Most people don't see a difference between a business and its brand - nor do they care. To them it's all the same. But, growth-minded leaders understand this dynamic and value relevance, awareness and capturing the imagination of the people they need to reach. Join Hosts, Doug Longenecker and Tara Baumgarten as they talk with industry pros to explore their POVs on connecting strategy, creativity, technology and human nature. In a brave new world, only a brave business will triumph.