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In Her Ellement
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LikedHow do you know when it’s time to make your next big career move? With International Women’s Day around the corner, we are excited to feature Avni Patel Thompson, Founder and CEO of Milo. Avni is building technology that directly supports the often overlooked emotional and logistical labor that falls on parents—especially women. Milo is an AI assistant designed to help families manage that invisible load more efficiently. In this episode, Avni shares her journey from studying chemistry to holding leadership roles at global brands like Adidas and Starbucks, to launching her own ventures. She discusses how she approaches career transitions, the importance of unpleasant experiences, and why she’s focused on making everyday life easier for parents. [01:26] Avni's University Days and Early Career [04:36] Non-Linear Career Paths [05:16] Pursuing Steep Learning Curves [11:51] Entrepreneurship and Safety Nets [15:22] Lived Experiences and Milo [19:55] Avni’s In Her Ellement Moment [20:03] Reflections Links: Avni Patel Thompson on LinkedIn Suchi Srinivasan on LinkedIn Kamila Rakhimova on LinkedIn Ipsos report on the future of parenting About In Her Ellement: In Her Ellement highlights the women and allies leading the charge in digital, business, and technology innovation. Through engaging conversations, the podcast explores their journeys—celebrating successes and acknowledging the balance between work and family. Most importantly, it asks: when was the moment you realized you hadn’t just arrived—you were truly in your element? About The Hosts: Suchi Srinivasan is an expert in AI and digital transformation. Originally from India, her career includes roles at trailblazing organizations like Bell Labs and Microsoft. In 2011, she co-founded the Cleanweb Hackathon, a global initiative driving IT-powered climate solutions with over 10,000 members across 25+ countries. She also advises Women in Cloud, aiming to create $1B in economic opportunities for women entrepreneurs by 2030. Kamila Rakhimova is a fintech leader whose journey took her from Tajikistan to the U.S., where she built a career on her own terms. Leveraging her English proficiency and international relations expertise, she discovered the power of microfinance and moved to the U.S., eventually leading Amazon's Alexa Fund to support underrepresented founders. Subscribe to In Her Ellement on your podcast app of choice to hear meaningful conversations with women in digital, business, and technology.…
#PPCChat Roundup - Behind the Scenes of Paid Search
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The podcast that has been called “your go-to if you don’t make it to the #ppcchat [live discussions], and even if you do”! Join this weekly roundup of the experts giving you very practical & up to date Paid Media advice but also sharing frustrations on the latest industry updates as well as tactics issues we are all facing as chatted through on the #PPCChat Twitter discussion on Tuesdays 5PM GMT. We talk about ways to improve customer growth, bring value to your businesses, and how to focus activities so as to make the most impact. Get more of the podcast details at themarketinganu.com
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The podcast that has been called “your go-to if you don’t make it to the #ppcchat [live discussions], and even if you do”! Join this weekly roundup of the experts giving you very practical & up to date Paid Media advice but also sharing frustrations on the latest industry updates as well as tactics issues we are all facing as chatted through on the #PPCChat Twitter discussion on Tuesdays 5PM GMT. We talk about ways to improve customer growth, bring value to your businesses, and how to focus activities so as to make the most impact. Get more of the podcast details at themarketinganu.com
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#PPCChat Roundup - Behind the Scenes of Paid Search
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42:28 Play Later Play Later Lists Like Liked42:28
Play Later Play Later Lists Like LikedQ1 How has your journey in the industry been? Q2 What are your biggest frustrations with the industry right now? Q3 You only do smart bidding - why? what is your position on which strategy to use and under what circumstances? Q4 What are your thoughts on PMax? Exit velocity: What’s one thing you want to leave people with Best advice have you've been given Imposter Syndrome moment…
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#PPCChat Roundup - Behind the Scenes of Paid Search
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#PPCChat Roundup - Behind the Scenes of Paid Search
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#PPCChat Roundup - Behind the Scenes of Paid Search
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Play Later Play Later Lists Like Liked#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Do you use social media to either build your brand and/or find business or leads? If so, which platform(s) do you use? Q2 Do you use social media to either build your brand and/or find business or leads? If so, which platform(s) do you use? Q3 Have any of the recent changes on social platforms (Meta dropping fact checking or TikTok being banned and unbanned for example) changed your social media plans for 2025? Q4 Have any of the recent changes on social platforms (Meta dropping fact checking or TikTok being banned and unbanned for example) changed your social media plans for 2025? Q5 What are your top priorities for building your brand and/or finding business and leads in 2025? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup…
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#PPCChat Roundup - Behind the Scenes of Paid Search
