Welcome to “Digital Explained to my mom”. The podcast that cuts through the marketing wahwah My name is Sultan Semlali. I’m a business consultant passionate about marketing and technology. A couple of months ago, I had a hard time explaining to my mom what I was doing in my day job. I struggled so much that she politely said: “ hmmm interesting” Talking about that experience with friends and colleagues, I realised that I was not alone. This is why, I have decided to go on a quest. Find the marketing professional that will be able to tell me who they are, what they do in words my mom would understand.