her "S curve" framework - a methodology for understanding competence and mastery in the context of personal and professional development. Whitney Johnson developed her "S curve" framework and method ...…

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In The Trenches with Tom Morkes

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ITT 147: How to Grow (and Monetize) Your Facebook Fan Page with Kim Walsh Phillips20:44

7M ago20:44

20:44

Kim Walsh Phillips is the CEO of Elite Digital Group, a direct-response social media agency. Kim has helped her clients bring in more than a billion dollars through direct-response marketing. She is author of “No B.S. Guide to Direct Response Social Media Marketing: The Ultimate No Holds Barred Guide to Producing Measurable, Monetizable Results ...…

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In The Trenches with Tom Morkes

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ITT 146: How to Increase Sales By Using Urgency with Jack Born50:57

9M ago50:57

50:57

Hey everyone, welcome back to another broadcast of in the trenches. I'm excited to have on the call today Jack born who's the CEO and founder of Deadline Funnel. Deadline Funnel is automation software that lets you add urgency to your marketing funnel so you can sell more in less time. In today's call, we talk a about Jack's origin story (how h ...…

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In The Trenches with Tom Morkes

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ITT 145: Behind the Scenes of a 5-Figure Virtual Summit with Alexa Bigwarfe36:39

9M ago36:39

36:39

Alexa Bigwarfe is the founder of WritePublishSell.co, Kat Biggie Press, a book publishing imprint, and creator of the "Women in Publishing Summit." Alexa began her professional career in counter terrorism and Homeland Security, but due to the demanding nature of the job, she decided to stay at home with her two children. Shortly thereafter, she ...…

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In The Trenches with Tom Morkes

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ITT 144: How to Grow a 7-Figure Online Education Business with Charlie Wallace33:20

10M ago33:20

33:20

Charlie Wallace is the founder of guitarmasterymethod.com, an online guitar lesson company that supplies online lessons to guitarists all over the world. Through GuitarMasteryMethod.com, Charlie has helped tens of thousands of guitarist around the globe improve their guitar skills. In this broadcast, Charlie Wallace and I talk about: How Charli ...…

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In The Trenches with Tom Morkes

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ITT 143: Turning Chaos into Order with Jordan Peterson32:48

10M ago32:48

32:48

Dr. Jordan Peterson is a professor at the University of Toronto, a clinical psychologist and the author of 12 Rules for Life: An Antidote to Chaos, Maps of Meaning: The Architecture of Belief, and many scientific papers which have been cited literally thousands of times (according to Google Scholar Citations). As a Harvard professor, he was nom ...…

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In The Trenches with Tom Morkes

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ITT 142: How to Build a Digital Marketing Agency with Travis Phipps35:24

11M ago35:24

35:24

Travis Phipps is the CEO of Battle Bridge Labs; a digital marketing agency who works with several large-scale companies. In this episode, Travis dives into how he built his agency, the various business models he’s tried, some Facebook features he thinks are game-changers, and lots more. In this broadcast, Travis Phipps and I talk about: What le ...…

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In The Trenches with Tom Morkes

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ITT 141: How to Embrace Your Curiosity with David Kadavy33:21

12M ago33:21

33:21

David Kadavy is the bestselling author of The Heart to Start and Design for Hackers. He is also the host of the Love Your Work podcast. In this episode, David and I talk dig into how his curiosity has led him down some unexpected paths and opened the door to knew opportunities. In this broadcast, David Kadavy and I talk about: Why David felt co ...…

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In The Trenches with Tom Morkes

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ITT 140: How to Take Control of Your Finances with an App with Warren Hogarth29:00

1y ago29:00

29:00

Warren Hogarth is the Co-Founder and CEO of Empower Finance; which includes the Empower app. In this episode, we talk about Warren's time at Sequoia Capital, the criteria he uses when determining what companies to invest in, and how his new app can save people thousands of dollars each year by allowing them to take control of their finances. In ...…

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In The Trenches with Tom Morkes

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ITT 139: How to Achieve Self-Mastery with Johnny Helleland29:07

1y ago29:07

29:07

Johnny Helleland is the creator of The MotionEffect and his story is a pretty interesting one. Johnny was able to overcome a rough childhood, including moving around 32 times and even living out of a tent, to become the number one Shopify expert in all of Norway. In today's conversation, Johnny and I are going to talk about how he got to where ...…

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In The Trenches with Tom Morkes

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ITT 138: How to Dominate the Self-Publishing Space with Derek Doepker34:51

