Inside Sponsorship - Invictus Games - Tim Hodgson - Ep-35 - May 2017

Inside Sponsorship

Most of us will never know the horrors of combat. Many servicemen and women suffer life-changing injuries, both visible and invisible, while serving their countries. How do they find the motivation to move on and to not be defined by their injuries? How can they be recognized for their achievements?

Prince Harry asked these questions. Following a visit in 2013 to the US-based Warrior Games for wounded, ill and injured military personnel and veterans, he was inspired to create an expanded international version. The first Invictus Games took place in London in 2014 and attracted more than 400 competitors from 13 nations. The second Invictus Games took place in 2016 in Orlando, Florida, and built on the excitement of the London Games with more than 500 competitors from 14 nations. The Invictus Games demonstrate soldiers’ and veterans’ tireless drive to overcome and the power of sport on their journey to recovery.

The Invictus Games is about much more than just sport – it captures hearts, challenges minds and changes lives.

It is a fascinating story and that’s why we invited Tim Hodgson, Chief Commercial and Marketing Officer, at Invictus Games Sydney 2018, on the show to take us inside their commercial program.

During the chat, Tim mentions a few awesome projects he's been a part of and you can find out more about them here.

Australia's Greatest Athlete

XXXX Gold Beach Cricket

Speights Great Beer Delivery

Also, in this episode, Mark Thompson, our MD, joins us to talk us through 5 steps to managing a crisis in sponsorship. Here’s Mark.

Enjoy

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