Shelley Cook is one of Australia’s most revered media strategists with big-brand global experience and small-town values. From being part of the BBC delivery team that introduced the model for advertising in BVOD platforms, to walking away from a multi-million-dollar agency to build her own from the ground up, Shelley’s career is hallmarked by an inherent curiosity and quest for more. “Twenty years ago we didn’t have Excel; we used to do our media plans on carbon paper. To think that that’s happened in the space of my career is mind-blowing, but also exciting.” In this Showcase Me podcast, Shelley discusses how the changing seasons of her personal life have shaped her career ambitions, how human-centred values define her behaviours, and why continued exploration and education is vital. “I’m not afraid of white space; I’m not afraid of the unfamiliar. I’d much rather be part of something new and different and engineer something myself than be given something that’s already been done.”