Norty Cohen CEO of Moosylvania and Author of The Participation Game and Join the Brand

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As an agency creative and business owner, I started a research agency concurrently. I use research to challenge assumptions and understand how consumers truly make the decision to adopt brands. Moosylvania publishes an annual survey of the top 100 millennial brands - now going into its 7th year. The insights derived from the study are on-going - we learn more each year - and that has resulted in two books to date. Learn more: http://www.nortycohen.com Influential Influencers with Mike Saunders http://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/

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