Cleaners, Handymen, & Plumbers, Oh My!

Launch Pad

Here’s a fun statistic: about 1% of the working population of the United States have applied to join Handy as cleaners or handymen or plumbers.

Now another stat that may show why this is: 80% of the people on Handy work 20 hours a week or less on the platform. 50% work ten hours a week or less. Why? As Oisin Hanrahan, Handy Founder, explains: “Not because there’s not more work there, but because that’s the amount of time they want to work.”

“It’s really about flexibility.” Karl Ulrich and Oisin have a fascinating conversation about not just how Handy works, but how Oisin built the company, and why he was the right person to do it. As Karl says, “I think I probably had 20 Wharton MBA students with that idea in 2011.” So what made Handy succeed? Execution. Oisin says, “You've got to get the operations right. You've got to get the technology right. And then you've got to try to build a brand that people gravitate to when they want to solve a problem.”

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