1y ago34:51

34:51

Derek Doepker is an author, speaker, trainer, coach, and dominator in the self-publishing space. In this episode, we mostly focus on how he stumbled into self-publishing, why he continues to work on new projects even though he could live off his earnings from self-publishing, why it’s so important to be clear in your writing rather than clever, ...…

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In The Trenches with Tom Morkes

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ITT 137: How to Create an Irresistible Offer with Dan Kuschell38:26

1y ago38:26

38:26

Dan Kuschell is a father, thought leader, humanitarian, angel investor, and serial entrepreneur. He currently coaches other entrepreneurs and business owners to help them grow and scale their companies. In today's episode, we talk about how Dan first excelled in direct response marketing, how can we use those same tactics today to create an irr ...…

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In The Trenches with Tom Morkes

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ITT 136: How to Peacefully Run Your Business with Paul Jarvis34:20

1y ago34:20

34:20

Paul Jarvis is a professional designer who’s been working for himself since the 90’s. His clients have included Microsoft, Mercedes, and Warner Music. In addition to being a designer, he’s also a prolific writer whose blog has been shared by influencers such as Ashton Kutcher and Ariana Huffington. In this episode, Paul and I discuss a wide var ...…

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In The Trenches with Tom Morkes

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ITT 135: How to Set and Achieve Goals with Gregg Swanson32:27

1y ago32:27

32:27

Gregg Swanson is a physical, emotional, spiritual, and mental strength coach and he is also author of Develop the Mental Strength of a Warrior. In this episode, we cover topics like how to get clarity around your vision for the future so you can set optimal goals, why and how to set milestones on the path to achieving your goals, and how to set ...…

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In The Trenches with Tom Morkes

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ITT 134: How to Maximize Your Virtual Summit Sales with Bailey Richert23:28

1y ago23:28

23:28

Bailey Richert is the founder of the Infopreneur Summit and she also coaches other entrepreneurs on how to host their own profitable virtual summits. The topic of virtual summits is particularly fascinating to me and, after listening to Bailey, I think you'll understand why. In this broadcast, Bailey Richert and I talk about: Bailey’s breaks do ...…

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In The Trenches with Tom Morkes

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ITT 133: How to Have Difficult Conversations with Marcia Reynolds25:12

1y ago25:12

25:12

Marcia Reynolds is the author of The Discomfort Zone: How Leaders Turn Difficult Conversations Into Breakthroughs and, in this episode, we do a deep dive into exactly how to have these kinds of conversations and why this is so important to master if you're a leader or coach. In this broadcast, Marcia Reynolds and I talk about: Way Marcia feels ...…

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In The Trenches with Tom Morkes

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ITT 132: How to Master Your Lifestyle Design with Tomas Laurinavicius33:54

1y ago33:54

33:54

Tomas Laurinavicius is a lifestyle designer, entrepreneur, and professional blogger who travels full-time and, today, we're talking about how Tomas organizes his days to get stuff done while he travels, what lifestyle design is and the merits and drawbacks of it, the difference between travel and vacation, the importance of starting from a plac ...…

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In The Trenches with Tom Morkes

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ITT 131: How to Build a Digital Product Empire with Amy Porterfield22:00

1y ago22:00

22:00

Amy Porterfield went from working for Tony Robbins to now being the host of the Online Marketing Made Easy Podcast and the uber-successful creator of numerous courses on online marketing, list growth, and business development. In this episode, Amy breaks down just how she built her very own digital product empire. In this broadcast, Amy Porterf ...…

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In The Trenches with Tom Morkes

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ITT 130: How to Become an Authority in Your Space with Ian Brodie41:24

1y ago41:24

41:24

Ian Brodie is an expert at helping consultants and coaches become seen as authorities in their fields. Today, we're diving into this exact topic and Ian is really bringing some top-notch advice and tips so you definitely don't want to miss this one. In this broadcast, Ian Brodie and I talk about: What does it mean to be an authority in your spa ...…

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In The Trenches with Tom Morkes

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ITT 129: How to Utilize the Three P's of Profit with Tema Frank25:03

1y ago25:03

25:03

Tema Frank is the author of PeopleShock: The Path to Profits When Customers Rule and, today, we're talking about how we should treat our customers, how we should allow them to influence our products/services, and how it all works together to generate more revenue. In this broadcast, Tema Frank and I talk about: The background of PeopleShock and ...…

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In The Trenches with Tom Morkes

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ITT 128: How to Become a Professional Podcaster with David Ralph35:19

