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S1E4 The power of podcasting for brands
Manage episode 208923500 series 2343405
Content provided by Nick Schildberger. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nick Schildberger or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The opportunity for brands and advertisers in the podcasting space is very healthy as Australian audiences become increasingly aware of the new medium. We speak with Corey Layton of Whooshkaa, who’s very upbeat about the industry and how companies can be creative in conversing with new and existing markets. Corey – and many of the Whooshkaa team – is from a radio background; and, although similarities exist between radio and podcasting, he explains why a radio-type advertisement in a podcast simply doesn’t work.
Also this episode we speak with Castaway Awards judge Sophie Kneebone who offers her thoughts on why podcasting resonates so deeply with listeners and why it’s so attractive for advertisers right now. She also looks at what the future of the industry might bring for podcasters and audiences alike.
More Information
Whooshkaa
whooshkaa.com
Castaway Awards
castawayawards.com.au/
Podcasting Essentials is produced by:
SoundCartel
soundcartel.com.au
+61 3 9882 8333
See omnystudio.com/listener for privacy information.
99 episodes
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Manage episode 208923500 series 2343405
Content provided by Nick Schildberger. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Nick Schildberger or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
The opportunity for brands and advertisers in the podcasting space is very healthy as Australian audiences become increasingly aware of the new medium. We speak with Corey Layton of Whooshkaa, who’s very upbeat about the industry and how companies can be creative in conversing with new and existing markets. Corey – and many of the Whooshkaa team – is from a radio background; and, although similarities exist between radio and podcasting, he explains why a radio-type advertisement in a podcast simply doesn’t work.
Also this episode we speak with Castaway Awards judge Sophie Kneebone who offers her thoughts on why podcasting resonates so deeply with listeners and why it’s so attractive for advertisers right now. She also looks at what the future of the industry might bring for podcasters and audiences alike.
More Information
Whooshkaa
whooshkaa.com
Castaway Awards
castawayawards.com.au/
Podcasting Essentials is produced by:
SoundCartel
soundcartel.com.au
+61 3 9882 8333
See omnystudio.com/listener for privacy information.
99 episodes
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Similar to Podcasting Essentials
Show notes are at https://stevelitchfield.com/sshow/chat.html
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continue reading
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…
continue reading
A weekly podcast on deploying and managing enterprise storage and data
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The Fragmented Podcast is a podcast for Android Developers hosted by Donn Felker and Kaushik Gopal. Our goal is to help you become a better Android Developer. We chat about topics such as Testing, Dependency Injection, Patterns and Practices, useful libraries, and much more. We will also be interviewing some of the top developers out there. Subscribe now and join us on the journey of becoming a better Android Developer.
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continue reading
Tech Life discovers and explains the ways technology is changing our lives, wherever we are in the world. We meet the people with bright ideas for rethinking the way we work, learn and play, and get hands-on with the products they dream up. We hold tech giants to account for their huge power to affect our lives, and ask who wins, and who loses, in the technology transformation. Tech Life is your guide to a future being made, and remade, at lightning speed in front of our eyes.
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