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S1E12 Why podcasting is an effective content marketing strategy
Manage episode 208923492 series 2343405
Content provided by Nick Schildberger. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nick Schildberger or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Content marketing is a long-term strategy to build credibility, awareness and trust, says former Fairfax journalist, Peter Gearin who founded online branded content magazine, Brand Tales. As a form of content marketing, Peter says, podcasting is uniquely placed to provide the real ‘voice’ of a company and engage more sincerely with an audience. Peter provides examples of companies which are doing content marketing well, by being clear on wha they want to achieve with their overall business strategies.
Presenters Nick Schildberger and Chris Ashmore are joined this episode with Heather Dawson.
More Information
Brand Tales - Australia’s branded content magazine
http://brandtales.com.au
BE Podcasting is produced by BE Media Production
be.com.au
1800 039 098
+61 3 9882 8333
See omnystudio.com/listener for privacy information.
99 episodes
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Manage episode 208923492 series 2343405
Content provided by Nick Schildberger. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nick Schildberger or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Content marketing is a long-term strategy to build credibility, awareness and trust, says former Fairfax journalist, Peter Gearin who founded online branded content magazine, Brand Tales. As a form of content marketing, Peter says, podcasting is uniquely placed to provide the real ‘voice’ of a company and engage more sincerely with an audience. Peter provides examples of companies which are doing content marketing well, by being clear on wha they want to achieve with their overall business strategies.
Presenters Nick Schildberger and Chris Ashmore are joined this episode with Heather Dawson.
More Information
Brand Tales - Australia’s branded content magazine
http://brandtales.com.au
BE Podcasting is produced by BE Media Production
be.com.au
1800 039 098
+61 3 9882 8333
See omnystudio.com/listener for privacy information.
99 episodes
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Similar to Podcasting Essentials
Show notes are at https://stevelitchfield.com/sshow/chat.html
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continue reading
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continue reading
The Fragmented Podcast is a podcast for Android Developers hosted by Donn Felker and Kaushik Gopal. Our goal is to help you become a better Android Developer. We chat about topics such as Testing, Dependency Injection, Patterns and Practices, useful libraries, and much more. We will also be interviewing some of the top developers out there. Subscribe now and join us on the journey of becoming a better Android Developer.
…
continue reading
Tech Life discovers and explains the ways technology is changing our lives, wherever we are in the world. We meet the people with bright ideas for rethinking the way we work, learn and play, and get hands-on with the products they dream up. We hold tech giants to account for their huge power to affect our lives, and ask who wins, and who loses, in the technology transformation. Tech Life is your guide to a future being made, and remade, at lightning speed in front of our eyes.
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The science stories that will actually change your day — and maybe make you laugh. Science unscripted is a podcast, radio show & YouTube channel driven by listeners. Hello from Germany :)
…
continue reading
Podcast by ycombinator
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