1+ y ago35:19

35:19

David Ralph is the creator and host of the Join Up Dots business podcast; which has seen nearly 500,000 downloads in a single month. Today, we're discussing how David left the corporate world behind (with a little push from yours truly) to become a full-time professional podcaster. In this broadcast, David ralph and I talk about: Why download n ...…

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In The Trenches with Tom Morkes

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ITT 127: How to Live a Creative Life with Melissa Dinwiddie29:52

1+ y ago29:52

29:52

Melissa Dinwiddie is the author of The Creative Sandbox Way and is on the show today to discuss how we're all creative, even if we don't believe we are, and how our creativity can actually help us in our professional lives. In this broadcast, Melissa Dinwiddie and I talk about: Why Melissa wrote The Creative Sandbox WayWhy one of the rules in M ...…

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In The Trenches with Tom Morkes

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ITT 126: How to Create a Sales Framework with Jim Brown43:36

1+ y ago43:36

43:36

Jim Brown is the creator of SalesTuner and the host of the SalesTuner podcast. If you couldn't tell by the name of his business, he focuses on all things sales and helps his clients rethink the sales process so they can close the deals that bring the big bucks. In this broadcast, Jim Brown and I talk about: Jim’s framework for helping entrepren ...…

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In The Trenches with Tom Morkes

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ITT 125: How to Grow Your Own Coaching Business with Jessica Sweet27:43

1+ y ago27:43

27:43

Jessica Sweet loved her job as a social worker but, after having her first child and realizing how expensive daycare is, she decided to make a change. With no direct coaching experience, she started her own coaching business in 2008 so she could be home with her kids and, in this episode, we talk about that journey and how she continues to grow ...…

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In The Trenches with Tom Morkes

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ITT 124: How to Build an App from Scratch with RJ McCollam28:01

1+ y ago28:01

28:01

RJ McCollam has been a freelancer for years and, after unsuccessfully searching for project management software that was specially designed for teams, he created the app, Hector, as a side project. In this episode, we talk about how he built and launched the app in 30 days, why he's rebuilding the app now, and the unexpected challenges he's enc ...…

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In The Trenches with Tom Morkes

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ITT 123: How to Use the Power of Storytelling with Jose Rosado28:42

1+ y ago28:42

28:42

Jose Rosado has a story you might relate to: bouncing from job to job and industry to industry; often times with long nerve-wracking periods of unemployment. However, during those experiences, Jose learned the power of storytelling and he used that knowledge on his successful podcast, The Angry Millennial. Currently, Jose is focusing on his lat ...…

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In The Trenches with Tom Morkes

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ITT 122: How to Scale a Business Like a Ziglar with Tom Ziglar36:41

1+ y ago36:41

36:41

Tom Ziglar is the son of Zig Ziglar; one of the most influential motivational speakers and business thought leaders of our time. He's also the CEO of Ziglar, Inc. and is carrying on his father's legacy by using the company to help people and businesses achieve their personal and professional goals. In this broadcast, Tom Ziglar and I talk about ...…

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In The Trenches with Tom Morkes

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ITT 121: How to Start a Side Hustle with Ryan Robinson33:08

1+ y ago33:08

33:08

Ryan Robinson is a writer and freelance content marketer who's been featured on platforms such as Inc., Forbes, Entrepreneur, and Business Insider. Today, we're talking about how to write for major platforms and how to start a side hustle while doing so. In this broadcast, Ryan Robinson and I talk about: What was Ryan’s first side hustle?Should ...…

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In The Trenches with Tom Morkes

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ITT 120: How to Choose What's Next After Graduating Freelancing with Kai Davis38:28

1+ y ago38:28

38:28

Kai Davis is a world leader is marketing education for freelancers and consultants and, today, we're talking about the paths one can take when they find they've outgrown their business and graduated from freelancing. In this broadcast, Kai davis and I talk about: The three options for when your business outgrows youWhy Kai choose to go the path ...…

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In The Trenches with Tom Morkes

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ITT 119: How to Find the Place Where You Belong with Jeffrey Shaw33:12

1+ y ago33:12

33:12

Jeffrey Shaw is a business coach, public speaker, and the host of the Creative Warriors podcast. In his early twenties, Jeffrey realized just how important it is to find the place where you belong in order to succeed as a freelancer or entrepreneur and he explains why that is in today's episode. In this broadcast, Jeffrey Shaw and I talk about: ...…

In The Trenches with Tom Morkes

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