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Nearbound Podcast
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Join Producer Jared Fuller & Co-Host Isaac Morehouse for the world's first official podcast on Nearbound, the fastest-growing and most effective motion in B2B SaaS today.
Nearbound is the Go-To-Market strategy that taps into those buyers trust at every stage of the journey for intel, intros, and influence.
It impacts Sales, Marketing, Success, and Partnership teams. It’s not a department, but a strategy that overlays every department with a series of motions and tactics.
Volumes of knowledge are shared about general sales, marketing, CS, and partnerships, but this is the only podcast dedicated to bringing you new learnings, hot takes, news, and expert insights every week on all things Nearbound.
Nearbound matters because buyer behavior matters.
We’ve moved from the ‘How’ to the ‘Who’ economy. No longer are buyers asking, “How do I solve X?” There is too much noise. SEO is gamed, ads and cold emails are being tuned out.
Now, buyers are asking, “Who can help me solve X?” They are looking to nodes of trust in their network.
Welcome to the first-ever, official Nearbound podcast.
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