Today, data presents unprecedented opportunities for businesses to enhance or even revolutionise their models. Amidst this rapid change, distinguishing hype from reality and identifying practical steps for real-world implementation can be challenging. "Don't Panic! It's Just Data" explores how data transforms business operations, from groundbreaking vendor solutions to expert-backed best practices for making the most of your data assets. Join us as we gather insights from leading tech vendors and professionals who depend on data daily.