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Consumer Choices & Brand Truths

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Manage series 3304736
Content provided by Shruti Saini. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shruti Saini or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
What is the role of a brand when brand loyalty has diminished? The world of consumer goods has become increasingly fragmented, this expansion of choice from beauty to apparel to beer has disrupted consumer decision making - buying behavior doesn't follow a playbook. Now more than ever curiosity and discovery trump consistency. Offering a unique benefit, establishing memory structures, and showing up in the right channels have become baseline. This podcast will address and seek to understand the evolving landscape of consumer motivations and behavior in a marketplace of exponential product solutions. Focus will be on understanding key consumer themes and the implications these carry on brand selection & choice.
  continue reading

2 episodes

Artwork
iconShare
 
Manage series 3304736
Content provided by Shruti Saini. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Shruti Saini or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
What is the role of a brand when brand loyalty has diminished? The world of consumer goods has become increasingly fragmented, this expansion of choice from beauty to apparel to beer has disrupted consumer decision making - buying behavior doesn't follow a playbook. Now more than ever curiosity and discovery trump consistency. Offering a unique benefit, establishing memory structures, and showing up in the right channels have become baseline. This podcast will address and seek to understand the evolving landscape of consumer motivations and behavior in a marketplace of exponential product solutions. Focus will be on understanding key consumer themes and the implications these carry on brand selection & choice.
  continue reading

2 episodes

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