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Play Later Play Later Lists Like Liked#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Much like Twitter before this, after their change in ownership and subsequent policy changes, do these changes on Meta cause you to feel any differently about the platform, either personally or professionally? Q2 Has any of last week’s happenings with Meta given you pause over continuing to recommend advertising on their platform? If so, why and how? And if not, why not? Q3 Do you think as advertising managers we have any responsibility in where our clients or brands advertise? Or do we just do what the client/brand wants no matter what? Q4 Is “brand safety” a concern of yours and/or your clients or stakeholders? If so, is it a primary concern? Q5 Which ad platforms do you think are the “safest” for brands to be advertising on today? What makes you feel they are safer than others? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup…
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#PPCChat Roundup - Behind the Scenes of Paid Search
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#PPCChat Roundup - Behind the Scenes of Paid Search
#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What are your predictions for paid search advertising (Google and Microsoft Ads)? Q2 What are your predictions for paid social advertising (Meta, LinkedIn, Twitter/X, TikTok, Pinterest, Snapchat, etc.)? Q3 Are there any platforms that you think will gain ground in PPC in 2025 that we are not really talking about much in 2024? Q4 What are your predictions for the PPC industry?…
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#PPCChat Roundup - Behind the Scenes of Paid Search
1 EP306 - BFCM How did it go?/Holiday wishlist 30:57
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Play Later Play Later Lists Like Liked#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What was your overall impression of the BFCM period this year? Q2 What is your strategy for the rest of the holiday shopping season 2024? Q3 Have you seen any trends in advertising or sales this year that have you excited or worried? If so, what and why? Q4 What is on your holiday wish list for Google Ads or Microsoft Ads? Q5 What is on your holiday wish list for PPC clients or stakeholders? What do you wish they knew, did or stopped doing, etc.? Q6 What is on your holiday wish list for the PPC industry? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup…
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#PPCChat Roundup - Behind the Scenes of Paid Search
#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What do you consider to be “wasted spend” and does it vary by platform? Q2 How do you detect wasted spend in your accounts (if you look for it)? Where do you find it most often? Does it vary by platform? Q3 Are you seeing an uptick in wasted spend in your accounts? If so, does it differ by platform? Q4 Are you doing anything to try to combat wasted spend in your accounts? If so, does it differ by platform? And how effective is it? Q5 What could the platforms do to help combat wasted spend? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup…
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#PPCChat Roundup - Behind the Scenes of Paid Search
#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What does “ethical marketing” mean to you? Q2 Q2: Are there tactics you’ve seen that you consider unethical and if so, why? How much do the ad platforms influence ethical vs unethical behavior? And do you find ad platforms themselves to be ethical or unethical or a bit of both? Q4 Have you ever been in a position where you’ve been asked to do something unethical by a client/boss? How did you handle it? Q5 What, if anything, can we do to make the world a more ethical place without sacrificing the pragmatic need to make a living? v Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup…
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#PPCChat Roundup - Behind the Scenes of Paid Search
#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What is a horror story regarding a platform (performance, support, etc.) that you have experienced? Q2 What is a horror story regarding a client that you have experienced? You can fuzzy up details to protect the “innocent” if need be! Q3 What is a horror story regarding a mistake you made in PPC? Q4 What is your biggest challenge in lead gen PPC right now? Has it changed in the last 6 to 12 months? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup…
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#PPCChat Roundup - Behind the Scenes of Paid Search
#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Is the Q4 season a big deal for the accounts you manage? If so, why and if not why not? Q2 Do you have anything new that you are trying for this year’s Q4 season? Q3 How are clients and stakeholders as we head into Q4 this year - are they excited, nervous, etc.? Q4 What is your gut feeling on how Q4 will be this year - strong, weak, similar to 2023? Q5 Are you running into any issues yet with your Q4 strategy? If so, how are you solving them? Q6 What are your biggest concerns in Q4 for your accounts and/or in general? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup…
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#PPCChat Roundup - Behind the Scenes of Paid Search
#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Are you currently using any AI-generated content in your PPC (ads, assets, videos, images, landing page content, etc.)? If so, what are you using and how is it going? If not, why not? Q2 Do you think you can discern AI-generated content, images or video in ads or landing pages? What, if anything, makes it stand out to you? Q3 Do you have a reaction to AI-generated content when you recognize it in advertising or on landing pages? If so, what is your reaction? Q4 What do you think are the best use cases for using AI in PPC (meaning for content, images, etc. not automation within platforms)? Q5 Are there things you wish AI could do for PPC that it does not yet do? Q6 What are your biggest concerns about AI-generated content and images/videos in PPC? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup…
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