Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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Gigi Taylor on Anthro to UX with Matt Artz
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Manage episode 327828225 series 2854217
Content provided by Matt Artz | Anthro to UX and Matt Artz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Artz | Anthro to UX and Matt Artz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this Anthro to UX podcast episode, Gigi Taylor speaks with Matt Artz about her UX journey, working in advertising, and the pivot to product. Gigi earned an MA in applied anthropology from the University of North Texas. She was a partner in the Practica Group and is currently a Qualitative UX Researcher at Indeed.com. About Gigi Taylor Gigi Taylor is a cultural anthropologist working as a qualitative UX researcher with Indeed in Austin, Texas. As a research practitioner, she conducts cultural anthropology research for business. As a scholar, she conducts anthropology research of business. What distinguishes her applied and academic research is that she uses a cultural anthropological lens to study business—advertising, consumers, brands, consumption, users, products, digital experiences, and organizations. She embraces the idea that consumer and user experience insights informed by a cultural analysis can serve as the muse and inspiration for all aspects of product and brand strategy. The magic of cultural analysis is the theory of interpretive and symbolic cultural anthropology (Clifford Geertz and Victor Turner). She was a partner with Practica Group, a consumer anthropology research consultancy where she conducted ethnographies, focus groups, interviews, diary studies, and observations. She started her research strategy career as an Account Planner at Publics & Hal Riney Advertising in San Francisco and has owned Luminosity Research, a qualitative research consultancy, since 2006. She has a PhD and MA in Advertising from the University of Texas and an MA in Applied Anthropology from the University of North Texas. Her published academic research has appeared in both advertising and anthropological journals. Recommended Links
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46 episodes
MP3•Episode home
Manage episode 327828225 series 2854217
Content provided by Matt Artz | Anthro to UX and Matt Artz. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Matt Artz | Anthro to UX and Matt Artz or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
In this Anthro to UX podcast episode, Gigi Taylor speaks with Matt Artz about her UX journey, working in advertising, and the pivot to product. Gigi earned an MA in applied anthropology from the University of North Texas. She was a partner in the Practica Group and is currently a Qualitative UX Researcher at Indeed.com. About Gigi Taylor Gigi Taylor is a cultural anthropologist working as a qualitative UX researcher with Indeed in Austin, Texas. As a research practitioner, she conducts cultural anthropology research for business. As a scholar, she conducts anthropology research of business. What distinguishes her applied and academic research is that she uses a cultural anthropological lens to study business—advertising, consumers, brands, consumption, users, products, digital experiences, and organizations. She embraces the idea that consumer and user experience insights informed by a cultural analysis can serve as the muse and inspiration for all aspects of product and brand strategy. The magic of cultural analysis is the theory of interpretive and symbolic cultural anthropology (Clifford Geertz and Victor Turner). She was a partner with Practica Group, a consumer anthropology research consultancy where she conducted ethnographies, focus groups, interviews, diary studies, and observations. She started her research strategy career as an Account Planner at Publics & Hal Riney Advertising in San Francisco and has owned Luminosity Research, a qualitative research consultancy, since 2006. She has a PhD and MA in Advertising from the University of Texas and an MA in Applied Anthropology from the University of North Texas. Her published academic research has appeared in both advertising and anthropological journals. Recommended Links
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continue reading
46 episodes
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